martinair cargo 2006
DESCRIPTION
Martinair Cargo 2006TRANSCRIPT
Martinair Cargo
Presentation ACI Cargo Subcommittee Meeting
April 2006
Company Confidential 2
Company Confidential 3
Profile
• Part of Martinair Holland NV• KLM and P & O Nedlloyd share 50%• 1994 Cargo Sales separated from Passenger business, 2004
Business Unit Cargo• Cargo generates more than 63% of overall revenue• Ranked 14th on list of largest international airfreight carriers• Unique convertible concept• Tripled in size over the last 10 years.
Historical production
-
50,000
100,000
150,000
200,000
250,000
300,000
19
85
19
86
19
87
19
88
19
89
19
90
19
91
19
92
19
93
19
94
19
95
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
To
nn
ag
e
Tonnage
Company Confidential 4
Fleet
Company Confidential 5
Fleet as per Winter 2004
Boeing 767
Airbus A320
Boeing 747F
MD-11F
Company Confidential 6
Martinair Organization
Business Unit
Cargo
Business Unit
Passenger
Unit
Operations
Corporate
Staff
Company Confidential 7
BU Cargo Organization
Sr. VP Cargo
Cargo Planning
& ControlCargo Sales
Europe Asia Pacific The Americas Africa Industry Affairs
Business
Administration
Strategic
Development
& Marketing
Company Confidential 8
Cargo Sales Organization
Cargo Sales
Europe
(AMS)
Asia Pacific
(HKG)
Africa
(NBO)
The Americas
(BCT)
Industry Affairs
(AMS)
Benelux
(AMS)
Central
Europe (FRA)
Scandinavia
(MMA)
Southern
Europe (CDG)
UK & Ireland
(LHR)
North East Asia
(HKG)
South East Asia
(BKK)
Middle East
(SHJ)
South Pacific
(SYD)
North America
(BCT)
Latin America
(BCT)
C&RM C&RM C&RMKey Account
Management
Key Account
Management
Company Confidential 9
Online destinations
AmsterdamAmsterdam
SeattleSeattle
Los AngelesLos Angeles
GuatemalaGuatemala
LimaLima
SantiagoSantiago
San JoseSan Jose
QuitoQuito
Buenos AiresBuenos Aires
GuadalajaraGuadalajara
HoustonHouston
MiamiMiami
BogotaBogota
AtlantaAtlanta
ChicagoChicago
HarareHarare
JohannesburgJohannesburg
NairobiNairobiKigaliKigali
MuscatMuscatHong KongHong Kong
BangkokBangkok
SydneySydney
SharjahSharjah
EntebbeEntebbe
San JuanSan Juan
MexicoMexico
NanjingNanjing
DohaDoha
Bahrain Bahrain
TianjinTianjin
TorontoToronto
DallasDallas BeirutBeirut
Company Confidential 10
Hub concept
Far East
The Americas
Hong Kong
Miami
Amsterdam
Africa Nairobi
Europe
Company Confidential 11
Worldwide Facts
• 470+ locations with Cargo activity:– 95 Sales offices– 76 online destinations (incl. belly)– 200+ trucking destinations– 360+ interline destinations
• 3712 Rotations per year– 1674 Freighters (24% APA, 27% AFR, 50% AME)– 2038 Belly
• Load Factors 2004 (RTK-based):– Average above 83%– Increase vs PY (0.7%)– Despite capacity increase of more than 9%
Company Confidential 12
European Facts
• 34 European offices• 1600+ freighter flights per year• Export trucking:
– 75+ drop-points
– 6 regional consolidation hubs (LHR, MMA, FRA, CDG, MIL, BRU)
• Import trucking:– 100+ scheduled destinations
Company Confidential 13
Facts and Figures – ex-AMS 2005
• Air Waybills 129.617• > 70 % consol. > 6 % D.G.
• Avg. weight 962 kg
• Tons 122.855• Pre-built : 13 %
• Chargeable Tons 133.747• Chargeable vs actual weight + 19 %
• APA 28%, AFR 20%, AME 48%, Belly <4%
• Pieces of cargo1.606,500
• Fail rate < 1,0 %
• Trucks 27.040• > 70 % delivered between 18.00 and 05.00 hours
Company Confidential 14
Facts and Figures – in-AMS 2005
• Air Waybills 125.872• Avg. weight 1353 kg
• Tons 170.283• In-transit beyond AMS about 30%
• Chargeable Tons 184.453• Chargeable vs actual weight + 8 %
• APA 29%, AFR 25%, AME 43%, Belly <3%
• Pieces of cargo8.619.069
• Avg. pieces per shipment > 68 (flowers!)
• Trucks 8.320• > 70 % delivered between 18.00 and 05.00 hours
Company Confidential 15
Key-Competencies (external)
• Perishable traffic• Dangerous goods• Oversized/outside dimensions• Animal traffic• Pharma• (part) Charters, special projects• Customer specific solutions
Company Confidential 16
If only Cargo would buy return trips…
Overcapacity
Capacity shortage
Overcapacity
Company Confidential 17
Sh
ipp
ers
Freight Forwarders
AirlinesFreight
Forwarders
Integrated Airfreight Product
Airfreight Capacity
Co
nsi
gne
es
Positioning
Martinair
Capacity
Partner-integrated product
• Wholesale capacity product offered to forwarders (and shippers) via MP sales channel• Integrated (retail) product offered with partners, managed through key account program
Company Confidential 18
Mission/Vision
• We provide our business partners worldwide cargo services, to the benefit of all stake holders.
• We want to be viewed as an independent, professional and preferred airline.
• We strive for operational excellence by continuously improving our business processes.
• We need to be the most efficient competitor in our markets.
Company Confidential 19
Martinair Cargo Strategy
• Sustained growth:To remain a serious player in the industry by:
– reducing seasonal fluctuation in capacity,
– expanding the network, first frequencies, then destinations,
– leveraging specific areas of expertise (e.g., perishables),
– and an increased customer intimacy by being a forwarder's preferred airline, focusing on key accounts.
• Based on a foundation of "Operational Excellence":An improved quality/consistency and efficiency of:
– Cargo business processes (e.g., efficiency, benchmarked performance)
– the Cargo organization (e.g., skills/training, responsibilities, accountability)
– ICT capabilities (e.g., information and electronic communication systems)
Company Confidential 20
Production Forecast (unconstrained)
Historical and forecasted production
-
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
19
85
19
87
19
89
19
91
19
93
19
95
19
97
19
99
20
01
20
03
20
05
20
07
20
09
To
nn
age
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
Co
mp
ou
nd
Gro
wth
Tonnage 5-year CAGR
Sanity-check:Ambitious, but not
unrealistic
MergeGlobal: 5.8%MP: 7.3%
CAGR = Compound Average Growth Rate
Company Confidential 21
Strategic Initiatives
• Increase Cargo Capacity:– Preparation 747F replacement
– General replacement and extension research
• Market Development:– Up-to-date Business Plans per Continent
– Specific action items for market & network development (new destinations)
• Professionalise Business Processes– Key processes described by process owners
– Procedures established as part of ELFIS Cargo system implementation
• Strengthen Cargo Organization– Competencies and role descriptions available as draft.
– Implementation of new MP organizational structure.
• Team-up with partners– Currently several ongoing initiatives, like QT-partnership
Company Confidential 22
MP 747 cargo fleet
• Boeing 747-200/300• PH-BUH Oct 1975 phase out 15 Dec 2006• PH-MCE Feb 1987 phase out 18 Feb 2007• PH-MCF Sep 1988 phase out 05 Nov 2007• PH-MCN Oct 1991 phase out after Feb 2008
• Boeing 747-400 BCF• PH-MPP phase in 16 Nov 2006• PH-MPQ phase in 14 Feb 2007• PH-MPR phase in 29 Oct 2007• PH-MPS phase in 27 Feb 2008
Company Confidential 23
Market information
• MIDDLE/FAR-EAST • Eastbound: relief goods, hard cargo, vegetables, cattle• Westbound: electronics, wearing apparel, consumer goods
• AFRICA• Southbound: relief goods, hard cargo, machinery, car parts• Northbound: mainly perishables
• USA/NORTH- and MIDDLE AMERICA• Westbound: hard cargo, livestock, cars• Eastbound: electronics, hard cargo, perishables
• SOUTH AMERICA• Southbound: hard cargo, livestock, “half products”• Northbound: some “finished goods”, perishables
Company Confidential 24
Aircraft type comparison
• AMS-shj-sin-SYD-HKG-bkk-shj-AMS. Carrying 93 tons eb and 100 tons wb 747-200 appears to be > 10 % more costly than a MD-11 with 80 tons both ways, but appears be be heavily VOLUME restricted
• AMS-tip-nbo-JNB-HRE-NBO-ben-AMS. Carrying 92 tons sb and 95 tons nb 747-200 appears to be > 10 % more costly than a MD-11 with 80 ton both ways, but FREQUENTIE (peaks) is here more important than payload
Company Confidential 25
Aircraft type comparison
• AMS-sju-SCL-LIM-BOG-sju-AMS carrying 71 tons sb and 72 tons nb 747-200 appears to be approx. 25 % more costly than a MD-11 with 67 tons sb and 69 tons nb, but payload difference is not that significant so clear choice: MD-11.
• AMS-atl-MEX-LAX-atl-AMS carrying 76 tons wb and 87 tons eb 747-200 appears to be approx. 30 % more costly than a MD-11 with 69 tons wb and 78 tons eb, here same as above payload difference not that significant so clear choice: MD-11
Company Confidential 26
747-400/747-200 freighter comparison
• Due to its volume the Boeing 747 is the most suitable aircraft to fly to and from the Asia-Pacific region.
• A Boeing 747-400 BCF operates 12.6 % more economical (mainly fuel consumtion) than a Boeing 747-200.
• Newer aircraft, newer engines, less crew, better aerodynamics: LESS COSTS
• An ongoing development