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TRANSCRIPT
! M
aR
S b
ackg
rou
nd
! O
pe
n c
all
for
pa
rtic
ipa
tio
n
! T
he
Gre
en
Bu
tto
n in
itia
tive
! O
nta
rio
in
no
va
tio
n o
pp
ort
un
ity
! A
pp
roa
ch
to
pilo
tin
g in
On
tario
Pg
2
Ma
RS
is fo
cu
se
d o
n b
uild
ing
th
e n
ext
ge
ne
ratio
n o
f C
an
ad
ian
gro
wth
co
mp
an
ies
Pg
3
Pg
4
An
ge
l
Bu
sin
ess
Se
ed
Gro
wth
En
tre
pre
ne
urs
SM
E’s
Co
rpo
ratio
ns
So
cia
l S
cie
nce
s
IT,
Co
mm
un
ica
tio
n
an
d
En
tert
ain
me
nt
Cle
an
tech
a
nd
P
hysic
al
Scie
nce
s Life
Scie
nce
s
En
ab
ling
On
tario
's e
ntr
ep
ren
eu
rs,
rese
arc
he
rs, p
olic
y-m
ake
rs a
nd
in
no
va
tors
to a
pp
ly d
ata
to
tra
nsfo
rm th
e in
no
va
tio
n
eco
syste
m a
nd
th
eir ta
rge
t m
ark
et se
cto
rs.
Pg
5
Cata
lyst
fo
r lo
ng
-ran
ge
reg
ula
tory
an
d
po
licy
pla
nn
ing
. It
w
ou
ld
dri
ve
re
se
arc
h
an
d
co
mm
erc
ializ
ati
on
p
rio
riti
es
for
On
tari
o
cle
an
en
erg
y te
ch
no
log
ies,
with
a f
ocu
s o
n e
stab
lish
ing
a
stro
ng
p
rese
nce
in
exp
ort
m
ark
ets
an
d
to
cap
italiz
e o
n t
he $
5 t
rilli
on
glo
bal e
nerg
y in
du
stry
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“Sm
art
Dis
clo
su
re”
pro
vid
es a
tru
ste
d o
nlin
e m
od
el fo
r co
nsu
me
rs to
ch
oo
se
to
acce
ss a
nd
sh
are
th
eir d
ata
with
th
ird
pa
rty a
pp
lica
tio
ns a
nd
se
rvic
es, o
rig
ina
lly a
pp
lied
to
sh
arin
g
he
alth
ca
re d
ata
.
!
Th
e U
S W
hite
Ho
use
la
id d
ow
n a
ch
alle
ng
e to
utilit
ies to
wo
rk to
ge
the
r to
cre
ate
a “
Gre
en
Bu
tto
n” th
at a
llow
s c
usto
me
rs to
do
wn
loa
d th
eir d
eta
iled
en
erg
y d
ata
to
use
in
ne
w
pro
du
cts
an
d s
erv
ice
s .#
!
Ex
pa
nd
ing
to
in
clu
de
22
pa
rtic
ipa
tin
g U
S u
tiliti
es
cre
ati
ng
a m
ark
et
of
ov
er
31
millio
n
ho
us
eh
old
s a
nd
dri
vin
g r
ap
id d
ev
elo
pm
en
t o
f d
ive
rse
ne
w s
erv
ice
s.
An
no
un
ce
d a
t th
e F
utu
re o
f E
ne
rgy S
um
mit in
Ju
ne
20
12
! M
aR
S is w
ork
ing
with
th
e u
tilit
ies, re
gu
lato
rs a
nd
in
no
va
tors
to
de
ve
lop
a
test-
be
d e
nviro
nm
en
t to
ma
rke
t te
st o
pe
n s
tan
da
rds b
ase
d s
olu
tio
ns
! S
ee
kin
g y
ou
r in
pu
t a
nd
pa
rtic
ipa
tio
n in
a p
ilots
fo
r co
nsu
me
r a
cce
ss to
ele
ctr
icity c
on
su
mp
tio
n d
ata
fo
r u
se
in
th
ird
pa
rty a
pp
lica
tio
ns a
nd
se
rvic
es
–
Us
ing
th
e G
ree
n B
utt
on
as
a r
efe
ren
ce
to
de
mo
nstr
ate
ho
w s
tan
da
rds b
ase
d
ap
pro
ach
es c
an
en
ab
le in
no
va
tio
n in
wid
er
ma
rke
t se
cto
rs a
nd
drive
co
nse
rva
tio
n s
avin
gs
Pg
7
! T
he
Gre
en
Bu
tto
n in
itia
tive
is a
n in
du
str
y-le
d e
ffo
rt to
pro
vid
e e
lectr
icity
cu
sto
me
rs w
ith
acce
ss to
th
eir e
ne
rgy u
sa
ge
da
ta v
ia a
"G
ree
n B
utto
n"
on
ele
ctr
ic u
tilit
ies' w
eb
site
s.
! G
ree
n B
utto
n is
! A
po
licy
–
Wh
ite
Ho
use
ca
ll-to
-actio
n a
nd
in
itia
tive
! A
bra
nd
–
Gre
en
Bu
tto
n lo
go
im
plie
s s
pe
cifi
c c
ap
ab
ilitie
s
–
Inte
rop
era
bili
ty s
tan
da
rds a
nd
te
stin
g a
nd
ce
rtifi
ca
tio
n e
nsu
re th
ose
exp
ecta
tio
ns a
re m
et
! A
se
t o
f te
ch
no
log
ies a
nd
asso
cia
ted
sta
nd
ard
s
–
Gre
en
Bu
tto
n D
ow
nlo
ad
My D
ata
(N
AE
SB
ES
PI d
ata
file
)
–
Gre
en
Bu
tto
n C
on
ne
ct M
y D
ata
(N
AE
SB
ES
PI a
uto
ma
ted
exch
an
ge
)
Pg
8
Slid
e c
urt
se
y o
f th
e N
IST
Ackn
ow
led
ge
me
nts
to
gra
ph
ics o
wn
ers
Sin
gle
Da
ta F
orm
at: a
ll a
t o
nce
Sin
gle
Da
ta F
orm
at: a
s s
eq
ue
nce
So
urc
es o
f E
UI
Use
s o
f E
UI
Via: ESPI, SEP2, Web Portal
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Slid
e c
urt
se
y o
f th
e N
IST
31
mil
lio
n h
ou
se
ho
lds w
ith
acce
ss to
Gre
en
Bu
tto
n d
ata
Pg
10
80
co
mp
an
ies
wo
rkin
g d
ire
ctly w
ith
utilit
ies a
nd
go
ve
rnm
en
t to
cre
ate
ap
ps a
nd
se
rvic
es u
sin
g G
ree
n B
utto
n d
ata
22
utilit
ies c
om
mitte
d to
th
e in
itia
tive
30
millio
n s
qu
are
fe
et
of
the
co
mm
erc
ial
cla
ss b
y 2
01
5 to
be
ad
dre
sse
d u
nd
er
en
erg
y e
ffic
ien
cy m
ulti-
me
asu
re p
rog
ram
s u
sin
g G
ree
n B
utto
n d
ata
Pg
11
Ta
rge
t S
ec
tors
Sa
mp
le s
olu
tio
ns
In
sig
ht : e
ntr
ep
ren
eu
r-cre
ate
d w
eb
po
rta
ls a
na
lyze
en
erg
y u
sa
ge
an
d p
rovid
e a
ctio
na
ble
tip
s;
He
atin
g a
nd
Co
olin
g: cu
sto
miz
ed
he
atin
g a
nd
co
olin
g fo
r sa
vin
gs a
nd
co
mfo
rt;
Ed
uca
tio
n: co
mm
un
ity a
nd
stu
de
nt e
ne
rgy e
ffic
ien
cy c
om
pe
titio
ns;
Re
tro
fits
: im
pro
ve
d d
ecis
ion
-su
pp
ort
to
ols
to
fa
cili
tate
en
erg
y e
ffic
ien
cy r
etr
ofits
;
Ve
rifica
tio
n: m
ea
su
rem
en
t o
f e
ne
rgy e
ffic
ien
cy in
ve
stm
en
ts;
Re
al E
sta
te: p
rovid
e e
ne
rgy c
osts
fo
r te
na
nts
an
d/o
r n
ew
ho
me
pu
rch
ase
rs; a
nd
So
lar:
op
tim
ize
th
e s
ize
an
d c
ost-
effe
ctive
ne
ss o
f ro
ofto
p s
ola
r p
an
els
.
• C
on
su
me
r a
pp
lica
tio
ns a
nd
se
rvic
es
• S
ma
rt h
om
e s
olu
tio
ns
• S
oftw
are
, d
ata
ma
na
ge
me
nt a
nd
an
aly
tics
• B
uild
ing
ma
na
ge
me
nt a
nd
re
tro
-fit
• F
ina
ncia
l se
rvic
es
• C
om
mu
nity a
ctio
n a
nd
pa
rtic
ipa
tio
n
! U
tilit
ies
! U
tilit
y s
oftw
are
ve
nd
ors
! A
pp
s d
eve
lop
ers
! D
evic
e m
an
ufa
ctu
rers
! S
tan
da
rds o
rga
niz
atio
ns
12
Slid
e c
urt
se
y o
f th
e N
IST
Str
ate
gic
an
d s
ha
reh
old
er
rele
va
nce
!
He
lps to
ach
ieve
co
nse
rva
tio
n ta
rge
ts b
y e
na
blin
g a
wid
er
eco
syste
m o
f so
lutio
ns to
drive
cu
sto
me
r p
art
icip
atio
n.
!
Dra
ws o
n w
ide
r in
du
str
y a
nd
in
tern
atio
na
l e
xp
ert
ise
to
de
ve
lop
a c
ost e
ffe
ctive
, sta
nd
ard
s b
ase
d
so
lutio
n
!
An
im
po
rta
nt firs
t ste
p to
he
lp g
uid
e p
olic
y d
eve
lop
me
nt a
nd
re
gu
lato
ry g
uid
an
ce
in
On
tario
fo
r w
ide
r co
nsu
me
r a
nd
bu
sin
ess u
se
of e
lectr
icity u
sa
ge
da
ta.
Cu
sto
me
r se
rvic
e
!
Fo
ste
r a
wid
er
ch
oic
e o
f a
pp
lica
tio
ns a
nd
ou
tre
ach
me
tho
ds to
drive
co
nse
rva
tio
n a
nd
se
rve
ke
y
co
nsu
me
r a
nd
bu
sin
ess s
eg
me
nts
!
Re
du
ce
ne
ed
to
dire
ctly m
ain
tain
all
the
in
terf
ace
s a
nd
pro
gra
ms fo
r a
ll se
cto
rs o
f th
e c
on
su
me
r a
nd
co
mm
erc
ial cu
sto
me
r b
ase
.
!
Co
st e
ffe
ctive
ly g
en
era
te g
rea
ter
co
nse
rva
tio
n r
ea
ch
an
d im
pa
ct b
y b
uild
ing
on
exis
tin
g w
eb
pre
se
ntm
en
t in
fra
str
uctu
re
Co
mm
un
ity
!
Ra
ise
co
mm
un
ity a
wa
ren
ess a
nd
pa
rtic
ipa
tio
n in
de
ve
lop
me
nt o
f w
ide
r co
nse
rva
tio
n, d
em
an
d
resp
on
se
an
d s
ma
rt g
rid
pro
gra
ms.
! E
ne
rgy a
nd
eco
no
mic
po
licy jo
intly fo
cu
se
d o
n s
ecto
rs a
nd
ap
plic
atio
ns th
at a
re
da
ta d
rive
n a
nd
re
qu
ire
mu
ltip
le o
rga
niz
atio
ns in
ord
er
to s
ca
le:
–
En
ab
ling
th
e in
cre
ase
d u
se
of re
ne
wa
ble
en
erg
y s
ou
rce
s a
nd
te
ch
no
log
y, c
on
ne
cte
d to
the
dis
trib
utio
n s
yste
m;
–
Exp
an
din
g d
em
an
d r
esp
on
se
, p
rice
in
form
atio
n a
nd
lo
ad
co
ntr
ol to
ele
ctr
icity c
usto
me
rs;
–
Acco
mm
od
atin
g th
e u
se
of e
me
rgin
g, in
no
va
tive
an
d e
ne
rgy-s
avin
g te
ch
no
log
ies a
nd
syste
m c
on
tro
l a
pp
lica
tio
ns;
! C
on
se
rva
tio
n p
rog
ram
s s
hiftin
g fro
m in
ce
ntive
drive
n to
als
o in
clu
de
ma
rke
t d
rive
n
on
es th
at p
rovid
e in
form
atio
n, cu
sto
me
r ch
oic
e, a
nd
wid
er
ince
ntive
s
–
Re
qu
ire
s m
ark
et w
ide
co
nsis
ten
cy o
f d
ata
acce
ss fo
r so
lutio
ns to
sca
le e
ffe
ctive
ly
! O
nta
rio
Ele
ctr
icity B
oa
rdʼs
on
go
ing
in
du
str
y r
evie
w in
clu
din
g th
e r
ole
of d
ata
a
cce
ss n
ece
ssa
ry to
en
ab
le p
rovis
ion
of co
nsu
me
r a
nd
bu
sin
ess s
erv
ice
s
! A
pp
roa
ch
is c
on
sis
ten
t w
ith
On
tario
In
form
atio
n a
nd
Priva
cy C
om
mis
sio
ne
rsʼ
de
ve
lop
me
nt o
f P
riva
cy b
y D
esig
n P
rin
cip
les
–
Sm
art
dis
clo
su
re a
lso
ad
dre
sse
s a
wid
er
prio
rity
of p
rovid
ing
co
nsu
me
rs g
rea
ter
co
ntr
ol o
f
an
d a
cce
ss to
th
eir d
ata
Pg
14
On
tari
o h
as
glo
ba
lly
un
iqu
e e
lec
tric
ity
da
ta
as
se
ts a
nd
ex
pe
rtis
e b
ut
the
re is
cu
rre
ntl
y a
ga
p in
us
e o
f th
es
e b
y in
no
va
tiv
e g
row
th
ind
us
trie
s a
nd
th
e c
om
mu
nit
y
• C
on
su
me
r a
pp
lica
tio
ns a
nd
se
rvic
es
• S
ma
rt h
om
e s
olu
tio
ns
• S
oftw
are
, d
ata
ma
na
ge
me
nt a
nd
a
na
lytics
• B
uild
ing
ma
na
ge
me
nt a
nd
re
tro
-fit
• F
ina
ncia
l se
rvic
es
• L
oca
l e
ne
rgy p
rod
uctio
n a
nd
sto
rag
e
• D
istr
ict a
nd
sh
are
d e
ne
rgy s
ch
em
es
• C
om
mu
nity a
ctio
n a
nd
pa
rtic
ipa
tio
n
Ap
pro
pri
ate
ac
ce
ss
to
an
d u
se
of
de
fin
itiv
e
ele
ctr
icit
y c
on
su
mp
tio
n d
ata
an
d m
ea
nin
gfu
l
co
mp
ara
tors
ca
n e
na
ble
in
form
ed
de
cis
ion
s
tha
t:
• C
rea
te a
ma
rke
t p
lace
of o
ve
r 4
mill
ion
h
ou
se
ho
lds to
sca
le c
om
me
rcia
l a
nd
co
mm
un
ity s
olu
tio
ns
• M
ob
ilize
sig
nifi
ca
nt fin
an
cia
l ca
pita
l
• S
tim
ula
te a
wa
ren
ess a
nd
ch
an
ge
b
eh
avio
r o
f co
nsu
me
rs
• E
na
ble
in
du
str
y c
oo
rdin
atio
n to
id
en
tify
a
nd
re
aliz
e n
ew
ma
rke
t o
pp
ort
un
itie
s
• P
rote
ct co
nsu
me
r a
nd
bu
sin
ess p
riva
cy
Cu
rre
nt
Ma
rke
t S
itu
ati
on
An
tic
ipa
ted
Be
ne
fits
Pg
15
MaRS W
hite Paper Series
Co
ns
um
er
ap
plic
ati
on
s
C
om
merc
ial an
d s
mall b
usin
ess p
rovid
ers
Pg
16
A c
om
pe
titi
ve
ma
rke
t th
at ca
n r
esp
on
d to
div
ers
e c
om
mu
nity a
nd
de
mo
gra
ph
ic n
ee
ds.
An
op
po
rtu
nity to
fo
ste
r in
no
va
tiv
e lo
ca
l
bu
sin
esses
with
glo
ba
l le
ad
ers
hip
an
d e
xp
ort
po
ten
tia
l.
A w
ind
ow
of o
pp
ort
un
ity to
co
mp
ete
in
wid
er
glo
bal b
usin
ess
eco
syste
ms.
• S
olu
tio
ns th
at b
roa
de
n t
he
se
cto
rs,
bu
sin
esse
s a
nd
em
plo
ye
es e
ng
ag
ed
in
en
erg
y
ma
na
ge
me
nt.
• R
esp
on
din
g to
th
e le
sse
r se
rve
d S
ME
ma
rke
t
wh
o a
re m
os
t im
pa
cte
d b
y e
ne
rgy c
osts
.
• In
no
va
tiv
e p
rod
uc
t d
ev
elo
pm
en
t fo
r
em
be
dd
ed
ele
ctr
on
ics s
yste
ms a
nd
ca
rbo
n
ma
na
ge
me
nt in
co
mp
lex b
usin
ess p
roce
sse
s.
• C
ross-o
ve
r w
ith
th
e e
sta
blis
he
d b
uild
ing
ma
na
ge
me
nt
an
d a
dv
iso
ry s
erv
ice
s in
du
str
y.
Bu
sin
es
s a
nd
co
mm
un
ity
pa
rtn
ers
hip
s
Co
mm
un
ity a
nd
bu
sin
ess g
rou
ps h
ave
sig
nifi
ca
nt m
om
en
tum
an
d lo
ca
l im
pa
ct; d
ata
is
a c
ritica
l e
na
ble
r fo
r th
eir w
ork
to
in
form
an
d
drive
co
llective
actio
n.
!
Pro
jec
t G
ree
n n
ow
wo
rkin
g w
ith
12
00
0+
bu
sin
esse
s a
rou
nd
Pe
ars
on
Airp
ort
.
!
Pro
jec
t N
eu
tra
l –
ch
alle
ng
ing
tw
o n
eig
hb
ou
rho
od
s
to r
ed
uce
ca
rbo
n fo
otp
rin
t fr
om
all
resid
en
tia
l
activitie
s a
nd
so
urc
es.
Po
ten
tia
l fo
r e
co
no
mic
an
d c
om
mu
nity im
pa
ct.
!
Hig
hly
co
st-
effe
ctive
ro
ute
to
sp
rea
d b
est b
usin
ess
pra
ctice
an
d c
rea
te in
no
va
tive
lo
ca
l in
ce
ntive
s to
ch
an
ge
.
Pg
17
! T
he
so
lutio
n d
eve
lop
me
nt a
nd
te
stb
ed
en
viro
nm
en
t w
ill in
clu
de
:
–
Co
re p
art
icip
an
ts w
ho
drive
so
lutio
ns p
roce
ss to
me
et b
usin
ess a
nd
ma
rke
t n
ee
ds, to
inclu
de
utilit
ies, sta
nd
ard
s g
rou
ps, syste
ms s
up
plie
rs a
nd
ma
rke
t in
no
va
tors
.
–
Ob
se
rva
tio
n b
y e
na
blin
g o
rga
niz
atio
ns e
.g. O
nta
rio
Po
we
r A
uth
ority
, O
nta
rio
En
erg
y
Bo
ard
, In
form
atio
n a
nd
Priva
cy C
om
mis
sio
ne
r a
nd
Min
istr
y o
f E
ne
rgy.
Ph
as
e 1
: P
art
icip
ati
on
an
d p
rog
ram
str
uc
ture
!
Co
nsu
lta
tio
n b
etw
ee
n p
art
icip
an
ts to
ag
ree
pro
ce
ss, o
utc
om
es a
nd
fu
nd
ing
Ph
as
e 2
: P
ilo
t d
eliv
ery
!
En
ab
ling
mo
de
l: r
evie
w o
f L
DC
s a
nd
so
lutio
n p
rovid
ersʼ n
ee
ds, a
nd
th
e G
ree
n B
utto
n s
tan
da
rds,
wo
rkin
g d
em
on
str
atio
n.
!
Re
fin
em
en
t a
nd
va
lida
tio
n: a
dju
stm
en
t o
f sta
nd
ard
s a
nd
te
ch
no
log
y to
fit b
usin
ess, m
ark
et a
nd
reg
ula
tory
ne
ed
s.
!
Clo
se
d d
ep
loym
en
t: te
st d
ep
loym
en
t w
ith
utilit
ies a
nd
ta
rge
t se
t o
f e
nd
ap
plic
atio
ns.
Ph
as
e 3
: M
ark
et
va
lid
ati
on
an
d r
es
ult
s
!
Ma
rke
t te
stin
g: d
ep
loy in
te
st m
ark
ets
; co
ord
ina
te p
rom
otio
n b
y u
tilit
ies, b
usin
ess a
nd
co
mm
un
ity
gro
up
s, va
lida
tio
n o
f co
nse
rva
tio
n o
utc
om
es.
:"+%);0'<)5)#";4)+0'.+<'
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!"#$%&)(&&!$#"0'/)#$5)1&'
!"#$%&*(&&E
.1?)0'F.#$<.6"+'
.+<'G)2D#02
''
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=)))%%%%%%%%%%%%%%%%%%0000000000000000''''>>>>>>>>>>>>>>>>>>>$$$$$$$$$$$$$%%%%%%%%%%%%%%?????????????????????@@@@@@@@@@@@@@AAAAAAAAAAAAAAAAAAAAAAABBBBBBBBBBBBBBBBBBBBBB'''
!!!!!!!!!!!!!!!!!""""""""""""""""""""""##################$$$$$$$$$$$$$$$$$$%%%%%%%%%%%%%%%&''''''''''''''''''''''((((((((&&!.16%$;.6"+'.+<'
!!!!!!!!!!!!!!!!!!!!!!11111111111111111111"""""""""""""""""""""",,,,,,,,,,,,,,,,,,,,11111111111111111111.......................4444444444444444444''''CCCCCCCCCCCCCCCCCCCCC00000000000000111111111111111111111DDDDDDDDD%%%%%%%%%%%%%%%%%%%%%%%0000000000000000000000DDDDDDDDDDDDDDDDDDDDDD1111111111111111))))))))))))))''''
!!!!!!!!!!!!!"""""""#$$$$%%&)))))))))))))))))(&&!!!!!!!!!!!!!!!!$$$$$$$$$$$$$$$$$#######"0'/)#$5)1&'
An
no
un
ce
d a
t th
e F
utu
re o
f E
ne
rgy S
um
mit in
Ju
ne
20
12
! M
aR
S is w
ork
ing
with
th
e u
tilit
ies, re
gu
lato
rs a
nd
in
no
va
tors
to
de
ve
lop
a
test-
be
d e
nviro
nm
en
t to
ma
rke
t te
st o
pe
n s
tan
da
rds b
ase
d s
olu
tio
ns
! S
ee
kin
g y
ou
r in
pu
t a
nd
pa
rtic
ipa
tio
n in
a p
ilots
fo
r co
nsu
me
r a
cce
ss to
ele
ctr
icity c
on
su
mp
tio
n d
ata
fo
r u
se
in
th
ird
pa
rty a
pp
lica
tio
ns a
nd
se
rvic
es
–
Us
ing
th
e G
ree
n B
utt
on
as
a r
efe
ren
ce
to
de
mo
nstr
ate
ho
w s
tan
da
rds b
ase
d
ap
pro
ach
es c
an
en
ab
le in
no
va
tio
n in
wid
er
ma
rke
t se
cto
rs a
nd
drive
co
nse
rva
tio
n s
avin
gs
Pg
19
Ple
ase c
on
tact
Joe G
reenw
ood
Pro
gra
m D
irecto
r
jgre
enw
ood@
mars
dd.c
om
416-6
73-8
475
Jo
e G
reen
wo
od
Pro
gra
m D
irecto
r
jgre
enw
ood@
mars
dd.c
om
416-6
73-8
475