martin dowle, road safety manager cfrs may 2014 partnerships in practice
TRANSCRIPT
The next 20/30 minutes• The Cheshire
journey to date• Adapting to the
local landscape• Case study: road
safety in schools• Looking ahead
Our journey2000: Think Drive Survive
<2006: ad hoc station activity
2008: IRMP core business
2007: Road Safety Education in partnership
2009: Rider & Motorway Engagement Days
2010: CFOA safety day trial
2012: commissioned KS2/4 education
Ongoing: Supporting national campaigns such as Tyresafe, Brake, ACPO...
Adapting to the local landscapeKilled Injured
2 108
Killed Injured
12 231Killed Injured
11 201
Killed Injured
4 36
* 2012 figures
• No CRSP• Unitary road
safety plans• Diverse risks• PCC appointment• Pressure on
councils...
Case study: road safety in schools• Commissioned by
Cheshire East Council• Four-year contract• KS2 – 130 primary schools• KS4 – 21 secondary
schools• One-hour sessions• Evaluation
KSI data Causation Contract specification
Goal: reduce KSIs
Aim: deliver effective, engaging education
KS2 objectives
KS4 objectives
Evaluation:• Self-reported
behaviour change• Control v Treatment• Sample of 200
Analysis
Looking ahead• CFOA Road Safety Strategy• Clarity of role: education, not
enforcement or engineering • More commissioned services
as councils divest?• Importance of evaluation and
proving the value we add
How FRS have Engaged?
• Well respected and trusted brand. • Good role models for young people (the 16-24
hard to reach) and communities. • Tied in with schools to deliver ‘safety’
messages through the national curriculum.• Seen as an educator not an enforcer. • Seen as a helpful friend.