masmas x · phil kersley-baker
DESCRIPTION
EOI · 02/06/2011 · Phil Kersley-Baker, Director de ++TRANSCRIPT
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++masmas
xPhil Kersley-Baker
Director de ++
Friday, June 3, 2011
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¿Cómo podemos vender más alos jóvenes?
Friday, June 3, 2011
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¿Cómo podemos vender más a
mejorar la vida de los jóvenes?
Friday, June 3, 2011
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++masmas
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“El Pirata”
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Management team:++
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¿Cómo podemos vender más a
mejorar la vida de los jóvenes?
Friday, June 3, 2011
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¿Cómo pueden los jóvenes mejorar
la vida de las marcas?
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++(lab)
xAndres Colmenares
WABI-SABI inspiration lab
Friday, June 3, 2011
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$!! !
= sustainability
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el espacio donde los jóvenes crean el futuro de las marcas, a través
de conversaciones, mientras aprenden y se divierten.
++(lab)
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compartir valor y conectar a los jóvenes con las marcas,
y viceversa.todos ganamos aprendemos y
nos divertimos.
(lab)++
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investigación tradicional =
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lo que realmente piensan, dicen y hacen los jóvenes...
(lab)++
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los bancos
(lab)++
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"la mejor cuenta es la hucha...es tu responsibilidad y así tienes acceso fácil a tu dinero (en una cuenta bancaria, no)”
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la crisis
(lab)++
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x http://aleixsalo.wordpress.com/
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x http://aleixsalo.wordpress.com/
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¿Era una crisis necesaria para la sociedad?
"Está bien. Así nuestros padres aprenden"
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los móviles
(lab)++
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"Queremos una tarifa de vacaciones" - Gastan mucho más durante vacaciones. Tienen más tiempo libre, especialmente durante los 2 meses de verano.
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insights
ideas
conversaciones
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pruebas de conceptos/productos
workshops
micro-eventos
patrocinios
experimentos
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visión
(lab)++
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abrir un ++ en cada lugar del mundo donde haya un joven
aburrido...
(lab)++
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¿Cómo podemos vender más a
mejorar la vida de los jóvenes?
Friday, June 3, 2011
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consumidores
personas
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Gracias.Phil Kersley-Baker@masmascastefa
++masmas.es
Andres Colmenares@colmenares
WABI-SABI inspiration labwabisabilab.com
Friday, June 3, 2011