master of business administration (mba) 2020-21 mission

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1 Name of the Program/Department: Master of Business Administration Year: 2020/2021 Name of the Preparer: Kay Lawrimore Belanger Master of Business Administration (MBA) 2020-21 Mission The Master of Business Administration (MBA) program at Francis Marion University (FMU) seeks students of all ages and ethnic backgrounds with undergraduate degrees in any major. Accredited by AACSB-International, the School of Business at FMU has a graduate faculty dedicated to providing outstanding teaching, research, and service. Primarily online, the FMU MBA program offers a general MBA degree, a concentration in Healthcare Executive Management, and a certificate in Strategic Planning. Our small class environment promotes experiential learning and relationship-building among students and faculty. We teach students to think logically, communicate effectively, appreciate innovative thought, incorporate high ethical standards, and understand the global influences upon business so that they can develop the executive decision-making skills required of successful leaders 2020-21 Program Learning Outcomes The MBA Program 1. An MBA Student at FMU will develop the ability to identify, analyze and solve problems and address issues facing business executives 2. An MBA Student at FMU will effectively communicate executive managerial issues to appropriate audiences in written form and oral form. 3. An MBA Student at FMU will develop and enhance the ability to think innovatively during the executive decision-making process. 4. An MBA Student at FMU will develop and enhance an awareness of ethical issues and display the ability to incorporate ethical perspectives within the executive decision- making process. 5. An MBA Student at FMU will develop and enhance an awareness of global influences upon executive business decisions

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Name of the Program/Department: Master of Business Administration

Year: 2020/2021

Name of the Preparer: Kay Lawrimore Belanger

Master of Business Administration (MBA)

2020-21 Mission

The Master of Business Administration (MBA) program at Francis Marion University (FMU)

seeks students of all ages and ethnic backgrounds with undergraduate degrees in any major.

Accredited by AACSB-International, the School of Business at FMU has a graduate faculty

dedicated to providing outstanding teaching, research, and service. Primarily online, the FMU

MBA program offers a general MBA degree, a concentration in Healthcare Executive

Management, and a certificate in Strategic Planning. Our small class environment promotes

experiential learning and relationship-building among students and faculty. We teach students

to think logically, communicate effectively, appreciate innovative thought, incorporate high

ethical standards, and understand the global influences upon business so that they can develop

the executive decision-making skills required of successful leaders

2020-21 Program Learning Outcomes The MBA Program

1. An MBA Student at FMU will develop the ability to identify, analyze and solve problems

and address issues facing business executives

2. An MBA Student at FMU will effectively communicate executive managerial issues to

appropriate audiences in written form and oral form.

3. An MBA Student at FMU will develop and enhance the ability to think innovatively during

the executive decision-making process.

4. An MBA Student at FMU will develop and enhance an awareness of ethical issues and

display the ability to incorporate ethical perspectives within the executive decision-

making process.

5. An MBA Student at FMU will develop and enhance an awareness of global influences upon

executive business decisions

2

2020-21 Student Learning Outcomes

These five Program Learning Objectives (PLO) translated into five student learning outcomes

(SLO) where MBA graduates will:

SLO 1: Demonstrate the ability to: (a) identify and understand the managerial

question/issue/problem, (b) select the appropriate methodology for understanding and

analyzing alternative solutions and (c) provide a viable solution.

SLO 2: Demonstrate the ability to effectively communicate executive managerial issues

in written form and oral format to the appropriate audience.

SLO 3: Demonstrate innovative thought in identifying issues, analyzing situations, and

developing of viable solutions.

SLO 4: Demonstrate the ability to: (a) identify ethical issues and the ethical implications

of decisions upon stakeholders and (b) utilize ethical standards within managerial

decision making.

SLO 5: Demonstrate the ability to (a) recognize global influences and (b) global

implications of business decisions upon the global environment.

2020-21 Method

Measures: All SLOs are measured using a direct and an indirect measure. The measurement

process has been consistent for the past 5 years.

Direct Measure: Teams of two or three faculty members have consistently assessed a specific

SLO for several years. Faculty assigned to the specific SLO independently rate the student’s

submission on multiple items for the SLO using a 5-point scale with 5 representing “Exceeding

Expectations” and 1 representing “Below Expectations”. The sum score for each student

determines if a student is below, meets or exceeds expectations. Each team member provides

the scores for the SLO dimension and the number of students meeting or exceeding

expectations to the Director of the MBA program. Please refer to the appendix for the rubrics

and example of scores.

Indirect Measure. In Spring 2021 an email was sent to all MBAs who graduated in December

2020 or planned to graduate in Spring 2021 requesting the participation in a confidential and

anonymous survey concerning the program. Please refer to the appendix for data.

Method for Analysis: The Director of the MBA program determines the percent of students

who met or exceeded expectations for each SLO by using the median of the different team

3

members for the direct measure. For the indirect, the survey measure is the mean for the

responses to the attitude question concerning the specific SLO. This information is provided to

the 2020-21 MBA faculty for analysis, discussion, and recommendations.

SLO 1: Demonstrate the ability to: (a) identify and understand the managerial

question/issue/problem, (b) select the appropriate methodology for understanding and

analyzing alternative solutions and (c) provide a viable solution.

Assessment Method:

Direct Measure - Students’ submissions

Procedure: The assignment was a required assignment in Spring 2021 MBA 730

Leadership and Management.

Read the case and analyze it. Provide response to the following: Identify the problem situation(s)

in this case and describe the issues and implications for the situation(s). Provide a solution.

The 14 students’ submissions were evaluated using normed rubrics by 3 MBA faculty members. A score of 12 meets expectations.

Baseline: 78% of MBAs met or exceeded expectation (previous – mean of 75%, 80%, 80%,

90%, 70%)

Benchmark: 80% of MBA will meet or exceed expectations

Target: 85% of MBAs will meet or exceed expectations

Indirect Measure - Survey

Procedure. The survey included the following question and requested the rating of no

improvement (1) to significantly improved (5).

Thinking about your FMU MBA courses, please rate the impact upon your understanding and

abilities concerning problem solving skills

Baseline: 4.0 (based upon previous year)

Benchmark: 4.0

Target: 4.5

4

SLO 2A: An MBA Student at FMU will develop and enhance the ability to effectively

communicate to appropriate audiences. -- Written

Direct Measure - Students’ submissions

Procedure: The assignment was a written essay response in Spring 2021 MBA 730

Leadership and Management.

Read the case and analyze it. Provide response to the following: Identify the ethical issue(s) in

the case. Who is impacted by these issues? Explain how they are impacted. Given your analysis

of the ethical situation(s), provide recommendations to address these ethical dilemma(s).

The 14 students’ submissions were evaluated using normed rubric for written

communication by 2 MBA faculty members. A score of 24 meets expectations.

Baseline: 87% of MBAs met or exceeded expectation (previous-75%, 100%, 100%, 88%,

70%)

Benchmark: 87% of MBA will meet or exceed expectations

Future: 90% of MBAs will meet or exceed expectations

Indirect Measure - Survey

Procedure. The survey included the following question and requested the rating of no

improvement (1) to significantly improved (5).

Thinking about your FMU MBA courses, please rate the impact upon your understanding and

abilities concerning written communication skills.

Baseline: 4.1 (based upon previous year)

Benchmark: 4.0

Target: 4.5

5

LO 2: An MBA Student at FMU will develop and enhance the ability to effectively

communicate to appropriate audiences. -- Oral

Direct Measure - Students’ submissions

Procedure: The assignment was a presentation requirement in Spring 2021 MBA 710

Business Analytics which had 14 students.

Provide the class with your model for responding to the issue.

The 14 students’ oral submissions were evaluated using normed rubric for oral communication by 2 MBA faculty members. A score of 24 meets expectations

Baseline: 80% of MBAs met or exceeded expectation (previous; 75%, 85%)

Benchmark: 80% of MBA will meet or exceed expectations

Future: 85% of MBAs will meet or exceed expectations

Indirect Measure - Survey

Procedure. The survey included the following question and requested the rating of no

improvement (1) to significantly improved (5).

Thinking about your FMU MBA courses, please rate the impact upon your understanding and

abilities concerning oral communication skills.

Baseline: 3.8 (based upon previous year)

Benchmark: 4.0

Target: 4.5

6

SLO 3: Demonstrate innovative thought in identifying issues, analyzing situations, and

developing of viable solutions.

Direct Measure - Students’ submissions

Procedure: The assignment was a requirement in Spring 2021 MBA 730 Leadership and

Management.

Read the case and analyze it. Provide response to the following: Provide a “new” solution to a

situation identified in question 1. Support your recommendation

The 14 students’ submissions were evaluated using normed rubrics by 3 MBA faculty members. A score of 9 meets expectations

Baseline: 79% of MBAs meet or exceed expectation (previous 75%, 80%, 80%, 90%, 70%)

Benchmark: 80% of MBA will meet or exceed expectations

Target: 85% of MBAs will meet or exceed expectations

Indirect Measure - Survey

Procedure. The survey included the following question and requested the rating of no

improvement (1) to significantly improved (5).

Thinking about your FMU MBA courses, please rate the impact upon your understanding and

abilities in creativity in developing responses to business problems

Baseline: 4.0 (based upon previous year)

Benchmark: 4.0

Target: 4.5

7

SLO 4: Demonstrate the ability to: (a) identify ethical issues and the ethical implications of

decisions upon stakeholders and (b) utilize ethical standards within managerial decision

making.

Direct Measure - Students’ submissions

Procedure: The assignment was a requirement in Spring 2021 MBA 730 Leadership and

Management.

Read the case and analyze it. Provide response to the following: Identify the ethical issue(s) in

the case. Who is impacted by these issues? Explain how they are impacted. Given your analysis

of the ethical situation(s), provide recommendations to address these ethical dilemma(s).

The 14 students’ submissions were evaluated using normed rubrics by 2 MBA faculty

members. A score of 12 meets expectations

Baseline: 60% of MBAs meet or exceed expectation (previous 50%, 70%. 37%, 64%, 80%)

Benchmark: 85% of MBA will meet or exceed expectations

Target: 85% of MBAs will meet or exceed expectations

Indirect Measure - Survey

Procedure. The survey included the following question and requested the rating of no

improvement (1) to significantly improved (5).

Thinking about your FMU MBA courses, please rate the impact upon your understanding and

abilities concerning: Incorporation of an ethical perspective within decision makings

Baseline: 3.8 (based upon previous year)

Benchmark: 4.0

Target: 4.0

8

SLO 5: Demonstrate the ability to (a) recognize global influences and (b) global implications of

business decisions upon the global environment.

Assessment Method:

Direct Measure - Students’ submissions

Procedure: The assignment was a requirement in Spring 2021 MBA 730 Leadership and

Management.

Read the case and analyze it. Provide response to the following: Identify and provide the global

implications of a situation identified in question 1.

The 14 students’ submissions were evaluated using normed rubrics by 2 MBA faculty

members. A score of 6 meets expectations

Baseline: 54% of MBAs meet or exceed expectation (previous 50%, 80%, 39%, 29%,

70%))

Benchmark: 80% of MBA will meet or exceed expectations

Target: 80% of MBAs will meet or exceed expectations

Indirect Measure - Survey

Procedure. The survey included the following question and requested the rating of no

improvement (1) to significantly improved (5).

Thinking about your FMU MBA courses, please rate the impact upon your understanding

and abilities Integration of international perspectives into business solutions

Baseline: 3.7 (based upon several years)

Benchmark: 4.0

Target: 4.0

9

2020 -21 Assessment Results

MBA Enrollment MBA

Enrollment

Fall 2020 52

Spring 2021 53

Direct Measure: 14 students in one course for 4 SLOs and 14 in another course for one SLO. –

24 individual students total for direct measurement process (about 47% of the enrolled

students participated in direct measure process)

Indirect Measures 6 of 11 graduates -- 54% of the graduating seniors participated in the

indirect measure process. Note: no student participated in both direct and indirect measure

process.

Results

SLO 1: Demonstrate the ability to: (a) identify and understand the managerial

question/issue/problem, (b) select the appropriate methodology for understanding and

analyzing alternative solutions and (c) provide a viable solution.

Direct Measure

Indirect

Measure

(mean)

2020-21 Direct

Measure Finding

14 students

2020-21

Indirect

Measure

Finding

6 students

Baseline 78% of MBAs meet or

exceed expectation

4.3

86% meet or exceed

expectation

Improves baseline

meets benchmark

4.5

Improves

baseline

Exceeds

benchmark

Benchmark 80% of MBA meet or

exceed expectations

4.0

Target 85% of MBAs meet or

exceed expectations

4.5

Both measures indicate meeting the

benchmarks and improving baselines

10

SLO 2A: An MBA Student at FMU will develop and enhance the ability to effectively

communicate to appropriate audiences. -- Written

Direct Measure

Indirect

Measure

(mean)

2020-21 Direct

Measure Finding

14 students

2020-21

Indirect

Measure

Finding

6 students

Baseline

87% of MBAs meet or

exceed expectation 4.1 86% meet or exceed

expectation

Does not meet baseline

or benchmark

3.3

Does not meet

baseline or

benchmark

Benchmark

87% of MBA meet or

exceed expectations 4.0

Target

85% of MBAs meet or

exceed expectations 4.5

Both measures indicate no improvement

in baselines or meeting benchmarks

SLO 2B: An MBA Student at FMU will develop and enhance the ability to effectively

communicate to appropriate audiences. – Oral

Direct Measure

Indirect

Measure

(mean)

2020-21 Direct

Measure Finding

14 students

2020-21

Indirect

Measure

Finding

6 students

Baseline

80% of MBAs meet or

exceed expectation 3.8

86% meet or exceed

expectations

Improves baseline and

exceeds benchmark

3.3

Does not meet

baseline or

benchmark

Benchmark

80% of MBA meet or

exceed expectations 4.0

Target

85% of MBAs meet or

exceed expectations 4.5

The two measures are not consistent.

Direct measure indicates improvement-

exceeding benchmark, improving baseline.

The students’ opinion does not meet benchmark or improve baseline.

11

SLO 3: Demonstrate innovative thought in identifying issues, analyzing situations, and

developing of viable solutions.

Direct Measure

Indirect

Measure

(mean)

2020-21 Direct

Measure Finding

14 students

2020-21

Indirect

Measure

Finding

6 students

Baseline

79% of MBAs meet or

exceed expectation 4.0

93% meet or exceed

expectations

Improves baseline

Exceeds benchmark

Exceeds target.

4.0

Meets

baseline

Meets

benchmark

Meets target

Benchmark

80% of MBA meet or

exceed expectations 4.0

Target

85% of MBAs meet or

exceed expectations 4.0

Both measures indicate improvement in

baselines, meeting or exceeding

benchmarks and meeting target.

SLO 4: Demonstrate the ability to: (a) identify ethical issues and the ethical implications of

decisions upon stakeholders and (b) utilize ethical standards within managerial decision

making.

Direct Measure

Indirect

Measure

(mean)

2020-21

Direct

Measure Finding

14 students

2020-21

Indirect

Measure

Finding

6 students

Baseline

60% of MBAs meet or

exceed expectation 3.8

72% meet or exceed

expectations

Improves baseline

Does not meet

benchmark

3.3

Does not

improve

baseline

Benchmark

85% of MBA meet or

exceed expectations 4.0

Target

85% of MBAs meet or

exceed expectations 4.0

12

Does not

meet

benchmark

Measures are not consistent. Direct

measure indicates improvement in

baseline but does not meet benchmark.

Indirect does not indicate improvement

in baseline or meeting of benchmark.

SLO 5: Demonstrate the ability to (a) recognize global influences and (b) global implications of

business decisions upon the global environment.

Direct Measure

Indirect

Measure

(mean)

2020-21 Direct

Measure Finding

14 students

2020-21

Indirect

Measure

Finding

5 students

Baseline

70% of MBAs meet or

exceed expectation 3.7 93% meet or exceed

expectations

Improves baseline,

Exceeds benchmark

3.3

Does not

improve

baseline

Does not

meet

benchmark

Benchmark

80% of MBA meet or

exceed expectations 4.0

Target

85% of MBAs meet or

exceed expectations 4.0

Measures are not consistent. Direct

measure indicates significant

improvement in baseline and exceeding

of the benchmark and target. The

indirect does not improve baseline or

meet benchmark.

13

Action Items -- Planned Improvements

Based on Assessment Results

The 2020-21 MBA Faculty held extensive discussions concerning the MBA program during the

fall and spring semesters. The faculty gathered information from the School of Business

Advisory Board, our peers, and our students. The faculty reviewed the current curriculum and

the needs of our current business environment. The faculty considered the assessment results

from the previous years and the 20-21 year.

The faculty analysis indicated progress for all our learning objectives and overall, the program is

advancing our goals. However, the faculty concluded that several program learning outcomes

and student learning outcomes were not reflective of the needs of our students, our employers

and did not reflect the current business environment.

In April 2021, the MBA faculty approved a new mission statement, new program learning

objectives and new student learning objectives for 2021- 25. This section provides the new

mission statement, analysis of 2020-21 student learning objectives, the 2021-25 program

learning outcomes the 2021-25 student learning outcomes and specific actions.

2021- 2025 MBA Mission

To meet the needs of our region and beyond by offering a high-quality Master of

Business Administration (MBA) program. Our student-focused comprehensive

educational experience develops the executive decision-making competencies needed

to successfully meet the current and future challenges of local, national, and global

organizations.

14

Linkage: School of Business and MBA Mission

SOB 2019 – 25 Mission 2021 – 25 MBA Mission Implementation

To serve our region by

offering high-quality

educational programs at the

undergraduate, graduate

high-quality Master of Business

Administration (MBA) program

Accredited by AACSB-International

To serve our region by

offering high-quality

educational programs at the

undergraduate, graduate

to meet the needs of our

region.

meet the current and future

challenges of local, national,

and global organizations.

General MBA degree

a concentration in Healthcare

Executive Management

prepare individuals to

compete on a regional,

national, and global level

local, national, and global

organizations.

Graduates employed by local,

national, and global for-profit, non-

profit, and governmental

organizations

We engage in student-

focused education

experiences

student-focused Class size of 25 or less

Career related assignments

develop a comprehensive

foundation,

a comprehensive educational

experience

10 discipline courses

craft for themselves

fulfilling successful careers

and lives.

develops the executive

decision-making competencies

needed to successfully meet

the current and future

challenges of local, national,

and global organizations.

Program learning goals

Specific 2020-21 SLO Analysis

PLO 1: An MBA Student at FMU will develop the ability to identify, analyze and solve

problems and address issues facing business executives

SLO 1: Demonstrate the ability to: (a) identify and understand the managerial

question/issue/problem, (b) select the appropriate methodology for understanding

and analyzing alternative solutions and (c) provide a viable solution.

The faculty considers the MBA program has been effective in developing the ability to

identify, analyze and solve problems and address issues facing business executives. The

target of 85% has been achieved. The faculty will continue the program requirements

for this student learning competency. The program learning outcome is discontinued.

15

PLO 2: An MBA Student at FMU will effectively communicate executive managerial issues to

appropriate audiences in written form and oral form.

SLO 2A 2B: An MBA Student at FMU will develop and enhance the ability to effectively

communicate to appropriate audiences. – Written/Oral

The measures indicate that the program has not continuously improved communication

skills. All MBA faculty are requested to provide feedback to students concerning

communication skills. (Note: the MBA faculty recognized that the graduate students

enter with effective communication skills and to improve them requires specific

feedback. Each faculty member is requested to provide feedback concerning writing

skills, not just content. Each faculty member is requested to have an oral

communication requirement and to provide specific feedback about the communication

not just the content. The program learning goal is continued.

PLO 3: An MBA Student at FMU will develop and enhance the ability to think innovatively

during the executive decision-making process

SLO 3: Demonstrate innovative thought in identifying issues, analyzing situations, and

developing of viable solutions.

The faculty considers the MBA program has been effective in improving the students’ innovative thought in identifying issues, analyzing situations, and developing of viable

solutions. The target has been reached. The faculty will continue the program

requirements for this student learning competency. The offering of a one-hour course,

MBA 720 Contemporary Issues in Business: Innovation and Creative Decision Making will

continue. The program learning outcome is discontinued.

PLO 4: An MBA Student at FMU will develop and enhance an awareness of ethical issues and

display the ability to incorporate ethical perspectives within the executive decision-making

process.

SLO 4: Demonstrate the ability to: (a) identify ethical issues and the ethical

implications of decisions upon stakeholders and (b) utilize ethical standards within

managerial decision making.

The faculty is pleased that the direct measure indicates improvement but is concerned

that the student’s do not consider significant improvement. The faculty considered the

2020-21 action item of offering a two-hour course, MBA 720 Contemporary Issues in

Business: Leadership and Ethics: Work-Place Issues should continue for summer 2021.

The MBA faculty determined additional emphasis upon ethical issues should be a focus

16

for all faculty, thus each course should have an ethics requirement. Each course must

include information and student submissions relating to the specific ethical issues of the

discipline. The program learning outcome is continued.

SLO 5: Demonstrate the ability to (a) recognize global influences and (b) global implications of

business decisions upon the global environment.

The direct measure indicates student continuous improvement. The faculty will

continue the program requirements for this student learning competency. However, the

faculty concluded that a focus of the MBA program must evolve with more

consideration of diversity and cultural awareness. These concepts relate to sustainability

principles. The program learning outcome is discontinued.

2021 - 25 Program Learning Outcomes

PLO 1: Graduates will be evidence-based problem-solvers.

PLO 2: Graduates will be professional communicators.

PLO 3: Graduates will be ethical decision-makers.

PLO 4: Graduates will value sustainability.

2021 - 25 Student Learning Outcomes

SLO 1: Students will apply an integrated evidenced-based approach for executive decision-

making.

SLO 2: Students will communicate effectively in the professional environment.

SLO 3: Students will integrate appropriate business policies and practices with the guiding

principles of honesty and concern for the benefit to all stakeholders.

SLO 4: Students will integrate sustainability principles in the executive decision-making process.

Program (MBA)

Competency Goal: (What

do we aim to achieve?)

(MBA Student)) Learning

Objective: (tasks to be

accomplished to meet goal)

Traits (what we will measure with a rubric

and with indirect measure)

Graduates will be

evidence-based problem-

solvers.

Students will apply an

integrated evidenced-

based approach for

executive decision-making.

Students will:

(a) Identify elements, relationships, and

underlying principles of a managerial

issue/question/problem

17

(b) Select and Apply appropriate

Methodology

(c) Interpret information

(d) Provide evidence-based rationale for

decisions

Graduates will be

professional

communicators.

Students will communicate

effectively in the professional

environment

Students will verbally and in writing

(a) Organize information

(b) Provide relevant information

(c) Utilize correct grammar

(d) Use appropriate vocabulary

(e) Utilize effective presentation format

(f) Enhance audience/receiver

understanding

Graduates will be

ethical decision-

makers.

Students will integrate

appropriate business policies

and practices with the guiding

principles of honesty and

concern for the benefit to all

stakeholders.

Students will:

(a) Recognize ethical dilemmas

(b) Assess the ethical implications of

alternative courses of action

(c) Provide rationale for decisions

which indicates ethical concerns

Graduates will value

sustainability

Students will integrate

sustainability principles in the

executive decision-making

process

Students will

(a) Recognize the ever-changing

business environment

(b) Seek, integrate, and value

different stakeholders’ perspectives (diversity)

(c) Recognize decision’s sustainability impact upon ecological, social, and

economic dimensions

(d) Recommend actions which have

long-term value and exhibit

appropriate sustainable practices

18

Benchmarks and Targets

2021-22 SLO1: Students will apply an integrated evidenced-based approach for executive

decision-making.

All MBA faculty are requested to have student requirements with focus upon problem

solving with evidence-based rationale for decisions.

integrated

evidenced-

based

approach

2021-22

Benchmark

Target

2022- 23

Target

2023- 24

Target

2024- 25

Direct Measure 70% of MBA will

meet or exceed

expectations

75% of MBAs

will meet or

exceed

expectations

80% of MBAs

will meet or

exceed

expectations

85% of

MBAs will

meet or

exceed

expectations

Indirect

Measure (scale

of 1 to 5)

3.0 3.5 3.8 4.0

2021-22 SLO2: Students will communicate effectively in the professional environment.

(Note: modification of wording of 2020-21 SLO)

Written 2021-22

Benchmark

Target

2022- 23

Target

2023- 24

Target

2024- 25

Direct Measure 87% of MBA will

meet or exceed

expectations

90% of MBAs

will meet or

exceed

expectations

90% of MBAs

will meet or

exceed

expectations

95% of

MBAs will

meet or

exceed

expectations

Indirect

Measure (scale

of 1 to 5)

4.0 4.3 4,3 4.5

19

Oral 2021-22

Benchmark

Target

2022- 23

Target

2023- 24

Target

2024- 25

Direct Measure 80% of MBA will

meet or exceed

expectations

83% of MBAs

will meet or

exceed

expectations

85% of MBAs

will meet or

exceed

expectations

90% of

MBAs will

meet or

exceed

expectations

Indirect

Measure (scale

of 1 to 5)

4.0 4.3 4.3 4.5

2021- 25 SLO 3: Students will integrate appropriate business policies and practices with the

guiding principles of honesty and concern for the benefit to all stakeholders.

(Note: modification of wording of 2020-21 SLO)

Ethics 2021-22

Benchmark

Target

2022- 23

Target

2023- 24

Target

2024- 25

Direct Measure 85% of MBA will

meet or exceed

expectations

85% of MBAs

will meet or

exceed

expectations

85% of MBAs

will meet or

exceed

expectations

90% of

MBAs will

meet or

exceed

expectations

Indirect

Measure (scale

of 1 to 5)

4.0 4.3 4,3 4.5

2021 – 25 SLO 4: Students will integrate sustainability principles in the executive decision-

making process.

All MBA faculty are requested to have content and student requirements with focus upon:

Recognition of the ever-changing business environment

Seeking, integration, and valuing different stakeholders’ perspectives (diversity)

Recognition of decision’s sustainability impact upon ecological, social, and economic

dimensions

Recommendation of actions which have long-term value and exhibit appropriate

sustainable practices

20

integrate

sustainability

principles

2021-22

Benchmark

Target

2022- 23

Target

2023- 24

Target

2024- 25

Direct Measure 75% of MBA will

meet or exceed

expectations

80% of MBAs

will meet or

exceed

expectations

85% of MBAs

will meet or

exceed

expectations

90% of

MBAs will

meet or

exceed

expectations

Indirect

Measure (scale

of 1 to 5)

3.0 3.5 4.0 4.5

Other Specific Actions

The Director of the MBA Program has been registered for a three-day virtual seminar

concerning assurance of learning provided by the School of Business accreditation association

(AACSB).

The Director is charged with:

1. Developing the measuring process for 2021-22. The measuring process for 2021-

22 should include two direct measures and an indirect measure for each SLO.

2. The measurement process is to be provided to the faculty for discussion during

August and approved by September 30.

3. Direct measures and indirect measures to be implemented in Fall 2021 and Spring

2022.

Each MBA faculty member has been requested to:

Modify student requirements in all classes to reflect the new student learning

objectives.

The mapping of the Program Learning Outcomes and Student Learning Objectives must

indicate that each course significantly contributes to the program quality.

MBA faculty are requested to modify their specific course for assignments and feedback to the

students. This form will be completed and evaluated by all MBA Faculty for consistency.

Mapping of Program Learning Outcomes

MBA Courses 700 705 710 715 720 725 730 735 740 745

Graduates will be evidence-based problem-solvers.

21

Has at least one assignment using this

competency

Value of assignment(s) (% of final grade)

Feedback about the competency is provided

Graduates will be professional communicators

Has at least one assignment using this

competency

Value of assignment(s) (% of final grade)

Feedback about the competency is provided

Graduates will be ethical decision-makers

Has at least one assignment using this

competency

Value of assignment(s) (% of final grade)

Feedback about the competency is provided

Graduates will value sustainability

Has at least one assignment using this

competency

Value of assignment(s) (% of final grade)

Feedback about the competency is provided

Note: The concepts of problem solving, communication, ethical behavior and integrating

sustainable principles will be the focus for our MBA program. The wording of the program

learning objectives, student learning objective with the traits may be modified during the

summer 2021.

Faculty discussions and analysis of student learning outcomes for the past few years led to the

recognition that the MBA curriculum needed to reflect a more current perspective.

The MBA faculty concludes that this AOL process has been beneficial to the program and has

improved the student learning.

22

Summary

The mission, program learning outcomes, student learning outcomes for the MBA program

were not modified for the 2020-2021 year. The process for assessment included direct and

indirect measures. Faculty continued to be involved with the direct method of using rubrics to

assess student submissions.

The assessment occurred during the Spring 2020 semester. About 50% of the enrolled MBAs

were involved in the assessment process.

2020-21 Program Learning Outcomes

1. An MBA Student at FMU will develop the ability to identify, analyze and solve problems

and address issues facing business executives

Both direct and indirect measures improvement of baseline and meeting of target

and benchmark.

2. An MBA Student at FMU will effectively communicate executive managerial issues to

appropriate audiences in written form and oral form.

The measures indicate that the program has not continuously improved

communication

3. An MBA Student at FMU will develop and enhance the ability to think innovatively during

the executive decision-making process.

Both direct and indirect measures improvement of baseline and meeting of

target and benchmark

4. An MBA Student at FMU will develop and enhance an awareness of ethical issues and

display the ability to incorporate ethical perspectives within the executive decision-

making process.

The direct measure indicates improvement but the indirect measure does not

consider significant improvement.

5. An MBA Student at FMU will develop and enhance an awareness of global influences upon

executive business decisions.

The direct measure indicates student continuous improvement.

The action items for 2021-22 include:

New mission statement

Discontinuing of 2 program learning outcomes

Modifying the wording of two program learning outcomes

Implementing two new program learning outcomes

Requesting modification of measurement process

All faculty to provide more in-depth feedback concerning written communication

All faculty to include one oral communication requirement

23

Offer a one-hour course, MBA 720 Contemporary Issues in Business: Innovation and

Creative Decision Making Offer a two-hour course, MBA 720 Contemporary Issues in Business: Leadership and

Ethics; Work-Place Issues

Emphasis upon ethical issues by all faculty for all courses

Appendix

Rubrics for all 2020-21 Learning Outcomes.

Example of scores

Survey question and results for 2020 – 21 graduating MBAs

24

SLO 1: Demonstrate the ability to: (a) identify and understand the managerial

question/issue/problem, (b) select the appropriate methodology for understanding and

analyzing alternative solutions and (c) provide a viable solution.

Does Not Meet

Expectations

Score: 1

Score:2

Meets

Expectations

Score: 3

Score:4

Exceeds Expectation

Score: 5

Problem

Identification

Does not provide

information to

indicate

understanding of

the issue

Provides

description of

the basic issue

Demonstrates

understanding of

the complexity of

the issue by

providing specific

details about several

problems

Information

Acquisition

Does not identify

appropriate

information or

includes irrelevant

information for the

specific issue

Identifies the

given

information that

is relevant for

understanding

the issue

Identifies

information that is

given and relevant

to illustrate

understanding of

the complexity of

the issues

Information

Analysis

Fails to correctly

prioritize and

interpret

information to

indicate

understanding of

the problem

Prioritizes and

interprets the

major

information

indicating an

understanding of

the basic issue

Priories and

interprets

information that

clearly indicates

understanding of

the complexity of

the issues

Development

of Solution

Fails to use the

information

acquisition and

analysis to support a

solution

Uses the

information

acquisition and

analysis to

provide an

acceptable

response to the

basic executive

managerial

problem

Response to the

executive

managerial problem

indicates

understanding of

the implications to

all the issues

25

Student Score Form

Goal: Problem Solving Skills

______Spring 2021___ Semester

Evaluator: ________2________________

26

Written communication

Does Not Meet

Expectations

Meets Expectations Exceeds Expectations

1 2 3 4 5

Purpose Purpose of

communication is not

obvious

Purpose of the communication

is obvious

Purpose of the

communication is clear

and well-defined

Information

organization

Lacks linkages between

concepts which distracts

from the objective of the

communication

Linkages between concepts

(organization of concepts)

allows for ease of following the

purpose of the communication

All information is

exceptionally organized

and enhances the ease

of linking concepts to

the purpose of the

communication

Overall Audience

understanding

The communication leads

the audience to confusion

or possibly

misunderstanding of the

communication purpose

The communication purpose is

achieved

The audience’s comprehension of the

communicator’s perspective is

understood and leads to

enhanced understanding

of the communication’s purpose

Documentation

of information

(providing

sources of

information)

The recognition of when

to document and the

method of document is

not evident

If documentation is needed --

Most of the information that

needs documentation is cited

All information that

needs documentation is

cited correctly or with

minor errors.

Recognition of the need

to document

information is correct

Grammar /

Paragraph/

Sentence

structure

Contains

grammatical/paragraph/s

entence errors that

significantly distract from

the overall objective of

the communication

Has some

grammatical/paragraph/sentenc

e structure errors

Negligibly distract from the

overall objective of the

communication

No or very minor

grammatical/paragraph/

sentence errors and do

not distract from the

target audience’s understanding

Vocabulary

Incorrect/inappropriate

word choice which often

interferes with

communication

Vocabulary is appropriate for

context and subject matter.

Uses vocabulary in a

manner that indicates

depth and breadth of

knowledge and

understanding of the

context and subject

matter.

Format Multiple errors in format

such as proper spacing or

margins which distracts

from the communication

objective.

Writer uses appropriate format

for the communication purpose.

Minor errors in utilization of

appropriate document

style/format which do not

distract

Format such as spacing,

margins, headings

enhance reader’s understanding and

improves readability

.

Graphic Tools Graphic tools were

needed but not provided

or

Use of graphics, tables or

images does supports the

communication’s objective

Visuals -- Graphics,

tables and or images

significantly enhance

27

if provided distracts from

the objective of the

communication

The absence of graphics, tables

or images does not distract from

the audience’s understanding

target audience’s understanding

SLO 3: Demonstrate innovative thought in identifying issues, analyzing situations, and

developing of viable solutions.

Criteria Does not meet

expectations

Score: 1

Score:

2

Meets

Expectations

Score: 3

Score:

4

Exceeds Expectations

Score:5

Recommendation Fails to provide a

recommendation

Provides a well-

defined

recommendation

to the obvious

problem/issue

Provides a solution

that integrates

concern for several

problems/issues

Originality Executive would

respond “This recommendation

is similar to what I

have heard

before.”

Executive would

respond “That’s a recommendation

that only a few

would think of.”

Executive would

respond “I would never have thought

of that!”

Response indicates

insight into the

linkages of elements

that most people

would not connect

Implementation/

innovation

Executive would

respond

“Your

recommendation

will require

significant change

and will be

resisted by most

of management.”

Executive would

respond “This recommendation

will require some

change and

management will

have questions.”

Executive would

respond “This recommendation will

greatly benefit, will

not require change in

current strategy and

will be quickly

accepted by

management.”

28

Student Score Form

Goal: Creativity and Innovation

______Spring 2021____ Semester

Evaluator: _______1_________________

Student Recommendation Originality Implementation/

Innovation

Student

Summary

Score

1 3 3 3 9

2 4 3 4 11

3 3 3 3 9

4 4 3 3 10

5 5 3 3 11

6 5 3 4 12

7 2 3 4 9

8 2 4 5 11

9 3 3 4 10

10 2 3 4 9

11 5 3 2 10

12 4 4 5 13

13 2 2 5 9

14 5 4 3 12

29

SLO 4: Demonstrate the ability to: (a) identify ethical issues and the ethical implications of

decisions upon stakeholders and (b) utilize ethical standards within managerial decision

making.

Does Not Meet Expectations Meets Expectations Exceeds Expectations

1 2 3 4 5

Identifies stakeholders

Only identifies one obvious

direct/major stakeholder

Unsure of who should be a

stakeholder

Identifies several obvious

direct/major stakeholders

Identifies multiple

obvious stakeholders and

less-obvious stakeholders

Recognizes effects of

activities/actions/

decisions upon various

stakeholders

Recognizes only one major

stakeholder’s perspective

Acknowledges the perspectives

of each obvious direct/major

stakeholders

Recognizes the

differences in

perspectives among the

obvious stakeholders and

the less-obvious

stakeholders

Identifies the ethical

concerns

Is unsure or vague about the

ethical issue or why it is an

ethical dilemma or does not

identify the potential

unethical behavior

Identifies the apparent ethical

concerns associated with the

situation

Recognizes the

complexity of the

relationship among the

stakeholders to distinctly

identify the ethical issues

and possible unethical

behavior

Rationale for solving

situation

Integrates concern for only

the one direct/ major

stakeholder

or

Uses personal ethical

standards without regard of

appropriate business policies

or principles

or

Does not provide a

recommendation

Recommendation indicates:

understanding of appropriate

ethical policies and practices

or

concern for minimizing the

negative impact upon

direct/major stakeholders

Integrates appropriate

business policies and

practices with the guiding

principles of honesty and

concern for all

stakeholders’ benefits and indicates

understanding of the

complexity of the

relationships among all

the stakeholders

30

Student Score Form

Goal: Ethics

______Spring 2021____ Semester

Evaluator: ________________________

Student Identifies

stakeholders

Recognizes

effects of

activities/actions/

decisions upon

various

stakeholders

Identifies the

ethical

concerns

Rationale for

solving

situation

Student

summary

score

1 5 5 4 3 17

2 4 4 4 4 16

3 3 4 3 4 14

4 3 3 3 3 12

5 2 2 3 2 9

6 3 3 3 3 12

7 2 2 3 2 9

8 1 2 2 2 7

9 2 2 2 2 8

10 1 2 2 1 6

11 3 4 4 5 16

12 3 3 3 3 12

13 4 4 5 4 17

14 2 2 2 2 8

31

SLO 5: Demonstrate the ability to (a) recognize global influences and (b) global implications of

business decisions upon the global environment.

Criteria Does Not Meet

Expectations

Score: 1

score:2 Meets Expectations

Score:3

score:4 Exceeds Expectations

Score:5

Identifies the

international

context of the

business

decision

Does not

identify the

situation as

having global

context

Identifies the

obvious connection

of various global

stakeholders

Identifies the

complexity of global

relationships

Recognizes

global

dimensions

Identifies no

dimensions of

the situation

(cultural,

economic,

political, legal,

technological,

natural)

in the global

context

Distinguishes at

least one dimension

of the situation

(cultural, economic,

political, legal,

technological,

natural) in the

global context

Recognizes the

interrelationship of

multiple dimensions

(cultural, economic,

political, legal,

technological,

natural) influences

upon the business

situation

32

Student Score Form

Goal: Global

______Spring 2021____ Semester

Evaluator: ____________1____________

Student Identifies the

international

context of the

business

decision

Recognizes

global

dimensions

Student

summary

score

1 2 2 4

2 1 2 3

3 3 3 6

4 3 3 6

5 3 3 6

6 2 2 4

7 2 2 4

8 1 2 3

9 2 3 5

10 2 2 4

11 2 2 4

12 2 2 4

13 4 4 8

14 3 3 6

33

34

35