mass media in brunei darussalam

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12/18/15 Mass Media in Brunei Darussalam 1

Mass Media in

BruneiDarussalam

KHAIRUNISA BT. HUSBI

1029098

NUR SYAHIRAH BT. SHAMSHULSAKRI

1128926NADIATUL MUNIRAH BT. MOHAMAD NOR

1019668

SUMAIYAH BT. MAKTAR

0918100

- COMM 1010 -




.:: DEFINITION & INTRODUCTION::.

• ‘media’ is a plural of medium, which is amethod or way of expressin somethin

• ‘histo!’ mean somethin that has !een done

or experienced !y a particular person or thinrepeatedly o"er a lon period

• ‘de"e#o$me%t’ are somethin rows orchanes and !ecomes more ad"anced and alsomean the process of de"elopin somethin new#

$am!ride %d"anced &earner’s Dictionary 2''5



12/18/15 Mass Media in Brunei Darussalam (

)he o*cial name for Bruneiis +eara Brunei

Darussalam

a country withindependent

sultanate

weded !etweena!ah and arawa- in

Borneo .sland

total land area of ust 5,05s -in with a coastline that

runs 11-m alon theouth $hina ea




• Bandar eri Beawan with 08''' citi4en, capitalcity and larest city

• )he ultan and an Di67ertuan of the ultanateis the head of the faith and rule the country

accordin to the esta!lished "alues andtraditions of .slam#

• "enthouh Brunei is a small country, it still canmade leaps and hounds in the areas of

technoloy and infrastructure especially in




.:: LITERATURE REIE' ::.• Media in Brunei are extremely pro6o"ernment#

)he country has !een i"en 9+ot :ree; status !y:reedom <ouse= press criticism of theo"ernment and monarchy is rare# +onetheless,the press is not o"ertly hostile toward alternati"e"iewpoints and is not restricted to pu!lishin onlyarticles reardin the o"ernment# )heo"ernment allowed a printin and pu!lishincompany, Brunei 7ress 7&$, to form in 1>5(# )he

company continues to print the nlish dailyBorneo Bulletin# )his paper !ean as a wee-lycommunity paper and !ecame a daily in 1>>'#%part from )he Borneo Bulletin, there is also theMedia 7ermata, the local Malay newspaper whichis circulated daily# )he Brunei )imes is another




• )he print media sector in Brunei su?ered a !lowwhen one @edlin nlish newspaper, +ewsxpress, had to stop printin when its owner,%"esta 7rintin $ompany, was declared !an-rupt#:or those who cherish a plurality of "iews on thelocal news, this windin6up sinaled a sad end tothat endea"or# )his lea"es Bruneians with onlyone nlish daily, the Borneo Bulletin, which isowned !y a mem!er of the royal family# Borneo

Bulletin, 2' eptem!er 2''2#




• )he Brunei o"ernment owns and operates sixtele"ision channels with the introduction ofdiital )A usin DAB6) C)B 1, C)B 2, C)B (<D, C)B 3, C)B 5 and C)B +ew Media Eame

portal and F"e radio stations +ational :M,7ilihan :M, +ur .slam :M, <armony :M and7elani :M# % pri"ate company has madeca!le tele"ision a"aila!le %stro6Gristal as well

as one pri"ate radio station, Gristal :M# .t alsohas an online campus radio station, HBD :Mthat streams from the its Frst uni"ersity,Hni"ersiti Brunei Darussalam#




• oun Bruneians surmise the .nternet will soono"erta-e the print media as a means of masscommunications, due to its already unmatchedwidespread usae !y people !oth in the

country and o"erseas# +ow that the .nternet isa!le to attain hiher rates of data transfer andhas !ecome more a?orda!le, more people optto send and recei"e "ideo and audio Fles that

would pre"iously ha"e ta-en too lon totransfer# Hsers are now a!le to download theirfa"orite tele"ision shows#



12/18/15 Mass Media in Brunei Darussalam >

(RINT MASS MEDIA



12/18/15 Mass Media in Brunei Darussalam 1'

BruneiIs media industry is relati"ely new

compared to many other countries# 7ractically, after the tur!ulence at the end of

the 1>th century where Brunei had lost most ofits territories#

Brunei emered as a new nation J By ha"in the Frst British Cesident in 1>' to set up

the new modern administration

Disco"erin oil as its new lifeline in 1>2>

Kritin its own constitution and self6internaladministration in 1>5>

:inally achie"in its independence in 1>83#




.:: HISTORY OF (RINT MASS

MEDIA ::. &i-ewise the newspaper industry only !ean

after the 1>5's#

Before 1>5', there was no other pu!lication inBrunei other than the A%%)a# Re$ots whichare pu!lished !y the British $olonial L*ce#

)here are three reular o"ernment pu!lication#




*o"e%me%t

()+#i,atio%s

*o"e%me%t

*a-ette1>51

B)%eiDa)ssa#a

m

Nes#ette

Lcto!er 1>85

B)%eiDa)ssa#am Dai#!Di/est

anuary 1>>'

)he former continued !ein

pu!lished !ut its readership wasmostly made up of forein readers

and it was seldom seen !y localreaders# )he latter stopped, !ute?orts are in place to re"i"e it

pu!lication#

it’s ust an

o*cialpu!lication for

the o"ernment



12/18/15 Mass Media in Brunei Darussalam 1(

NE'S(A(ER




+ ! t h e B i t i s h M a # a ! a % ( e t o # e ) m

C o m $ a % !

N t h e f o r e r u n n e r t o t o d a y I s B r u n e i , h e l l

7 e t r o l e u m $ o m p a n y O

$od),ed +i#i%/)a##!i% E%/#ish a%d Ma#a!

NM%&% J added contentof world news and

educational materialsO

Be,ame Sa#am the

!ea a0te a%d hademai%ed )%ti# %oas a 0ee $)+#i,atio%

B e i % / a % o 1 , i a # , o m $ a % ! $ ) + # i , a t i o %

N i t d e l i " e r e d n e w s a n d i n f o r m a t i o n t o i t s s t a 2

a s w e l l a s t h e / e % e a # $ ) + # i , r e a r d i n i t s o i l e x p l o r a t i o n a n d o t h e r

c o m p a n y n e w s O

alameria

pu!lished in1>52

1st




Borneo Bulletin

+o"em!er 0, 1>5(

● nlish wee-ly pu!lication

● printed in Guala Belait !y theBrunei 7ress $ompany

Lcto!er 1>5(Nsold for 2' cents when it was Frst

producedO

.n 1>5>, thefounders of

Borneo Bulletinsold the press

and newspaper tothe traits )imes

of inapore

)he Frst Bulletinswere pu!lished

with di?erentco"ers for thethree di?erent

editions forBrunei, a!ahand arawa-

concentrated onnews in Borneo

with specialemphasis on

Brunei#.ts Frst

pu!lication run ofa!out (,5''

was reduced in

1>0' as a resultof !oth arawa-and a!ah !einincorporated in

Malaysia

2n

d




1>5> 1>0' 1>8( 1>>0'

5,'''

1','''

15,'''

2','''

25,'''

(','''

(5,'''

1','''

,'''

(','''

1','''

Bo%eo B)##eti%3s $)+#i,atio%




By eptem!er 1>>', the Borneo Bulletin!ecame a daily newspaper#

%t present, the circulation per issuea"erae 2',''' copies daily while thewee-end and unday edition a"erae25,''' copies




7elita Bruneipu!lished in 1>5

produced twice monthly N1>5061>5O and was at Frstproduced usin %3 si4e paper !efore increasin in si4e to> inches !y 13 inches in 1>5>

.n 1>5, it !ecame a wee-ly newspaper pu!lished e"eryKednesday and the content of the newspaper increasedfrom a!out 3 paes 6 23 paes and remained so until now

with a second part !ein added to it containin J1# o"ernment o! "acancies

2# tenders !ein awarded in the o"ernment

(# interestin features and articles

(rd



12/18/15 Mass Media in Brunei Darussalam 1>

7rinted in Malay and also partly in awi Kee-ly pu!lication and was pu!lished e"ery )hursday old for a!out 1' cents each with a print run ofa!out 5,'''# By uly 1>58, the awi was dropped By Lcto!er 1>5> it was renamed as BeitaBo%eo# <owe"er the newly named Berita Borneo onlylasted for 5 editions

&ast pu!lication was in Decem!er 1>58 with theeditor citin the drop in ad"ertisements fromMalaysia and inapore as the main reason for itsdemise

BeritaBruneiMarch 1>50

3th



12/18/15 Mass Media in Brunei Darussalam 2'

Malaysia%pril 1>58

printed!y the

Budaya7ress

old N2'cents eachO

died !yept 1>58

5th

anotherpu!licati

on in awi




uaraBa-ti

Lcto!er 1>1

% pu!lication !y a former politicalparty called and came out e"ery:riday#

.t du!!ed itself 4the #a/estee5#! %es$a$e i% NothKa#ima%ta%4

old for 2' cents each#

<owe"er, the newspaper cameout sporadically and !y Decem!er

1>1 it only had a!out 1' editions#

% new editor too- o"er and thattoo lasted for only a!out 5 editions!efore ,#osi%/ do% i% 6a%)a!789

th




Bintan

<arian 9)heDaily tar;

March 1>

More than1',''' copies

NdailyOnot ust for

Brunei, !ut alsofor a!ah andarawa-, KestMalaysia and

inapore

)hepu!lication

stopped when

the pu!lishers, )he tar 7ress

!ecame asu!sidiary of )he Brunei

7ress

pu!lished in!oth Malay andnlish .tappearede"eryday

except unday

and cost a!out15 cents

Khen it stoppedpu!lication in

anuary 1>01,more than15,''' copieswas printed

0th



12/18/15 Mass Media in Brunei Darussalam 2(

Lo,a# Ma#a! %es$a$e

'ee5#! $a$e 0o,)si%/ o% #o,a# %es a%d0eat)es 0o the Ma#a! #iteate.

;6)#! 788<= It as e#a)%,hed as a dai#!%es$a$e to 0)#>## the i%0omatio%?

ed),atio%a# a%d e%tetai%i%/ e@$e,tatio%so0 the /oi%/ a$$o@imate#! 9 o0 Ma#a!$o$)#atio% a%d emai%ed so )%ti# toda! itha% a"ea/e o0 7? ,o$ies o0 Media(emata +ei%/ ,i,)#ated.

Media (emata is a"ai#a+#e 0om Mo%da!to Fida! a%d a ee5e%d editio% is a#soa"ai#a+#e 0o Sat)da! a%d S)%da!

Media7ermata anuary 1>>5

8th




.t started when the2'th outheast %sianEames were hosted inBandar eri Beawan

By early 2''1, it too oined the ran-s ofother newspapers

which were una!le to

sustain themsel"es inBruneiIs competiti"enewspaper mar-et

+ews xpressend of 1>>>

>th




%n independent nlish6lanuae daily compact!roadsheet newspaperpu!lished in BruneiDarussalam Bein the new -id in theBruneiIs newspaper industry .t is worthwhile to loo- athow the newspaper industryha"e fared since newspapers

!ean to !e circulated inBrunei

)heBrune

i

)imes

1't

h




MASS MEDIA

CONTRIBUTIONTO'ARDS NATIONBUILDIN* IN BRUNEI




it is a!le to e?ecti"ely fulFll the roles ofwatchdo, ate-eeper and aenda6setter, it canimpro"e o"ernance !y raisin citi4enawareness of social issues, ena!lin citi4ens tohold their o"ernments to account, cur!incorruption, and creatin a ci"ic forum for de!ate

.n de"elopin countries, it can ha"e an

important role in ad"ancin a pro6poorde"elopment aenda, as well as supportineconomic rowth !y stimulatin consumermar-ets

%ccordin to Eo"ernance and ocialDe"elopment Cesource $entre, the mass media

can !e a powerful force for chane in !othde"eloped and de"elopin countries




.t can also amplify the "oice of

marinali4ed and excluded roups Cecentresearch has shown that the mediaparticularly radio is ser"in a rowinpopulation of youn, rural, and non6literatedemoraphic roups in %frica BB$, 2''#

)here are many contri!utions of massmedia towards the nation !uildin in Bruneithat related to this country in order to

maximi4e their audience either to transmittheir ideoloies to the people#



12/18/15 Mass Media in Brunei Darussalam 2>

• <as their own speciFc "ision to reach out#

• )hese are J

mall6scale, non6proFt enterprisesP e## community6!ased radio stations

P aim to re@ect and ser"ice the interests of their localcommunity#

• ome arue that community media play a specialrole in i"in a "oice to rural and or marinali4edand poor communities and those without access to

mainstream media, and often deli"er content that ispart of a de"elopment aenda#

• )he Fnancial sustaina!ility of community media is

often a maor challene#

Community Media



12/18/15 Mass Media in Brunei Darussalam ('

• tate6owned media, especially !roadcastinser"ices, these ha"e the !roadest reach !ut areoften critici4ed for o"ernment6!ias orsuscepti!ility to political pressure, a focus on

ur!an issues, lac- of professional ournalism,and poor uality prorammin as a result ofunder6resourcin



12/18/15 Mass Media in Brunei Darussalam (1

• Khilst pri"ate media are larely "iewed asindependent, they are dri"en !y proFt andusually reliant on re"enues from ad"ertisin#

• )hey can also !e in@uenced !y !usiness

interests or o"ernment, for instance throuho"ernment ad"ertisin or tax cuts#

• Moreo"er, 9a focus on Fnancial returns canlead to the homoeni4ation of prorams and a

!ias towards entertainment rather thaneducation content;# er"aes, #, 2''>

Private Media

http://www.gsdrc.org/go/display&type=Document&id=4129

http://www.gsdrc.org/go/display&type=Document&id=4129



12/18/15 Mass Media in Brunei Darussalam (2

Public Service Broadcasting

PSB!• .s also a contri!ution to the nation !uildinindirectly#

• .n contrast to !oth state6owned and commercialmedia, 7u!lic er"ice Broadcastin 7B

operates within a clear leislati"e framewor-,and enoys su!stantial autonomy o"erprorammin and content#

• 7rorammin to er"aes, 2''>, is a 9ra"en !y

pu!lic interests and is often funded !y pu!licsu!scriptions and fees; sometimessupplemented !y state fundin and ad"ertisin



12/18/15 Mass Media in Brunei Darussalam ((

.:: CONCLUSION ::.

mass media in Brunei seems as animportant method in contri!ute

towards nation !uildin in BruneiDarussalam#

Kithout mass media, it is hard forthe citi4en to recei"e information,

ideoloies and so on#:rom this analysis, this can !e an

e"idence to show how mass mediaplays as one of the important main

role in nation de"elopment#

mass media in brunei darussalam

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