master of business administration (mba) 2020-21 mission
TRANSCRIPT
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Name of the Program/Department: Master of Business Administration
Year: 2020/2021
Name of the Preparer: Kay Lawrimore Belanger
Master of Business Administration (MBA)
2020-21 Mission
The Master of Business Administration (MBA) program at Francis Marion University (FMU)
seeks students of all ages and ethnic backgrounds with undergraduate degrees in any major.
Accredited by AACSB-International, the School of Business at FMU has a graduate faculty
dedicated to providing outstanding teaching, research, and service. Primarily online, the FMU
MBA program offers a general MBA degree, a concentration in Healthcare Executive
Management, and a certificate in Strategic Planning. Our small class environment promotes
experiential learning and relationship-building among students and faculty. We teach students
to think logically, communicate effectively, appreciate innovative thought, incorporate high
ethical standards, and understand the global influences upon business so that they can develop
the executive decision-making skills required of successful leaders
2020-21 Program Learning Outcomes The MBA Program
1. An MBA Student at FMU will develop the ability to identify, analyze and solve problems
and address issues facing business executives
2. An MBA Student at FMU will effectively communicate executive managerial issues to
appropriate audiences in written form and oral form.
3. An MBA Student at FMU will develop and enhance the ability to think innovatively during
the executive decision-making process.
4. An MBA Student at FMU will develop and enhance an awareness of ethical issues and
display the ability to incorporate ethical perspectives within the executive decision-
making process.
5. An MBA Student at FMU will develop and enhance an awareness of global influences upon
executive business decisions
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2020-21 Student Learning Outcomes
These five Program Learning Objectives (PLO) translated into five student learning outcomes
(SLO) where MBA graduates will:
SLO 1: Demonstrate the ability to: (a) identify and understand the managerial
question/issue/problem, (b) select the appropriate methodology for understanding and
analyzing alternative solutions and (c) provide a viable solution.
SLO 2: Demonstrate the ability to effectively communicate executive managerial issues
in written form and oral format to the appropriate audience.
SLO 3: Demonstrate innovative thought in identifying issues, analyzing situations, and
developing of viable solutions.
SLO 4: Demonstrate the ability to: (a) identify ethical issues and the ethical implications
of decisions upon stakeholders and (b) utilize ethical standards within managerial
decision making.
SLO 5: Demonstrate the ability to (a) recognize global influences and (b) global
implications of business decisions upon the global environment.
2020-21 Method
Measures: All SLOs are measured using a direct and an indirect measure. The measurement
process has been consistent for the past 5 years.
Direct Measure: Teams of two or three faculty members have consistently assessed a specific
SLO for several years. Faculty assigned to the specific SLO independently rate the student’s
submission on multiple items for the SLO using a 5-point scale with 5 representing “Exceeding
Expectations” and 1 representing “Below Expectations”. The sum score for each student
determines if a student is below, meets or exceeds expectations. Each team member provides
the scores for the SLO dimension and the number of students meeting or exceeding
expectations to the Director of the MBA program. Please refer to the appendix for the rubrics
and example of scores.
Indirect Measure. In Spring 2021 an email was sent to all MBAs who graduated in December
2020 or planned to graduate in Spring 2021 requesting the participation in a confidential and
anonymous survey concerning the program. Please refer to the appendix for data.
Method for Analysis: The Director of the MBA program determines the percent of students
who met or exceeded expectations for each SLO by using the median of the different team
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members for the direct measure. For the indirect, the survey measure is the mean for the
responses to the attitude question concerning the specific SLO. This information is provided to
the 2020-21 MBA faculty for analysis, discussion, and recommendations.
SLO 1: Demonstrate the ability to: (a) identify and understand the managerial
question/issue/problem, (b) select the appropriate methodology for understanding and
analyzing alternative solutions and (c) provide a viable solution.
Assessment Method:
Direct Measure - Students’ submissions
Procedure: The assignment was a required assignment in Spring 2021 MBA 730
Leadership and Management.
Read the case and analyze it. Provide response to the following: Identify the problem situation(s)
in this case and describe the issues and implications for the situation(s). Provide a solution.
The 14 students’ submissions were evaluated using normed rubrics by 3 MBA faculty members. A score of 12 meets expectations.
Baseline: 78% of MBAs met or exceeded expectation (previous – mean of 75%, 80%, 80%,
90%, 70%)
Benchmark: 80% of MBA will meet or exceed expectations
Target: 85% of MBAs will meet or exceed expectations
Indirect Measure - Survey
Procedure. The survey included the following question and requested the rating of no
improvement (1) to significantly improved (5).
Thinking about your FMU MBA courses, please rate the impact upon your understanding and
abilities concerning problem solving skills
Baseline: 4.0 (based upon previous year)
Benchmark: 4.0
Target: 4.5
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SLO 2A: An MBA Student at FMU will develop and enhance the ability to effectively
communicate to appropriate audiences. -- Written
Direct Measure - Students’ submissions
Procedure: The assignment was a written essay response in Spring 2021 MBA 730
Leadership and Management.
Read the case and analyze it. Provide response to the following: Identify the ethical issue(s) in
the case. Who is impacted by these issues? Explain how they are impacted. Given your analysis
of the ethical situation(s), provide recommendations to address these ethical dilemma(s).
The 14 students’ submissions were evaluated using normed rubric for written
communication by 2 MBA faculty members. A score of 24 meets expectations.
Baseline: 87% of MBAs met or exceeded expectation (previous-75%, 100%, 100%, 88%,
70%)
Benchmark: 87% of MBA will meet or exceed expectations
Future: 90% of MBAs will meet or exceed expectations
Indirect Measure - Survey
Procedure. The survey included the following question and requested the rating of no
improvement (1) to significantly improved (5).
Thinking about your FMU MBA courses, please rate the impact upon your understanding and
abilities concerning written communication skills.
Baseline: 4.1 (based upon previous year)
Benchmark: 4.0
Target: 4.5
5
LO 2: An MBA Student at FMU will develop and enhance the ability to effectively
communicate to appropriate audiences. -- Oral
Direct Measure - Students’ submissions
Procedure: The assignment was a presentation requirement in Spring 2021 MBA 710
Business Analytics which had 14 students.
Provide the class with your model for responding to the issue.
The 14 students’ oral submissions were evaluated using normed rubric for oral communication by 2 MBA faculty members. A score of 24 meets expectations
Baseline: 80% of MBAs met or exceeded expectation (previous; 75%, 85%)
Benchmark: 80% of MBA will meet or exceed expectations
Future: 85% of MBAs will meet or exceed expectations
Indirect Measure - Survey
Procedure. The survey included the following question and requested the rating of no
improvement (1) to significantly improved (5).
Thinking about your FMU MBA courses, please rate the impact upon your understanding and
abilities concerning oral communication skills.
Baseline: 3.8 (based upon previous year)
Benchmark: 4.0
Target: 4.5
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SLO 3: Demonstrate innovative thought in identifying issues, analyzing situations, and
developing of viable solutions.
Direct Measure - Students’ submissions
Procedure: The assignment was a requirement in Spring 2021 MBA 730 Leadership and
Management.
Read the case and analyze it. Provide response to the following: Provide a “new” solution to a
situation identified in question 1. Support your recommendation
The 14 students’ submissions were evaluated using normed rubrics by 3 MBA faculty members. A score of 9 meets expectations
Baseline: 79% of MBAs meet or exceed expectation (previous 75%, 80%, 80%, 90%, 70%)
Benchmark: 80% of MBA will meet or exceed expectations
Target: 85% of MBAs will meet or exceed expectations
Indirect Measure - Survey
Procedure. The survey included the following question and requested the rating of no
improvement (1) to significantly improved (5).
Thinking about your FMU MBA courses, please rate the impact upon your understanding and
abilities in creativity in developing responses to business problems
Baseline: 4.0 (based upon previous year)
Benchmark: 4.0
Target: 4.5
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SLO 4: Demonstrate the ability to: (a) identify ethical issues and the ethical implications of
decisions upon stakeholders and (b) utilize ethical standards within managerial decision
making.
Direct Measure - Students’ submissions
Procedure: The assignment was a requirement in Spring 2021 MBA 730 Leadership and
Management.
Read the case and analyze it. Provide response to the following: Identify the ethical issue(s) in
the case. Who is impacted by these issues? Explain how they are impacted. Given your analysis
of the ethical situation(s), provide recommendations to address these ethical dilemma(s).
The 14 students’ submissions were evaluated using normed rubrics by 2 MBA faculty
members. A score of 12 meets expectations
Baseline: 60% of MBAs meet or exceed expectation (previous 50%, 70%. 37%, 64%, 80%)
Benchmark: 85% of MBA will meet or exceed expectations
Target: 85% of MBAs will meet or exceed expectations
Indirect Measure - Survey
Procedure. The survey included the following question and requested the rating of no
improvement (1) to significantly improved (5).
Thinking about your FMU MBA courses, please rate the impact upon your understanding and
abilities concerning: Incorporation of an ethical perspective within decision makings
Baseline: 3.8 (based upon previous year)
Benchmark: 4.0
Target: 4.0
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SLO 5: Demonstrate the ability to (a) recognize global influences and (b) global implications of
business decisions upon the global environment.
Assessment Method:
Direct Measure - Students’ submissions
Procedure: The assignment was a requirement in Spring 2021 MBA 730 Leadership and
Management.
Read the case and analyze it. Provide response to the following: Identify and provide the global
implications of a situation identified in question 1.
The 14 students’ submissions were evaluated using normed rubrics by 2 MBA faculty
members. A score of 6 meets expectations
Baseline: 54% of MBAs meet or exceed expectation (previous 50%, 80%, 39%, 29%,
70%))
Benchmark: 80% of MBA will meet or exceed expectations
Target: 80% of MBAs will meet or exceed expectations
Indirect Measure - Survey
Procedure. The survey included the following question and requested the rating of no
improvement (1) to significantly improved (5).
Thinking about your FMU MBA courses, please rate the impact upon your understanding
and abilities Integration of international perspectives into business solutions
Baseline: 3.7 (based upon several years)
Benchmark: 4.0
Target: 4.0
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2020 -21 Assessment Results
MBA Enrollment MBA
Enrollment
Fall 2020 52
Spring 2021 53
Direct Measure: 14 students in one course for 4 SLOs and 14 in another course for one SLO. –
24 individual students total for direct measurement process (about 47% of the enrolled
students participated in direct measure process)
Indirect Measures 6 of 11 graduates -- 54% of the graduating seniors participated in the
indirect measure process. Note: no student participated in both direct and indirect measure
process.
Results
SLO 1: Demonstrate the ability to: (a) identify and understand the managerial
question/issue/problem, (b) select the appropriate methodology for understanding and
analyzing alternative solutions and (c) provide a viable solution.
Direct Measure
Indirect
Measure
(mean)
2020-21 Direct
Measure Finding
14 students
2020-21
Indirect
Measure
Finding
6 students
Baseline 78% of MBAs meet or
exceed expectation
4.3
86% meet or exceed
expectation
Improves baseline
meets benchmark
4.5
Improves
baseline
Exceeds
benchmark
Benchmark 80% of MBA meet or
exceed expectations
4.0
Target 85% of MBAs meet or
exceed expectations
4.5
Both measures indicate meeting the
benchmarks and improving baselines
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SLO 2A: An MBA Student at FMU will develop and enhance the ability to effectively
communicate to appropriate audiences. -- Written
Direct Measure
Indirect
Measure
(mean)
2020-21 Direct
Measure Finding
14 students
2020-21
Indirect
Measure
Finding
6 students
Baseline
87% of MBAs meet or
exceed expectation 4.1 86% meet or exceed
expectation
Does not meet baseline
or benchmark
3.3
Does not meet
baseline or
benchmark
Benchmark
87% of MBA meet or
exceed expectations 4.0
Target
85% of MBAs meet or
exceed expectations 4.5
Both measures indicate no improvement
in baselines or meeting benchmarks
SLO 2B: An MBA Student at FMU will develop and enhance the ability to effectively
communicate to appropriate audiences. – Oral
Direct Measure
Indirect
Measure
(mean)
2020-21 Direct
Measure Finding
14 students
2020-21
Indirect
Measure
Finding
6 students
Baseline
80% of MBAs meet or
exceed expectation 3.8
86% meet or exceed
expectations
Improves baseline and
exceeds benchmark
3.3
Does not meet
baseline or
benchmark
Benchmark
80% of MBA meet or
exceed expectations 4.0
Target
85% of MBAs meet or
exceed expectations 4.5
The two measures are not consistent.
Direct measure indicates improvement-
exceeding benchmark, improving baseline.
The students’ opinion does not meet benchmark or improve baseline.
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SLO 3: Demonstrate innovative thought in identifying issues, analyzing situations, and
developing of viable solutions.
Direct Measure
Indirect
Measure
(mean)
2020-21 Direct
Measure Finding
14 students
2020-21
Indirect
Measure
Finding
6 students
Baseline
79% of MBAs meet or
exceed expectation 4.0
93% meet or exceed
expectations
Improves baseline
Exceeds benchmark
Exceeds target.
4.0
Meets
baseline
Meets
benchmark
Meets target
Benchmark
80% of MBA meet or
exceed expectations 4.0
Target
85% of MBAs meet or
exceed expectations 4.0
Both measures indicate improvement in
baselines, meeting or exceeding
benchmarks and meeting target.
SLO 4: Demonstrate the ability to: (a) identify ethical issues and the ethical implications of
decisions upon stakeholders and (b) utilize ethical standards within managerial decision
making.
Direct Measure
Indirect
Measure
(mean)
2020-21
Direct
Measure Finding
14 students
2020-21
Indirect
Measure
Finding
6 students
Baseline
60% of MBAs meet or
exceed expectation 3.8
72% meet or exceed
expectations
Improves baseline
Does not meet
benchmark
3.3
Does not
improve
baseline
Benchmark
85% of MBA meet or
exceed expectations 4.0
Target
85% of MBAs meet or
exceed expectations 4.0
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Does not
meet
benchmark
Measures are not consistent. Direct
measure indicates improvement in
baseline but does not meet benchmark.
Indirect does not indicate improvement
in baseline or meeting of benchmark.
SLO 5: Demonstrate the ability to (a) recognize global influences and (b) global implications of
business decisions upon the global environment.
Direct Measure
Indirect
Measure
(mean)
2020-21 Direct
Measure Finding
14 students
2020-21
Indirect
Measure
Finding
5 students
Baseline
70% of MBAs meet or
exceed expectation 3.7 93% meet or exceed
expectations
Improves baseline,
Exceeds benchmark
3.3
Does not
improve
baseline
Does not
meet
benchmark
Benchmark
80% of MBA meet or
exceed expectations 4.0
Target
85% of MBAs meet or
exceed expectations 4.0
Measures are not consistent. Direct
measure indicates significant
improvement in baseline and exceeding
of the benchmark and target. The
indirect does not improve baseline or
meet benchmark.
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Action Items -- Planned Improvements
Based on Assessment Results
The 2020-21 MBA Faculty held extensive discussions concerning the MBA program during the
fall and spring semesters. The faculty gathered information from the School of Business
Advisory Board, our peers, and our students. The faculty reviewed the current curriculum and
the needs of our current business environment. The faculty considered the assessment results
from the previous years and the 20-21 year.
The faculty analysis indicated progress for all our learning objectives and overall, the program is
advancing our goals. However, the faculty concluded that several program learning outcomes
and student learning outcomes were not reflective of the needs of our students, our employers
and did not reflect the current business environment.
In April 2021, the MBA faculty approved a new mission statement, new program learning
objectives and new student learning objectives for 2021- 25. This section provides the new
mission statement, analysis of 2020-21 student learning objectives, the 2021-25 program
learning outcomes the 2021-25 student learning outcomes and specific actions.
2021- 2025 MBA Mission
To meet the needs of our region and beyond by offering a high-quality Master of
Business Administration (MBA) program. Our student-focused comprehensive
educational experience develops the executive decision-making competencies needed
to successfully meet the current and future challenges of local, national, and global
organizations.
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Linkage: School of Business and MBA Mission
SOB 2019 – 25 Mission 2021 – 25 MBA Mission Implementation
To serve our region by
offering high-quality
educational programs at the
undergraduate, graduate
high-quality Master of Business
Administration (MBA) program
Accredited by AACSB-International
To serve our region by
offering high-quality
educational programs at the
undergraduate, graduate
to meet the needs of our
region.
meet the current and future
challenges of local, national,
and global organizations.
General MBA degree
a concentration in Healthcare
Executive Management
prepare individuals to
compete on a regional,
national, and global level
local, national, and global
organizations.
Graduates employed by local,
national, and global for-profit, non-
profit, and governmental
organizations
We engage in student-
focused education
experiences
student-focused Class size of 25 or less
Career related assignments
develop a comprehensive
foundation,
a comprehensive educational
experience
10 discipline courses
craft for themselves
fulfilling successful careers
and lives.
develops the executive
decision-making competencies
needed to successfully meet
the current and future
challenges of local, national,
and global organizations.
Program learning goals
Specific 2020-21 SLO Analysis
PLO 1: An MBA Student at FMU will develop the ability to identify, analyze and solve
problems and address issues facing business executives
SLO 1: Demonstrate the ability to: (a) identify and understand the managerial
question/issue/problem, (b) select the appropriate methodology for understanding
and analyzing alternative solutions and (c) provide a viable solution.
The faculty considers the MBA program has been effective in developing the ability to
identify, analyze and solve problems and address issues facing business executives. The
target of 85% has been achieved. The faculty will continue the program requirements
for this student learning competency. The program learning outcome is discontinued.
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PLO 2: An MBA Student at FMU will effectively communicate executive managerial issues to
appropriate audiences in written form and oral form.
SLO 2A 2B: An MBA Student at FMU will develop and enhance the ability to effectively
communicate to appropriate audiences. – Written/Oral
The measures indicate that the program has not continuously improved communication
skills. All MBA faculty are requested to provide feedback to students concerning
communication skills. (Note: the MBA faculty recognized that the graduate students
enter with effective communication skills and to improve them requires specific
feedback. Each faculty member is requested to provide feedback concerning writing
skills, not just content. Each faculty member is requested to have an oral
communication requirement and to provide specific feedback about the communication
not just the content. The program learning goal is continued.
PLO 3: An MBA Student at FMU will develop and enhance the ability to think innovatively
during the executive decision-making process
SLO 3: Demonstrate innovative thought in identifying issues, analyzing situations, and
developing of viable solutions.
The faculty considers the MBA program has been effective in improving the students’ innovative thought in identifying issues, analyzing situations, and developing of viable
solutions. The target has been reached. The faculty will continue the program
requirements for this student learning competency. The offering of a one-hour course,
MBA 720 Contemporary Issues in Business: Innovation and Creative Decision Making will
continue. The program learning outcome is discontinued.
PLO 4: An MBA Student at FMU will develop and enhance an awareness of ethical issues and
display the ability to incorporate ethical perspectives within the executive decision-making
process.
SLO 4: Demonstrate the ability to: (a) identify ethical issues and the ethical
implications of decisions upon stakeholders and (b) utilize ethical standards within
managerial decision making.
The faculty is pleased that the direct measure indicates improvement but is concerned
that the student’s do not consider significant improvement. The faculty considered the
2020-21 action item of offering a two-hour course, MBA 720 Contemporary Issues in
Business: Leadership and Ethics: Work-Place Issues should continue for summer 2021.
The MBA faculty determined additional emphasis upon ethical issues should be a focus
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for all faculty, thus each course should have an ethics requirement. Each course must
include information and student submissions relating to the specific ethical issues of the
discipline. The program learning outcome is continued.
SLO 5: Demonstrate the ability to (a) recognize global influences and (b) global implications of
business decisions upon the global environment.
The direct measure indicates student continuous improvement. The faculty will
continue the program requirements for this student learning competency. However, the
faculty concluded that a focus of the MBA program must evolve with more
consideration of diversity and cultural awareness. These concepts relate to sustainability
principles. The program learning outcome is discontinued.
2021 - 25 Program Learning Outcomes
PLO 1: Graduates will be evidence-based problem-solvers.
PLO 2: Graduates will be professional communicators.
PLO 3: Graduates will be ethical decision-makers.
PLO 4: Graduates will value sustainability.
2021 - 25 Student Learning Outcomes
SLO 1: Students will apply an integrated evidenced-based approach for executive decision-
making.
SLO 2: Students will communicate effectively in the professional environment.
SLO 3: Students will integrate appropriate business policies and practices with the guiding
principles of honesty and concern for the benefit to all stakeholders.
SLO 4: Students will integrate sustainability principles in the executive decision-making process.
Program (MBA)
Competency Goal: (What
do we aim to achieve?)
(MBA Student)) Learning
Objective: (tasks to be
accomplished to meet goal)
Traits (what we will measure with a rubric
and with indirect measure)
Graduates will be
evidence-based problem-
solvers.
Students will apply an
integrated evidenced-
based approach for
executive decision-making.
Students will:
(a) Identify elements, relationships, and
underlying principles of a managerial
issue/question/problem
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(b) Select and Apply appropriate
Methodology
(c) Interpret information
(d) Provide evidence-based rationale for
decisions
Graduates will be
professional
communicators.
Students will communicate
effectively in the professional
environment
Students will verbally and in writing
(a) Organize information
(b) Provide relevant information
(c) Utilize correct grammar
(d) Use appropriate vocabulary
(e) Utilize effective presentation format
(f) Enhance audience/receiver
understanding
Graduates will be
ethical decision-
makers.
Students will integrate
appropriate business policies
and practices with the guiding
principles of honesty and
concern for the benefit to all
stakeholders.
Students will:
(a) Recognize ethical dilemmas
(b) Assess the ethical implications of
alternative courses of action
(c) Provide rationale for decisions
which indicates ethical concerns
Graduates will value
sustainability
Students will integrate
sustainability principles in the
executive decision-making
process
Students will
(a) Recognize the ever-changing
business environment
(b) Seek, integrate, and value
different stakeholders’ perspectives (diversity)
(c) Recognize decision’s sustainability impact upon ecological, social, and
economic dimensions
(d) Recommend actions which have
long-term value and exhibit
appropriate sustainable practices
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Benchmarks and Targets
2021-22 SLO1: Students will apply an integrated evidenced-based approach for executive
decision-making.
All MBA faculty are requested to have student requirements with focus upon problem
solving with evidence-based rationale for decisions.
integrated
evidenced-
based
approach
2021-22
Benchmark
Target
2022- 23
Target
2023- 24
Target
2024- 25
Direct Measure 70% of MBA will
meet or exceed
expectations
75% of MBAs
will meet or
exceed
expectations
80% of MBAs
will meet or
exceed
expectations
85% of
MBAs will
meet or
exceed
expectations
Indirect
Measure (scale
of 1 to 5)
3.0 3.5 3.8 4.0
2021-22 SLO2: Students will communicate effectively in the professional environment.
(Note: modification of wording of 2020-21 SLO)
Written 2021-22
Benchmark
Target
2022- 23
Target
2023- 24
Target
2024- 25
Direct Measure 87% of MBA will
meet or exceed
expectations
90% of MBAs
will meet or
exceed
expectations
90% of MBAs
will meet or
exceed
expectations
95% of
MBAs will
meet or
exceed
expectations
Indirect
Measure (scale
of 1 to 5)
4.0 4.3 4,3 4.5
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Oral 2021-22
Benchmark
Target
2022- 23
Target
2023- 24
Target
2024- 25
Direct Measure 80% of MBA will
meet or exceed
expectations
83% of MBAs
will meet or
exceed
expectations
85% of MBAs
will meet or
exceed
expectations
90% of
MBAs will
meet or
exceed
expectations
Indirect
Measure (scale
of 1 to 5)
4.0 4.3 4.3 4.5
2021- 25 SLO 3: Students will integrate appropriate business policies and practices with the
guiding principles of honesty and concern for the benefit to all stakeholders.
(Note: modification of wording of 2020-21 SLO)
Ethics 2021-22
Benchmark
Target
2022- 23
Target
2023- 24
Target
2024- 25
Direct Measure 85% of MBA will
meet or exceed
expectations
85% of MBAs
will meet or
exceed
expectations
85% of MBAs
will meet or
exceed
expectations
90% of
MBAs will
meet or
exceed
expectations
Indirect
Measure (scale
of 1 to 5)
4.0 4.3 4,3 4.5
2021 – 25 SLO 4: Students will integrate sustainability principles in the executive decision-
making process.
All MBA faculty are requested to have content and student requirements with focus upon:
Recognition of the ever-changing business environment
Seeking, integration, and valuing different stakeholders’ perspectives (diversity)
Recognition of decision’s sustainability impact upon ecological, social, and economic
dimensions
Recommendation of actions which have long-term value and exhibit appropriate
sustainable practices
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integrate
sustainability
principles
2021-22
Benchmark
Target
2022- 23
Target
2023- 24
Target
2024- 25
Direct Measure 75% of MBA will
meet or exceed
expectations
80% of MBAs
will meet or
exceed
expectations
85% of MBAs
will meet or
exceed
expectations
90% of
MBAs will
meet or
exceed
expectations
Indirect
Measure (scale
of 1 to 5)
3.0 3.5 4.0 4.5
Other Specific Actions
The Director of the MBA Program has been registered for a three-day virtual seminar
concerning assurance of learning provided by the School of Business accreditation association
(AACSB).
The Director is charged with:
1. Developing the measuring process for 2021-22. The measuring process for 2021-
22 should include two direct measures and an indirect measure for each SLO.
2. The measurement process is to be provided to the faculty for discussion during
August and approved by September 30.
3. Direct measures and indirect measures to be implemented in Fall 2021 and Spring
2022.
Each MBA faculty member has been requested to:
Modify student requirements in all classes to reflect the new student learning
objectives.
The mapping of the Program Learning Outcomes and Student Learning Objectives must
indicate that each course significantly contributes to the program quality.
MBA faculty are requested to modify their specific course for assignments and feedback to the
students. This form will be completed and evaluated by all MBA Faculty for consistency.
Mapping of Program Learning Outcomes
MBA Courses 700 705 710 715 720 725 730 735 740 745
Graduates will be evidence-based problem-solvers.
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Has at least one assignment using this
competency
Value of assignment(s) (% of final grade)
Feedback about the competency is provided
Graduates will be professional communicators
Has at least one assignment using this
competency
Value of assignment(s) (% of final grade)
Feedback about the competency is provided
Graduates will be ethical decision-makers
Has at least one assignment using this
competency
Value of assignment(s) (% of final grade)
Feedback about the competency is provided
Graduates will value sustainability
Has at least one assignment using this
competency
Value of assignment(s) (% of final grade)
Feedback about the competency is provided
Note: The concepts of problem solving, communication, ethical behavior and integrating
sustainable principles will be the focus for our MBA program. The wording of the program
learning objectives, student learning objective with the traits may be modified during the
summer 2021.
Faculty discussions and analysis of student learning outcomes for the past few years led to the
recognition that the MBA curriculum needed to reflect a more current perspective.
The MBA faculty concludes that this AOL process has been beneficial to the program and has
improved the student learning.
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Summary
The mission, program learning outcomes, student learning outcomes for the MBA program
were not modified for the 2020-2021 year. The process for assessment included direct and
indirect measures. Faculty continued to be involved with the direct method of using rubrics to
assess student submissions.
The assessment occurred during the Spring 2020 semester. About 50% of the enrolled MBAs
were involved in the assessment process.
2020-21 Program Learning Outcomes
1. An MBA Student at FMU will develop the ability to identify, analyze and solve problems
and address issues facing business executives
Both direct and indirect measures improvement of baseline and meeting of target
and benchmark.
2. An MBA Student at FMU will effectively communicate executive managerial issues to
appropriate audiences in written form and oral form.
The measures indicate that the program has not continuously improved
communication
3. An MBA Student at FMU will develop and enhance the ability to think innovatively during
the executive decision-making process.
Both direct and indirect measures improvement of baseline and meeting of
target and benchmark
4. An MBA Student at FMU will develop and enhance an awareness of ethical issues and
display the ability to incorporate ethical perspectives within the executive decision-
making process.
The direct measure indicates improvement but the indirect measure does not
consider significant improvement.
5. An MBA Student at FMU will develop and enhance an awareness of global influences upon
executive business decisions.
The direct measure indicates student continuous improvement.
The action items for 2021-22 include:
New mission statement
Discontinuing of 2 program learning outcomes
Modifying the wording of two program learning outcomes
Implementing two new program learning outcomes
Requesting modification of measurement process
All faculty to provide more in-depth feedback concerning written communication
All faculty to include one oral communication requirement
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Offer a one-hour course, MBA 720 Contemporary Issues in Business: Innovation and
Creative Decision Making Offer a two-hour course, MBA 720 Contemporary Issues in Business: Leadership and
Ethics; Work-Place Issues
Emphasis upon ethical issues by all faculty for all courses
Appendix
Rubrics for all 2020-21 Learning Outcomes.
Example of scores
Survey question and results for 2020 – 21 graduating MBAs
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SLO 1: Demonstrate the ability to: (a) identify and understand the managerial
question/issue/problem, (b) select the appropriate methodology for understanding and
analyzing alternative solutions and (c) provide a viable solution.
Does Not Meet
Expectations
Score: 1
Score:2
Meets
Expectations
Score: 3
Score:4
Exceeds Expectation
Score: 5
Problem
Identification
Does not provide
information to
indicate
understanding of
the issue
Provides
description of
the basic issue
Demonstrates
understanding of
the complexity of
the issue by
providing specific
details about several
problems
Information
Acquisition
Does not identify
appropriate
information or
includes irrelevant
information for the
specific issue
Identifies the
given
information that
is relevant for
understanding
the issue
Identifies
information that is
given and relevant
to illustrate
understanding of
the complexity of
the issues
Information
Analysis
Fails to correctly
prioritize and
interpret
information to
indicate
understanding of
the problem
Prioritizes and
interprets the
major
information
indicating an
understanding of
the basic issue
Priories and
interprets
information that
clearly indicates
understanding of
the complexity of
the issues
Development
of Solution
Fails to use the
information
acquisition and
analysis to support a
solution
Uses the
information
acquisition and
analysis to
provide an
acceptable
response to the
basic executive
managerial
problem
Response to the
executive
managerial problem
indicates
understanding of
the implications to
all the issues
25
Student Score Form
Goal: Problem Solving Skills
______Spring 2021___ Semester
Evaluator: ________2________________
26
Written communication
Does Not Meet
Expectations
Meets Expectations Exceeds Expectations
1 2 3 4 5
Purpose Purpose of
communication is not
obvious
Purpose of the communication
is obvious
Purpose of the
communication is clear
and well-defined
Information
organization
Lacks linkages between
concepts which distracts
from the objective of the
communication
Linkages between concepts
(organization of concepts)
allows for ease of following the
purpose of the communication
All information is
exceptionally organized
and enhances the ease
of linking concepts to
the purpose of the
communication
Overall Audience
understanding
The communication leads
the audience to confusion
or possibly
misunderstanding of the
communication purpose
The communication purpose is
achieved
The audience’s comprehension of the
communicator’s perspective is
understood and leads to
enhanced understanding
of the communication’s purpose
Documentation
of information
(providing
sources of
information)
The recognition of when
to document and the
method of document is
not evident
If documentation is needed --
Most of the information that
needs documentation is cited
All information that
needs documentation is
cited correctly or with
minor errors.
Recognition of the need
to document
information is correct
Grammar /
Paragraph/
Sentence
structure
Contains
grammatical/paragraph/s
entence errors that
significantly distract from
the overall objective of
the communication
Has some
grammatical/paragraph/sentenc
e structure errors
Negligibly distract from the
overall objective of the
communication
No or very minor
grammatical/paragraph/
sentence errors and do
not distract from the
target audience’s understanding
Vocabulary
Incorrect/inappropriate
word choice which often
interferes with
communication
Vocabulary is appropriate for
context and subject matter.
Uses vocabulary in a
manner that indicates
depth and breadth of
knowledge and
understanding of the
context and subject
matter.
Format Multiple errors in format
such as proper spacing or
margins which distracts
from the communication
objective.
Writer uses appropriate format
for the communication purpose.
Minor errors in utilization of
appropriate document
style/format which do not
distract
Format such as spacing,
margins, headings
enhance reader’s understanding and
improves readability
.
Graphic Tools Graphic tools were
needed but not provided
or
Use of graphics, tables or
images does supports the
communication’s objective
Visuals -- Graphics,
tables and or images
significantly enhance
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if provided distracts from
the objective of the
communication
The absence of graphics, tables
or images does not distract from
the audience’s understanding
target audience’s understanding
SLO 3: Demonstrate innovative thought in identifying issues, analyzing situations, and
developing of viable solutions.
Criteria Does not meet
expectations
Score: 1
Score:
2
Meets
Expectations
Score: 3
Score:
4
Exceeds Expectations
Score:5
Recommendation Fails to provide a
recommendation
Provides a well-
defined
recommendation
to the obvious
problem/issue
Provides a solution
that integrates
concern for several
problems/issues
Originality Executive would
respond “This recommendation
is similar to what I
have heard
before.”
Executive would
respond “That’s a recommendation
that only a few
would think of.”
Executive would
respond “I would never have thought
of that!”
Response indicates
insight into the
linkages of elements
that most people
would not connect
Implementation/
innovation
Executive would
respond
“Your
recommendation
will require
significant change
and will be
resisted by most
of management.”
Executive would
respond “This recommendation
will require some
change and
management will
have questions.”
Executive would
respond “This recommendation will
greatly benefit, will
not require change in
current strategy and
will be quickly
accepted by
management.”
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Student Score Form
Goal: Creativity and Innovation
______Spring 2021____ Semester
Evaluator: _______1_________________
Student Recommendation Originality Implementation/
Innovation
Student
Summary
Score
1 3 3 3 9
2 4 3 4 11
3 3 3 3 9
4 4 3 3 10
5 5 3 3 11
6 5 3 4 12
7 2 3 4 9
8 2 4 5 11
9 3 3 4 10
10 2 3 4 9
11 5 3 2 10
12 4 4 5 13
13 2 2 5 9
14 5 4 3 12
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SLO 4: Demonstrate the ability to: (a) identify ethical issues and the ethical implications of
decisions upon stakeholders and (b) utilize ethical standards within managerial decision
making.
Does Not Meet Expectations Meets Expectations Exceeds Expectations
1 2 3 4 5
Identifies stakeholders
Only identifies one obvious
direct/major stakeholder
Unsure of who should be a
stakeholder
Identifies several obvious
direct/major stakeholders
Identifies multiple
obvious stakeholders and
less-obvious stakeholders
Recognizes effects of
activities/actions/
decisions upon various
stakeholders
Recognizes only one major
stakeholder’s perspective
Acknowledges the perspectives
of each obvious direct/major
stakeholders
Recognizes the
differences in
perspectives among the
obvious stakeholders and
the less-obvious
stakeholders
Identifies the ethical
concerns
Is unsure or vague about the
ethical issue or why it is an
ethical dilemma or does not
identify the potential
unethical behavior
Identifies the apparent ethical
concerns associated with the
situation
Recognizes the
complexity of the
relationship among the
stakeholders to distinctly
identify the ethical issues
and possible unethical
behavior
Rationale for solving
situation
Integrates concern for only
the one direct/ major
stakeholder
or
Uses personal ethical
standards without regard of
appropriate business policies
or principles
or
Does not provide a
recommendation
Recommendation indicates:
understanding of appropriate
ethical policies and practices
or
concern for minimizing the
negative impact upon
direct/major stakeholders
Integrates appropriate
business policies and
practices with the guiding
principles of honesty and
concern for all
stakeholders’ benefits and indicates
understanding of the
complexity of the
relationships among all
the stakeholders
30
Student Score Form
Goal: Ethics
______Spring 2021____ Semester
Evaluator: ________________________
Student Identifies
stakeholders
Recognizes
effects of
activities/actions/
decisions upon
various
stakeholders
Identifies the
ethical
concerns
Rationale for
solving
situation
Student
summary
score
1 5 5 4 3 17
2 4 4 4 4 16
3 3 4 3 4 14
4 3 3 3 3 12
5 2 2 3 2 9
6 3 3 3 3 12
7 2 2 3 2 9
8 1 2 2 2 7
9 2 2 2 2 8
10 1 2 2 1 6
11 3 4 4 5 16
12 3 3 3 3 12
13 4 4 5 4 17
14 2 2 2 2 8
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SLO 5: Demonstrate the ability to (a) recognize global influences and (b) global implications of
business decisions upon the global environment.
Criteria Does Not Meet
Expectations
Score: 1
score:2 Meets Expectations
Score:3
score:4 Exceeds Expectations
Score:5
Identifies the
international
context of the
business
decision
Does not
identify the
situation as
having global
context
Identifies the
obvious connection
of various global
stakeholders
Identifies the
complexity of global
relationships
Recognizes
global
dimensions
Identifies no
dimensions of
the situation
(cultural,
economic,
political, legal,
technological,
natural)
in the global
context
Distinguishes at
least one dimension
of the situation
(cultural, economic,
political, legal,
technological,
natural) in the
global context
Recognizes the
interrelationship of
multiple dimensions
(cultural, economic,
political, legal,
technological,
natural) influences
upon the business
situation
32
Student Score Form
Goal: Global
______Spring 2021____ Semester
Evaluator: ____________1____________
Student Identifies the
international
context of the
business
decision
Recognizes
global
dimensions
Student
summary
score
1 2 2 4
2 1 2 3
3 3 3 6
4 3 3 6
5 3 3 6
6 2 2 4
7 2 2 4
8 1 2 3
9 2 3 5
10 2 2 4
11 2 2 4
12 2 2 4
13 4 4 8
14 3 3 6