M A R Y B A L D W I N 2 0 2 5

INVEST FOR IMPACT

Over the years, Mary Baldwin has evolved.

But at her core, she has remained the same:

Mary Baldwin empowers leaders to pursue

lives of purpose in a changing world.

We are absolutely committed to our rich

heritage as a women-centered college.

Since 1842, through courage, resilience, and inventiveness, Mary Baldwin has creatively and nimbly maintained relevancy to each new generation of students, seizing a place within the greater higher education community.

Relevancy is a constant adaptation:

A foresight to see the world differently . . .

to see the world changing before it changes.

This is why over the years we have stayed ahead of the changing world, becoming accessible and relevant to new generations of students.

Now it's time to open our doors to the next generation of students, tomorrow's leaders, as we build enrollment to 2,500 students by growing existing programs and launching new, cutting-edge degrees.

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In 2025 Mary Baldwin will be a distinctive small university unlike any

other in Virginia, preparing 2,500 enrolled

students to be tomorrow’s leaders.

This vision forges a transformational leap forward by:

• Elevating the prestige and positioning of Mary Baldwin University.

• Fundamentally transforming our business model to a sustainable financial position to steward and invest in her future.

• Reinventing and strengthening our core operational model whereby each segment of the institution operates on a net positive annual basis (including the residential college).

• Forging the leading edge of changing needs in higher education, global society, and the workforce.

• Creating the cutting-edge core programs of tomorrow.

THE VISION OF MARY BALDWIN IN 2025

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Invest for Impact is a $25 million campaign to achieve a transformational

leap forward for Mary Baldwin University. The $25 million invested will have a

dynamic and purposeful impact of bringing to reality our 2025 vision of enrolling

2,500 students to ensure a thriving future. The greatest impact will be on our

students and our world: our students will be prepared through cutting-edge

programs in high-demand fields that will ensure their professional and personal

success and meet the needs of our changing world with innovative solutions.

MARY BALDWIN 2025 CAMPAIGN

INVEST FOR IMPACTIMPACT INVESTORS

We embark upon the initial phase of our Invest for Impact campaign, seeking to raise

$12.5 million toward our goal of $25 million by August 2018. We will then launch the

next phase of the campaign to achieve our goal of $25 million by June 30, 2020.

Please consider joining a dedicated group of loyal supporters as an Impact Investor.

As an Impact Investor, we ask that you generously commit to a lead gift, assist us in recruiting other

Impact Investors, and become part of our select group of thought leaders to guide this next phase of Mary

Baldwin’s transformation.

The focus of our $12.5 million initial phase of the Invest for Impact campaign is on the two most critical areas of sup-

port to set our transformation in motion:

• Unrestricted support to fuel our momentum

• Investing to create coeducational opportunities for wellness and varsity athletics

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INVEST FOR IMPACT: INITIAL PHASE GOAL $12.5M INVEST FOR IMPACT: NEW PROGRAM GOAL $12.5M

FUNDING PRIORITIES FUNDING PRIORITIES

Unrestricted support for annual operations will have targeted impact on:

MARY BALDWIN COLLEGE FOR WOMEN

Scholarships (including PEG and VWIL)

Women’s leadership programming

EXPERIENTIAL SCHOLARSHIPS FOR COED UNDERGRADUATES

Study abroad

Internships

Student research

STUDENT SUCCESS

Support for the new Center for Student Success:

• Writing Center • College to Career Center • Quantitative Reasoning Center • Academic Resource Center

FACULTY DEVELOPMENT

Professional development

Research projects

Presentation of scholarly work

MARKETING AND RECRUITING OUTREACH

Support enhanced initiatives to elevate Mary Baldwin’s awareness profile and prestige

ENHANCEMENTS TO STUDENT-CENTERED SPACES

Residence halls

Grafton Library

Carpenter Academic Hall

Pearce Science Center

Support to create coeduca-tional opportunities for well-ness and varsity athletics

EXPAND ATHLETICS FACILITIES

Competition-grade soccer field

Fitness lanes

UPGRADE THE PHYSICAL ACTIVITIES CENTER

Women's locker rooms

Men's locker rooms

Athletic training area

$11M $1.5M

ATHLETICS & WELLNESS

UNRESTRICTED GENERAL SUPPORT THROUGH SUSTAINING

BRIDGE FUNDING

Our funding priorities in the initial phase focus on areas of immediate priority to fuel our momentum toward enrollment growth, particularly in the residential college.

They also provide support to elevate the prestige and positioning of MBU.

Our transformational vision will be achieved by forging the leading edge of changing needs in higher education, global society, and the workforce

through the creation of cutting-edge core programs of tomorrow.

We are an agile, entrepreneurial university continuing to evolve through creative relevancy. We will be advantaged by strategic partner-

ships with corporations and other colleges and universities.

We will build upon the leading edge of the Murphy Deming College of Health Sciences as health care-related employment is the largest source of jobs in the United

States. The rapidly changing health care delivery system mandates that we maintain a competitive and leading edge.

We will prepare our students for lifelong learning, to curate knowledge and their professional lives, and to change creatively as the world changes rapidly around them. Applying knowledge through experience and research will prepare our graduates to solve key issues and challenges.

$12.5M

New, high-demand programs under consideration include:

MURPHY DEMING COLLEGE OF HEALTH SCIENCES

School of Nursing

Health Informatics

Exercise Science and Athletic Training

ONLINE AND DISTANCE LEARNING

Professional Studies for degree completion

New graduate programs in business

COLLEGE OF EDUCATION

Autism and Applied Behavior Analysis

RESIDENTIAL UNDERGRADUATE

Evolved liberal arts curriculum and applied experiential learning

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ENROLLMENT GROWTH 1,671 TO 2,500

GRADUATE BUSINESS

ONLINE UNDERGRADUATE

RESIDENTIAL UNDERGRADUATE

GRADUATEEDUCATION

SHAKESPEARE AND PERFORMANCE

GRADUATE HEALTH SCIENCES

800+

70+

285+

145+

56

216

35

500+334

700+524

506

$5,000,000

FY18 FY25

$10,000,000

$15,000,000

$20,000,000

$25,000,000

$30,000,000

$35,000,000

$40,000,000■ SUSAN NOLAN PALMER GRADUATE PROGRAMS IN BUSINESS

■ MURPHY DEMING COLLEGE OF HEALTH SCIENCES

■ SHAKESPEARE AND PERFORMANCE

■ GRADUATE EDUCATION

■ ONLINE UNDERGRADUATE

■ RESIDENTIAL UNDERGRADUATE (INCLUDES MARY BALDWIN COLLEGE FOR WOMEN AND UNIVERSITY COLLEGE)

WHY 2,500 STUDENTS?

Research documents that 2,500 is an enrollment sweet spot for smaller, private colleges; this scale ensures a level of ongoing financial sustainability.

KEY AREAS OF GROWTH AND FINANCIAL IMPACT

Achieving this tuition growth requires fundamentally changing our business model whereby each segment of the institution operates on a net positive annual basis. Bringing the residential colleges to this point will require increased prestige for MBU, comprehensive repositioning of our approach to a

vital liberal arts education in the 21st century, improved retention, and lower financial aid discounting.

Where will the growth occur?

$18+ MILLION IN TUITION REVENUE GROWTH

Results from Building Enrollment in Existing Programs and Launching Cutting-Edge New Programs

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The culture of Mary Baldwin is transformational. From our values to our traditions, throughout our 175+

years, the spirit of Mary Baldwin has always inspired students from vibrantly diverse backgrounds. We

are a student-centered university, putting our students first always by offering them a personalized

path of opportunity through outstanding academics and high-demand programs, experiential

learning, athletics and wellness, and an ethic of compassionate service. Mary Baldwin lives our mission

of preparing tomorrow’s leaders to pursue lives of personal and professional success as agents of

global change.

Our alumni are the embodiment of this great institution, characterized by foresight, courage,

and compassion. Their life achievements mirror the mission and legacy of Mary Baldwin through

outstanding national and international professional success and as committed global citizens who are

making profound impacts on their communities.

Because the collective Mary Baldwin family is committed to building a better world, together we unite

to ensure the thriving future of this growing university. Since 1842 we have demonstrated the courage

and will to innovate as the world changes around us, and the wisdom to stay true to our mission and

core values.

Many times in her long history, Mary Baldwin has faced head on the need to remain relevant to our

students and the world beyond. We are resilient and inventive, enduring and entrepreneurial. We have

historically been able to see and seize our place within higher education in ways that many institutions

have not. Our “can-do” culture inspires the determination and dreams of our students and alumni.

Mary Baldwin University has a clear vision of our road ahead. In this

critical moment, we call upon our extended community of faithful

and talented alumni and friends to bring their determination, time,

and financial resources to help us forge a thriving future.