massimo vignelli

Schematic chart of ideological and design changes from the 60s to the 80s by Massimo Vignelli 70s appropriateness pluralism aspecificity complex simplicity program consistent articulate geometry contrasting stylistic codes form & function controlled symbolism surprise as humor towards metaphors structure as ornament loose grid few typefaces few type sizes rainbow soft dynamic symmetry identity modular systems less is a bore 80s ambiguity semiotics subjectivity complexity meaning relative contradicting geometries double stylistic coding semiotic form expressive symbolism contradiction as humor metaphor ornament complex grid variety of types hierarchy concept muted colors contrasting textures symmetry plus asymmetry diversity accidental systems the more the better 60s discipline idealism objectivity simplicity structure absolute geometry one stylistic code form follows funciton no symbolism no humor anti-metaphor anti-ornament orthodox grid one typeface (Helvetica) one type size primary colors & black & red high gloss asymmetry sameness rigid systems less is more

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Schematic chart of ideological and design changes from the 60s to the 80sby Massimo Vignelli

70sappropriatenesspluralismaspecificitycomplex simplicityprogramconsistentarticulate geometrycontrasting stylistic codesform & functioncontrolled symbolismsurprise as humortowards metaphorsstructure as ornamentloose gridfew typefacesfew type sizesrainbowsoftdynamic symmetryidentitymodular systemsless is a bore

80sambiguitysemioticssubjectivitycomplexitymeaningrelativecontradicting geometriesdouble stylistic codingsemiotic formexpressive symbolismcontradiction as humormetaphorornamentcomplex gridvariety of typeshierarchy conceptmuted colorscontrasting texturessymmetry plus asymmetrydiversityaccidental systemsthe more the better

60sdisciplineidealismobjectivitysimplicitystructureabsolutegeometryone stylistic codeform follows funcitonno symbolismno humoranti-metaphoranti-ornamentorthodox gridone typeface (Helvetica)one type sizeprimary colors & black & redhigh glossasymmetrysamenessrigid systemsless is more

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