martinuzzi, steurer: analysis of national policies on csr csr hlg meeting on may 30, 2006 analysis...

Martinuzzi, Steurer: Analysis of national policies on CSR CSR HLG Meeting on May 30, 2006

Analysis of national policies on CSR,in support of a structured exchange of information

on national CSR policies and initiatives

Tender No VT/2005/063

Dr. André Martinuzzi, Dr. Reinhard Steurer


Overview

1. Who conducts the project?Introducing the Research Institute for Managing Sustainability

2. What is the project about? Outline and format of the policy analyses

3. Which topics will be covered?Outline of selected CSR policy topics

4. What are the next steps?


Vienna University of Economics and Business Administration

• The largest Business University in the European Union• 25,000 students, 200 researchers, partner in international networks

Research Institute for Managing Sustainability

• Established in 1999 as „Research Focus“• Interdisciplinary research team• Research areas: CSR, evaluation, governance, innovation

Interdisciplinary orientation

• Leads to holistic analyses and findings• We approach CSR from a private and a public sector perspective• We conduct comparative research regarding businesses and states

Who conducts the project?


• European Sustainable Development Network Office (www.sd-network.eu)

• EASY-ECO - Evaluation of Sustainability – EuroConferences and Trainings (www.sustainability.at/easy)

• The Austrian National Strategy for Sustainable Developmentscientific editing and process consulting

• Theory based evaluation of ‘EcoBusinessPlan Vienna’, Styrian Initiative for sustainable businesses and the Austrian Environmental Fund

• CSR in Central-Eastern Europe in comparison with Western Europe

• CSR-Austria guiding model – Process consulting and scientific editing

• Stakeholder Relation Management for Sustainable Development

• Development of CSR-teaching material for Austrian Universities

A selection of recent projects on SD and CSR


To facilitate a structured exchange of information on EU CSR policy developments and on national CSR policies

Comparative policy analyses on three selected CSR policy issues conducted in the next 18 months

Each analysis consists of three steps:

1. Survey2. Case studies3. Synthesis

Support from a panel of experts

Discussion of results in CSR HLG meetings

What is the project about?


1st step: survey

Survey of all EU MS (literature, telephone survey) regarding the selected CSR policy issue

• Characterize different policy instruments and approaches• Derive a typology of different policy approaches• Get a first idea about success factors and challenges• Identify interesting or good practice cases

Format of the policy analyses


1st step: survey

2nd step: case studies

Analyse 3-4 interesting or good practice cases identified in the survey phase:

• Highlight relevant obstacles, drivers and success factors

• Facilitate an in-depth discussion of different approaches

• Facilitate the discussion on policy transfer and coherence among MS



1st step: survey

2nd step: case studies

3rd step: synthesis

Synthesize survey and case study results (cross-case analysis)

• Derive hypotheses and preliminary conclusions on challenges and success factors

• Facilitate an in-depth discussion by the CSR HLG

• Provide outlook for subsequent analyses and assessments



• Pre-selected together with the chairs of the CSR HLG

• Important topics in the context of CSR policies

• They emphasise the „soft law character“ of CSR policies

• Facilitate the final selection of topics for the policy analyses

Six CSR policy topics


1. Awareness raising

2. Codes of conduct

3. Reporting

4. Socially responsible investment

5. Public Procurement

6. Labels

Six CSR policy topicsCSR depends on importance perceived by businesses and their stakeholders

Thus, raising awareness for CSR improves CSR delivery

Dialogues, fora, campaigns, trainings and conferences

CSR depends on importance perceived by businesses and their stakeholders

Thus, raising awareness for CSR improves CSR delivery

Dialogues, fora, campaigns, trainings and conferences



2. Codes of conduct

3. Reporting



6. Labels

Six CSR policy topicsPrescribe ethical rules of business conduct

Issued by businesses, international organisations, governments

Most businesses develop their own codes

Prescribe ethical rules of business conduct

Issued by businesses, international organisations, governments

Most businesses develop their own codes



2. Codes of conduct

3. Reporting



6. Labels

Six CSR policy topics From a reactive measure of damage control to a pro-active instrument of stakeholder communication

Guidelines for reporting (GRI)

Mandatory social and environmental reporting in some countries

From a reactive measure of damage control to a pro-active instrument of stakeholder communication

Guidelines for reporting (GRI)

Mandatory social and environmental reporting in some countries



2. Codes of conduct

3. Reporting



6. Labels

Six CSR policy topics From a niche market to a major issue for the financial sector

Aims at integrating ethical, social and environmental aspects into investment decisions

Governments promote SRI through pension funds

From a niche market to a major issue for the financial sector

Aims at integrating ethical, social and environmental aspects into investment decisions

Governments promote SRI through pension funds



2. Codes of conduct

3. Reporting



6. Labels

Six CSR policy topics Governments and public entities (such as schools, hospitals etc.) are important economic players

By aligning public procurement to CSR criteria they set economic incentives and lead by giving a good example

Governments and public entities (such as schools, hospitals etc.) are important economic players

By aligning public procurement to CSR criteria they set economic incentives and lead by giving a good example



2. Codes of conduct

3. Reporting



6. Labels

Six CSR policy topicsInformational devices that inform consumers about CSR performance

Created by governments, NGOs and businesses

Differences regarding subject of labels (environmental or social; process, product or company), monitoring and popularity

Informational devices that inform consumers about CSR performance

Created by governments, NGOs and businesses

Differences regarding subject of labels (environmental or social; process, product or company), monitoring and popularity



2. Codes of conduct

3. Reporting



6. Labels

Six CSR policy topics

Next steps

Discussion and selection of 3 out of 6

topics

First policy analysis until end of 2006

Results presented at the CSR HLG meeting in late 2006/early 2007

Next steps

Discussion and selection of 3 out of 6

topics

First policy analysis until end of 2006

Results presented at the CSR HLG meeting in late 2006/early 2007


[email protected]@wu-wien.ac.at

Research Institute for Managing SustainabilityVienna University of Economics and Business Administration

Fax: ++43/1/31336-904698

www.sustainability.at

For conducting the telephone survey and

the case studies we depend on your collaboration

thank you

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