master of business administration -...

MBA(Corporate) with UR Services Syllabus Applicable w.e.f. Academic Session 2017-18

Study & Evaluation Scheme

of

Master of Business Administration [Applicable w.e.f. Academic Session 2017-18]

MBA (Corporate) Collaboration with U.R.Services

TEERTHANKER MAHAVEER UNIVERSITY N.H.-24, Delhi Road, Moradabad, Uttar Pradesh-244001

Website: www.tmu.ac.in


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Study & Evaluation Scheme

of Master of Business Administration

SUMMARY

Programme : MBA(Corporate) with UR Services

Duration : Two year full time (Four Semesters)

Medium : English

Minimum Required Attendance : 75%

Credits :

Maximum Credits : :

130

Minimum credits required for the degree

: 122

Assessment : Internal External Total

40 60 100

Internal Evaluation (Theory Papers)

Class

Test

I

Class

Test

II

Class

Test

III

Assignment(s) Other

Activity

(including

attendance)

Total

Best two out of the

three

10 10 10 10 10 40

Evaluation of Practical/Dissertations &

Project Reports :

Internal External Total

50 50 100

Duration of Examination : External Internal

3 hrs. 1 ½ hrs

To qualify the course a student is required to secure a minimum of 45% marks in aggregate including

the semester end examination and teachers continuous evaluation.(i.e. both internal and external).A

candidate who secures less than 45% of marks in a course shall be deemed to have failed in that course.

The student should have at least 45% marks in aggregate to clear the semester

Question Paper Structure

1. The question paper shall consist of SIX questions. Out of which first question shall be of short answer

type (not exceeding 50 words) and will be compulsory. Question No. 1 shall contain 8 parts representing

all units of the syllabus and students shall have to answer any five (weight age 2 marks each)

2. The remaining five questions shall have internal choice. The weight age for each question shall

be 10 marks.


Study & Evaluation Scheme Programme: M.B.A. (Corporate) with UR Services

Semester I

S. No.

Course

Code Subject

Periods

Credit

Evaluation Scheme

L T P Internal External Total

1 MBA101 Principles of Management 4 - - 4 40 60 100

2 MBA103 Managerial Economics 4 - - 4 40 60 100

3 MBA108 Organizational Behavior 4 - - 4 40 60 100

4 MBA131 Computer Fundamentals,

Internet & M.S. Office 3 1 - 4 40 60 100

5 MBA110 Quantitative Techniques for Management

3 2 - 4 40 60 100

6 MBA111 Accounting for Managers 3 2 - 4 40 60 100

7 MBA112 Business Ethics 4 - - 4 40 60 100

8 MBA113 Communication Skills-1 3 - 2 4 40 60 100

9 MBA152 SII (Seminar – Industry

Interaction) - 2 - 2 50 50 100

TOTAL 28 7 2 34 370 530 900

Semester II

S.

No.

Course

Code Subject

Periods

Credit

Evaluation Scheme


1 MBA201 Marketing Management 4 - - 4 40 60 100

2 MBA202 Business Research 4 - - 4 40 60 100

3 MBA203

Production & Operation

Management 3 2 - 4 40 60 100

4 MBA205 Human Resource Management 4 - - 4 40 60 100

5 MBA209 Financial Management 3 2 - 4 40 60 100

6 MBA210 Business Environment 4 - - 4 40 60 100

7 MBA211/

MBA302

Entrepreneurship

Development 4 - - 4 40 60 100

8 MBA212 Communication Skills-2 3 - 2 4 40 60 100

TOTAL 29 4 2 32 320 480 800


Semester III

S.

No.

Course

Code Subject

Periods Credit Evaluation Scheme


1 MBA301 Management Information System 3 2 - 4 40 60 100

2 Specialization Group-1 (Major)

3 2 - 4 40 60 100


3 2 - 4 40 60 100


3 2 - 4 40 60 100

5 Specialization Group-2 (Minor) * 4 - - 4 40 60 100

6 Specialization Group-2 (Minor) * 4 - - 4 40 60 100

7 Specialization Group-2/3 (Minor) * 4 - - 4 40 60 100

8 MBA351 Summer Training Project Report - - - 4 50 50 100

Total 24 8 0 32 330 470 800

Specialization Groups:

Finance Marketing HR IB MBF304 (Security

Analysis and Portfolio

Management)

MBM304/MBR301 (Retail Management)

MBH304 (Performance Management)

MBI301 (International Business

Management ) MBF305

(Financial and Capital

Market Management )

MBM302 (Brand. Management)

MBH305 (Human Resource

Development Strategy)

MBI302 (Export, Import- Policy

and Documentation) MBF306

(Project Management) MBM303/MBE303 (Service Marketing)

MBH306 (Human

Resource Planning and

Management )

MBI304 (Export and Import

Management)

Note:

L – Lecture T- Tutorial P- Practical C-Credits 1L = 1Hr 1T= 1 Hr 1P=1 Hr 1C = 1Hr of Theory Paper

= 2 Hrs of Practical/Tutorial


Semester - IV

S. No.

Course

Code Subject

Periods Credit Evaluation Scheme


1 MBA401 Strategic Management 4 - - 4 40 60 100

2 Specialization Group-1 (Major) 3 2 - 4 40 60 100


3 2 - 4 40 60 100

4 Specialization Group-1 (Major) 3 2 - 4 40 60 100

5 Specialization Group-2 (Minor) *

4 - - 4 40 60 100

6 Specialization Group-2 (Minor) *

4 - - 4 40 60 100

7 Specialization Group-2/3 (Minor)* 4 - - 4 40 60 100

8 MBA453 Report on Global Industry Visit - - - 4 50 50 100

Total 25 6 0 32 330 470 800

Specialization Groups:

Finance Marketing HR IB MBF401

(International Financial

Management)

MBM403 (Advertising and Sales

Promotion )

MBH403 (Negotiation and

Conflict Management)

MBI401 (Forex Management)

MBF403 (Derivatives and Risk

Management)

MBM404 (Consumer Behaviour)

MBH404 (Organization Change and

Development)

MBI404 (International Marketing

Management) MBF404

(Management of Banking

& Financial Services)

MBM405 (Rural Marketing)

MBH405 (Industrial Relations and

Labour Laws)

MBI405 (International Business

Environment ) Note:

L – Lecture T- Tutorial P- Practical C-Credits 1L = 1Hr 1T= 1 Hr 1P=1 Hr 1C = 1Hr of Theory Paper

= 2 Hrs of Practical/Tutorial


Note for the Specialization for 3rd

& 4th

Semester

Specializations are as follows:

Finance (Fin)

Marketing (Mkt)

Human Resource (HR)

International Business (IB)

Point 1 :

Major Specialization :

Any one of the above specializations

Point 2 :

Minor Specialization :

Option 1 :

2 Subject from any one remaining specializations & 1 Subject from rest remaining

specialization

OR

Option 2 :

3 Subject from any one remaining specializations


MBA – Semester I

PRINCIPLES OF MANAGEMENT

Course Code: MBA101 L-4, T-0, P-0 C-4

Objective: The basic objective of this course is to provide the knowledge of basic concepts and

principles of management.

Unit-wise Course Contents:

1. Fundamentals of Management: Concept, Nature, Importance; Management: As an Art and

Science, Management as a Profession, Management Vs. Administration, Management Skills, Levels

of Management, Characteristics of Quality Managers. Evolution of Management: Early

contributions, Taylor and Scientific Management, Fayol’s Administrative Management,

Bureaucracy, Hawthorne Experiments and Human Relations, Social System Approach, Decision

Theory Approach. Business Ethics and Social Responsibility: Concept, Shift to Ethics, Tools of

Ethics.

(10 Hours) 2. Management Functions: Introduction to Functions of Management, Planning: Nature, Scope,

Objectives, Significance, Types, Process, Barriers to Effective Planning, Planning Premises and

Forecasting, Key to Planning, Decision Making. Organizing: Concept, Organization Theories, Forms

of Organizational Structure, Combining Jobs: Departmentation, Span of Control, Delegation of Authority, Authority and Responsibility, Organizational Design.

(8 Hours)

3. Staffing and Directing: Concept, System Approach, Manpower Planning, Job Design, Recruitment and Selection, Training and Development, Performance Appraisal. Directing: Concept,

Direction and Supervision. Basics of Motivation: Concept, Motivation and Performance, Theories of Motivation, Approaches for Improving Motivation, Pay and Job Performance, Quality of Work Life,

Morale Building, Sustained Motivation.

(10 Hours)

4. Leadership: The Core of Leadership: Influence, Functions of Leaders, Leadership Style, Leadership

Development. Communication: Process, Importance, Channels, Barriers to Communication,

Communication and management, Role of communication in managerial effectiveness.

(6 Hours)

5. Controlling: Concept, Types of Control, Methods: Pre-control, Concurrent Control, Post-control,

An Integrated Control System, The Quality Concept Factors affecting Quality, Developing a Quality

Control System, Total Quality Control, Pre-control of Inputs, Concurrent Control of Operations. Post

Control of Outputs.

(6 Hours)

Text Books: 1. Stoner, Freeman and Gilbert Jr, Management, Prentice Hall of India.

2. Koontz, Principles of Management, Tata Mc Graw Hill, 2008.

Reference Books: 1. Robbins S.P. & Decenzo David A., Fundamentals of Management: Essential Concepts and

Applications, Pearson Education.

2. Hillier Frederick S. & Hillier Mark S., Introduction to Management Science: A Modeling and Case

Studies Approach with Spreadsheets, Tata McGraw-Hill, 2008.

* Latest editions of all the suggested books are recommended.


Semester I

MANAGERIAL ECONOMICS

Course Code: MBA103 L- 4, T-0, P-0, C-4

Objective: The course intends to develop a perspective necessary for the application of modern

economic concepts, percepts, tools and techniques in evaluating business decisions taken by a firm.


1. Introduction: Nature, scope and significance of managerial economics, its relationship with other

disciplines; Role of managerial economics in business decisions; Fundamental economic concepts,

incremental principle, opportunity cost principle, discounting principle, equi-marginal principle,

time value of money.

(6 Hours)

2. Demand Analysis and Consumer Behavior: Demand functions – Generalized demand function

and demand function, individual and market demand functions, law of demand, determinants of

demand; Elasticity of demand – meaning, importance in business decisions and its measurement;

Cardinal and Ordinal approaches to consumer behavior; Demand forecasting – its significance and

techniques.

(9 Hours)

3. Production and Cost Analysis: Production function – meaning and significance; short run and long run production analysis; Empirical estimation of production functions; short and long run cost

function – their nature, shape and inter – relationship; Empirical estimation of cost function; Economies of scale and scope.

(9 Hours)

4. Theory and Behaviour of Firm: Different market structures and their characteristics, Profit

maximization objective, Alternative objectives of business firms, short run and long run price –

output decisions under perfect competition, monopolistic competition, monopoly and oligopoly;

Pricing strategies – full - cost pricing, product line pricing, price skimming and penetration pricing.

(9 Hours)

5. Macroeconomics: National Income, Concepts and methods of its measurement; Inflation – demand

pull and cost push inflation, effects of inflation, control of inflation; Business cycles – nature and

phases of business cycle, policies to control business cycles.

(7 Hours)

Text Books:

1. Dwivedi, D.N., Managerial Economics, Vikas Publishing House Pvt. Ltd., New Delhi. Ed. 2006.

2. Vaish M.C., Macro Economic Theory, Vikas Publishing House Pvt. Ltd., 2007. 3. Dhingra I.C., Managerial Economics, S. Chand Publishers, New Delhi. Ed. 2008.

Reference Books:

1. Christopher R. Thomas & S.Charles Maurice, Managerial Economics, Tata McGraw – Hill, New Delhi. 2006.

2. Petersen Craig H. et al., Managerial Economics, Pearson Education, 2006.



Semester I

ORGANISATIONAL BEHAVIOUR


Objective: The basic objective of this course is to understand the concept of organizational behavior.


1. Introduction to Organizational Behaviour: Concept, nature, characteristics, conceptual

foundations, determinants and importance; concept of knowledge management and Emotional

Intelligence in contemporary business organization. (8 Hours)

2. Understanding Human Behaviour in Management: Perception: Concept, nature, process,

importance. Management and behavioral applications of perception. Attitude: concept, process, and

importance. Attitude measurement. Personality: Concept, nature, types and theories of personality

shaping. Learning In Management: Concept and theories of learning, learning Principles, Role of

learning in management. (8 Hours)

3. Motivation and Leadership: Concept, principles, theories – content and process. Monetary and

non-monetary motivation. Leadership: Concept, functions, styles, and theories of leadership-trait, behavioral, and situational. (8 Hours)

4. Interpersonal Relationship management: Analysis of Interpersonal Relationship, Developing

interpersonal relationship. Rapport Building techniques and tips Group Dynamic: Definition of Group, Stages of Group Development, Punctuated Equilibrium Model, Group Structure, Group

Decision Making. (8 Hours)

5. Stress and Conflict Management: Define Stress and its potential sources, Individual and

Organizational Approaches for managing stress. Conflict Management- Concept, sources, types,

functionality and dysfunctional of conflict. Classification of conflict-intra individual, inter-personal,

inter-group, and organizational. Resolution of conflict, meaning and types of grievance and process

of grievance handling. (8 Hours)

Text Books:

1. Davis Keith, Human Behavior at Works: Organizational Behaviors, Tata McGraw- Hill, New Delhi.

2. Pareek Udai, Behavioral Process in Organizations, Oxford and IBH, New Delhi, 1981.

3. Robbins S.P., Organizational Behavior, Pearson Education, New Delhi, 2003.

Reference Books:

1. Luthans Fred, Organizational Behavior, McGraw Hill, New Delhi, 1998. 2. Chandran J.S., Organization Behavior, Vikas Publishing House, 2004.



Semester – I

COMPUTER FUNDAMENTALS

Course Code: MBA131 L-3, T-1, P-0, C-4

Objective: To give the basic knowledge of Computer hardware, Internet and application software with DOS keys to the students.


Unit I: Introduction and Definition of Computer: Computer Generation, Characteristics of Computer,

Advantages and Limitations of a computer, Classification of computers, Functional components of a

computer system (Input, CPU, Storage and Output Unit), Types of memory (Primary and Secondary)

Memory Hierarchy. Hardware: a) Input Devices- Keyboard, Mouse, Scanner, Bar Code Reader b)

Output Devices – Visual Display Unit (VDU), Printers, Plotters etc. Software: Introduction, types of

software with examples, Introduction to languages, Compiler, Interpreter and Assembler. Number

System: Decimal, Octal, Binary and Hexadecimal Conversions, BCD, ASCII and EBCDIC Codes.

(8 Hours)

Unit II: MS – DOS: Getting Started on DOS with Booting the System, Internal Commands: CHDIR(CD),CLS,

COPY, DATE, DEL(ERASE), DIR, CHARACTER, EXIT,MKDIR(MD), REM, RENAME(REN), RMDIR(RD), TIME, TYPE, VER, VOL, External Commands: ATTRIB, CHKDSK, COMMAND,

DOSKEY, EDIT, FORMAT,HELP, LABEL, MORE, REPLACE, RESTORE, SORT, TREE, UNDELETE, UNFORMAT,XCOPY.

Introduction of Internet: History of internet, Web Browsers, Searching and Surfing, Creating an E-Mail account, sending and receiving E-Mails. (8 Hours)

Unit III:

MS Word: Starting MS WORD, Creating and formatting a document, Changing fonts and point size,

Table Creation and operations, Autocorrect, Auto text, spell Check, Word Art, Inserting objects, Page

setup, Page Preview, Printing a document, Mail Merge. (8 Hours)

Unit IV: MS Excel: Starting Excel, Work sheet, cell inserting Data into Rows/ Columns, Alignment, Text wrapping , Sorting data, Auto Sum, Use of functions, Cell Referencing form, Generating graphs,

Worksheet data and charts with WORD, Creating Hyperlink to a WORD document, Page set up, Print

Preview, Printing Worksheets. (8 Hours)

Unit V: MS-POWERPOINT: Starting MS–Power Point,, Creating a presentation using auto content Wizard,

Blank Presentation, creating, saving and printing a presentation, Adding a slide to presentation,

Navigating through a presentation, slide sorter, slide show, editing slides, Using Clipart, Word art

gallery, Adding Transition and Animation effects, setting timings for slide show, preparing note pages,

preparing audience handouts, printing presentation documents. (8 Hours)

Course outcomes:

After studying this course, you should be able to:

• Understand the fundamental hardware components that make up a computer’s hardware and the role of each of these components

• Understand the difference between an operating system and an application program, and what each is used for in a computer


• Describe some examples of computers and state the effect that the use of computer technology

has had on some common products

• Be familiar with software applications

• Understand file management

• Accomplish creating basic documents, worksheets, presentations with their properties.

• Experience working with email and recognize email netiquette.

Text Books: 1. Sinha P.K., Computer Fundamentals, BPB Publishing.

2. Bill Bruck., The Essentials Office 2000 Book, BPB Publishing. 3. Leon A. & Leon M., Introductions to Computers, Vikas Publications.

Reference Books: 1. Peter Norton_s, Introductions to Computers, Tata McGraw Hill.

2. Price Michael, Office in Easy Steps,TMH Publication.

*Latest editions of all the suggested books are recommended.


Semester – I

Quantitative Techniques for Management


Objective: To provide exposure to the students for elementary conceptual Framework and the

application in the field of business management.


1. Introduction to Quantitative Techniques and Operations Research: Definition, Nature and

Scope of Operation Research, Phases of Operation Research Study, Techniques of Operation

Research and Limitations. (8 Hours)

2. Linear Programming Problem: Definition, Nature and Scope of Linear Programming, Formulation

of LP Problem, Graphical Solution, Simplex Technique, Limitations of LP. (8 Hours)

3. Transportation, Assignment and Replacement Model: Transportation Model; Definition, Nature

and Scope of Transportation Model, Techniques of Transportation Model:- Northwest Corner

Method, Least Cost Method and Vogel’s Approximation Method, Degeneracy Problem, Limitations

Assignment Problem; Definition, Nature and Scope of Assignment Model, Hungarian Method,

Limitation Replacement Model – Definition, Nature and Scope of Replacement Model, Replacement

of item that deteriorates with time. (8 Hours)

4. Decision Analysis, Games and Job Sequence: Decision Analysis – Decision making under

certainty, uncertainty and risk Game Analysis – Basic Terminology, Optimum Solution of Two

Person Zero Sum. Games, Solution of Mixed Strategy, Graphical Method. Processing and Jobs

through 2 machines, through3 machines, m – jobs through n – machines. (8 Hours)

5. Network Analysis: Network Analysis – Network Representation, Critical Path Method;

Computation Critical Path; Construction of the Time Schedule, Program Evaluation Review

Technique (PERT); PERT Calculations, Crashing.

(8 Hours)

Text Books 1. Hamdy A.Taha - Operation Research (Eighth Edition) - Pearson Prentice Hall

2. Tulsian and Pandey - Quantitative Technique (Third Edition) - Pearson Prentice Hall

3. Gupta and Khanna - Quantitative Technique for Decision Making (Second Edition) Pearson

Prentice Hall



Semester – I

Accounting for Managers Course Code: MBA111 L-3, T-2, P-0 C-4

Objective: The basic purpose of this course is to develop an insight of postulates, principles and techniques of accounting and utilization of financial and accounting information for planning, decision-

making and Control Panel.

Unit Wise Course Contents:

1. Accounting – Definition, Nature, Objective and Scope. Role of Accountant in Modern

Organization. Generally Accepted Accounting Principles and Accounting Standards. Financial

Accounting System (Cash & Accrual). Process of preparation of Financial Statements. Management

Accounting – Definition, Nature, Objective and Scope. Cost Accounting- Definition, Nature,

Objective and Scope. Financial Accounting V/S Management Accounting V/S Cost Accounting.

(8 Hours)

2. Analysis and Interpretation of Financial Statements. Common size Statements, Comparative

Statement & Trend Analysis. Ratio Analysis; Meaning, scope, importance, type, analysis &

Interpretation. (8 Hours)

3. Fund Flow Statements: Meaning, scope, importance, process, analysis & Interpretation. Cash Flow

Statements; Meaning, scope, importance, process, analysis & Interpretation. (8 Hours)

4. Elements of Cost – Material, Labour and Overhead Costs – Cost Sheet Preparation. Types of

Costing – Absorption, Marginal, Standard. Absorption V/S Marginal Costing. Cost – Volume –

Profit Analysis – (Break Even Analysis). Standard Costing and Variance Analysis. (8 Hours)

5. Budget, Budgeting and Budgeting Control. Classification of Budget – Financial v/s Operation

Budgets – Short Term v/s Long Term Budgets Preparation of Budgets(Sales, Purchase , Material,

Labour, Overheads, Cash , Flexible & Master Budget ). Performance Budgeting and Zero Based

Budgeting. JIT & KAIZEN Costing. (8 Hours)

Text Books:

1. Double Entry Book Keeping: T.S. Grewal – Sultan Chand

2. Management Accounting: Khan Jain - Tata McGraw

3. Accounting Principles: Anthony - AITBS Publishers

4. Accounting for Management, Bhattacharya, S.K. and Dearden .J.Sixth Edition, Vikas Publishing



Semester – I

Business Ethics


Objective: To let students understand the values and ethical practices prevailing in business

environment.


1. Business Ethics and Society: Importance of Ethics in Business, Traditional Theories, Application

of traditional Theories to Modern Businesses. Relevance of Baghwat Gita, Trusteeship

Management- Gandhian Philosophy of Wealth Management Changing concepts and objectives of

Business, Responsive Management, Management by Values, Social responsibility and profitability,

Social responsibilities of Business Organization. (8 Hours)

2. Basic Framework of Normative Ethics: Ethics and Decision Making, Morality and Rationality in

Organization, Moral Relationship between Individual and Organization. Making Moral Decisions.

Conflict between personal values and organizational goals. (8 Hours)

3. Consumerism and Ethics: Consumer Rights, Exploitation of consumers, Consumer Protection,

U.N. guidelines for Consumer Protection, Consumer Protection and Consumerism in India, Ethics in

Advertising, Woman in Advertising. Responsibilities of Advertising Agencies. (8 Hours)

4. Ethics in Business Disciplines and Corporate Governance: Ethics and HRM, Ethics and

Marketing, Ethics in Finance and Accounting, Ethical implications of Technology. Ethics and

Information Technology: Corporate Governance: Meaning, Importance, prerequisites, regulatory and

voluntary actions, Corporate Governance in India. (8 Hours)

5. Business ethics and Environment Management: Basics of Environment, Environment pollution,

Ozone Depletion, Global Climate change, Air Pollution, Water Pollution, Waste Management.

Environmental Regulation in India, Environment Protection. (8 Hours)

Text Books:

1. Business Ethics – David J.Fritzsche

2. Perspectives in Business Ethics – Laura Hartman-Mcgraw Hill

3. Business Environment – Freancis Cherunilam, Himalaya

4. Ethics in Management by S.A.Sherlekar, Himalaya.



Semester – I

Communication Skills – I


Objective: The main objective is to introduce the students to the basic communication process and

barriers which impede the effectiveness of two– way communication. Also to emphasize the

importance of written business communication on various occasions and appreciation for the formal and

methodical approach for written business communication.

Unit Wise Course Contents:

1. Spoken English: Introduction, Discussion about content& ground rules, Expectation setting.

Introduction & greetings, Functional tense & reported speech, Active & passive voice, Understand &

discuss discussion techniques, Narrate and discuss a past event, Practice sessions.

(8 Hours)

2. Communication Skills: What is communication? The communication model, Types of

communication, Identifying & overcoming barrier to communication, Practice Sessions.

(8 Hours)

3. Applied Communication Skills: Leaving a lasting impression through use of basic telephone

etiquette, Structure of a telephone call-Call Flow, Dos & Don’ts of telephone & mobile etiquette,

Structure of an Email, ABCC Model for effective email writing, and Dos & Don’ts of email writing.

(8 Hours)

4. Grooming & Etiquette :Learn different dressing styles, Show confidence through professional

grooming, Everyday Etiquette, Displaying behaviour according to norms in various situations, Dos

& Don’ts of conversation in various situations, Importance of grooming in work place, Elements of

good handshake, Respecting each other. (8 Hours)

5. Employment communication: Writing C.V. & Resume, Difference between C.V. & Resume, Impact of Technological advancement on Business communication, Intranet, Internet,

Teleconferencing, and Video conferencing. Oral Activity: Presentation of C.V., Questioning on C.V., English Conversation.

(8 Hours)

Text Books:

1. Raman Meenakshi & Sharma Sangeeta, Technical Communication-Principles & Practice –

O.U.P. New Delhi. 2007.

2. Sehgal M.K. & Khetrapal V., Business Communication – Excel Books.

3. Mohan Krishna & Banerji Meera, Developing Communication Skills – Macmillan India Ltd.

Delhi.



Semester – I

Seminar – Industry Interaction – I


Objective : The prime objective is to give students a platform from where they can directly interact with corporate and industry people and bodies. Other objective is to provide students useful content on a variety of

topics. Also this seminar will provide them opportunity to get them introduced to several experts in a short

amount of time and will boost their confidence and improve student’s presentation skills.

Guidelines :

1. SII – 1 will be scheduled at the end of Semester I.

2. Before SII – 1, students have to attend 2-3 industrial / market / company / organization visits.

3. Students have to compile data and prepare small (Max 10 pages) report on every visit.

4. Each student will present their experience and learning from any of the visits in the SII – 1

5. For students, the time duration for presenting their views/ learning will be of max 7-10 minutes.

6. After SII – 1, students will get a free hand opportunity to interact and build report with the eminent

representatives of Industry and corporate.

7. The Total marks of SII - 1 will be 100. The internal marks will be awarded on the presentation

delivered by students in the seminar on industry visits in the front of a panel to be appointed by the

Director / Principal of the College.

8. The external marks will also be awarded by the external examiner to be appointed by the controller

of the examination.

Marking Scheme

INTERNAL ASSESSMENT (50 Marks) EXTERNAL ASSESSMENT (50 Marks)

Attendance 10 Attendance 10

Content of

Presentation

15 Content of

Presentation

15

Presentation Skills 15 Presentation Skills 15

Dressing Etiquettes 10 Dressing Etiquettes 10


Semester II

MARKETING MANAGEMENT


Objective: The basic objective of this course is to understand the concepts of marketing.


1. Basics of Marketing: Introduction, Definition, Importance and Scope of Marketing, Core marketing

concepts, Elements of Marketing - Needs, Wants, Demands, Consumer, Markets and Marketers;

Marketing Vs Selling, Consumer Markets and Industrial Markets. Concept of Marketing

Management, Marketing – Mix, Functions of Marketing Management, Marketing Organizations,

Marketing Environment, Factors Affecting Marketing Environment, Marketing Information System

and Marketing Research. (8 Hour)

2. STP Marketing: Market Segmentation, Segmenting the Market, Benefits, of Market Segmentations,

Market Segmentation Procedure, Basis for Consumer/Industrial Market Segmentation. Market

Targeting – Introduction, Procedure. Product Positioning - Introduction, Objectives, Usefulness,

Differentiating the Product, Product Positioning Strategy. (10 Hours)

3. Product Design: Marketing - Mix Decisions, Product Decisions, New Product Development-

Concept and Necessity for Product Development, Failure of New Products, New Product Planning and Development Process, Product-Mix, Branding and Packaging Decisions, Product Life cycle -

Stages and Strategies for Different Stages of PLC. (8 Hours)

4. Pricing, Distribution, and Promotion Decision: Pricing Decisions, Pricing Objectives, Policies

Methods of Setting Price, Pricing Strategies, Channels of Distribution for Consumer/ Industrial

Products, Factors Affecting Channel Distribution, Management of Channels: Current Trends in

Wholesaling and Retailing Decision. (8 Hours)

5. Service Marketing Aspect: A Brief Account of Marketing of Services, Social Marketing, On-line

Marketing. (6 Hours)

Text Books:

1. Kotler Philip, Marketing Management: Analysis, Planning, Implementations and Control, Pearson

Education, New Delhi. 2003, 11th

edition. 2. Stanton William J., Fundamentals of Marketing, McGraw Hill, N. Delhi 10th Ed.

3. Kotler Philip & Armstrong Graw, Principles of Marketing, Pearson Education, New Delhi 2004.

Reference Books: 1. Neelamegham S., Indian Cases in Marketing, Vikas Publication, New Delhi.

2. Bull Victor P., Marketing Management: A Strategic Planning Approach, McGraw Hill, New York. 3. Czinkota M.R., Marketing Management, Pearson Education Asia, New Delhi 2004.



Semester II

BUSINESS RESEARCH


Objective: The basic objective of this course is to understand the concepts of business research and its

applications.


1. Introduction: Concept of Research and Its Application in Various Functions of Management, Types

of Research, Types of Business Problems Encountered by the Researcher, Problems and Precautions

to the Researchers. (8 Hours)

2. Process of Research: Steps Involved in Research Process. Research Design: Various Methods of

Research Design. Concept of Sample, Sample Size and Sampling Procedure, Various Types of

Sampling Techniques, Determination and Selection of Sample Member. Collection of Data.

(8 Hours)

3. Types of Data: Secondary and Primary, Various Methods of Collection and Data, Preparation of

Questionnaire and Schedule, Types of Questions, Sequencing of Questions, Check Questions,

Length of Questionnaire, Precautions in Preparation of Questionnaire and Collection of Data.

(8 Hours)

4. Analysis of Data: Coding, Editing and Tabulation of Data, Various Kinds of Charts and Diagrams

Used in Data Analysis: Bar and Pie Diagrams and their Significance, Application and Analysis of Variance (ANOVA). Measurement and Central Tendency, Measure of Dispersion and their

Advantages, Hypothesis testing. (10 Hours)

5. Report Preparation: Types and Layout of Research Report, Precautions in Preparing the Research

Report. Bibliography and Annexure in the Report: Their Significance, Drawing Conclusions,

Suggestions and Recommendations to the Concerned Persons. Use of SPSS in Data Analysis.

(6 Hours)

Text Books:

1. Cooper & Schindler, Business Research Methods, Tata Mc Graw Hill.

2. Saunders Research Methods for Business students, Pearson Education, 2007.

3. Malhotra Naresh K., Marketing Research, Pearson Education.

Reference Books: 1. Gravetter, Research Method for Behavioral Sciences, Cengage Learning.

2. Beri G.C., Marketing Research, Tata Mc Graw Hill, 4th Edition. 3. Kothari C.R., Research Methodology Methods and Techniques, New Age International Publishers.



Semester II

PRODUCTION AND OPERATIONS MANAGEMENT


Objective: The basic objective of this course is to understand the concepts of production and operations management.


1. Operations Management: An overview, Definition of production and operations management,

Production Cycle, Classification of operations, Responsibilities of Operations Manager, New

Product Development, Product Design, Service Design.

(8 Hours) 2. Project and Process Planning: Types in manufacturing: project, jobbing, batch, line, continuous,

mass. Plant Location, Layout Planning. Project Management: PERT/CPM, Resource Leveling,

Project Scheduling, Forecasting as a planning tool. Productivity and Work study: Method study,

Work Measurement, Work sampling and its applications.

(8 Hours)

3. Production Planning Techniques: Production Planning techniques, Routing Decisions, Scheduling types and principles, master production schedule, Aggregate Planning. Total Productive

Maintenance (TPM), Capacity Planning, Total Preventive Maintenance.

(8 Hours)

4. Basic Concepts of Quality: dimensions of quality, Juran’s quality trilogy, Deming’s 14 principles, Quality circles, KAIZEN and BPR, Poka – Yokes, Zero Defects. Bird’s view of SPC.

(8 Hours) 5. Materials Flow Control: Raw Materials and WIP inventory control, JIT purchasing, Lead time

control. Manpower Scheduling: Techniques of manpower scheduling. Inventory Management –

Objectives, Factors, Process, Inventory control techniques- ABC, VED, EOQ, SED, and FSN.

(8 Hours)

Text Books:

1. Adam Jr Everetl E.R.J., Production and Operations Management, Prentice-Hall, 2000.

2. Charry, Production and Operations Management, Tata McGraw-Hill, 1997.

3. Johnston R. et al, Cases in Operations Management, Prentice-Hall, 1993.

Reference Books:

1. McGregor D., Operations Management, McGraw-Hill, 1960.

2. Morton, Production and Operations Management, Vikas publication.

3. Haleem A., Production and Operations Management, Galgotia Books, 2004.



Semester II

HUMAN RESOURCE MANAGEMENT


Objective: The basic objective of this course is to understand the concepts of human resource management.


1. Elements of HRM: Evolution of HRM, Meaning, Nature and Scope, HRM functions and

objectives, Difference between HRM and Personnel Management, Human Resources Development

in India, Role of HR managers. Manpower Planning. (8 Hours)

2. Job Analysis, Recruitment and Selection: Job Analysis – Job Description, Job Specification.

Recruitment and Selection- Methods and Procedures. Difference between recruitment and selection

process. (8 Hours)

3. Human Resource Development: Training and Development- Purpose, Methods and issues of

training and management development program, Mentoring and Coaching. (8 Hours)

4. Performance and Job Evaluation: Definition, Purpose of appraisal, Procedures and Techniques

including 360 degree Performance Appraisal, Job Evaluation:-concept, methods and types.

(8 Hours)

5. Job Enrichment: Promotion, Transfer and Separation: Promotion – purpose, principles and types;

Transfer – reason, principles and types; Separation – lay-off, resignation, dismissal, retrenchment, Voluntary Retirement Scheme. Job Enrichment, Job Enlargement, Job rotation. (8 Hours)

Text Books:

1. Bratton J. & Gold J., Human Resource Management: Theory and Practice, Palgrave, 2003.

2. Gomez Mejia et.al, Managing Human Resources, Pearson Education.

Reference Books:

1. Aswathappa, Human Resource Management, Tata McGraw-Hill, 2003.

2. Dessler, Human Resource Management, Prentice-Hall.



Semester – II

Financial Management


Objective: The basic objective of this course to understand the functions, roles, goals and the processes of

financial management.


1. Introduction: An Over view of Financial Management: Meaning, definition, evaluation, scope, goal of

Financial Management. Financial decisions and their interrelation, Finance functions, new role of Finance

function in contemporary scenario. Time value of money, Risk and Return analysis, Valuation of Securities.

(8 Hours)

2. Investment Decision; Cost of Capital: Concepts, Basic aspects & importance, Computation of cost of capital

equity share, preference share, debentures, weighted average cost of capital. Techniques of capital budgeting

and its applications, Risk and refinement in capital budgeting. (8 Hours)

3. Financing Decision: Long-term sources of financing, Capital Structure: Meaning, Optimum, features,

determinants, approaches of capital structure, point of indifference. Theories of Capital Structure. Leverage

and types of leverages. (8 Hours)

4. Dividend Decision: Dividend policies: Meaning, types and factors affecting dividend policies, Dividend

Theories, Bonus policy guidelines relating to dividend declaration and payment. (8 Hours)

5. Short-term sources of financing: Various types of short-term sources of financing, Working Capital:

Concept of Gross Working Capital and Net Working Capital, Various Approaches to Working Capital

Management, Factors affecting working capital requirement and sources of working capital financing,

Management of inventory, receivables and cash. (8 Hours)

Text Books:

1. Pandey I.M., Financial Management, Vikas Publications, 2008.

2. Khan & Jain, Financial Management, Tata McGraw-Hill, 2007.

3. Chandra Prasanna, Fundamentals of Financial Management TMH, 2007.

Reference Books:

1. Smith K.V., Management of Working Capital, 2nd edition, Harper Collins Publications.

2. Agarwal J.D., Working Capital Management, Tata McGraw-Hill.



Semester – II

Business Environment

Course Code: MBA210 / MBA107* L- 4, T-0, P-0, C-4

Objective: The basic purpose of this course is to understand the concept of Business Environment, Political,

Legal and Global Policies, Philosophy and strategy of planning, and Consumerism.


1. Concept of Business Environment: Significance and nature, Interaction matrix of different environment

factors, Process of environmental scanning, Basic philosophies of Capitalism and Socialism with their

variants. (8 Hours)

2. Politico-Legal Environment: Relationship between business and Government of India; Constitutional

provisions affecting business; Introduction to some important business laws: MRTP, Industrial (development

and regulation) Act 1951, FEMA, SEBI Act, Consumer Protection Act; changing dimensions of these laws

and their impact on business. (8 Hours)

3. Economic Environment: Philosophy and strategy of planning in India; Problem of poverty; Concept of

mixed economy: the public sector and the private sector, their changing roles; Industrial policy in India in

recent years; Policy with regard to small scale industries and labour; The monetary policy, fiscal policy and

union budget as an instrument of growth and their impact on business. Financial institutions and their

relevance to business operations; Multinational corporations (MNCs). (8 Hours)

4. Technological and Socio-Cultural Environment: Policy for research and development in India; Problem of

selecting appropriate technology; Multinationals as source of technology; foreign collaborations and joint

ventures; Impact of culture and values: Salient features of Indian culture and values and their implications for

industrialization and economic growth; Emergence of middle class and consumerism; Development of

business entrepreneurship in India; Social responsibility and Indian business. (8 Hours)

5. Liberalization in India: The New Economic Policy; Globalization; Policy changes for liberalization-

Industrial policy; Exim policy; Banking policy; FDI policy; Reforms in capital market; Structural reforms;

Impact of reform measures, Salient Features of WTO , Global business environment. (8 Hours)

Text Books:

1. Adhikari M., Economic Environment of Business, S. Chand & Sons.

2. Ghosh, Economic Environment of Business, Vikas Publications, 2004.

Reference Books:

1. Agarwal R., Business Environment, Excel Books, 2002.

2. Bedi S.K., Business Environment, Excel Books, 2004.

3. George A. & Steiner G.A., Business, Government andSociety, Macmillan Publishers.



Semester – II

Entrepreneurship Development

Course Code: MBA211/MBA302* L- 4, T-0, P-0, C-4

Objective: The basic objective of this course is to understand the concepts of entrepreneurship.


1. Entrepreneur and Entrepreneurship: Definition of Entrepreneur, Entrepreneurial motivation and barriers;

Internal and external factors; Types of entrepreneurs; Theories of entrepreneurship; Classification of

entrepreneurs. Difference between Entrepreneur and Entrepreneurship, Characteristics of Entrepreneur.

(8 Hours)

2. Idea Generation and Project Formulation: Idea Generation, Screening and Project Identification,

Feasibility Analysis; Project Planning, Evaluation, Monitoring and Control, Project Report Preparation,

Operation problems: Incubation and Take-off, Problems encountered, Structural, Financial and Managerial

Problems, Types of Uncertainty. (8 Hours)

3. Supportive Agencies for Entrepreneurship: Institutional support for new ventures; Supporting

organizations; Incentives and facilities; Financial Institutions and Small-scale Industries, Govt. Policies for

SMEs. Role of SIDBI & NSIC. (8 Hours)

4. Entrepreneur Development Programmes (EDP'S): Types, 3S Model, History of entrepreneurship

development in India, Current Status of Entrepreneurship development in India. Role of Woman entrepreneur.

(8 Hours)

5. Industrial Sickness: Sick industries, Reasons for sickness, Remedies for Sickness, Role of BIFR in revival,

Bank Syndications. Micro financing for SME Sector and other aspects. (8 Hours)

Text books:

1. Couger C, Creativity and Innovation, IPP, 1999.

2. Jacob Nina, Creativity in Organisations, Wheeler, 1998.

3. Velasquez, Business Ethics- Concepts and Cases, Prentice-Hall, 5th edition, 2002.

4. Kittson Alan, Ethical Organisation, Palgrave, 2001.

Reference Books:

1. Jonne & Ceserani, Innovation and Creativity, Crest, 2001.

2. Bridge S.et al, Understanding Enterprise: Entrepreneurship and Small Business, Palgrave,

2003.

3. Holt, Entrepreneurship: New Venture Creation, Prentice-Hall, 1998.

4. Dollinger M.J., Entrepreneurship, Prentice-Hall, 1999.



Semester – II

Communication Skills – II


Unit wise Course Contents:

Unit-I

1. Media Communication: Press communication, Press note, writing advertisements, Writing.

2. Notices, Agenda for the meeting, writing minutes of the meeting, Media Interviews.

3. Practical (Oral): Speaking skill in a meeting, addressing the media. (8 Hours)

Unit-II

1. Speaking Skills: Improving voice and speech, using visual aids, speaking in the job interviews,

Development of professionalism.

2. Practical (Oral): Performance in mock interview.

3. Writing Skills: Writing of abstract, Professional writing techniques, Reporting events. 4. Practical (Oral): Reading any given article and explain its summary in your own language.

(8 Hours)

Unit-III

1. Speaking along with structures used in modern English: Objective & Methodology: Use of

different grammatical structures like the use of modals, Use of connectors etc. in speaking, Speaking

on a particular structure at a time on the basis of activities made.

2. Speaking along with quizzes with emphasis on kinesics: Objective & Methodology: Conducting

quizzes on different aspects of communication to make them aware of different parameters of

communication and checking their body language.

3. Role plays based on different situations with stress, intonation and rhythm: Objective &

Methodology: Knowledge of Stress, intonation and rhythm and their sound application make

communication sweet. Conduct of role plays on business and general issues to check the sweetness and intensity of communication.

4. Group Discussion, its pointers, preparation: Objective & Methodology: Conduct of GD on different issues, putting them in stressful situations, checking their over aggression, Working on

body language.

(8 Hours)

Unit-IV 1. Know Your Self (SWOT): Objective & Methodology: To know their interests and counsel them

accordingly. Making their outlook professional by organizing activities like psychological tests (e.g

ink test), tests on different business situations.

2. Basics of Interview skills with emphasis on candidates preparation: Objective & Methodology:

Discussion over the general questions in interview, How to keep Cool in complex situations,

Working on maintaining positive attitude, posture, handshaking etc.

3. Self Grooming: - “First Impression is the Last Impression”: Objective & Methodology: Telling

them about dress sense, primping, maintaining parts of the body, cosmetic care of the body etc.

(8 Hours)

Unit-V

1. Talk in Teams: Importance of talk in a team, Team talk dynamics, Kinds of teams, Communication

in Teams.

2. Practical (Oral): Discuss on the importance of team work and communication.

3. Negotiating: The act of negotiation, Negotiation style & their contexts, Common hurdles in Negotiation, Negotiating cultural diversities.

4. Practical (Oral): Practice of negotiation in the class, role- plays.


5. Personality Development Technique: Five pillars of personality development and career

advancement- Introspection, self- assessment, Self- appraisal, Self – development, Self interrogation.

6. Practical (Oral): Practice and discussion on all the five pillars of personality development.

(8 Hours)

Text Books:

1. Rajendra Pal, Essentials of Business Communication, Sultan Chand, New Delhi, 2013

2. Asha Kaul, Effective Business Communication, PHI, New Delhi, 2013

3. Malti Agarwal, Professional Communication, Krishna Publications, Meerut, 2014

4. M.H. Rizvi, Business Communication, TMH, New Delhi, 2014



Semester III

MANAGEMENT INFORMATION SYSTEM


Objective: The basic objective of this course is to understand the concepts and importance of

information system in the industry for proper decision making.


1. Introduction: Meaning and Role of Information Systems. Types of Information Systems:

Operations Support Systems, Management Support Systems, Expert Systems, and Knowledge

Management Systems. Information Systems for Strategic Management: Competitive Strategy Concepts, Strategic Role of Information Systems. Integrating Information Systems with Business

Strategy, Value Chain Analysis and Strategic Information Systems Framework.

(8 Hours)

2. Planning for Information Systems: Identification of Applications, Business Planning Systems and

Critical Success Factors, Method of Identifying Applications, Risks in Information Systems. Developing MIS systems: System Development Cycle; System Analysis; System Design (DFD and

ER diagrams).

(8 Hours)

3. Decision Support Systems: MIS support for decision making; Decision support systems; Tools of

business support systems: what if analysis, sensitivity analysis, goal seek analysis, optimization

analysis.

(8 Hours)

4. Emerging Concepts and Issues in Information Systems: Cross-functional MIS; ERP; CRM;

SCM. Introduction to Data Warehousing, Data Mining and its Applications, Emerging Concepts in

Information System Design and Application.

(8 Hours)

5. Applications: Transaction processing; Artificial intelligent technologies in business: neural network,

fuzzy logic, genetic algorithm, virtual reality; Executive Information System; Expert Support Systems; Security and Ethical challenges.

(8 Hours)

Text Books:

1. Kenneth, Laudon & Jane Laudon MIS: Managing the Digital Firm, Pearson Education, 2005. 2. James, A. O’Brien Introduction to Information Systems, Tata McGraw Hill, 2005.

References Books:

1. Turban, E., McLean, E. & Wetherbe, J., Information Technology for Management: Making

Connections for Strategic Advantage. John Wiley and Sons, 2001.

2. Jawadekar, W. S., Management Information Systems. Tata McGraw Hill, 2001.



Semester III

SUMMER TRAINING PROJECT REPORT

Course Code: MBA351 L-0, T-0, P-0, C-4

Objective: By the training the student is expected to learn about the organization and analyses and

suggest solutions of a live problem. The objective is to equip the student with the knowledge of actual

functioning of the organization and problems faced by them for exploring feasible solutions and

suggestions

Guidelines:

1. At the end of second semester examination, every student of MBA will undergo on-the-job practical

training in any manufacturing, service or financial organization. The training will be of 6 to 8 weeks

duration. The guidelines of training will be provided before the end of the second semester classes

2. During the course of training, the organization (where the student is undergoing training) will assign

a problem/project to the student. The student, after the completion of training will submit a report to

the College/Institute, which will form part of third semester examination. However, the report must

be submitted by the end of September during third semester A Performance appraisal by the external examiner will be attached with the report.

3. The report (based on training and the problem/project studied) prepared by the student will be

termed as Summer Training Project Report. The report should ordinarily be based on primary data. It should reflect in depth study of micro problem, ordinarily assigned by the organization where

student undergoes training. Relevant tables and bibliography should support it. One comprehensive chapter must be included about the organization where the student has undergone training. This

should deal with brief history of the organization, its structure, performance products/services and

problems faced. This chapter will form part I of the Report. Part II of the Report will contain the

study of micro research problem. The average size of Report ordinarily will be 100 to 150 typed

pages in standard font size (12) and double spacing. Three neatly typed and soft bound (paperback)

copies of the report will be submitted to the College/Institute. The report will be typed in A-4 size

paper.

4. The report will have two certificates. One by the College and the other by the Reporting Officer of the organization where the student has undergone training. These two certificates should be attached

in the beginning of the report.

5. The report will be evaluated by internal and external examiner. It will carry total 100 marks divided

into written report of 50 marks by external examiner and presentation of 50 marks in front of a panel

of at least three faculty members appointed by Director/ Principal of the college.

6. The marks will be awarded by the external examiner to be appointed by the examination division.

7. The format of the report is given below:

• Objective of the Research Undertaken

• Literature Review

• Research Methodology

• Results and Analysis

• Conclusions

• References

• Appendices – to include questionnaire, if

any


PERFORMANCE APPRAISAL

Summer Training- MBA351 Student’s Name:

Course: Specialization:

You are requested to provide your opinion on the following parameters.

A- Outstanding

B- Good

C- Satisfactory

D- Unsatisfactory

1. Technical knowledge gathered about the industry and the job he/she was involved.

2. Communication Skills: Oral / Written / Listening skills

3. Ability to work in a team

4. Ability to take initiative

5. Ability to develop a healthy long term relationship with client

6. Ability to relate theoretical learning to the practical training

7. Creativity and ability to innovate with respect to work methods and procedures

8. Ability to grasp new ideas and knowledge 9. Presentations skills

10. Documentation skills 11. Sense of Responsibility

12. Acceptability (patience, pleasing manners, the ability to instill trust, etc.) 13. His/her ability and willingness to put in hard work

14. In what ways do you consider the student to be valuable to the organization?

Consider the student’s value in term of:

(a) Qualification

(b) Skills and abilities

(c) Activities/ Roles performed

15. Punctuality

Any other comments _____________________________________________________.

Assessor’s overall rating

Assessor’s Name: Designation:

Organization name and address:

Email id: Contact No:

Assessor’s Signature _______________


Specialization Group Semester – III

Major Elective - Finance

Security Analysis & Portfolio Management

Course Code: MBF304 L- 3, T-2, P-0, C-4

Objective: To create understanding of the conceptual framework for the analysis and management of

investment and portfolio management.


1. Introduction: Nature and scope of Investment, Determinants of saving and Investment Decisions. Risk and Return, type of risk, Estimated Return and Risk, Trade off between risk and return. Various investment

options (Alternatives) – Equity, Preference Shares, Debentures, bonds, mutual funds, bonus and right issue

etc. (8 Hours)

2. Indian Financial System: Financial Market. Money Market and its components. Indian Capital market – new

issue market (Primary Market) and Secondary Market, Stock Exchanges, need and functions, Listing of

Securities, Major Stock Exchange in India. DMAT of Shares & Depository System. (8 Hours)

3. Security Analysis: Meaning of Security Analysis. Fundamental Analysis – EIC framework. Technical

Analysis and Efficient Market theory (Random Walk Theory). (8 Hours)

4. Portfolio Management: Portfolio Analysis: Meaning, Concept, Process, Objective, Construction of Portfolio

Management, Markowitz Model, Diversification, Sharpe’s Index Model. Portfolio Selection, CAPM-Capital

Market Theory V/S Arbitrage Pricing Theory. (8 Hours)

5. Portfolio Evaluation: Sharpe’s, Treynor’s, & Jensen’s Performance Index. Valuation of Securities. Stock

Terminology. Stock selection and Portfolio Construction, Portfolio planning, risk assessment and investment

psychology. (8 Hours)

Text Books:

1. Investment and security analysis and portfolio Management – Preeti Singh – Himalaya Publication

2. Security Analysis and Portfolio Management: Jordan, Fischer- PHI

3. Investment Management: V.K. Bhalla- S. Chand.

4. The Investment Game: Prasanna Chandra - Tata McGraw Hill



Semester – III


Financial & Capital Market Management


Objective: The basic objective of this course to understand the functions, roles, goals and the processes

of financial management.


1. Nature of Financial Management: Meaning, Scope and Functions of Financial Management,

objectives of Financial Management. Job of Financial Executive in Organization. Indian Financial

System.

(8 Hours)

2. Salient features & recent trends in money and capital market in India. Capital Markets, Primary

Markets and Secondary Markets Key Indicators of Security Markets, Market Participants and

Regulators, Trading Membership, Trading, Clearing and Settlements, Risk Management, Legal

Framework, Time Value of Money, Cost of Capital, Fundamental Valuations.

(8 Hours)

3. Case Study based on Ratio Analysis, Cash Flow Statement & Fund Flow Statement. Definition,

Need for Working Capital, Determinants of Working Capital. Management of Cash. Management of

receivables – Debtors & Creditors. (8 Hours)

4. Cost of Capital. Leverage (Operating, Financial and Combined). Inventory Management –

meaning, objectives & techniques. Working Capital Finance in India : Trade Credit, Commercial

Paper and other sources. (8 Hours)

5. Capital Structure; Meaning, Features & Determinants of optimum capital structure. Theories

of capital structure. Capital Budgeting, Capital expenditure decision under risk and uncertainty (Pay

Back, Post Pay Back, NPV, ARR, IRR). Dividend Policy. Financial considerations in mergers &

acquisitions.

(8 Hours)

Text Books:

1. Financial Management : I.M. Pandey - Vikas Publishing House

2. Financial Management : Khan & Jain - Tata McGraw Hill

3. Financial Management : Prasanna Chandra – Tata McGraw Hill



Semester – III

Specialization Group


Project Management

Course Code: MBF306 L-3, T-2, P-0,C-4

Objectives: The course aims at imparting rudimentary and basic knowledge of Project Management. The idea is

to give exposure to various project management aspects, so that given an opportunity; the budding managers get

employment prospect management organizations, and with the gained hands on experience specialize further.


1. Meaning and types of projects, Project Development Cycle, Project Identification, Project Formulation.

(8 Hours) 2. Types & Techniques of project appraisals, Market Feasibility, Market & Demand Analysis, Technical

Feasibility, Financial Feasibility, Economic Feasibility. (8 Hours)

3. Project Design & Network Analysis, Project Review & Control (PERT, CPM), Social Cost benefits Analysis.

(8 Hours)

4. Systems & Procedures for Project Implementation, Project Finance, Process of Setting up of the project.

(8 Hours)

5. Project Management, MIS & Computers, International Project Management, Human Aspects of Project

Planning Implementation & Management, Project Report. (8 Hours)

Text Books: 1. Project Management : Prasanna Chandra – TMH

2. Project Management : Choudhary - TMH

3. Project Management : Vasant Desai - Himalaya Publishing House

Reference Books:

1. Project Formulation in Developing Countries: Mattoo P.K.

2. Project viability in Inflationary Conditions : Chitali V.P.



Semester – III

Minor Elective (Marketing)

Retail Management

Course Code: MBR301* / MBM304 L- 4, T-0, P-0, C-4 Objective: The basic objective of this course is to understand the concepts of retail management.


1. Overview of Retailing Management: Introduction to retailing, concept, Nature, scope, Functions of

retailing; Building and sustaining relationships; Retail organization structure, Retail management

process Types of Retail Outlets, Market structure and control; Planning and development.

(8 Hours)

2. Retail Management Situational Analysis: Retail institutions by ownership; Retail institutions by

store-based strategy mix; Web, non store-based, and other forms of nontraditional retailing;

Targeting customers and gathering information; Communicating with customers; Market /

competitors , Promotional strategies Choosing a store location: Trading-area analysis; Site selection;

Store design and layout, Display.

(8 Hours)

3. Managing Retail Business: Retail organization and HRM; Operations management: financial and

operations dimensions; Managing retail services; Service characteristics; Branding: perceptions of

service quality, sales force management. (8 Hours)

4. Delivering the Product: Retail Information Systems; Merchandise management and pricing:

Merchandise plan, Merchandise buying and handling, people in retailing. (8 Hours)

5. International Retailing: Internationalization and Globalization; Shopping at World stores; Going

International; The Internationalization process; Culture, business and international management.

(8 Hours)

Text Books:

1. Berman B. & Evans J.R., Retail Management, Pearson Education, 2002. 2. Michael Levy M. & Weitz B.W., Retailing Management, Tata McGraw-Hill, 2004.

Reference Books:

1. Newman A.J. & Cullen P., Retailing: Environment and Operations, Vikas publication, 2002.

2. Varley R. & Rafiq M., Principles of Retail Management, Palgrave, 2004. 3. Lamba, The Art of Retailing, Tata McGraw-Hill, 2001.



Semester – III


Brand Management

Course Code: MBM302* L- 4, T-0, P-0, C-4

Objective: The basic objective of this course is to understand the concepts of brand management.


1. Brand and Brand Planning: Branding Concepts: Brand Awareness (Recognition and Recall),

Brand Identity and Brand Image, Brand Personality, Brand Judgments, Brand Loyalty. Brand

Planning: Customer-Based Brand Equity, Brand Positioning, Creating Mental Maps, Customer-

Based Brand Equity Model, Brand Resonance, Brand Building Blocks.

(8 Hours)

2. Brand Integration: Choosing Brand Elements to Build Brand Equity, Designing Marketing

Programs to Build Brand Equity, Integrating Marketing Communications to Build Brand Equity,

Leveraging Secondary Brand Associations to Build Brand Equity, Brand Element Guidelines,

personalizing Marketing, Value Pricing, Blending "Push" and "Pull" Strategies.

(8 Hours)

3. Brand Equity: Developing a Brand Equity Measurement System, Measuring Sources of Brand

Equity: Capturing Customer Mind-Set. Measuring Outcomes of Brand Equity: Capturing Market

Performance. Indirect and Direct Measures of Brand Equity: Qualitative, Exploratory Research

Quantitative, Experimental Approaches to Measure Brand Equity.

(8 Hours)

4. Brand Architecture: Developing and Implementing Branding Strategies. Introducing and Naming

New Products, Corporate Branding Strategy, Brand Hierarchy, Line extensions, Content development in Branding.

(8 Hours)

5. Brand Growth: Brand Growth: Managing Brands over Time, Managing Brand over Geographic Boundaries and Market Segments, Reinforcing Brands, and Revitalizing Brands, Global Branding

Strategies. Measuring Brand Equity. Legal Issues in Branding and Commercial Brands.

(8 Hours)

Text Books:

1. Kevin Lane Keller, Strategic Brand Management, Prentice-Hall, 2008.

2. Harsh V. Verma, Brand Management, Excel Books.

References Books :

1. Varley R. & Rafiq M, Principles of Retail Management, Palgrave, 2004. 2. Lamba, The Art of Retailing, Tata McGraw-Hill, 2001.



Semester – III


Service Marketing

Course Code: MBM303/MBE303 L- 4, T-0, P-0, C-4

Objective: The basic objective of this course is to understand the concepts of services marketing.


1. Introduction: Definition and Characteristics of Services, Classification of Services, Difference between

product and services Evolution of Services marketing, Importance of Services Marketing in Indian Economy.

Service markets system: Service quality; Understanding customer expectations and zone of tolerance;

Segmentation and zone of tolerance; Targeting and positioning of service. (8 Hours)

2. Services Marketing Mix and Channel Decision: Importance of 7 Ps in Services Marketing. Developing the

service product/intangible product; Service pricing strategy and Approaches to Pricing Services; Services

distributions- Distribution Channels, Channel Design Decision, Factors Affecting Channel Decisions.

(8 Hours)

3. Service Promotion Decision: Importance of Promotion in Services, Advertising, Personal Selling, Publicity

and Sales Promotion; The People Component, Services and the Importance, Using People to Differentiate

Services, Internal Marketing, Employee Motivation and Implication for Service Delivery. (8 Hours)

4. Physical Evidence and Service Process: Physical Evidence and Services Process- Essential and Peripheral

Physical Evidence, Nature of the Service Process, Customer Participation in Service Process, Devising

Financial Services Marketing Mix Strategies with special reference to Insurance , Banking, Hotels, Airlines,

Tourism. (8 Hours)

5. Services in Global Perspective: International marketing of services; Recent trends; Principal driving force in

global marketing of services; Key decisions in global marketing; Services strategy and organizing for global

marketing. (8 Hours)

Text Books:

1. Lovelock, Services Marketing: People, Technology and Strategy, Pearson Education, 5th

edition, 2001.

2. Zeithaml, Services Marketing, Tata McGraw-Hill, 3rd edition, 1999.

Reference Books:

1. Rao Rama Mohan, Services Marketing, Pearson Education, 3rd edition.

2. Apte Govind, Services Marketing, Oxford Univ. Press.



Semester – III

Minor Elective (HRM)

Performance Management

Course Code: MBH304 L- 4, T-0, P-0, C-4

Objective: Compensation plays an important role in the life of an employee. And the same can be a

bone of contention between employer and employee. The course designed will appraise the students

regarding the new trends in compensation, the benefits available to employees and the law governing the

payment of wages and bonus.


1. Wage concepts, Theories of Wages, Importance, Wage Policy, Criteria for Wage Fixation,

Techniques of Wage Determination. Wage Fixation Machinery, Wage Differentials, and Challenges

of Remuneration. (8 Hours)

2. Impact of compensation and employees benefit on organizational effectiveness; Economic and

Behavioural issues in compensation, internal and external equity of wage system. Law relating to

payment of wages and bonus in India. Remunerating the Top Brass. (8 Hours)

3. Conventional reward methods and their inadequacies. Developing reward strategy – skill based

pay, broad banding, team based pay, payment by results, and performance related pay, variable

compensation. Compensation for executives and R&D staff.

(8 Hours)

4. Performance Management and Performance appraisal methods, Effectiveness and Empowerment, Potential measurement .Performance v/s Potential assessment. Reward structure in new industries

(BPO, IT, Hospitality, FMCG, Retail, Tourism, etc.), MNCs and other organizations. Remuneration plan and business strategy.

(8 Hours)

5. Profit sharing, payment of bonus, ESOPs. Types and significance of incentives, fringe benefits. Retirement plans, productivity and wages .Understanding tools in designing, improving and

implementing compensation packages. (8 Hours)

Text Books:

1. Milkovich, Compensation, Tata McGraw-Hill Publishing Company Ltd., New Delhi, 2008.

2. D. Singh, Compensation and Reward Management, Excel Books, New Delhi, 2006.

3. Henderson, Compensation Management in a Knowledge Based World, Pearson Education, New

Delhi, 9th

Edition.



Semester – III


Human Resource Development Strategy


Objective: To create an understanding of the concepts, techniques and process involved in Human

Resource Development in Organizations.


1. HRD – Concept, need, difference between HRD and traditional personnel management HRD

Mechanisms, HRD objectives. (8 Hours)

2. Training and Development – What is training, distinction between training and development,

training need assessment, training methods, making training effective, evaluation of training

programs.

(8 Hours)

3. Macro level manpower planning and micro level manpower planning, human resource planning and

the government. Organizational Human Resource Planning: factors affecting, process and barriers.

Stock taking, Work Force Flow Mapping. Models and Techniques of Manpower Demand and

Supply Forecasting, Behavioural factors in Human Resource Planning; Wastage Analysis, Retention,

Redeployment and Exit Strategies. (8 Hours)

4. Career Management and Career Planning, Career Development, Managing Change. Performance

Planning, Coaching, Potential Appraisals, Multi-skilling, Training Retraining, (studying these trends

in Indian and international context) .HRD evolution, concepts, goals and challenges, HRD climate

and processes. Organizing for HRD, HRD strategies and experiences in India. HRD in culturally

diverse environment, Human Resource Valuation and Accounting.

(8 Hours)

5. Role of an HRD Professional, Task Analysis, Motivational aspects of HRD. Developmental

Supervision and Leadership (identifying corporate leaders and analyzing their role in building up

their organizations). Counseling and Mentoring.

(8 Hours)

Text Books:

1. Human Resource Development: Learning & Training for Individuals & Organizations – John P

Wilson (Kogan Page)

2. Alternative Approaches and Strategies of Human Resource Development” – 1998 : Rao T.V., Verma

3. Papalia, Diane, Human Development, Tata McGraw-Hill Publishing Company Ltd., New Delhi, 2004.



Semester – III


Human Resource Planning and Management

Course Code: MBH306 L- 4, T-0, P-0, C-4 Objective: To create awareness of the scope functions and process of Human Resource Management.

Unit wise Course Contents: 1. Manpower planning – Introduction, Rationale, Manpower Planning phases, Manpower Planning Activities.

Manpower planning at different levels – National, Corporate, Unit. Manpower Planning and strategic planning.

(8 Hours)

2. Forecasting Manpower Needs – The Forecasting Process, Inventorying available talent, Projecting Future

Talent supply, Forecasting staffing Requirements. Forecasting Models and application-Change Models,

Optiomization Models Integrated simulation Models. Application of forecasting models.

(8 Hours) 3. Work Analysis : A Basis for Planning – Origin Applications, Alternative Work-Analysis Methods and their

comparison. (8 Hours)

4. Career Management : Concept, Process, Policies and Systems. Career Planning. Management Succession

and Development Planning: Succession Planning Process, Replacement Planning, Assessing Managerial

Talent, Management Development Activities, Manpower Audit.

(8 Hours)

5. Techniques and Methods used in training and development and designing, Establishing and operating

programmes in these areas. (8 Hours)

Text Books: 1. Handbook of Personnel Management and Labour Relations : Yoder McGraw Hills Book Company, New

York

2. Skill Development and Labour Marketing in a Development Economy : C.P. Thakur, Shri Ram Centre for

Industrial Relations, New Delhi.

Reference Books:

1. Manpower Planning: Stainer G. William, Heinman Ltd., London.

2. Management Training in Organizations :Ishwar Dayal, Prentice Hall of India, New Delhi

3. Training for Development : R.P. Lynton and Udai Pareek, D.B. Taraporewala Sons and Co., Bombay



Semester – III

Minor Elective (International Business Management)

International Business Management

Course Code: MBI301 L- 4, T-0, P-0, C-4

Objective: The basic objective of this course is to understand the concepts of international business management.


1. Nature and Scope of International Management: Introduction to International Business; Concept and

Definition of International Management; Reasons for Going International, International Entry Modes, Their

Advantages and Disadvantages, Strategy in the Internationalization of Business, Global Challenges; Entry

Barriers, India's Attractiveness for International Business. (8 Hours)

2. Environment Facing Business: Cultural Environment facing Business, Hofstede Study, Edward T Hall

Study, Cultural Adaptation, Political, Legal, Economic, Ecological and Technological Environment.

(8 Hours)

3. Formulating Strategy for International Management: Strategy as a Concept, Implementing Global

Strategy, Emerging Models of Strategic Management in International Context, Achieving and Sustaining

International Competitive Advantage; International Strategic Alliances, Theories of International Business,

Global Mergers and Acquisition. (8 Hours)

4. Organizing and Controlling for International Competitiveness: International Human Resource

Management-concept and Dimensions, Human Resource Issues in Developing , Leadership Issues; Global

Leadership, Basic Models for Organization Design in Context of Global Dimensions; Future of International

Management in the India. (8 Hours)

5. Globalization with Social Responsibility: Concepts of social representation, International aspects of

corporate social responsibility, Growing importance of social responsibility in MNC. (8 Hours)

Text Books:

1. Thakur M., Burton and Gene, E, International Management. Tata McGraw Hill, 2002

2. Hodgetts R. & Luthens F., International Management. McGraw Hill Inc. 2003.

3. Deresky, International Management: Managing across borders and culture, Pearson Education, 2003.

Reference Books:

1. Daniels John D. & Radebaugh, Lee H., International Business. Wiley India, 2005.

2. Lasserre Philippe, Global Strategic Management, Palgrave McMillan, 2005.



Semester – III


Export, Import – Policy and Documentation

Course Code: MBI302/MBI402 L- 4, T-0, P-0, C-4

Objective: The basic objective of this course is to understand the concepts of export import policy and

documentation.


1. Introduction to Export Management: Definition of Export, Benefits arising from Export, Export Prospect

for Small Firms, Importance of Exports to India, Process of Export Marketing, Sources of Export Information,

Important Publications, Important Organizations, Direction of Exports from India, Recent Trend in India's

Export. (8 Hours)

2. Selection of Products and Identification of Export Markets: Raising of an Export firm and registration

formality like IEC Code, Opening of Bank Account, Sales Tax Registration, RCMC, Choosing a Product,

Methods of Identifying Export Winners, Suitability of a Product for a company, Selecting Products for

Manufacturing and Export, Selection of Export Markets, Criteria for Grouping Countries. (8 Hours)

3. Export Marketing Channels and Export Sales Contract: Concepts of Distribution Channels, International

Channels Distribution, Agents in Exporting, Methods of Locating and Selecting an Agent, Signing the

agreement, Nature of Exports Sales Contract, Important Incoterms, Settlement of Disputes, Terms of Payment

in Export. (8 Hours)

4. Export Finance and Pricing, Pre-shipment Finance: Post-shipment Finance, Special Financial Facilities,

Export Import Bank of India, E.C.G.C. Export Pricing, Mechanism of Price Fixation, Benefits to India

Exports. (8 Hours)

5. Formalities of Registration and Export Documentation: Naming the Enterprise, form of Ownership,

Opening a Bank Account, General Registrations, Registrations with RBI, Registration with Licensing

Authorities, Registration with Appropriate EPC' /CB's Defining Export Documentation, Main Commercial

Documents, Additional Commercial Documents, and Statutory Documents for Exports Country, Statutory

Documents for Imports Country and Documents for Claiming Export Benefits. (8

Hours)

Text Books:

1. Khurana P.K., Export management, Cyber Tech Publication, 12th edition.

2. Cherunilam F., International Trade and Export Management, Himalaya, 2007. Reference Books:

1. Varshney R.L., Bhattacharya B, International Marketing Management, S. Chand.

2. Daniels, International Business, Pearson Education.

3. Black J., International Business Environment, Prentice Hall.

4. Nabhi’s Manual for Exports.



Semester – III


Export and Import Management


Objective: The objective of the course is to acquaint students with the procedures and documentation

formalities relating to export-import transactions.


1. Documentation Framework: Export import controls and policy; Types and characteristics of

documents: Export contract; Inco terms; Processing of an export order. Export Financing Methods

and Terms of Payment: Negotiations of export bills; methods of payment in international trade;

Documentary credit and collection; UCP 500; Pre-post shipment export credits; Bank guarantees;

Foreign exchange regulations and procedures.

(8 Hours)

2. Cargo, Credit and Exchange Risks: Marine insurance – need, types and procedure; ECGC schemes

for risk coverage, and procedures for filling claims. Quality Control and Pre-shipment Inspection

Schemes: Process and procedures; Excise and customs clearance – regulations, procedures and

documentation.

(8 Hours)

3. Planning and Methods of Procurement for Exports: Procedure for procurement through imports;

Import financing; Customs clearance of import cargo; Managing risks involved in importing – transit

risk, credit risk and exchange risk.

(8 Hours)

4. Export Incentives: Overview of export incentives – EPCG, duty drawbacks, duty exemption

schemes, tax incentives; Procedures and documentation.

(8 Hours)

5. Trading Houses: Export and trading houses schemes– criteria, procedures and documentation;

Policy and procedures for EOU/FTZ/EPZ/SEZ units.

(8 Hours)

References Books:

1. Customs and Excise Law Times: Various Issues Export-Import Policy: Ministry of Commerce,

Government of India

2. Handbook of Export Import Procedures: Ministry of Commerce, Govt. of India Vol I&II

Ram, Paras, Exports: What, Where and How? Anupam Publications, New Delhi

3. Mahajan, M.I.: Exports : Do It Yourself, Snowwhite Publications, Mumbai



Semester IV

STRATEGIC MANAGEMENT


Objective: The basic objective of this course is to understand the concepts of strategic management.


1. Nature of Strategic Management: Concept of Strategy; Mintzberg’s 5Ps of Strategy; Strategic

Decision Making; Strategic Management Process; Strategists and their roles.

(8 Hours)

2. Strategy Formulation: Concept of Stretch, Leverage and fit; Vision Mission, Goals and Objectives;

Need for Balanced Scorecard; External Environmental Analysis; Analyzing Companies Resource in

Competitive Position; SWOT Analysis; Grand Strategies; Porter’s Generic Strategies.

(8 Hours)

3. Strategies for Competing in Global Markets: Strategic Analysis and Choice– BCG, GE,

Directional Policy and Hofer’s Matrices; Industry and Competitive Analysis, Concept of Value

Chain, Strategic Alliances.

(8 Hours)

4. Strategy Implementation: Resource Allocation; Structural Considerations and Organizational

Design; Leadership and Corporate Culture; Fundamental and Operational Strategies; Plans and Policies. (8 Hours)

5. Strategy Evaluation: Importance and Nature of Strategic Evaluation; Strategic and Operational

Control; Evaluation Process for Operational Control; Evaluation Techniques for Strategic and Operational Control. (8 Hours)

Text Books:

1. Arthur A., Thomson and Strickland, Strategic Management – Concept and Cases, Tata McGraw-

Hill, New Delhi, 2002.

2. Kazmi Azhar, Business Policy and Strategic Management, Tata McGraw Hill, New Delhi, 2004.

Reference Books:

1. Henry Mintzberg, Strategy Safari, Free Press, New York. 1998. 2. Gary Hamel & Prahalad C. K., Competing for the Future, HBS Press, 1999.



Semester – IV

Report on Global Industry Visit


Objective: Industrial visits are an integral part of Management Education and it is this experience that help

students gain first hand information regarding functioning of various industries. Global Industry Visits enables

international exposure to countries emerging as economic powerhouses that adds tremendously to the

understanding of business practices among students and helps them in shaping their careers by visiting

industries, universities, manufacturing units, sea port and airport in progressive economies like China, Malaysia,

Singapore, UAE, etc.

The main objective of the global industry visit is to provide a unique experience to the students and exchange and

share good practices which could be replicated to improve the efficiency, production and competency in their

respective field of study. This presents the student with opportunities to plan, organize and engage in active

learning experiences outside the classroom.

The Use of Industrial Visits to Enhance Learning:

Global Industry visits provide exposure to students at global level which enables them to learn the cross cultural

management practices, comparative analysis of the business phenomenon and opportunities in various countries.

These visits act as a catalyst for students to acquire practical insights of the real-time business environment. Global industry visits helps not only students, but also accompanying teachers who benefit from the exchange of

practices, knowledge and expertise during the visits to industries abroad.

Global awareness and international exposure during the formative years results in more refined individuals,

encouraging the students to see things from different perspectives and helping them to make informed decisions,

acquiring transferable skills that will be useful to build a career and will remain with them for life.

Key Benefits to Students:

The student involvement at all stages of the global industry visit motivates them and helps them take full

advantage of all learning opportunities presented. This brings a different dimension to students' learning, which

they cannot gain in the classroom as well as helping to bridge the gap between industry and academia.

1. Exposure to better industrial and business practices in progressive economies.

2. Interaction with faculty and students from your field of study in another country

3. Get to know business skills in a global context encouraging cultural interaction

4. Develop an appreciation for travel and form a better world view

5. Understand campus and culture of a different country.

Preparation of Students:

Preparation should be such so as to guide students towards recognizing the important elements in an industrial

visit and provide support materials necessary to increase the effectiveness of this experience.

1. Class brainstorming on locations and industries

2. Focus on specific aspects of the field of study & develop objectives for the visit

3. Draw up a questionnaire for the visit

4. Ancillary investigations

5. Prepare questions to ask on site

6. Assign roles to particular students

7. Health and safety considerations


Pre-Departure Orientation by Learning Trails:

1. Discussion on objectives and expectations

2. Orientation on food, culture and travel etiquettes

3. Dos and Don’ts during the program

4. Itinerary familiarization

5. Health and safety

Students Role during visits:

1. Introduction of class to the representatives of the host companies

2. Participate in question and answer sessions

3. Assign questions to students

4. Wrap up and thank the Host Company representative/facilitator

POST-VISIT ACTIVITIES

Student Reports & Viva Voce:

1. Prepare presentations on ancillary investigations

2. Detailed individual report on the location, industries and acquired knowledge

3. Report on the industrial process

4. Conclusion and recommendations

5. The average size of report will be of 50 typed pages in standard font size (12) and double spacing. Three

neatly typed and soft bound (paperback) copies of the report will be submitted to the College/Institute.

The report will be typed in A-4 size paper.

6. The report will have a certificate issued by project In charge of the College. This should be attached with

the report.

7. The report will be evaluated by internal and external examiner. It will carry total of 100 marks divided

into written report of 50 marks by external examiner and presentation of 50 marks in front of a panel of at

least three faculty members appointed by Director/ Principal of the college.

8. The external marks will be awarded by the external examiner to be appointed by the examination

division.


Dissertation / Summer Training/Market Survey Course Code: The dissertation will be carried out under the guidelines approved by the university and the

guidance of the guide. Dissertation work

1. The student shall meet the guide frequently for the necessary guidance for the Thesis work.

2. During the semester as well as the semester break, student should read the literature germane to

the thesis topic. The progress of the Research / thesis work should continuously be informed to the

guide.

3. In the end after necessary collection of data, literature survey and research work, the student

must prepare a thesis report (Final Report). The report shall be arranged and bind in the sequence

consisting of the following:-

(a) Top Sheet of transparent plastic.

(b) Top cover.

(c) Preliminary pages.

(i) Title page

(ii) Certification page.

(iii) Sanctity Certificate by the Guide

(iv) Acknowledgment.

(v) Abstract.

(vi) Table of Content.

(vii) List of Figures/Photographs and Tables.

(viii) Nomenclature.

(d) Chapters (Main Material).

(e) Appendices, if any.

(f) Bibliography/ References.

(g) Evaluation Form. (h) Back Cover (Blank sheet).

(i) Back Sheet of Plastic (May be opaque or transparent). (Note: Sample of above will be finalized by the department and sample given to the students for

uniformity.) The assessment will be 50% internal and 50% external


EVALUATION SHEET

(To be filled by the GUIDE & Internal Examiners only)

Name of Candidate:

Roll No:

Class and Section:

Please evaluate out of marks as indicated.

Sl.

No.

Details Marks (20) Marks (15) Marks (15) Marks (50)

Guide Int. Exam.1 Int. Exam. 2 Average

Maximum marks in each

column

(4 marks x5) (3 marksx5) (3 marks x5)

1 OBJECTIVE IDENTIFIED &

UNDERSTOOD

2 LITERATURE REVIEW /

BACKGROUND WORK (Coverage, Organization,

Critical review)

3 DISCUSSION/CONCLUSIONS

(Clarity, Exhaustive)

4 SLIDES/PRESENTATION

SUBMITTED (Readable, Adequate)

5 FREQUENCY OF

INTERACTION ( Timely

submission, Interest shown,

Depth, Attitude)

Total

Signature

Average out of 50

Signature of Director


EVALUATION SHEET

(To be filled by the External Examiner only)

Name of Candidate:

Roll No :

Please evaluate out of fifty marks.

S.No. Details Marks (50)

Maximum marks in each column (10 marks x5)

1 OBJECTIVE IDENTIFIED &

UNDERSTOOD

2 LITERATURE REVIEW / BACKGROUND

WORK

3 DISCUSSION/CONCLUSIONS

4 POWER POINT PRESENTATION

5 RESPONSE TO QUESTIONS DURING

DISCUSSIONS

Total (Out of 50)


COMPREHENSIVE VIVA EVALUATION SHEET

(To be filled by Internal Examiners only)

Name of Candidate: Roll No:

Class and Section: Please evaluate out of marks as indicated.

Sl.

No.

Details Marks

Int. Exam.1 Int. Exam. 2 Int. Exam. 3 Average

Maximum marks in each

column

(4 marks x5) (3 marksx5) (3 marks x5)

1 KNOWLEDGE GAINED DURING THE

SEMESTER [20 marks]

2 CONFIDENCE LEVEL OF

STUDENT

[15 marks]

3 SPEAKING ABILITY [15

marks]

Total

Signature

Average out of 50

Signature of Director


Specialization Group Semester – IV


International Financial Management


Objective: - The basic objective of this course is to understand the concepts of International financial

management.


1. Financial Management in a Global Context: The importance ,rewards and risk and risks of international

finance, Goals of MNCs, the nature and measurement of exposure and risks. International Monetary System.

Balance of Payment. (8 Hours)

2. International Financial Markets: Forex markets, Forex Trading, cash and spot exchange markets, forex

rates and quotation, forward markets, exchange rate behaviour, cross rate, Forex market participants, and

Arbitrage profit in forex markets. Purchasing Power parity and Interest Rate Parity Theory of exchange rate

determination. (8 Hours)

3. Forex Risk Management: Hedging against forex exposure, forward market, future market, options markets,

currency swaps, interest rate swaps. Forex Rate: Measuring exchange rate movements, factors affecting forex

rate, forecasting forex rates. (8 Hours)

4. Financial Structure and International Financing: Optimal financial structure and MNE and their foreign

subsidiaries; Eurocurrency markets; International debt markets; Political Risk Management.

(8 Hours)

5. Foreign Investment Decisions: Multinational capital budgeting; International portfolio theory and

diversification; Cost of Capital and Capital structure of MNCs. Dividend policy of multinational firms.

(8 Hours)

Text Books:

1. Apte, International Financial Management, Tata McGraw-Hill, 2008, 2nd

edition.

2. Seth , A K, International Financial Management, Galgotia Publications, 2004, 2nd

edition,

3. Shapiro, Multinational Financial Management, Prentice-Hall, 4th edition, 2002.

Reference Books:

1. Sharan, International Financial Management, Prentice-Hall, 2nd edition, 2003.

2. Vij M., International Financial Management, Excel books.



Semester – IV

Major Elective -Finance

Derivatives & Risk Management


Objective: The overall objective of the course is to enable the learner to know when and how to manage

risks with derivatives and is expected understand how risk management creates value. The learner will

be exposed to the recent risk management development and empirical evidences on current practices and

should be able to have a good balance of theory and practice in risk management.


1. Introduction to risk, risk measurement methods. Introduction to derivatives: Futures and

forwards - valuation approach. Options - features and types, Understanding Open Interests, Pay-off

Profiles, Pricing of Futures, Understanding Index and its application, Hedging, Arbitrage and

Speculation. (8 Hours)

2. Basics of Options, Option Features & Types, Option trading strategies. Option - valuation

approaches. Terminology and Pricing, Option Pricing and Volatility, Option Greeks, Option

Strategies, Trading System and Trading Entities, Corporate Hierarchies and Order Types, Eligibility

Criteria for stocks, Adjustment for Corporate Actions, Position Limits.

(8 Hours)

3. Swaps and swap valuation. Interest rate derivatives. Managing stock price risk, credit risk,

operational risk, interest rate risk, FOREX risk, catastrophic risk, liquidity risk, technology risk, and

environmental risk.

(8 Hours)

4. Risk management system in a bank and financial institution, integrated risk management system. Commodity Derivatives in India- Conceptual framework, growth and recent developments.

(8 Hours)

5. SEBI framework for derivatives trading in India. , SCRA 1956, SEBI 1992, Regulations in Trading,

Clearing, Settlement and Risk Management, L.C. Gupta Committee Major Recommendations.

(8 Hours)

Text Books:

1. John C. Hull, Options, Futures and Other Derivatives, Pearson Prentice Hall, Fifth edition, 2006.

2. Robert A. Strong, Derivatives- An Introduction, Thomson South West publishers,2002

Robert



Semester – IV

Major Elective- Finance

Management of Banking & Financial Services


Objective: The basic objective of this course is to acquaint the students of finance with the working,

performance and regulations of commercial banking, development finance, and investment finance and

about the various risks faced by financial institutions.


1. Financial Institutions in India: An overview, types and their role in economic development,

Banking system in India: An overview, structure of Indian banks: public, private and foreign banks,

their role and performance, Reserve Bank of India: Its functions and role as a central bank.

(8 Hours)

2. Development Banking in India: concept evolution, structure and promotional role. Micro-Financing: concept, models, and its role in poverty alleviation, Banking sector reforms in India.

(8 Hours)

3. Financial Services in India: Nature types, Regulatory Framework, Major problems faced by Indian

Financial Services Sector. Leasing; Meaning, types, financial legal and tax aspects, hire purchase.

Factoring: types, legal and financial Aspects, Forfeiting: meaning and mechanics, Mutual Funds:

Meaning, types, structure and significance, SEBI guidelines relating to MFs.

(8 Hours)

4. Merchant Banking in India: Role and functions, SEBI guidelines relating to merchant banking,

venture capital: meaning, characteristics, and SEBI guidelines relating to venture capital funds.

Credit rating: Meaning, types and functions of credit rating agency, process and methodology of

credit rating.

(8 Hours)

5. Non-Banking Finance Companies (NBFCs): Introduction, evolution, progress and growth,

regulatory framework, problems and prospects, Insurance Industry in India: evolution, growth,

insurance sector reforms. An overview of risks faced by FIs, types of risks: credit risk, liquidity risk,

interest rate risk, market risk, foreign exchange risk, technology and operational risk.

(8 Hours)

Text Books:

1. Anthony Saunders and Marcia Million Cornett, Financial Markets and Institutions, Tata

McGraw-Hill Education Private Limited, 3rd Edition, 2009.

2. L.M. Bhole, Financial Institutions and Markets, Tata McGraw-Hill Publishing Company

Limited, 5th Edition, 2009.

3. R.M. Srivastava, Management of Indian Financial Institutions, Himalaya Publishing House,

Mumbai, 2008.

4. Khan M.Y., Indian Financial System, Tata McGraw-Hill Publishing Company Limited, New

Delhi, 5th

Edition, 2007.



Semester – IV


Advertising & Sales Promotion

Course Code: MBM403 L- 4, T-0, P-0, C-4


1. Advertising as a Management Function: Role of Advertising in the Marketing Process. Consumer

Orientation in Advertising. Types of Advertising, Methods of Classification, Advertising’s role in

the Society Criticism of Advertising Social and Economic effects of Advertising, Setting

Advertising Objectives, DAGMAR approach. The adoption process of new products and role of

advertising. Concept of integrated communication. Consumerism and Advertising.

(8 Hours)

2. Steps in Advertising Strategies: Creative Strategy – Various appeals and execution Styles, Print

advertising, E-advertising, Web advertising outdoor advertising, direct mail adverting. Media

strategy – Types of media, Inter media comparison, Media characteristics, media resources in India.

Media Planning models, planning media mix, Planning and executing the advertising campaign.

(8 Hours)

3. Sales promotion and consumer promotions, contests and conferences, Advertising research,

Measurement of advertising effectiveness. Copy research and media research, Motivational research,

Industrial advertising. Corporate image building through Advertising.

(8 Hours)

4. Industrial advertising, Public service advertising Advocacy advertising, Social advertising,

Advertising Law and practices. Ethical issue in advertising. Client agency relationship, Consumer

behaviour model and application. Cases and Problems.

(8 Hours)

5. Nature and Scope of Sales Management, Organizing, Recruitment and Selection of Sales Personnel,

their Training and Development, Supervision & Appraisal, Motivating Sales Personnel, Carving

Territories, Routing, Quota Sales Call Planning, Sales Forecasting, Sales Organisation – Structure

and Control.

(8 Hours)

Reference Books:

1. Condiff, Still & Govani, Sales Management, Prentice-Hall of India, New Delhi, 5th Edition,

1998.

2. Wright, Winter and Zeigler, Advertising, Tata McGraw-Hill Publishing Company Ltd., New

Delhi, 1990.



Semester –IV


Consumer Behaviour


Objective: The basic objective of this course is to understand the concepts of consumer behaviour and advertising

management.


1. Introduction: Defining Consumer Behavior, Reasons for Studying Consumer Behavior, Understanding

Consumer and Total product concept, Environmental Influences on Consumer Behavior: Cultural Influence:

Discuss Hispanic and Asian Studies. Cross Cultural and Sub cultural Segmentation, Social Class and

Reference Group Influences, Families and Households, Personal Influences. (8 Hours)

2. Psychological Influences and Persuasion: Psychological Influences: Lifestyles and Psychographics - time

research Memory, Learning, and Perception, Motivation, Mood, and Involvement, Beliefs, Affect, Attitude

Formation and Change and Intention Communication and Persuasion, Begin Sociological (group) influences

on Consumer Decision. (8 Hours)

3. Decision Process and Consumer Behaviour Models: Consumer Decision Process: Problem Recognition,

Search and Evaluation, Purchasing Processes, Post-Purchase Behaviour, Consumer Behaviour Models,

Organization Buying Behaviour. Public Policy and Ethics. Consumer Advocacy, Consumer Behavior and

Society, Consumerism. (8 Hours)

4. Effect of Consumer Behaviour in Advertising Management: Advertising management overview: Meaning,

nature and scope of Advertising; Advertising and other promotional tools; Role of advertising in promotion

mix; Process of advertising; Customer and competitor analysis; STP strategies for advertising.

(8 Hours)

5. Advertising Planning wrt Consumer Behaviour: Message creation; Copywriting; Role of creativity in

copywriting; Media planning; Testing for advertising effectiveness; Preparation and choice of methods of

advertising budget; Ethical and social issues in advertising; Management of advertising agencies.

(8 Hours)

Text Books:

1. Batra, Myers and Aaker, Advertising Management, Prentice Hall, 5th edition.

2. Loudon D.L., Consumer Behaviour, Tata McGraw-Hill, 4th edition, 1993.

Reference Books:

1. Schiffman & Kanuk, Consumer Behaviour, Prentice-Hall, 8th edition, 1995.

2. Rama Mohan Rao, Services Marketing, Pearson Education.

3. Blackwell et al, Consumer Behaviour, Vikas publishing, 9th edition, 2004.



Semester – IV


Rural Marketing


Objective : The objective of the course is to study rural environment in India and its constraints in

developing marketing programmes. The following are the broad topics. Unit-wise Course Contents:

1. Introduction and Overview of Rural Marketing, Economic, Social, Legal and Cultural aspects of Rural

marketing, Rural Consumer Behaviour (8 Hours)

2. Rural Marketing Research, Segmentation of Rural Markets, Rural Marketing Mix, Marketing and Pricing

strategies for Rural Market, Rural Marketing : Challenges and Opportunities (8 Hours)

3. Product Management : New Product development for rural markets, product strategies, Marketing of

Agricultural Inputs and Produce, Rural Marketing of FMCGs, Consumer Durables and Financial Services (8 Hours)

4. Rural Marketing and Advertising & Sales Promotion & Personal Selling, Rural Marketing and Brand

Management, Rural Retail Channel Management, Channels of Distribution and Distribution Strategies

Rural Sales Organizations (8 Hours)

5. Risk Management in Rural Marketing, Standardization and Grading, Comparative Analysis of Rural and

Urban Markets, Indian Rural Market : A Brief Profile, Cases and Problems (8 Hours)

References Books: 1. Loan system: T.P.S. Chaudhary and J.N. Sharma

2. Rural Reconstruction in India and China: Netra Pal Jain

3. Sukhpal Singh : Rural Marketing, Vikas

4. Rural Development Digest – NCD: Hyderabad National Institute of Community Development (Quarterly)

5. Rural Marketing: Badi & Badi

6. Introduction to Rural Marketing: Krishnamurthy



Semester – IV


Negotiation and Conflict Management



1. Conflict - Meaning, Causes of conflict, Types of conflict. Conflict resolution mechanism – Process and

barriers. Negotiation: Nature, Characteristics, Strategy and Tactics of Distributive Bargaining, Strategy and

Tactics of Integrative Negotiation; Strategy and Planning for Negotiation. (8 Hours)

2. Negotiation Sub processes: Perception, Cognition and Emotion Communication: What is communicated

during negotiation and how people communicate in Negotiation. Best Practices in Negotiation – Fundamental

Structure of negotiation and BATNA. (8 Hours)

3. International and Cross Cultural Negotiation: Context and Concept, Influence of Culture on Negotiation.

(8 Hours)

4. Emergence & Growth of Counseling: Factors contributing to the emergence, Approaches to Counseling:

Behaviouristic, Humanistic Approaches and Rogers Self Theory. (8 Hours)

5. Counseling Process : Steps in Counseling Process. Modern Trends in Counseling – Trends, Role of a

Counselor and Model of Counseling. (8 Hours)

Text & Reference Books:

1. Lewicki, Saunders & Barry - Negotiation (Tata Mc Graw Hill, 5th

Ed.)

2. Cohen S - Negotiation Skills for Managers (Tata Mc Graw Hill, 1st

Ed.)

3. Rao S.L. - Negotiation Made Simple (Excel Books, 1st

Ed.)

4. Rao S N - Counseling and Guidance (Tata Mc Graw Hill, 2nd

Ed.)

5. Singh Kavita - Counselling Skills for Managers (PHI, 1st

Ed.)

6. Welfel, Patternson - The Counselling Process, A Multi theoretical Integrative Approach. (Thomson India,

6th

Ed.)

7. Pareek Udai - Understanding Organisational Behaviour (Oxford) – for case in Unit II.

8. Welfel & Patterson – The Counseling Processc (Cengage Learning, 6th Edition)



Semester – IV


Organization Change and Development


Objective: The objective of the subject is to blend theory, concepts and applications in a comprehensive

and clear presentation. The course works from a strong theoretical foothold and apply behavioral science

knowledge to the development of organizational structures, strategies, and processes.


1. Organization Development: Definition, characteristics and underlying assumptions and values of

OD, Assumptions about people, Organizational Diagnosis – Tools and techniques: questionnaire,

interview, workshops, and task forces.

(8 Hours)

2. Nature of OD Intervention – Comprehensive intervention, confrontation meeting, survey feed

back; Grid OD. (8 Hours)

3. Structural intervention – Job Design, Quality Circles, Socio technical systems, MBO & appraisal,

Parallel learning organizations, Team interventions – Role Negotiation Techniques. (8 Hours)

4. Characteristics of high performance teams, self managed teams, Work Culture and Ethics, Quality of

work life, developing and managing Personal effectiveness. (8 Hours)

5. Change in organization – Understanding change, Factors influencing change, Force field analysis,

Managing Resistance to change, Developing change agents, Analyzing & Organizing work – Need,

Approaches, Problems associated with work organization. (8 Hours)

Text & References Books: 1. Wendell L. French & Cecil H Bell Jr. : Organization Development.

2. Alderfer : Organization Development

3. Thomas G. Cummings and Christopher G. Worley, Organization Development and Change,

Thomson South-Western, 8th Edition 2004.

4. Nilakant V, Managing Organisational Change, Sage Publications Chennai, 2004.

5. Abad, Ahmed, Developing Effective Organization, Sri Ram Centre for Industrial Relations, New

Delhi, Latest Edition



Semester – IV


Industrial Relations & Labour Laws

Course Code: MBH405 L- 4, T-0, P-0, C-4 Objective: The basic objective of this course is to understand the concepts of industrial laws.

1. Introduction to Industrial Relation : Overview of Industrial Relations: Concept of Industrial

Relations; Nature of Industrial Relations; Objectives of IR; Role of State; Trade Union; Employers’

Organization; ILO in IR; Industrial Relations machinery in India.

(8 Hours) 2. Trade Union, Industrial Conflict & Accident Management :Trade Unionism: Trade Union:

origin and growth, unions after independence, unions in the era of liberalization; Concept,

objectives, functions and role of Trade Unions in collective bargaining; Problems of Trade Unions.

Labour problems: Discipline and misconduct; Grievance handling procedure; Labour turnover;

Absenteeism; Workers’ participation in management; Industrial accidents and Industrial unrest.

(8 Hours)

3. Industrial Relations Legislation:

1. The Industrial Dispute Act,1947

2. The industrial Employment (Standing Orders) Act,1946 3. The Trade Union Act,1926

4. Laws relating to Discharge, Misconduct, Domestic Enquiries, Discipline Action

(8 Hours)

4. Protective legislation

1. The factories act, 1948 2. The payment of wages act, 1936

3. The minimum wages act, 1948

4. The payment of bonus act, 1965

5. The equal remuneration act, 1976

6. The contract labour (regulation and abolition) act, 1970

(8 Hours)

5. Social security legislation

1. The workmen’s compensation act, 1923.

2. The employee’s state insurance act, 1948.

3. The employees’ provident funds and miscellaneous provisions act, 1952.

4. The maternity benefit act, 1961.

5. The payment of gratuity act, 1972. (8 Hours)

Text Books:

1. Monappa A., Industrial Relations, Tata McGraw-Hill, 2002.

2. Sinha, Industrial Relations, Pearson Education. 3. Sinha, Trade Unions, and Labour Legislation, Pearson Education.



Semester – IV


Forex Management [With amendments approved by the Vice Chancellor dated April 4, 2013]


Objective: - The basic objective of this course is to understand the concepts of foreign exchange management.


1. Introduction: The Foreign Exchange Market , Participants and structure , Market for derivatives currency

futures, currency options. (8 Hours)

2. Exchange Rates : Exchange rate theories, Exchange rate quotation, Determination of exchange

rate in spot market and forward market. Exchange rate forecasting (8 Hours)

3. Spot Market : Spot rate quotations, Cross exchange rate quotations, Bid-ask Spread, Triangular arbitrage,

Spot foreign exchange market microstructure. (8 Hours)

4. Forward market : Forward rate quotations, long and short forward positions, forward cross

exchange rates, swap transactions , forward premium. (8 Hours)

5. Management of exchange rate exposure: Nature, measurement and management of exchange rate exposure,

Nature of interest rate risk, Techniques to manage interest rate exposure. (8 Hours)

Text Books:

1. Alan C. Shapiro, Multinational Financial Management, Prentice Hall, New Delhi

2. Seth A. K., International Financial Management, Galgotia Publications, 2004, 2nd

edition,

3. Shapiro, Multinational Financial Management, Prentice-Hall, 4th edition, 2002

Reference Books:

1. Giddy Ian H., Global Financial Markets, AITBS Publishers and Distributors, New Delhi.

2. Jeevanandam C., Foreign Exchange, Practice Concepts, Sultan Chand and Sons, New Delhi.



Semester – IV


International Marketing Management


Objectives : To create an understanding of the process, methods and procedures involved in International

Marketing.


1. Introduction to International Marketing – relationship between International Marketing and International

Trade Distinction between Export Marketing, International Marketing, Global Marketing, Domestic

Marketing, (8 Hours)

2. Reasons for International Trade: Theories of International Trade. Recent trends in World Trade and advent

of Globalization and its impact on International Trade. The international marketing environment on affected

by cultural, political and legal dimension. Key Issues in India’s export growth, Barriers to International trade

and measures to overcome them. (8 Hours)

3. Instruments of Trade Policy: Balance of payments and International Marketing systems. Exchange rate mechanism. Role of International Economic institutions like GATT, WTO, IMF, IBRD, IDA, UNCTAD.

Regional Economic Groupings in Europe. The America and Asian-Pacific Rim. Implications of WTO on

International Marketing. (8 Hours)

4. Market entry and International Market segmentation: Risk factors in International Marketing.

International Market Research, International Advertising & communication, International Product, Pricing

Distribution Strategies. International Planning and Organization. Multinational operations and external

methods of entry in foreign markets. (8 Hours)

5. India and Foreign Trade: History of economic development in India – pre and post liberalization. Recent

export policy initiatives. E.C.G.C. & Export formation councils. Role of documentation in International

Trade. Refer Trade Agreements. (8 Hours)

Text Books :

1. International Marketing Management : Varshney Bhatacharya - Sultan Chand

2. Global Marketing Management : Warren Jheegan - Pearson Education Asia

3. Global Marketing Strategies : Jeannet & Hennessey - All India Publishers & Distb.

4. International Business : Environment and Operations : Daniel & Radebaug - Pearson Education



Semester – IV


International Business Environment


Objective: This course exposes the student to the environmental dynamics of international business and

their impact on international business operations of a firm.


1. International Business : Nature, importance and scope; Framework for analyzing international

business environment – geographical, economic, socio-cultural, political and legal environment.

International Economic Environment : World economic and trading situation; International economic institutions and agreements – WTO, UNCTAD, IMF, World Bank; Generalized system of

preferences, GSTP; International commodity agreements. (8 Hours)

2. Regional Economic Co-operations : Conceptual framework of MNCs; MNCs and host and home

country relations; Technology transfers – importance and types. (8 Hours)

3. Foreign Exchange Markets : Determining exchange rates; Fixed and flexible exchange rate system;

Participants in the foreign exchange markets; Foreign exchange market-cash and spot exchange

market; Exchange rate quotes; LERMS; Factors affecting exchange rates-spot rates, forward

exchange rates, forward exchange contracts, Foreign exchange and currency futures; Exchange rate

arrangement in India; Overview of FEMA; Exchange dealings and currency futures; Exchange rate

arrangement in India; Overview of FEMA; Exchange dealings and currency possession; Information

and communication.

(8 Hours)

4. Foreign Exchange Risk: Transaction exposure, translation exposure and economic exposure;

Management of exposures – internal techniques, netting, marketing, leading and lagging, pricing policy, asset and liability management, and external techniques.

Management of Risk in Foreign Exchange Markets: Forex derivatives – swaps, futures, options and forward contracts. (8 Hours)

5. Foreign Investment : Capital flows – types and theories of foreign investment; Foreign investment flows and

barriers. Recent Developments in International Business: Ecological issues; Social aspects; IT and

international business. (8 Hours)

References Books : 1. Adhikary, Manab : Global Busienss Management, Macmillan, New Delhi

2. Bhattacharya, B : Going International Response Strategies for Indian Sector, Wheeler Publishing Co.,

New Delhi

3. Black and Sundaram : International Business Environment, Prentice Hall of India, New Delhi
