maruti suzuki india limited is a subsidiary of suzuki motor corporation.docx

8/10/2019 Maruti Suzuki India Limited is a subsidiary of Suzuki Motor Corporation.docx

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It is one of key drives that boosts economic growth of country.since delicensing ofIndia's automobile industry

sector in1991 and subsequentopening up of 100% FDI through automatic route india automobile industry become big

industry.It is previously been one of fastest growing market globally ,but it currentlyexperiencing flat or negative growth rate.

As per data published by department of industrial policy amd promotion ,ministry ofcommerce ,FDI inflow into Indian automobile industry during April 2000 to 2013 wasnoted to be US$9079 Million which amount 4% of total FDI.total of 2968201 vhicles

were sold in india during period april may 2013. currently estimated to have a turnoverof US$ 73 billion,accounts for 6 per cent of its GDP, and is expected to hit a turnover of US$ 145 billion

India was the sixth largest motor vehicle/car manufacturer in the world in2013 by overtaking brazil.. Indian auto manufacturers produced a record 20.4milion motor vehicles in 2011-12 (Apr-Mar). 3.124 million passenger vehiclesrolled out from Indian auto plants in 2011-12. India is the largestmanufacturer of three-wheelers (878 000 in 2011-12) and the eighth largestcommercial vehicle (912 000 in 2011-12) while two-wheeler productionreached 15.45 m units. India is the largest tractor manufacturing country

(around 1/3 of global output) with a total estimated production of 605,000units in 2011-12. Construction vehicle production was approx. 48 000 in2010-11. 2.55 million passengers cars were sold in India in 2013.


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48 000 in 2010-11. 2.55 million passengers cars were sold in India in 2013.

Maruti Suzuki India Limited is a subsidiary company of Japanese automaker Suzuki Motor

Corporation. It has a market share of 42.1% of the Indian passenger car market as of March

2012.

MSIL currently operates four assembly plants including an

auto/transmission/engine plant in Manesar (Haryana) through a joint venture(Maruti Suzuki Automobiles India) with Suzuki Motor Corp. MSIL has a total automanufacturing capacity of 1.55 million units per annum.

Over the years, the pride of owning a Maruti Suzuki vehicle has grown despitethe availability of multiple brands. Today, we produce more than 1 million units

annually, with 15 different models and over

by 2016. Suzuki Motor Corporation is pleased to announce that car production at its

Indian subsidiary, Maruti Suzuki India, reached 10 million units on 15 March The twonew plants are scheduled to be completed in 2012 and 2013 and will each be able toproduce about 250,000 units per year. Maruti Suzuki India plans to have maximumproduction capacity of about 1.7 million units per year in 2013.


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By 2020, India's share in the global passenger vehicle market to double to 8 per cent from 4 per

cent over 201011

More than 35 market players

Removal of most import controls

Indian companies gaining acceptance on a global scale

Setting up of National Automotive Board to act as facilitator between the government

and industry

CEO:- Mr. Shinzo Nakanishi

CHAIRMAN:- Mr. R.C Bhargava

PUNCH LINE:- Lighter,Faster,Better

Marketing / Service:

MARUTI advertises through TV, websites, etc.

1.Competitive competence:


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Business organizations have to operate in a competitive field. The organizations

competitive competence can be appraised on the basis of trends in market shares for

which the information can be made available from various outside sources as well as

through the MARUTI own marketing research department.

2.Market research:

Marketing research offers the information for taking various marketing decisions in

the light of the environmental demand.

3.Channel of distribution:

The Maruti Suzuki India has a strong dealership network comprising more than 450 cities

across India and a huge service network of more 2750 franchises of service outlets

spreading about 1300 cities throughout India.

4.Promotional efforts:

Effective promotional efforts are strength for the organization and their absence a

weakness.

Strength:


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- Favourable image of the company.

- High market share.

- Effective and efficient selection of channels.

- Efficient promotional efforts.

- Proper product positioning.

- Best marketing research.

Weakness:

- Market share may get decreased.

- Declining product life cycle of cars.

- Ineffective sales forces.

- Stagnant marketing strategy.

Finance: -


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Finance area deals primarily with raising, administering and distributing financial

resources to various activities.

1.Capital cost:

The various sources through which the MARUTI raises its financial funds determine

the capital cost. While determining the sources for funds, debt/equity norm, capital

market position, etc. are taken into consideration.

2.Financial planning:

It is the determination, in advance, of the quantum of capital requirement and its

forms. What type of assets will be required to run the business and how much capital

will be required for this.

3.Tax benefits:

When governments seek to develop or change tax policy, they invariably seek input

from a wide range of interested stakeholders, including business advocacy groups and

a large number of individual companies.

Strength:-

- Sound capital structure.


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- Sound financial planning.

- Proper capitalization.

- Efficient and effective accounting system and procedures.

Weakness:-

- High capital cost.

Human Resources :

In analysing human resources, following factors are taken into consideration:

1.Quality of personnel:

Quality of a personnel employed by an organization is a key determinant of its

success. MARUTI has to be careful while choosing the employees. Quality of personnel

includes their knowledge, skills, attitudes, and motivation to work.

2.Personnel turnover and absenteeism:

It is a big problem for organization in todays context. To the extent, an organization is

not able to retain its key personnel.


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Strength:

- Highly skilful labourers.

- High motivation of top management

Weakness :

- High personal turnover.

- Negative attitude of employee

- Frequent strike by employees.

- The worker may not like to learn new technology.

Associated with recruiting, development (education), retention and compensation of

employees and managers.

Motivation and training to employees.

1 Organization name

MARUTI SUZUKI

Question -2 Visions, mission and objectives


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Vision

The leader in Indian automobile industry, creating customer delight and share holders

wealth; A pride of India.

Mission statement

To create exceptional automotive value for our customers by harmoniously blendingsafety, quality and efficiency. With our diverse team, we will provide responsible

stewardship to our community and environment while achieving stability and securitynow and for future generations.

Objectives

Modernization of the Indian Automobile Industry.

Developing cars faster and selling them for less.

Production of fuel-efficient vehicles to conserve scarce resources.

Production of large number of motor vehicles which was necessary for economic growth.

Market Penetration, Market Development Similarly Product Development anddiversification.

Partner relationship management, Value chain, Value delivery network


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EXPORT:

Maruti Suzuki India Limited exporting to 98 countries in Europe, Asia, Latin America, Africa

and Oceania. Some leading overseas markets of Maruti include Germany, Netherland, France &

UK. Presently the company exports various models like A-Star, Ritz, Estilo and Maruti 800. In

year 2009-10, Maruti Suzuki clocked export sales of 147,575 units its highest ever and in 2011-

12, the company exported 1,27,300 units. The following are the top ten export destinations of

Maruti Suzuki India Limited.Asia Pacific Journal of Marketing & ManagementReview__________________________________________ ISSN 2319-2836 Vol.2 (2), February

(2013) Online available at indianresearchjournals.com 126

Top Ten Export

Destinations of

Maruti Suzuki

Sr.No

Country Vehicles

Exported (In

No) (As on 31

March 2010)

1 Netherlands 78,514

2 Algeria 68,506

3 Italy 52,250

4 United Kingdom 48,6415 Chile 45,029

6 Germany 38,423


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7 Srilanka 30,078

8 Hungary 22,924

9 Nepal 22,368

10 Egypt 18,523

Car Models (Maruti) Price Range (Rs.)Maruti 800 2,10,027 - 2,32,610

Maruti A-Star 3,81,171 - 4,66,219

Maruti Alto 800 2,42,775 3,56,775

Maruti Alto K10 3,21,358 - 3,34,598

Maruti Eeco 3,05,675 - 4,10,893

Maruti Ertiga 5,98,970 - 8,70,970

Maruti Grand Vitara 22,68,064 - 24,60,529

Maruti Gypsy 5,51,409 - 6,01,057

Maruti Kizashi 16,52,875 - 17,52,875Maruti Omni 2,17,655 - 2,82,013

Maruti Ritz 4,32,237 - 6,33,612

Maruti Swift 4,48,893 - 6,87,768


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Maruti Swift Dzire 4,92,354 - 7,50,483

Maruti SX4 7,38,114 - 9,79,786

Maruti Wagon R 3,57,880 - 4,44,674

Maruti Zen Estilo 3,45,829 - 4,36,136

Competitor analysis

. Hyundai Motor Company

Established in 1967, Hyundai Motor Co. 41. grown into the Hyundai-Kia Automotive Group.

42. ranked as the worlds fifth-largest automaker in 2007.

43. Employing over 75,000 people worldwide.

44. Hyundai vehicles are sold in 193 countries through some 6,000 dealerships andshowrooms.

Hyundai Motor India Limited (HMIL)

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai MotorCompany, South Korea

45. second largest car manufacturer


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46. the largest passenger car exporter from India

47. HMIL presently markets 33 variants of passenger cars across segments

Products available.

Santro xing

48. i10

49. Getz prime

50. i20

51. Accent

52. Verna

53. Sonata

54. Tucson

Swotanalysis

55. Strengths.. The Quality Advantage.

56. experience fewer problems with their vehicles.


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57. A Buying Experience Like No Other.

network of 250 state-of-the-art showrooms across 189 cities. Quality Service across 1036 Cities.

58. best in-service experience

59. best service delivery

60. highest service quality

Weakness.

Commodity Price Risks.

61. higher costs due to changes in prices of inputs such as steel, aluminum, plasticsand rubber.

62. Exchange Rate Risk.

63. risks associated with fluctuations in foreign exchange rates mainly of import ofcomponents.

Opportunities.

Leading Growth.

64. the growth in the passenger car sector last year.


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Hyundai cars have been a favorite at all awards ceremonies and has won many awards

75. The Sonata Embera won the 'Executive Car of The Year 2006' award fromBusiness Standard Motoring magazine

76. NDTV Profit Car & Bike India had declared the Tucson as the 'SUV of The Year2006'

Product Profile of Maruti MARUTI 800 - CHANGE YOUR LIFE It has gone beyond being just a car; it has actuallychanged the lifestyles of

countless people, by bringingthe joy of motoring to millions across the length andthebreadth of the country. Standing testimony to this claimis the fact that more than2 millions Maruti 800s havebeen sold till date. Today, India best selling continuestobe the final word on value and economy at the entry-levelsegment.

ALTO - LETS GO The alto is a great combination of economy, practicalityand styling. A runaway

success on the roads of Europe, itexemplifies the benchmark in build, quality andreliabilityin a compact car. This is testified by the 24 hourendurance record set on

August 3, 2003 of covering 3082kms in 24 hours at an average speed of 128 kmph. WAGON R-INSPIRIED ENGINEERING


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The Wagon RS original tall body design, spaciousness,ergonomically designedinterior and flexible seating allset it apart from other cars. It complements thebuyersunique personality enables him to live a multi-dimensional life by the sheerexcellence of itsengineering and its versatility.

ZEN SURRENDER TO THE NEW ZEN If you are looking for a car with dropdad looks andunmatched performances,

then you need look beyond theZen. With its new contemporary and aggressivelook, theZen preserves its core values of driver appeal,unmatched reliabilityand economy.600000 satisfied

customers in India and around the world bear testimonyto this fact. OMNI FITS ALL The Omni is truly Indias Original Multipurpose Vehicle.Today it is available in

six avatars5 seater, 8 seater,cargo, ambulance, CNG and LPG. It meets diverseneedsacross different user segments and can double up both asa people carrierand a goods carrier. This faithfulworkhouse is easy on the pocket, yet tough on the

job.

VERSA - THE JOY OF TRAVELLING TOGETHER Equipped with twin AC, large sliding doors and flexibleseating, the Versa

encourages families and friends toenjoy long drives and gateways together. In

spite of beingso spacious, its design allows for easy manoeuvrability inthe city. ESTEEM PERFORMANCE, QUALITY AND FUELEFFICIENCY


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Undoubtedly one of Indias favourite entry level Cclass vehicles, the esteem isthe perfect combination of power, comfort and economy. Its alsothepreferredchoice of rally drivers across the country for itsperformance and reliability.The Esteem offers the optionof an 85 bhp petrol engine for those who desirepowerand a 57 bhp diesel for those who value economy. Notsurprisingly, it tops itsclass in quality surveys.

SWIFT- YOU ARE THE FUEL

The hot looks, sexy interiors, the automatic climatecontrol, the air bags, thepower steering moreover, all soaffordable. The wait is over. Swift has entered

MULsportfolio. What are you waiting for? A-STAR-STOP @ NOTHING Powered by state of art 998 cc engine, its the best fuelefficient car in its category

with, mileage coming around20km per litre.

SX-4 MEN ARE BACK Revolutionary European design, world class drive bywire .Most spacious in its

class, Steering mounted audiocontrols; with maximum ground clearance, highon safetywith dual airbags.

SWIT DZIRE- THE HEART CAR A car having everything you desire stunning looks,luxurious interiors, enough

power to capture your heart. Just slide in desire and take it for a spin. Its surestealsmany of hearts including yours.

Ritz - Live the Moment


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Model of 2009 known by the name Suzuki splashhaving attractive backwith maximum ground clearance.

tro rated Best Small Car in JD Power Asia Pacific Quality and APPEALstudies.

Santro rated Best Small Car in JD Power Asia Pacific Initial Quality andAPPEALstudies.

+European styling , power-assisted Car built for Indians by Indians

+Ambassadorsinternal dimension and Maruti 800s price with option of diesel engine+ Has a sleek fascia with chrome lined grill, clear lens illumination, muscled flares,flexibleseating and electronic instrumentationwith tachometer.

+Cheaper and home grown spares.+ H


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as lowest running cost (around Rs. 2.06 /km brakes, advanced suspension system and uniquely responsive engine. + Celebrity endorsed (Shahrukh Khan and Preity Zinta). + H yundai had a national network of 300 sales and service outlets. - The spares are expensive than that of Marut +

antro rated Best Small Car in JD Power Asia Pacific Initial Quality andAPPEALstudies.+European styling , power-assisted brakes, advanced suspension system anduniquelyresponsive engine.+Celebrity endorsed (Shahrukh Khan and Preity Zinta).

+ Hyundai had a national network of 300 sales and service outlets.-The spares are expensive than that of Marut


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maruti suzuki india limited is a subsidiary of suzuki motor corporation.docx

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