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MASTER PLAN BOARD MEETING
DECEMBER 13, 2012FORT MONROE AUTHORITY
PLANNING PARTNERSHIP
GUIDING PRINCIPLES
Preserve the Place
Tell the Story
Be Economically Sustainable
AGENDA1. Summary of Community Input
2. Real Estate Market Context
3. Master Plan Alternatives
4. Economic Analysis of Alternatives
5. Observations, Recommendations & Next Steps
PLANNING PROCESS
Jan-July Fort Monroe Immersion & AnalysisCommunity Meeting
Aug-Sep Draft Master Plan AlternativesCommunity Meeting
Oct-Dec Refined AlternativesCommunity Meeting
Early 2013 Synthesis Plan
SUMMARY OF COMMUNITY INPUT
PARTICIPANTSIN
MASTER PLAN COMMUNITY MEETINGS
OVER
MIND MIXER IDEAS WEBSITE
MIND MIXER IDEAS WEBSITE
427 ideas
1387 comments
483 participants
+63
+62
+41increase since Sept 2012
ALL IDEAS ARCHIVED ON WEBSITEideas.fmauthority.com
REAL ESTATE MARKET CONTEXT
HR&A’S CHARGEAS PART THE MASTER PLAN TEAM, HR&A IS TASKED WITH FOUR KEY ACTIVITIES
Review past plans and market studies
Assess shifts in the market from 2008 to
today
Provide recommendations for updating the Reuse
Plan to inform current master planning efforts
Coordinate master plan recommendations with
concurrent plans for Phoebus and National
Monument
KEY CHANGES SINCE 2008
325 Acres Declared National Monument
Macroeconomic and Regulatory Conditions
Emergence of Potential Institutional Users
AGENDA: UPDATE REAL ESTATE MARKET FINDINGS
Residential
Office
Retail
Hospitality
• Approximately 1,000 residential units are needed to create critical mass for a dynamic new community
• A round-the-clock institutional user could reduce this residential critical mass to 600-700 units
• New communities in Florida and Colorado have approximately 3,000-6,000 units
A MINIMUM NUMBER OF UNITS IS NECESSARY TO CREATE A SENSE OF PLACERESIDENTIAL: CREATE CRITICAL MASS
Stapleton, CO
Baldwin Park, FL
RESIDENTIAL: ABSORPTION OF EXISTING UNITS
Implications for existing housing(with moderate rehab)
• $1,300-$2,500 per unit/monthly for duplexes
• Estimated $110-130 PSF existing unit sales price
Key Market Drivers
• Strong regional multifamily market
• Waterfront location
• High quality historic building stock
• Good leasing activity among existing units
ABSORBING EXISTING UNITS WILL CREATE MOMENTUM FOR LATER PHASES
RESIDENTIAL: NEW DEVELOPMENT
Implications for new housing
• $1,850- $3,500 per unit/monthly for new townhouses
• $130-150 PSF for new townhouses
• 50-100 unit per year annual absorption (existing and new)
• Take advantage of phasing to create value over time
Key Market Drivers
• Strong regional multifamily market
• Waterfront location
• Few highly accessible development sites of this scale available
East Beach, Norfolk will have 700 units on 100 acres. Listing prices are $175-$250 PSF for townhouses.
NEW WATERFRONT DEVELOPMENT IS A DESIRABLE PRODUCT
REGIONAL OFFICE MARKET
Fort Monroe
Williamsburg
Newport News
Downtown
Newport News
Shipyards
PortsmouthNorfolk Virginia
Beach
Chesapeake
Source: CoStar, Google Maps, HR&A
Employment Centers
• Challenging multi-hub regional market
• Slow economic recovery with vacancy at 13.5%
• Tenants are looking for 2,000-3,000 SF or 25,000-30,000 SF in locations near other office users and amenities
Key Market Drivers
• Small office buildings could be attractive to small tenants seeking signature space or incubator space
• Demonstrated interest from STEAM Academy, government agencies
OFFICE MARKET OPPORTUNITIES: VALUE-DRIVEN
Implications
• Recommended initial pricing of $10-12 PSF to drive demand; $16 PSF stabilized (for restored office buildings)
• Market could support absorption of up to 20,000 SF annually, or up to 400,000 SF over 20 years
• Attraction of an anchor office tenant could accelerate demand
Fort Monroe Building 77
• Anchor tenant will help define destination identity and encourage complementary ancillary uses
• In particular, STEAM Academy would help establish the site as a center for education
• Branding could enhance Fort Monroe’s appeal for residents and office tenants
ANCHOR TENANTS ENHANCE BRAND
RETAIL ON FORT MONROE: MODEST POTENTIAL
Key Market Drivers
• Nearby retail centers such as Coliseum Central and Downtown Hampton fulfill destination shopping needs
• Secluded location limits retail opportunities
• Phoebus, the gateway community to Fort Monroe, has better connections and more retail potential
Implications
• Orient retail to neighborhood residents and visitors to the National Monument
• At $12-14/PSF for restored spaces, 20,000 SF of small format retail could be supported
• Fort Monroe should promote retail linkages with Phoebus
• FMA should identify creative, entrepreneurial tenants to build retail destination and enhance planned programming
General Store
Waterfront Dining
Marina Retail
Key Market Drivers
• The development of historic sites stimulate tourism and larger revitalization efforts.
• The Hampton Roads region is a strong, but mainly regional, tourist destination.
• The region appears to be strongest in supporting mid-class hotels.
• Fort Monroe could support one 100-150 room hotel with event/conference space within the next 10 years as a destination is established.
Implications
• Waterfront location, recreational opportunities, and historic sites suggest complementary hospitality uses
• Creative, entrepreneurial operator could establish B&B’s in 1-2 smaller historic buildings
• Site could support one 100-150 room hotel with event/conference space over the next 10-15 years as a destination is established
HOSPITALITY: NICHE MARKET COULD BE STRENGTHENED BY NATIONAL MONUMENT PROGRAMMING
CONCLUSION: KEY REAL ESTATE MARKET DRIVERS
Residential
Office
Anchor tenants
Retail
Hospitality
Create critical mass
Focus on value
Enhance brand identity
Provide amenities, with modest potential at end of the Peninsula
Capture niche opportunities and leverage National Monument
REFINED MASTER PLAN ALTERNATIVES
REUSE & INFILL WHERRY PARK BAYSIDE GREENWAY
WATERFRONT COMMUNITYPARKLAND CLUSTER
SEPTEMBER 2012: ALTERNATIVE CONCEPTS
REUSE & INFILL WHERRY PARK
WATERFRONT COMMUNITY
3 CONCEPTS IDENTIFIED FOR REFINEMENT
CONCEPT A: REUSE & INFILLSEPT. 2012
CONCEPT A: REUSE & INFILL
RES. COMM/INST/MXD
REUSE 225 DU 1,000,000 SF
NEW 235 DU 400,000 SF
Total 460 DU 1,400,000 SF
DEC. 2012
CONCEPT A: REUSE & INFILLDEC. 2012
CONCEPT B: WHERRY PARKSEPT. 2012
CONCEPT B: WHERRY PARK
RES. COMM/INST/MXD
REUSE 225 DU 780,000 SF
NEW 215 DU 210,000 SF
Total 440 DU 990,000 SF
DEC. 2012
CONCEPT B: WHERRY PARKDEC. 2012
CONCEPT E: WATERFRONT COMMUNITYSEPT. 2012
CONCEPT C: WATERFRONT COMMUNITY
RES. COMM/INST/MXD
REUSE 225 DU 790,000 SF
NEW 575 DU 340,000 SF
Total 800 DU 1,130,000 SF
DEC. 2012
CONCEPT C: WATERFRONT COMMUNITYDEC. 2012
A. REUSE & INFILL B. WHERRY PARK C. WATERFRONT COMMUNITY
RES. COMM./INST./MXD
REUSE 225 DU 1,000,000 SF
NEW 235 DU 400,000 SF
Total 460 DU 1,400,000 SF
RES. COMM./INST./MXD
REUSE 225 DU 780,000 SF
NEW 220 DU 210,000 SF
Total 445 DU 990,000 SF
RES. COMM/INST/MXD
REUSE 225 DU 790,000 SF
NEW 575 DU 340,000 SF
Total 800 DU 1,130,000 SF
THREE ALTERNATIVES FOR ECONOMIC ANALYSIS
ECONOMIC ANALYSIS OF ALTERNATIVES
ECONOMIC ANALYSIS
Key Questions
• How will the Master Plan advance Fort Monroe’s goal to become financially independent?
• How will the Master Plan contribute to the prosperity of Hampton and the region?
General Approach
• Analyze Master Plan options and market data to estimate:
– Financial performance– Jobs
bae urban economics
FINANCIAL INDEPENDENCE
• When it established the FMA, the Virginia General Assembly mandated that Fort Monroe be operated in “a way that is economically sustainable.”
• “Economic sustainability” means generating revenue to pay the costs to meet Commonwealth goals to:
– Preserve Fort Monroe’s historic buildings and grounds– Provide access to historic features and recreation– Demonstrate exemplary stewardship of natural resources– Create a community desirable as a place to reside, work and visit
bae urban economics
WHAT FORT MONROE COSTS TO OPERATE
8%
• $13.2 million adopted budget for fiscal year 2012-13
• Key cost components:
bae urban economics
WHERE WILL REVENUE COME FROM?
TODAY
Commonwealth
($8.8M)
FMA residential & commercial
leasing ($2.4M)
Federal OEA grants ($2M)
5 YEARS FROM NOW
Commonwealth
FMA residential and commercial leasing & sales
Federal grants
Financial sustainabilitymandate
Leasing and sales revenue must grow
Federal support will decline
Tourism revenue
?
?
?
?
bae urban economics
THE ECONOMIC CHALLENGE
• The FMA must generate enough revenues to cover its expenses
• There are multiple paths to financial sustainability
• It is clear that revenue will have to come primarily from existing buildings and appropriate new development
Revenues
Expenses
bae urban economics
METHODOLOGY
REVENUES FINANCIALOUTCOME
Period of analysis: 20 years
‐ =CAPITALCOSTS
OPERATINGEXPENSES
For each Master Plan option, calculate:
bae urban economics
METHODOLOGY: REVENUESReal EstateRevenues
Existing Buildings
SpecifyUse
NewConstruction
AdaptiveReuse
Timing of leaseor sale
Rental rateor sales price
FMA costrecovery
TourismRevenues
VisitorEstimate Activities FMA charges
bae urban economics
METHODOLOGY: EXPENSES
FMA Organization
Building and Grounds
Capital Costs
– Management– Real estate– Planning, historic preservation, environmental– Public works– Property management
– Occupied building operations– Vacant building maintenance– Utility system operations (ex. electric)– Landscape & open space maintenance– Remediation monitoring
– Repair/replace existing utility systems– Tenant improvements & building metering– New systems for new construction
bae urban economics
CONCEPT A: REUSE AND INFILLFINANCIAL PERFORMANCE• Structural Deficit = $4.5 million in 2027
Revenues
Expenses
bae urban economics
CONCEPT A: REUSE AND INFILLPERMANENT JOBS
PROPOSED LAND USES JOBS Residential 21 Office/Commercial 2,251 Retail/Restaurant 218 Institutional & Community Facility 598 Lodging/Hospitality 16Subtotal Sq. Ft. 3,103
bae urban economics
CONCEPT B: WHERRY PARK
ADDITIONAL CAPITAL COSTS• Building demolition / site work / landscape
Revenues
Expenses
FINANCIAL PERFORMANCE• Structural Deficit = $4.8 million in 2027
bae urban economics
CONCEPT B: WHERRY PARKPERMANENT JOBS
PROPOSED LAND USES JOBS Residential 20 Office/Commercial 1,231 Retail/Restaurant 218 Institutional & Community Facility 598 Lodging/Hospitality 37Subtotal Sq. Ft. 2,103
bae urban economics
CONCEPT C: WATERFRONT COMMUNITYFINANCIAL PERFORMANCE• Structural Deficit = $3.3 million in 2027
Revenues
Expenses
bae urban economics
CONCEPT C: WATERFRONT COMMUNITYPERMANENT JOBS
PROPOSED LAND USES JOBS Residential 33 Office/Commercial 1,596 Retail/Restaurant 218 Institutional & Community Facility 598 Lodging/Hospitality 67Subtotal Sq. Ft. 2,511
bae urban economics
KEY DIFFERENCES FROM THE 2010 FINANCIAL ANALYSIS
• NPS unit larger than anticipated
• Fewer new residential units
• Slower absorption of office space
• Visitor conservation fees not assumed
• Loss of Wherry and other housing units
• Lower achieved Interim residential rents
• PILOT fee payments
• EDC split of Marina proceeds with Army
bae urban economics
WAYS TO BRIDGE THE GAP• Switch reuse of historic buildings from office to residential
• Reconsider FMA’s “guaranteed” PILOT obligation
• Minimum rent or cost recovery policy for non-profit tenants
• Adopt flexible reuse for Northgate Zone (e.g., residential/commercial)
• Charging for parking/visitor conservation fee
• Establish a cost sharing budget with NPS
• Position FMA as “concessioner” for national monument
• Consider retaining existing residences as rental
• Consider FMA serving as “bank” for long term leaseholds
• Pursue two major prospective tenancies (at low or no rent)
• Realize adaptive reuse of existing buildings with experienced developers
• Create a revenue stream from the marina
bae urban economics
DRAFT OBSERVATIONS & RECOMMENDATIONS
DRAFT OBSERVATIONS1. Redevelopment will be complex and long-term
2. Need to expand opportunities for revenue generation and reduce expenses (but no identified “silver bullet” yet)
3. Cost transference to private sector is critical in the short, mid, and long term to financial sustainability
4. Strongest current market demand is for residential uses
5. Attracting high quality, large scale employment reuse requires creative local, regional, and state partnerships
6. Unresolved property ownership hinders marketing to prospective users
7. Aging, inefficient infrastructure results in high redevelopment costs and ongoing maintenance expenses
DRAFT RECOMMENDATIONS1. Prioritize reuse of the Historic Village, Inner Fort, and North Gate as “early action”
projects while creating long term reuse/development opportunities
2. Identify opportunities for public/private/institutional partnerships to accelerate reuse/redevelopment projects
3. Provide a critical mass of residential to create a thriving, mixed use community
4. Establish a FMA Board Working Group to collaborate with FMA staff during the economic evaluation period
5. Share risks/rewards of redevelopment through new strategic local, regional, and state partnerships
6. Be nimble…maintain a flexible planning framework for adaptability to changing market conditions
7. Promote Fort Monroe’s national identity and “brand” through available sources
NEXT STEPS1. Winter 2013: Refine economic model with FMA Board Working Group
2. Spring 2013: Meet with PAG; FMA Board Finance Committee; and FMA Board
3. Summer 2013: Submit recommended master plan to the Governor
MASTER PLAN BOARD MEETING
DECEMBER 13, 2012FORT MONROE AUTHORITY