mass email users group meeting november 27, 2012
DESCRIPTION
Mass Email Users Group Meeting November 27, 2012. Agenda. Welcome Leadership/Governance Mobile email presentation (Christina Morgan) Email template development (Lisa Case) Member retention in Lyris (Hope Johnson). Leadership/Governance. IT Governance Video - PowerPoint PPT PresentationTRANSCRIPT
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Mass Email Users Group Meeting
November 27, 2012
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Agenda
• Welcome• Leadership/Governance• Mobile email presentation
(Christina Morgan)• Email template development
(Lisa Case)• Member retention in Lyris
(Hope Johnson)
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Leadership/Governance
• IT Governance Video • Communities of Practice - information
on CoPs including links to charters, schedules, etc.
• Please stick around after meeting if you are interested in helping lead MEUG.
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Communities of Practice
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• Part of the IT Governance Process which sets the direction for work in IT
• Formed by IT professionals coming together to figure out how to implement these directives
• IT priorities for 2012-2013o Alignment of IT staff across UMNo Clarify IT prioritization processo PeopleSoft Upgrade Projecto E-learning technology infrastructureo Reduce costs of administrative
functions such as ITo Develop an IT risk framework for
security and privacy
What is a Community of Practice (CoP)
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How Do CoPs Get Work Done?Formal CoP
• Has a specific charge from IT Leadership based on priorities from the governance process
• Has a leader, but anyone can participate
• Self governing, writing its own formal CoP charter and operating procedures
• Current formal communities of practice: IT Leadership, Help Desk Consolidation, Information Security Framework, E-learning
Informal CoP
• A group of people with a topic or problem that they wish to explore
• Not given a specific charge as part of the governance process
• Still must have leadership and charter
• Current informal communities of practice: Net People, Code People
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Coding Email for Mobile
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Before we begin
Code example: http://giving.umn.edu/email/archive/FY13/mobile-template.html
Sample Litmus report:https://morganrainey.litmus.com/pub/a/e060909/email_clients
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ChallengeA significant amount of our mass email is
being opened on mobile devices.
GoalCreate mobile friendly emails.
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Mobile Email Studies:Fun Facts
• 90% of smartphone owners access the same email account on mobile and desktop. ExactTarget– “The 2012 channel preference survey” (2012)
• 78% Of U.S. Email Users Will Also Access Their Emails Via Mobile By 2017 – Forrester Research “Email Marketing Forecast 2012 – 2017″ (2012)
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Let’s Look at the Code!
img[id="screenshot"] { width: 325px !important; height: 106px !important; }
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Quick Tips
• Use percentage instead of fixed pixels.• One column layout is more dependable• You can hide certain elements (e.g.
pictures) depending on registered screen width.
• Embrace the chaos, graceful degradation, and managing expectations
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Comments?
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Member Retention Policy
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MEMBER RETENTION POLICY
Policy Overview
• Each month at the beginning of the month, the Messaging & Calendaring Services Team reviews lists and identifies ones that have not been used in 6 weeks
• The team sends notices to the list administrators informing them that they have 3 days to clean up their list members or the members will be removedo List administrators are not removedo List content and reports are not affected
Purpose of the Policy
• Keep service operational by keeping our member licenses under the 2 million member limit
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Lyris Metrics
• We continue to get closer to our member license limit
• Our daily use ranges from 2-18% of our member licenses
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Member License UsageToday's member count: 1,855,685
• 618,863 UMF Global External List (GEL)
• 140,674 Internet IDs on Global Internal List (GIL)
• 1 million used for Type 3 (i.e., list admin loaded) members
70% of the Type 3 members already exist on the GEL and GIL