mary talley [email protected] l inkedin.com/in/maryl inkedin.com/in/marytalley
TRANSCRIPT
Value 3.0: Metrics, ROI and Embedded Information Programs.
Presented by
Mary Talley
to the
Transportation Libraries Connectivity and Pooled Fund
October 19, 2011
Mary Talley [email protected]
SLA Research Grant: Models of Embedded Librarianship, 2009
Success and the Embedded Librarian, 2011
linkedin.com/in/marytalley
http://twitter.com/talleymtg
© Mary Talley 2011 3
It was a wonderful life!Books held the answers
We Held the Books!
© Mary Talley 2011 4
Value 3.0Trade in the Traditional Model
© Mary Talley 2011 5
Value 3.0: Metrics, ROI and Embedded Information Programs
Embedded Information ProgramsThe urgency of increasing participation in the
organization’s high-value work
MetricsThe fallibility of metrics in proving value
ROI and ValueThe promise of embedded programs to increase
value
© Mary Talley 2011 6
Do you provide specialized
services to any single customer
group within your organization?
Yes, I provide specialized services to
one or more customer groups.
Embedded Information Programs Our One Definition
Embedded Information ProgramsAre We There Yet?
The border isn't always clear
© Mary Talley 2011
Embedded Information Programs Where Are We Going?
In Cyberspace On a Bus
In a Cornfield In a Kitchen
© Mary Talley 2011
© Mary Talley 2011 9
Embedded Information Programs A New Destination
From There To Here
© Mary Talley 2011 10
Embedded Information Programs A New Destination
Embedded Information ProgramsA New Model
© Mary Talley 2011
© Mary Talley 2011 12
Value
Why Are We Going?
Excitement
Outcomes based work
+
New opportunities
+Stronger connections
+Enhanced skill-sets
+
Value-addedwork product
=Job satisfaction
© Mary Talley 2011 13
Value 3.0: Metrics
What we choose to measure and
how we measure are subjective
choices
© Mary Talley 2011 14
Value 3.0: Metrics
Counts of activities, such as
usage and circulation, keep us
focused inward and don’t prove
value
© Mary Talley 2011 15
Value 3.0: ROI and Value
ROI is a profitability measure
Profitability is not an effective metric for information centers...
Impact and outcomes are
© Mary Talley 2011 16
Value 3.0: a New ROI Model
ASKWhat does the organization value?
What does it measure and how?
ACTMove close enough to management to listen and
ask
Communicate, communicate, communicate
© Mary Talley 2011 17
Embedding is a process:
How Will We Get There?
Prepare for the trip – MLS welcome, experience necessary
Read the Map - Learn the subject matter and the organization
Cross borders – Reach out and build relationships
© Mary Talley 2011 18
Does Your Organization:
How Will We Get There?
Support Learning
Empower Change
Promote Staff and Services
Build Alliances
Enable cross-functional teams?
