SOCIAL MEDIA STRATEGIESanalyzing, strategizing, planning SMM

massimo burgio global search interactive / sempo

june 17, 2011afri-tech kenya summit

nairobi, kenya

no more passive consumers!• each consumer produces opinions, and share them with communities

user-powered internet

e-fluencers the new brand ambassadors

no more passive consumers!• each consumer produces opinions, and share them with communities• there are super-users with super-powers: the e-fluencers

intelligence

a new kind ofmarketing

refe

rra

ls social networks

key phrases

wo

rd o

f mo

uth

ratin

g

voting

buzz blogskeywords

competitorsonline reputationpolls

engagement

liste

n

toolsa new breed of

marketing

mindset

a new style ofmarketing

change mindset

you can

social media

strategizeintegrateinnovate

perseveranceproactivity

patiencepassion

4PSMM

procrastinatepanic pushpresume4PDON’T

perseverance is the key: dancing man

http://bit.ly/dancing-man-video

• Social networking sites

• Online collaborative tools

• Photo / video sharing sites

• News aggregators

• Blogs / bloggers’ communities

• Forums / Message boards

• Social bookmarking

• Podcasting / videocasting

social media networks: facebook what?

after all, social is better than sex

users are everywhere, users are the web

conversations happen everywhere

social media strategies: goals

social media performance by channel

social media performance by channel

social media performance by channel

source: cmo.com

social media performance by channel

social media marketing by time + resources

where?which are your favourite social networks? do you read blogs? do you write one? do you access the internet from home, work or mobile?

what?do you use RSS? which services would you find useful from our site sul nostro sito? what FB app would you find useful? are you interested in iPhone apps?

how?please send us feedback about our site usability (or product / service feedback); how can we improve the performance of our call center?

always ask your customers first

customers + prospectsyour target market

employees + stockholdersyour business “family”

partners + suppliersyour business “ecosystem”

competitorsyou don’t have to ask, just benchmark them! =)

always ask your customers first

always ask your customers: real case study

always ask your customers: real case study

dialogo assicurazioniblog, facebook, ciao, UGC, youtube, yahoo! answers, wikipedia

pitti immagine blog(s), youtube, flickr

european school of economics online magazine, facebook, twitter, youtube, online pr

telepass facebook, twitter, UGC, youtube, online pr, flash surveys

bea italia (oracle)*surveymonkey, blog, facebook, linkedin groups

academia barilla*blog, youtube, facebook, twitter, online pr, newsletter

this is how we do it for our clients

findyourownsocialway

the best solution for your business?

massimo burgioglobal search interactive / sempowww.globalsearchinteractive.netwww.sempo.orgmassimo@globalsearchinteractive.netfacebook.com/massimoburgiotwitter.com/massimoburgiolinkedin.com/in/massimoburgioslideshare.net/massimoburgiowww.massimoburgio.com

thank you!