master plan renewal 439 lafayette street - new york city · secondary facade of 439 lafayette...

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CURRENT CONDITION 2013


Master Plan to Allow Changes to Content of Painted Advertising Sign

Secondary Facade of 439 Lafayette Street (facing North)

Sign Space conforms to LPC’s previous approvals with regards to size and placement

Background of sign shall consist of a solid color with no shading or blending

Sign space shall contain a black or white border to distinguish itself from the surround facade

Clear Content Coverage Standards for Photorealistic and Graphic Images

Photorealism: reproduction of an image utilizing shading to achieve a photographic quality painting- Black and White photorealistic images not to exceed 60% of sign space (including text)

- Color photorealistic images not to exceed 40% of the sign space (including text)

Graphic: Any number of painted colors that are clearly separated with no blending or shading between them

- Graphic images with 5 or more colors not to exceed 40% of sign space (including text)- Graphic images with less than 5 colors not to exceed 60% of sign space (including text)

The term of the master plan permit to allow content changes at staff level shall be for 10 years

Criteria is consistent with prior approved master plans


CLIENT: FilsonLPC ATP: 17-8316


CLIENT: UNIQLOLPC ATP: 16-6786


CLIENT: QUALCOMM 2015LPC ATP: 17-2309


CLIENT: Qualcomm 2016 Multi-PhaseLPC ATP: 19-1814


CLIENT: SpotifyLPC ATP: 18-3448


CLIENT: Oscilliscope LabsLPC ATP:

IMAGE COVERAGE IS 27.9%TEXT COVERAGE IS 7.4%


CLIENT: Woodford ReserveLPC ATP:19-3624


CLIENT: Ray BanLPC ATP: 17-9161


CLIENT: PerrierLPC ATP: 15-2756


master plan renewal 439 lafayette street - new york city · secondary facade of 439 lafayette...

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