martha schwartz case study layout copy

1
1980- Bagel Garden gets harsh reviews Discussion of Line, Composition and Color Although many of Schwartz’s designs are produced digitally, she still uses concept sketches that utilize line, composition, and color to demonstrate her ideas for her projects. Schwartz’s line work varies from project to project, as it should. When she represents a park with a more open airy feel, she uses a softer stroke or hatched line and fades the lines out to show depth. When working on projects that are more industrial she makes hatch marks that are shaper, stronger, and with more precision. There is a pattern with Schwartz’s composition techniques. Schwartz tends to use one point perspective in her drawings that show greater distance. She is able to capture the entire image while bringing the viewer into the picture and allowing them to understand the size or distance of the project. Color is another aspect that Schwartz uses to portray her ideas through her images. In her concept sketches Schwartz uses softer colors for a more inviting feel, but for her digital drawings she uses bolder colors to demonstrate the most important aspects of her drawings. This is prevalent when Schwartz is trying to emphasis something in her drawings like making pathways in a park a bold bright red against the cool greens. By utilizing these three techniques, Schwartz is able to create not only an image, but an experience. thin bracelet scribble/scratch thick stipple medium hatch curved short hatch curved scribble overlap Composition open composition one point perspective color or value pallette 20 colors//values minimum Martha Schwartz is an accomplished landscape architect, artist, ecologist, and author. She has worked all over the world and has made some of the most beautiful and interesting pieces of landscape architecture. Her success is noted by her numerous awards as well as the amount of projects that she has taken on. Her ability to come up with creative and exciting designs is only maximized by her talent to visually communicate them through her use of techniques including line work, composition, and color. Schwartz not only creates an image, she creates new worlds for people to see and then turns them into realities. And lucky for us, she is creating places of sustainability that will last for years to come. Martha Schwartz is helping to build not only our world, but a lasting world for the future. Lesson 1: As I looked through Martha Schwartz’s portfolio of projects I noticed how many variations of a project she would do. I began to realize how important it is to see something through many different lenses. The ability to compose an image in multiple ways such as elevation, plan, section, or perspective really helps to better understand the project and what the project is trying to convey. Different viewpoints allow the viewer to see different areas of a project and understand how the project works, how time will be spent at the project, and the type of atmosphere the project will have. Lesson 2: Color is one of the greatest tools of persuasion a landscape architect can have. When utilizing color correctly, one can create an atmosphere of a place that the viewer will associate with. Color gives an image of a place life and realness and makes the image whole. More importantly, color can be used to force the viewer to focus on a specific aspect of the drawing. By making a surrounding (unimportant) part of the image dull and brightening the parts in the image that are more important, one can direct the viewer to the important images without verbally telling them. Martha Schwartz uses line work to convey depth of an area. This is important because by giving a place depth it becomes less 2 dimensional and more realistic. Martha Schwartz uses hatched lines for the sky, angles them, and fades them out as they move farther down, giving the image more distance. Schwartz also uses hatched lines to create depth for her ground structures. For example, the rolling hills in a landscape differentiate in size, and to show that, Schwartz uses shorter lines for the smaller hills and longer lines for the taller hills. This allows the image to better portray the elevations. Peter Walker- INFLUENCER Martha Schwartz a case study by Paisley Zeledon 1950’s: Pop Art Movement at its most popular Martha Schwartz Timeline Born in Michigan ,1950 Martha Schwartz is not just a landscape architect; she is an artist, a professor, and a creator. Schwartz has had over 30 years of experience in designing and understanding the world around her. Her works include installations, gardens, civic plazas, parks, corporate landscapes and more. She has worked all over the world, giving her a global view on design. And as a professor at the Harvard University Graduate School of design, she is now passing on her own view and knowledge of design to help future landscape architects understand the world around them (Harvard Graduate School). Her achievements in the field of landscape architecture are numerous as well as prestigious. Her first award was a Visiting Residence award in Florence, but what is more impressive is that she is still receiving awards. She has been most recently awarded with the U.S. Commerce Association Best of Cambridge Award in 2013 (Martha Schwartz Partner). She designs to achieve beauty and balance between the environment and the people using the space she has created. However, she also pushes for her projects to serve as sustainable designs that help the environment grow and last. Sustainability is one motive that drives Schwartz’s creative designs (Martha Schwartz Partner). Schwartz understands that by making a place sustainable, it can give that place an identity and force people to acknowledge and remember it (Martha Schwartz Partner). Schwartz also expresses that sustainability helps places grow and create its own culture. Schwartz uses sustainability and culture as aspects of her designs to ensure that the places she creates never die out, because when a place omits an identifiable culture, it attracts people which helps the place stay active and alive (Martha Schwartz Partner). Schwartz not only creates new places, but she also does reclamation projects further demonstrating how sustainability can completely change and environment. Her reclamation projects are another reason why she is significant to modern landscape architecture because her visual communication through her reclamation projects allow others to see how important sustainability is to landscape architecture. Schwartz isn’t just creating from scratch, she is taking unused abandoned land and making it a beautiful place for people to use. Like many artists, Schwartz’s work is often inspired by many other artists or art styles. Peter Walker is Schwartz’s greatest inspiration (An interview with Martha Schwartz, Gross). Peter Walker is a fellow landscape architect. Schwartz said that she admires how Walker does not create boundaries between art and landscape architecture as well as his boldness of experimentation (An interview with Martha Schwartz, Gross). Schwartz also has stated that much of her inspiration for landscape architecture comes from the Pop-art movement. Schwartz says that pop art, and the pop artists, help people really see the common place in a different way, and to look at everyday objects with a different point of view (An interview with Martha Schwartz). Martha Schwartz’s significance to the field of landscape architecture comes from her ability to create places of beauty, sustainability, create new cultures, and rebirth land that was abandoned. To emote Schwartz’s digital perspective rendering of the Yongsan International Business District is done to emote. The intention of this drawing is to emote a feeling of comfort and ease. The image portrays a spacious park area full of people. The technique of utilizing a lot of activity with the figures helps show how the space can be used. The open airy feel with the surrounding trees connects the space with the nature around it. The composition set up also helps to emote. The perspective view/one point perspective helps pull the viewer into the picture while allowing them to take in a large amount of the image. The soothing tones of color also keeps the relaxing “feel” of the image. To present Schwartz utilizes the visual communication “to present”, to show the figurative and literal ties of CBD Park in Beijing China. The intention of this drawing is to present the city connecting with nature rather than becoming separate from it. The park is nestled within the city and has multiple paths that weave through the park and the surrounding buildings. The paths literally tie the park and city together. The technique of bolder lines around the paths emphasize them and make them pop. The composition of the image is a plan view and the park is centered and completely rendered unlike the buildings around it. Since the paths are the most significant piece in this design, they are rendered appropriately in a bright red which contrasts from the softer greens. To measure Schwartz’s rendered concept sketch of Doha Central Park easily demonstrates the visual communication: “to measure”. The technique of using small figures and tall trees demonstrates the large scale of the park. Schwartz also uses the composition of a one point perspective with a distant vanishing point to emphasize the long distance of the park. Color plays a huge role in this sketch because the closer images and plant materials appear richer in color and more textured. As the picture moves farther back the color fades and the textures of the objects become more blurred. The sky also drops in color and the hatching becomes less apparent as the image moves farther into the distance. Martha Schwartz Partners Lesson 1: Understanding variations Lesson 2: Color as a tool of persuasion Lesson 3:Line work as a depth tool To observe A section elevation of a “green roof” biotope allows the viewer “to observe” the changes in elevation of the plant materials on and in the rooftop structure. Unlike a regular elevation view, this section elevation shows how the plants don’t just sit on top of the roof, but dig deep into the first layers of the roof. The intention is to help the viewer see how the system needs to be constructed in order for it to work. The composition shows the different plant materials and the depth they go down into the roof while also showing how they will be hidden and made to appear as if they are just on the top layer. The colors of the actual green roof are a mixture of greens, browns, and some purples to emphasize their natural qualities. The part of the composition that shows the existing exterior roof is made dark Martha Schwartz Partners Martha Schwartz Partners Martha Schwartz Partners Robert Smithson- INFLUENCER Andy Warhol-INFLUENCER Born in Michigan, 1950 Beach Revitaliztion, Abu Dhabi Professor at Harvard School of Desgin Studio, London Studio, China 100 100 100 103 106 102 Plan View Section Elevation -The bright red pools stand out against the softer greens POP! 2010-ongoing Abu Dhabi Beach Revitalization 1970’s- Gradated from Michigan University 2007- Tenure at Harvard Design School 2000- American Society Landscape Architecture Award References Bernstein, Fred. “At Home with/Martha Schwartz; Making Landscapes Pop.” The New York Times. The New York Times, 20 Dec. 2000. Web. 06 Mar. 2015. Gross, Heidi K. “An Interview with Martha Schwartz.” An interview with Martha Schwartz. NELDHA, 21 Apr. 1991. Web. 06 Mar. 2015. “Harvard Graduate School of Design- Homepage.” Harvard Graduate School of Design-Homepage. Harvard University, 2014. Web. 06 Mar. 2015. “Martha Schwartz Partners.” Martha Schwartz Partners. 2006. Web. 06 Mar. 2015.

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Page 1: Martha schwartz case study layout copy

1980- Bagel Garden gets harsh reviews

Discussion of Line, Composition and ColorAlthough many of Schwartz’s designs are produced digitally, she still uses concept sketches that utilize line, composition, and color to demonstrate her ideas for her projects. Schwartz’s line work varies from project to project, as it should. When she represents a park with a more open airy feel, she uses a softer stroke or hatched line and fades the lines out to show depth. When working on projects that are more industrial she makes hatch marks that are shaper, stronger, and with more precision. There is a pattern with Schwartz’s composition techniques. Schwartz tends to use one point perspective in her drawings that show greater distance. She is able to capture the entire image while bringing the viewer into the picture and allowing them to understand the size or distance of the project. Color is another aspect that Schwartz uses to portray her ideas through her images. In her concept sketches Schwartz uses softer colors for a more inviting feel, but for her digital drawings she uses bolder colors to demonstrate the most important aspects of her drawings. This is prevalent when Schwartz is trying to emphasis something in her drawings like making pathways in a park a bold bright red against the cool greens. By utilizing these three techniques, Schwartz is able to create not only an image, but an experience.

thin bracelet

scribble/scratch

thick stipple

medium hatch

curved short hatch

curved scribble

overlap Composition

open composition

one point perspective

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col

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Martha Schwartz is an accomplished landscape architect, artist, ecologist, and author. She has worked all over the world and has made some of the most beautiful and interesting pieces of landscape architecture. Her success is noted by her numerous awards as well as the amount of projects that she has taken on. Her ability to come up with creative and exciting designs is only maximized by her talent to visually communicate them through her use of techniques including line work, composition, and color. Schwartz not only creates an image, she creates new worlds for people to see and then turns them into realities. And lucky for us, she is creating places of sustainability that will last for years to come. Martha Schwartz is helping to build not only our world, but a lasting world for the future.

Lesson 1: As I looked through Martha Schwartz’s portfolio of projects I noticed how many variations of a project she would do. I began to realize how important it is to see something through many di�erent lenses. The ability to compose an image in multiple ways such as elevation, plan, section, or perspective really helps to better understand the project and what the project is trying to convey. Di�erent viewpoints allow the viewer to see di�erent areas of a project and understand how the project works, how time will be spent at the project, and the type of atmosphere the project will have.

Lesson 2: Color is one of the greatest tools of persuasion a landscape architect can have. When utilizing color correctly, one can create an atmosphere of a place that the viewer will associate with. Color gives an image of a place life and realness and makes the image whole. More importantly, color can be used to force the viewer to focus on a speci�c aspect of the drawing. By making a surrounding (unimportant) part of the image dull and brightening the parts in the image that are more important, one can direct the viewer to the important images without verbally telling them.

Martha Schwartz uses line work to convey depth of an area. This is important because by giving a place depth it becomes less 2 dimensional and more realistic. Martha Schwartz uses hatched lines for the sky, angles them, and fades them out as they move farther down, giving the image more distance. Schwartz also uses hatched lines to create depth for her ground structures. For example, the rolling hills in a landscape di�erentiate in size, and to show that, Schwartz uses shorter lines for the smaller hills and longer lines for the taller hills. This allows the image to better portray the elevations.

Composition diagram1.5” x 3”

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1950’s: Pop Art Movement at its most popular

Martha Schwartz Timeline

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Martha Schwartz is not just a landscape architect; she is an artist, a professor, and a creator. Schwartz has had over 30 years of experience in designing and understanding the world around her. Her works include installations, gardens, civic plazas, parks, corporate landscapes and more. She has worked all over the world, giving her a global view on design. And as a professor at the Harvard University Graduate School of design, she is now passing on her own view and knowledge of design to help future landscape architects understand the world around them (Harvard Graduate School). Her achievements in the �eld of landscape architecture are numerous as well as prestigious. Her �rst award was a Visiting Residence award in Florence, but what is more impressive is that she is still receiving awards. She has been most recently awarded with the U.S. Commerce Association Best of Cambridge Award in 2013 (Martha Schwartz Partner). She designs to achieve beauty and balance between the environment and the people using the space she has created. However, she also pushes for her projects to serve as sustainable designs that help the environment grow and last. Sustainability is one motive that drives Schwartz’s creative designs (Martha Schwartz Partner). Schwartz understands that by making a place sustainable, it can give that place an identity and force people to acknowledge and remember it (Martha Schwartz Partner). Schwartz also expresses that sustainability helps places grow and create its own culture. Schwartz uses sustainability and culture as aspects of her designs to ensure that the places she creates never

die out, because when a place omits an identi�able culture, it attracts people which helps the place stay active and alive (Martha Schwartz Partner). Schwartz not only creates new places, but she also does reclamation projects further demonstrating how sustainability can completely change and environment. Her reclamation projects are another reason why she is signi�cant to modern landscape architecture because her visual communication through her reclamation projects allow others to see how important sustainability is to landscape architecture. Schwartz isn’t just creating from scratch, she is taking unused abandoned land and making it a beautiful place for people to use. Like many artists, Schwartz’s work is often inspired by many other artists or art styles. Peter Walker is Schwartz’s greatest inspiration (An interview with Martha Schwartz, Gross). Peter Walker is a fellow landscape architect. Schwartz said that she admires how Walker does not create boundaries between art and landscape architecture as well as his boldness of experimentation (An interview with Martha Schwartz, Gross). Schwartz also has stated that much of her inspiration for landscape architecture comes from the Pop-art movement. Schwartz says that pop art, and the pop artists, help people really see the common place in a di�erent way, and to look at everyday objects with a di�erent point of view (An interview with Martha Schwartz). Martha Schwartz’s signi�cance to the �eld of landscape architecture comes from her ability to create places of beauty, sustainability, create new cultures, and rebirth land that was abandoned.

To emoteSchwartz’s digital perspective rendering of the Yongsan International Business District is done to emote. The intention of this drawing is to emote a feeling of comfort and ease. The image portrays a spacious park area full of people. The technique of utilizing a lot of activity with the �gures helps show how the space can be used. The open airy feel with the surrounding trees connects the space with the nature around it. The composition set up also helps to emote. The perspective view/one point perspective helps pull the viewer into the picture while allowing them to take in a large amount of the image. The soothing tones of color also keeps the relaxing “feel” of the image.

To presentSchwartz utilizes the visual communication “to present”, to show the �gurative and literal ties of CBD Park in Beijing China. The intention of this drawing is to present the city connecting with nature rather than becoming separate from it. The park is nestled within the city and has multiple paths that weave through the park and the surrounding buildings. The paths literally tie the park and city together. The technique of bolder lines around the paths emphasize them and make them pop. The composition of the image is a plan view and the park is centered and completely rendered unlike the buildings around it. Since the paths are the most signi�cant piece in this design, they are rendered appropriately in a bright red which contrasts from the softer greens.

To measure Schwartz’s rendered concept sketch of Doha Central Park easily demonstrates the visual communication: “to measure”. The technique of using small �gures and tall trees demonstrates the large scale of the park. Schwartz also uses the composition of a one point perspective with a distant vanishing point to emphasize the long distance of the park. Color plays a huge role in this sketch because the closer images and plant materials appear richer in color and more textured. As the picture moves farther back the color fades and the textures of the objects become more blurred. The sky also drops in color and the hatching becomes less apparent as the image moves farther into the distance.

Martha Schwartz Partners

Lesson 1: Understanding variations

Lesson 2: Color as a tool of persuasion

Lesson 3:Line work as a depth tool

To observeA section elevation of a “green roof” biotope allows the viewer “to observe” the changes in elevation of the plant materials on and in the rooftop structure. Unlike a regular elevation view, this section elevation shows how the plants don’t just sit on top of the roof, but dig deep into the �rst layers of the roof. The intention is to help the viewer see how the system needs to be constructed in order for it to work. The composition shows the di�erent plant materials and the depth they go down into the roof while also showing how they will be hidden and made to appear as if they are just on the top layer. The colors of the actual green roof are a mixture of greens, browns, and some purples to emphasize their natural qualities. The part of the composition that shows the existing exterior roof is made dark

Martha Schwartz Partners

Martha Schwartz Partners

Martha Schwartz Partners

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Born in Michigan, 1950

Beach Revitaliztion, Abu Dhabi

Professor at Harvard School of Desgin

Studio, LondonStudio, China

100

100

100

103

106

102

Plan View Section Elevation

-The bright red pools stand out against the softer greens

POP!2010-ongoingAbu Dhabi Beach Revitalization

1970’s- Gradated from Michigan University2007- Tenure at Harvard Design School

2000- American Society Landscape Architecture AwardReferencesBernstein, Fred. “At Home with/Martha Schwartz; Making Landscapes Pop.” The New York Times. The New York Times, 20 Dec. 2000. Web. 06 Mar. 2015.

Gross, Heidi K. “An Interview with Martha Schwartz.” An interview with Martha Schwartz. NELDHA,21 Apr. 1991. Web. 06 Mar. 2015.

“Harvard Graduate School of Design- Homepage.” Harvard Graduate School of Design-Homepage. Harvard University, 2014. Web. 06 Mar. 2015.

“Martha Schwartz Partners.” Martha Schwartz Partners. 2006. Web. 06 Mar. 2015.