martech’s influence on content creation: now more than ever? · 7/14/2020 · marketing...
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M a r T e c h ’ s I n f l u e n c e o n C o n t e n t C r e a t i o n : N o w M o r e t h a n E v e r ?
J u l y 1 4 , 2 0 2 0 , 8 a P T / 1 1 a E T / 4 p B S T
Why the Town Square?
“Sticks in a bundle are stronger”African Proverb
W W W . A P R C O . C O M | 3
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M a r T e c h ’ s I n f l u e n c e o n C o n t e n t C r e a t i o n : N o w M o r e t h a n E v e r ?
M a r T e c h ’ s I n f l u e n c e o n C o n t e n t C r e a t i o n : N o w M o r e t h a n E v e r ?
• I s a n a l y z i n g , o p t i m i z i n g , a n d m e a s u r i n g C r e a t i v e r e a l i s t i c ?
• A r e w e m a k i n g t o o m u c h ? N o t e n o u g h ?
• T o o l s f o r a n e w g e n e r a t i o n o f c r e a t i v e s & p r o d u c e r s ?
• W h a t a r e t h e b e s t p r a c t i c e s f o r c o n n e c t i n g y o u r e c o s y s t e m ?
J a r e d Y e a t e rA P R
J a m e s B o o t hS c o o t a
R a c h e l C a l o m e n iN u m e r a t o r
M a r k L e m m o n sS h o t z r
P a u l M i l d r e nN e o n
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M a r T e c h ’ s I n f l u e n c e o n C o n t e n t C r e a t i o n : N o w
M o r e t h a n E v e r ?