Restaurant Discovery/Review Sites= What’s Nearby, Rants & Raves

DO THEY SOLVE A PROBLEM?� Do review sites really help you decide where to go?

� Do they help you decide which gadgets or gear to buy?

� Do they help you learn about cuisine?

� Do they help you discover the new “in” places to go?

THE PROBLEM IS WHY?

“…I don’t just want to know what’s nearby; I want to know why I should go there!”

“…You can find just about any kitchen gadget on line for a good price; I want to know why I should be buy something”

WHAT IF YOU COULD:� See what’s nearby and the restaurant pros who go there

� Discover and purchase the gadgets and gear the pros use

� Hear about new joints in your city before they’re mainstream

� Get invites to special events

� Stop wasting money on bad food/service

MASHPOTATO is an app for discovering restaurants and kitchen gear for regular Joes who are unsatisfied by review apps like Yelp & UrbanSpoon.

On MASHPOTATO, People, Places and Things are rated by restaurant Pros.

Unlike the other review & discovery apps, MASHPOTATO provides regular Joes with decision-making insight for dining-out, events, and online purchases.

Unlike anything, Pros get more targeted exposure, status and authority on social media so they can do more business.

MASHPOTATO

Stephen Duke, MBA� Co-founder George Mobile� Finance, digital marketing for real estate/franchising� Movie/Caterer, Restaurateur/Chef

Pauline Lai� Web Developer, UX� Graphic Design

POTATOHEADS

Stan Chong� Film Industry Veteran� Hospitality entrepreneur� Design, curator

Cash Garman� Web/Software Developer, Programmer� Senior Dev @ Linden Labs, United Front

Games

MASHPOTATO Core Values

• Contributors invited/vetted by peers• Chef/Restaurateur reviews/referralsAuthoritative

• Places, gadgets, books, videos• Everything ranked by Pros not JoesCurated

• Social, community, lifestyle• Earn status, reputation, awesomenessEngaging

Follow the Pros & their Content

Reviews you can trust, like, share, or comment

Buy or refer curated stuff to friends

Increase your awesomeness

What can members do on

MASHPOTATO?

1 for Pros 1 for Joes

TWO VALUE PROPOSITIONS

� Simplifies your social media

� Increase # of followers

� Raises status/reputation

� Improve career prospects

� Do more business

� Discover what’s “Now”

� Increase local knowledge

� Get qualified opinions

� Improve online shopping experience

� Earn commish & invitations

Pros Joes

USER EXPERIENCE

� Invite/endorse colleagues

� Invite social media followers

� Promote own books, videos

� Endorse/refer Gadgets/merchandise

� Review places, people things

� Engage with community

� Browse:

� Top/active profiles

� Top/active gadgets/gear

� Top/active reviews/events

� Like, comment, share

� Refer, buy, book reservations & earn commissions

Pros Joes

MARKETING

� Restaurant Associations

� Chef’s Associations

� Linkedin and other social media interest “Groups”

� Pros invite Pros

� Hospitality Exhibitions/shows

� Pros invite Joes that follow them on social media

� Joes invite friends

� Interest groups on social media

� Affiliate marketing and feeder properties

COMPETITIVE ADVANTAGES� First to establish a peer-reviewed method of curating the

contributor community so it reflects the “insider” culture.

� The most authoritative, incented and engaging source of food culture related content

� The only site to offer referral commission opportunities to Pros & Joes for sharing content

� First to promise increased reach for Pros that want to build a following on social media

WHY ECOMMERCE?Forrester: Mobile Commerce to Quadruple to $31 Billion in Next 5 Years

REVENUE MODEL

featured events

online purchases

subscriptions for enhanced

features/tools

reservations

affiliate marketing