mass humanities presentation
TRANSCRIPT
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The Public Humanities Toolbox:Engaging Communities Online
Leah Nahmias & Al Lees
Mass Humanities History Conference
June 2009
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Web 2.0
The types of …
INTERACTIVE (tag, comment,respond, favorite)
COLLABORATIVE (many peopleediting, adding content fromdifferent places)
INTEROPERABLE (all the partswork together—embedded—to
create one seamless whole) web applications developed
after the dot com bust of 2000-2001
The ways users interact witheach other and with contentenabled by these applications
Characterized by the ease withwhich non-expert—That’s us!
That’s you!—can add content to
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Other definitions
Applications
To embed
“Third Space”
Blog
Interoperability
Tagging
Metadata
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+What do we mean by
“framework”
Start with a blog as your website’s base (theframework)
Customize the blog with pages for differentaspects of the organization (or project) About, Collections, Educators Resources, Public
Programs, Hours & Directions
Embed other applications into your blogdepending on what you want to share—photos, maps, videos, documents
Use other social media tools to help you reachnew audiences, network with other
professionals, build meaningful and richrelationshi s
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+ Your Goals? Your Goals?
Find new supporters?
Reinforce relationships with existingsupporters?
Meet the needs of changing demographicsin your community?
Document and collect stories of underrepresented people and events?
Document and collect recent history?
What else?
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+ Your goals for today?
Do you have a specific project in mind?
Want to build a website? For the organization
and/or for a specific project (exhibit, program,partnership, etc.)
Want to re-do your current website?
Want to find out what others are doing?
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Our goals?The workshop and
beyond
Above all: it’s possible! What are the opportunities?
What are the tools? How do you use the tools?
To make local history instantlyand easily accessible
To broaden the scope of localhistory
To make it easier for teachersand students to incorporatelocal history
To increase collaboration amongsmall cultural heritageorganizations
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+A Strategy for Web Projects
What are your organization’s goals? Who is yourintended audience? What sort of “voice” will yourorganization have online?
Self-Assessment
Where are you now? Where is your staff? What do youknow how to do? What do you need to learn to achieveyour goals?
Page 11-12 of the Handbook
What functions do you need? Choose tools (allow form to follow function)
PLAN CAREFULLY! What are the key “categories”/organizing principles of your site? Who will do whatwork? Who will maintain it?
Map it out
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A piece of advice
Social media is likea free kitten:
easy to get one,
but then you have
to take care of it!
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+Functions chart
The functions chart is organized so that thefurther down the function is listed, the morecomplex the software and skills to perform it
becomes
List of tools for each function found on pages
17-18 of the handbook
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Tools
WordPress
Flickr
ScribdGoogle Maps
Wikis
Facebook & SocialNetworking
Podcasting
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+WordPress
Basic web publishing platform; a blog
Highly customizable
Free!
Lots of users: Advice! Help! New features allthe time!
Two versions:Fast and Easy WordPressBigger and Better WordPress
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+WordPress continued
All WordPress sites have a blog portion
A page has its own separate address (it
will appear as a tab at the top or side of your page)Pages for…Planning a Visit, Current Exhibits,
Resource Room, Education, Programs
A post appears in the running blogportionBest for announcementsCan set “sticky post” that always appears at
top (good for “Welcome” message or
similar)
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+Fast & Easy WordPress
Totally free
Hosted on WordPress’s server (
www.yourname.wordpress.com) Limited customization features
Can create unlimited pages, embed images,video, audio
Art+History
The Public Humanities Toolbox
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+Bigger & Better WordPress
Highly customizableHundreds, if not thousands, of plug-ins,
design schemes, and more
Must be hosted on your own server (there issome cost associated with this)
Basic package software is still free
More technically complicated
Uncovering Westport
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Flickr
Photosharing
Basic account
free; upgrade$24.95/year
Users can view,
comment, makenotes, add tags
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+Flickr
Tags, in Flickr and otherapplications, can be easilysearched People can search your tags to
get a sense of your collection’sstrengths, your researchinterests, etc.
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+Flickr: Some cool examples
Library of Congress’s photostream
Grand Grocery, NE (LOC)
New Bedford Whaling Museum’s well organized photost
The Original Plymouth County group pool
Fox Point Oral History Project
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+Scribd
Document sharing (the Flickr of documents)
Free
Upload documents; viewers can download,print, comment, favorite, etc.
Works for virtually any type of file (Word,
Power Point, PDF)
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+Google Maps
User-created maps
Free
Can embed maps in other sites Your maps/sites show up when others are
searching an area
Map driving or walking tours
Demonstrate research findings
Research/organizational tool for scholars?
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+Google Maps: Some coolGoogle Maps: Some cool
examplesexamples
Historic Westport, Massachusetts
Restrictive Housing Covenants in Seattle
Bronx Rhymes
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+Video and Audio Files
For video, use either YouTube or yourown server YouTube: better social media tools, more
serendipitous discovery, but limited lengthand file size allowable; FREE!
Your own server: more complicated to setup, but no limitations on size/length
No great third party host for audio; atthis point, you’ll need to host it fromyour own server
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+Wikis: Some cool examplesWikis: Some cool examples
Placeography
Hoosier Round Barns
Providence Preservation Society’s Most Endangered Pro
Greene Farm Archaeology Project
Monticello’s Thomas Jefferson Encyclopedia
Paul Cuffe
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+Wikis
Wikis: product or process? You can create a wiki that documents the
history of a local community or a specific
topic, asking for amateur experts tocontribute (product)
Invite passionate volunteers, students oramateur experts into the practice of makinghistory, of recording what’s special (process)
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A social networking tool
Users create their own pages; friends,acquaintances, or people with similarinterests can join their social network
A way to reach younger audiences?
Many young people’s “third space”
Institutions can create profiles Advertise events, post articles, meet audiences
where they “are”
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+Do we have time?
Library Thing
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“Micro-blogging”
Provide status updates (what you’re doing,
thinking, reading, etc.) of 140 characters orless
Follow others…see their updates on yourhomepage
Others follow you too
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Follow professionals or consultants in yourfield…keep abreast of new ideas, latestliterature
Follow other institutions…how are they using Twitter to build or maintain relationships
Share quick updates on events
Share fun like “this week in history” or brainteasers related to local history
Smithsonian
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+LibraryThing
Build a catalogue online
Good for small lending libraries, resourcelibraries, or special collections
Enter ISBN number, author, title, etc., and itpulls all relevant metadata
Flash mobbing!
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+What’s the difference between
Availability?
You’re open
People can find you
If they can get toyour physicallocation, they can
look through yourcollections
They “consume”what you produce
Accessibility?
Your tools make your
collections andresources… Easier to find
Easier to navigate andsearch
Open for reflection,Open for reflection,
discussion, anddiscussion, and
personal meaning-personal meaning-
makingmaking
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What are the otherWhat are the other
differences betweendifferences betweenavailability andavailability and
accessibility?accessibility?
Can you think of Can you think of examples and non-examples and non-
examples?examples?
What are theWhat are the
opportunities andopportunities and
challenges of being morechallenges of being more
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Poll
What tools do you want us
to focus on after thebreak?
WordPress
Flickr
Google MapsScribd
YouTube
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Break!
10 minutes
Feel free to come ask usquestions
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Demonstration Time!
WordPress•Bigger and Better WordPress
•Where we’re starting…
• You’ve already found a host server
• You’ve signed up for a domain name
• You’ve installed the FTP application
• You’ve downloaded WordPress and installedit on your remote server
These instructions are in theThese instructions are in the
handbook!handbook!
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+ Telling WordPress toWake-up!
In the Address bar of your Internet browser, type inthe following address:http://yourdomainname/wordpress/wp-admin/install.p
.
Typing this will activate WordPress and allow it torecognize your domain.
If you have done everything correctly during theinstallation process, the screen that appears nextwill make you smile…
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Success!
Make sure to write down the Username and Password.Changes to your password can be made one once you’re
logged in.
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Welcome Page…
Type in the name of your blog and youremail. You canalways changeeither later if youwish to.
Now click the InstallWordpress button.
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Now the Fun Begins…
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What does my site look like?
I did all that for this? I did all that for this?
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Back to the Dashboard
Let’s Go Live and Build the Site…
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Posts and Pages…
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The Appeal of Posts
Posts are announcementsof interest to youraudience.
They appear in archivefiles for easy referral,pages do not.
They are searchable.
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What can posts include?
Audio, video,documents,
hyperlinks, imagesand text, to name buta few.
In other words, a post
can include anythingthat can be includedin a page.
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Why Page When You Can Post
Think of pages asmore permanentcontributions toyour blog.
They are morethematic in
nature.
Useful asnavigational tools.
+
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+Demonstration Time: WordPress
Time to Go Live!
http://publichumanitiestoolbox.wordpress.com/
+
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+Demonstration Time: Flickr
You’ve already gotten a free Yahoo account Ours is [email protected]
Our password is demo2009
http://www.flickr.com
+
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+Demonstration Time:Google Maps
You’ve already set up a free account
+
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+Demonstration Time: Scribd
You’ve already set up a free account
The files you want to share are formatted and on yourhard drive
+
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+Other Demonstrations?
What else do you need to know? What “how-tos” areyou unsure of?
+
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+Quiz & Brainstorm
This is a quick, low-stakes test to see how well you’rethinking “within” the public humanities toolbox
What tools are being used? What tools could be used?
+
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+Discussion
How can you use these tools? How will you use thesetools?
+
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+Perhaps…
You’d like to set up an online work session to piece outyour website?
You will share examples of what you’re doing with
these tools?
You will point us in the direction of other neat projectsusing these tools?
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+ Thanks!
Al Lees ([email protected])
Leah Nahmias ([email protected])
http://publichumanitiestoolbox.wordpress.co