Our Behaviour At Different Levels of Maslow's Need Hierarchy Theory With Respect To E-Commerce.

Our Behaviour At Different Levels of Maslow's Need Hierarchy Theory With Respect To Online Retailers.Abhishek GautamAditi BehlAkansha BhatnagrHarpreet Kaur Poorva KhemchandaniRicha BatraKaranjeet Singh

ONLINE RETAILERS NEEDS HIERARCHYBASIC NEEDS

Online shoppers have basic needs that a site has to meet for them to be motivated to buy. This includes: shopping cart / ecommerce platform, a product catalog, and of course a domain.

SAFETY NEEDSSafety needs for online shoppers are secure checkouts, product reviews, and a credible look and feel. E Commerce sites need to satisfy a shoppers safety needs so that the shopper can trust the site enough to make a purchase.

BELONGINGNESSA shopper needs both interactions with the site they are purchasing from as well as social interactions with others in their social network. Social interactions, emails, messages.

ESTEEM NEEDSOffers products that the customer has bought in the past or make recommendations based on past interests.Remembering customer information, so that they dont have to log in every visit or re-enter billing / shipping information.

6SELF-ACTUALIZATIONFor online shoppers, if their previous needs are met they will evolve as brand loyal. Brand loyal are customers who love your site, your brand, and everything about you.Choose you over a competitor.