mobile payments for everyfone

Henryk Kulakowski, Founder

MASSPAY is a pure software mobile payment system that works today on any

phone with unmodified headsets and none of the disadvantages of SMS or NFC

While recognized, validated needs for cash replacement exist, only

complex, limited, and niche solutions have been proposed

with no sustainable business models

MASSPAYWithout involving new parties, or infrastructure upgrades, MASSPAY turns ANY mobile phone into a universal and ready-to use transaction instrument, TODAY

opportunity

the problem: cash is (still) king

8 out of 10 payments are cash transactions

9 out of 10 people have mobile phone

and

How to use mobile to compete with cash payments:(1) with minimum new investment, while (2) avoiding undue complexity, and(3) avoiding niche mentality?

the solution

1. Scan the merchantsticker or dial the number

2. Confirm transaction details & authorize the payment

3. Receive confirmation

221003521

MASSPAYPayment $3,99to Coffee Heaven, Market Str. SF(221003521) from HSBC account($2294)Accept by PIN:0-options

3247

MASSPAYPayment $3,99to Coffee Heaven, Market Str. SF(221003521) isprocessing. Pleasewait for SMS confirmation

MASSPAY123456789012Payment $3,99to Coffee Heaven, Market Str. SF(221003521) accepted. Free cake at nextorder over $5!

from any phone; dedicated app optional

the vision

if you know how to dial

you know how to pay

transaction types

paymentcash

withdrawal

cash inmoney transfer

money remittance

E/M-commerceE-ticketE-parking

InApp paymentphonetopups

Smart/Hbb TV

E-commerce

Tablet

SmartphoneFeaturephone

POS

ECR

ATMM2M

BroadcastTV/Radio

Printed media

payee’s

access channels

Merchant (Payee)Acquirer

Issuer (Bank)

Clearing &settlements

% of fee

% of fee

MNO

business modelConsumer (Payer)

source of funds (payer)

Paymentcards

Bankaccounts

SVA Telcobill

Loyalty/giftcards

the team18 industry professionals, 6 widely recognized leaders

Previously with T-Mobile, Nokia, Microsoft, Huawei FirstData, mPay, GTECH, VISA

Team: Marketing (1), Sale (1), International development (1), Operations (4), Finance (1), System Architects (2), Software Developers (5), Project Manager (1), Board Assistant (1), CEO (1)

the market

6.8B mobile

subscriptions

30%

smartphones

with active

mobile Internet

NFC

iOS,

Android

875B cash transactions(2009, EU+USA)

18% payment

cards

masspay

¾ of the population doesn’t use smartphones

Source: Google 2014

Source: Comscore 2014

e-commerce

Retail payments

Lack of single scenarioUndue complexityLack of universality

Immature infrastructure

Competition is extremely fragmented, requiring new handsets or SIMs, software downloads; and limited to certain networks

P2P transfers

USERS MERCHANTS

o Simplicity, intuitiveness and convenience

o Single transaction scenario (e.g. online & offline use cases)

o Affordabilityo Bridging the digital divide

o Increased revenues – no lost sales, promotional & loyalty channel

o Reduced operational costs - in cash handling

o Low investment & operational cost, modest implementation effort

o Security and reliability -guaranteed payments

the benefits

IP protection

• Four original inventions

• Patents granted

– US, Algeria, Morocco, Ukraine, South Africa, New Zealand, Indonesia, Madagascar, Turkey, Mexico, Columbia, Sri Lanka, ARIPO (Africa)

• Patents pending

– over 60 countries

• Internet domains, trademarks