masaru ibuka & akio morita. sony history masaru ibuka 井深大 (1908 ~ 1997) akio morita...
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Masaru Ibuka & Akio Morita
Sony History
Masaru Ibuka 井深大 (1908 ~ 1997) Akio Morita 盛田昭夫 (1921 ~ 1999)
Founded May 1946, soon after WWII
Started with 190,000 yen and 20 workers A small company at first
Origin of the word “SONY”
‘sonussonus’ (Latin word,
the root of ‘sound’( 音 ) and ‘sonic’( 音の ))
+
’sonnysonny’ ( 小さい、坊や )
Easy name Can read and pronounce as similarly
with any language
About Current Sony
The president and CEO: Kazuo Hirai
Sale: 6,800,900,000,000 (2012) Workers: 146,300 (March, 2013)
*include subsidiary companies *except contract employees and part-time
workers
Sony’s innovation Japan’s first tape recorder Japan’s first transistor radio
Micro-TV (the world’s smallest and lightest) Car TV
Color TV
Video Cassette Tape Camcorder Walkman CD MD Micro Floppy Disc
recognized as international standard Lithium-ion Rechargeable Battery
safe, powerful, and long-lasting… and so on
The history of Sony’s computer Computer development didn’t carry well
in the 1960s “Any company without a deep understanding of
computers would be unable to survive in the 1990s”
- New president, Iwama said in 1976
Develop “Typecorder”– typewriter with a liquid crystal display
Sony’s unique concept of its compact sizeand convenience use have been there since
that time
The new computer, NEWS got on the marketin January 1987
Outperform a super mini computer Despite the size of a PC 950,000 ~ 2,750,000 yen
sensationally low priceusually cost 10,000,000 yen at that time
It was a very successful product The technology of high resolution of display
was made use of
Main Products of Sony
TV & home cinema Cameras & camcorders VAIO & computing Xperia Tablet & smartphones Home audio Portable audio PlayStation Memory, discs & batteries Car entertainment
Liquid crystal TV ( 液晶テレビ )
BRAVIA series
Blu-ray Disc Recorder
single-lens camera
digital camera
Large variety of cameras
Camera
VAIO & computing
Xperia Smartphones
Innovation
Leading-edge technologyImprobing managementLarge-capacity battery
Developed with new technology
Focus onDesign andComfortableness
“Reality Display”High quality display technology
Xperia Tablet Z
Start developingnot only smartphonesbut also tablets
Portable audio
WALKMAN series With “S-Master” – high-end sound quality system Portable player with Android OS Listening to music, playing game, using the
Internet
Headphone
PlayStationPS3→
Not only you can play game,
You can watch Blu-ray & DVD
←PS4 New version of PlayStation series coming soon!
Strategy – One Sony The concept of “One Sony”
by the president Hirai in April 2012 Unite technology with many sections of Sony Symbolize Sony’s reformation and restoration
Innovative productslike Sony
Referenceshttp://www.sony.net/http://www.sony.co.jp/http://www.sony-europe.com/pages/europe/sony_europe.htmlhttp://www.sony.co.uk/http://www.itmedia.co.jp/news/articles/1204/12/news102.html