Market Intelligence Product Intelligence Customer IntelligenceCompetitor Intelligence

The Martec Group, Inc. Confidential

Intelligence SolutionsTurning Insight Into Action

The Martec Group, Inc.

January, 2016

C H I C A G O • D E T R O I T • G R E E N B A Y • F R A N K F U R T • S H A N G H A I • B E I J I N G

The Martec Group, Inc. Confidential2

To provide best-in-class strategic intelligence and market research solutions…helping our clients to confidently take action and achieve success.

• Established in 1984

• We are a partnership of technical market research experts

• Providing B2B and select B2C market research solutions

• Expertise within an array of intelligence offerings to address your strategic needs

The Martec Group Mission

The Martec Group, Inc. Confidential3

The Martec Experience – Turning Insight Into Action

… Accelerating and enhancing client success through tactical and strategic decision support.

Expert

• Deep industry experience with seasoned professionals fosters agility and access toinformation

• Collaborative insights drawn from experience with diverse business structures,cultures, strategies

Innovative

• Customized “tool box” of proven research methodologies and techniques employed todeliver insights that fully address client objectives

• Creative solutions to provide research and assessment tailored to meet the uniqueneeds of each client engagement

Invested

• Long-term relationships to establish and maintain a comprehensive understanding ofclient goals and strategies

• Interactive, end-to-end visibility with veteran staff providing single point responsibilityfrom proposal through reporting – no “hand-off”

Global• Martec offices located in North America, Europe and Asia

• 50% percent of our projects are global in scope

The Martec Group, Inc. Confidential4

The Martec Global Footprint

• Direct office presence in North America,Europe and Asia

• Long-standing alliance partners (20+years) in Tokyo, Japan and Sao Paulo,Brazil

• Full complement of language capabilities

• Quantitative data collection centerslocated the U.S., Germany and China

Martec - North America- Chicago -- Detroit -

Martec - Europe- Frankfurt -

Martec - Asia- Shanghai -

- Beijing -

…Ensures seamless integration across target geographies.

JuniconSSRI

- Tokyo-

BSR- Sao Paulo-

Puente-Sur- Santiago-

The Martec Group, Inc. Confidential5

Industry Knowledge

Chemicals

Energy

FinancialServices

Healthcare/Life Sciences

BuildingConstruction

Private Equity

Food/Nutrition

Automotive/Transportation

Our global teams support a broad array of industries, technologies and markets.

Advanced Technologies

Industrial Equipment

The Martec Group, Inc. Confidential6

Our client base influences sectors served.

We partner with and strategically support a wide variety of clients on an ongoing basis.

The Martec Group, Inc. Confidential7

Qualitative Quantitative

• We offer a team of IDI and focus groupmoderators, each with 15 to 20+ yearsof experience

• Our team collectively has moderatedhundreds of focus groups andconducted thousands of IDIs

• Phone centers located in the U.S., Europe and Asia

• CATI system based recruiting and large scale telephone interviewing

• Complex statistical analysis capabilities in-house

• Dyads, triads, mini groups, focus groups• In-person/on-site IDIs• In-depth WAT (web-assisted telephone)

interviews• Decision-Making Unit (DMU) groups

(interviews with the key stakeholders/ decision-makers at a single customer)

• On-line surveys utilizing customized panels

• Telephone interviews• Large scale WAT interviews• SUS (simulated user studies)• Product testing clinics

Information Gathering Methodologies

Competencies

The Martec Group has over 25 years of experience employing bothqualitative and quantitative research methodologies.

This comprehensive competency offers the ability to fully address client information needs; projects requiring both skill sets are common.

The Martec Group, Inc. Confidential8

Martec’s Intelligence Solutions are organized into four core offerings:

Intelligence Solutions

MarketIntelligence

CustomerIntelligence

CompetitiveIntelligence

ProductIntelligence

The Martec Group, Inc. Confidential9

We function as your ‘feet on the street’ todetermine market opportunities and penetrationstrategies.

• Market/Segment Sizing & Growth

• Value Chain Analysis

• Opportunity Analysis – Market Potential

• Market Due Diligence (M&A)

• Adjacency Analyses

• Market Segmentation

• Platform Growth Assessment

• Trends and Forecasting

• Competitive Landscape

• Rapid Market Assessment (RMA)

Market Intelligence

The Martec Group, Inc. Confidential10

Competitive Intelligence

Amplify your competitive positioning throughinsights into your competitors’ initiatives, coststructure and organization…

• Manufacturing Process/Production Analysis

• Cost-to-Produce Analysis/Modeling

• Core Competencies- Vulnerabilities

• Make-Buy Analysis

• Strategy Audit

• Supply Chain and Pricing Analysis

• Feasibility Studies – Plant Location Support

• Benchmarking – technology, organization,labor, etc.

• Product/Sample Acquisition

• Import/Export Tracking

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First-hand customer insight, from conceptdevelopment through product evolution andpositioning….

• Customer Needs (Pain-point Analysis)

• Feature/Benefit Trade-offs (Product Positioning)

• Concept Development and Testing

• Pricing and Price Elasticity

• Product Intelligence Clinics

• Penetration and Share Forecasting

• Value Proposition Development and Testing

• Awareness, Trial and Utilization Tracking

• Product Value Analysis

Product Intelligence

The Martec Group, Inc. Confidential12

Customer Intelligence

Unlock customer frustrations and delights, digdeep into purchase motivations that matter…andthat lead to financial returns.

• Customer Satisfaction and Loyalty Analysis

• Behavior/Needs-based Segmentation Analysis

• Brand Imagery, Positioning and Preference

• Emotion Mining™ (non-rational decision drivers)

• Key Purchase Criteria

• Win/Loss Analysis (Lost Order Autopsy)

• Message Testing

• Customer Intel Clinics

The Martec Group, Inc. Confidential13

The Martec Engagement Model is designed with end-to-end visibility to provide our clients withsuperior research value.

• Execute field research

• Ongoing analysis, vigilant validation

• Interim updates and progress meetings

• Adjustments in scope and/or approach

• Cogent interpretation and integration of findings

• Final presentation and reporting

• Deliverables turnover; full knowledge transfer

• Address and close any ‘open’ issues

• Further support via ongoing research or interpretation of results

• Stakeholder alignment on proposed scope, schedule, approach and cost

• Clear, concise read on research deliverables and expectations

• Exchange of technical and commercial background

• Understand client business drivers and pending decisions

• Discuss, develop objectives blueprint

• Key metrics and choice information sources

• Methodology/approach; optimal design for research and budget

Definition of Requirements

and Design

Project Alignment

and Kick-off

Project Research

and Review

Report and Support

Independent Perspective, Interactive Collaboration

Client Confidencein Results

Martec Engagement Model

Product Intelligence Market Intelligence Competitive IntelligenceCustomer Intelligence

We look forward to working with you to create customized solutions that will help guide your future business success.

Market Intelligence Product Intelligence Customer IntelligenceCompetitor Intelligence

We are confident in our ability to add value to your strategic business planning efforts through our custom market research and analysis.

Thank you for this opportunity.

The Martec Group, Inc. Confidential14

The Martec Group, Inc. Confidential15

Contacts

martecgroup.com

Asia - BeijingRoom 1707, Yingu BldgNo. 9, West Road 4th Ring RdHaidian DistrictBeijing 100190China+86 (10) 6617-3316

Asia - Shanghai121 Yanping RoadSanhe Plaza 7DShanghai 200042China +86 (21) 6246-2121

EuropeBerliner Strasse 21963067Offenbach/MainGermany+ 49 69 80903 60

Detroit27777 Franklin RoadSuite 1600Southfield, Michigan 48034248.327.8000

Green Bay1445 North RoadGreen Bay, Wisconsin 54313920.494.1812Toll Free 888.811.5755

Chicago105 West Adams StSuite 2900Chicago, Illinois 60603312.606.9690

Toll Free: 888-811-5755

Sandy MonahanPartnerDirect: 248-327-8003Cell: 248-310-4891Email: sandy.monahan@martecgroup.com