marrakesh, morocco - innocosplease note that no individual or organisation may display or distribute...
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Marrakesh,Morocco
J u n e 4 - 5 , 2 0 2 0
I n t e r n a t i o n a l B e a u t y
I n n o v a t i o n S u m m i t
Irina BarbalovaGlobal Lead Health and
Beauty
Barbara GeusensFounder and CEO
Meghan MaupinCEO
Begoña SanjuánCo-founder
Xavier OrmanceyDirector R&D Dermo-
Cosmetics
Stephane de la FaverieGlobal President
Sarah BrownFounder
Jo-Anne ChidleyFounder
Vesa KalhoBeauty Buyer
Marcia KilgoreFounder
Bruno Bavouze EVP R&D
Henry AllanGM UK
Sylvia XieDirector Global Digital,
Analytics & Insights
Laura McCannCEO and Founder
Jennifer Tidy SVP Partnership
Bianca HeiszwolfBusiness Leader
Beauty
Laurence CaiseyFounder
INNOCOS SPEAKERSCONFIRMED:
AWAITING CONFIRMATION:
ALSO INVITED:
Questions? Email: [email protected]
9:00
9:10
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9:50
OPENING REMARKS FROM THE CHAIR
THE NEXT FRONTIER OF OMNICHANNEL IN THE WORLD OF ARTIFICIAL INTELLIGENCE
BEST RETAIL EXPERIENCES THAT KEEP CUSTOMERS COMING BACK
NETWORKING BREAK
LUSH ON ITS JOURNEY TO PROVIDE ‘THE ULTIMATE CUSTOMER EXPERIENCE’
MODERN RETAIL
REINVENTING BEAUTY SERVICES THROUGH EXPERIENCES & ENGAGEMENT
FOCUS ON CUSTOMER EXPERIENCE
It is no secret that the digital marketing world has been changing with the use of Artificial Intelligence, IoT, AR and other experiences; digital transformation is no longer a question. It is now about reinventing business models, centered on a data-driven customer experience.Confirmed: Jennifer Tidy, SVP Partnerships, Modiface
Invite: Birchbox, Sephora, Boots, STORY, Harrods, Skin inc, Foreo
OR
The beauty retailer is launching its own till system that it hopes will make the shopping experience more personalized, convenient and simple, as well as boost sales.Invite: LushWhy do classical DTC brands go into retail brick and
mortar - and at what stage of brand’s development should you do it? Is it for experiential things only or the store will be a source of additional revenue? Dollar Shave Club, Amazon, Glossier, Violet Grey
brands and retailers are rethinking the beauty wellness experience through innovations in beauty services and product offerings- subscription services crafting salon-like experiences- brands and beautician clinics are engaging customers to deliver next-gen beauty and personal care services.Invite: Re:store (San Francisco), &Other Stories, Material Kitchen, Dirty Lemon, Lisa Says Gah, Happimess, Fedoma.
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CREATING A BREAKTHROUGH DIGITAL CONTENT EXPERIENCE
SCALING PERSONALIZATION WITH DATA-DRIVEN PRODUCT DEVELOPMENT
CONSUMER FOCUSED MASS BRANDS
BRAINSTORMING SESSION
NETWORKING COFFEE BREAK
MANAGING CREATIVE DISRUPTION THROUGH COLLABORATIONS
NETWORKING LUNCH
In a digital and content driven economy you need to create leading-edge customer engagement. Content is the backbone of a connected marketing world.
• How our ML model finds unmet needs in our customer data
• using a data-driven rather than marketing-driven approach to product formulation
• continuous iterating and tweaking existing product formulation based on data
• scaling manufacturing for a customized product offering
Meghan Maupin, CEO, Atolla
• Experiential retailing using native consumer digital technology
• Trading attention for a higher profit margin• Developing strategies for direct to customer
relationships in a mass environmentBianca Heiszwolf, Business Leader Beauty, Philips
11:00CREATING A BREAKTHROUGH DIGITAL CONTENT EXPERIENCE
In a digital and content driven economy you need to create leading-edge customer engagement. Content is the backbone of a connected marketing world.Sylvia Xie, Director, Global Digital, Analytics and Insights, Benefit Cosmetics, USA
15:50AFTER SALE & LOYALTY – BUILD LONG-TERM RELATIONSHIPS• Building a community around your brand• Strategies to influence discussions around your brand• How to improve retention with personalization &
digital experiencesInvite: Lancôme (replenishment email campaigns), Birchbox
16:10
9:10
9:00
16:30
BE PREPARE TO MANAGE ANY ECONOMICAL, POLITICAL OR VIRUS CRISIS
EXPERIENCE MORE
OPENING REMARKS FROM THE CHAIR
BUILDING BRAND REPUTATION AND TRUST WITH CUSTOMER EXPERIENCE
• learning how consumers change their behavior in time of crisis.
• managing economic crisis like Saars, now Corona virus, or political, like recent conflict of South Korea and Japan, or else, how to recognize the first signs, how to act quickly and effectively.
• inventory management.• recovering from product recalls and reputation
challenges.• creating new partnerships.
Experience More is defined as prioritizing experiences over things, where consumers engage directly with a product/service, and in return they receive an enhanced and unique interaction with the brand. Consumers are seeking out authentic, personalized experiences to suit their individual tastes, preferences and lifestyles. Appealing to the senses and using technology as an enabler, brands strive to provide a value added experience.Irina Barbalova, Global Lead, Health and Beauty, Euromonitor
• How to manage consumer terrorism - when consumers pick on companies for cultural appropriation, wasteful packaging, bad naming etc.
• How to react fast and in appropriate way.• Cultural appropriation- borrowing from different
cultures procedures is quintessential for beauty but how do you do it so as not to enrage the people?
• Sustainability marketing claims• Experience running a wellness brand, including
building trust with customers, recovering from product recalls and reputation challenges.
MARKETING AND ECOMMERECE
9:50FRESHLY PRESSED JUICES TO REINVENT COSMETICS
Laurence Caisey, Founder, Freedge Beauty
9:50BEYOND THE DNA CONCEPT
• Your DNA & skin health• The rise of DNA testing• Personalization to the maxConfirmed: Barbara Geusens, Founder and CEO, Nomige
11:50
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BUILDING DISTRIBUTION THROUGH INFLUENCER POWERED SOCIAL COMMERCE ANDMARKETPLACES
THE FUTURE OF BEAUTY IS ABOUT GIVING BACK
NETWORKING LUNCH
PANEL DISCUSSION
SESSIO TBC
SESSION TBC
NETWORKING BREAK
• Building a brand on the back of strategic technology partnerships
• Leveraging peer-to-peer referral tracking and settlement to create a massive incentived reseller network
• Reducing marketing and customer acquisition costs with content creation and delivery tools that reduce dependence on traditional Social Commerce platforms
Laura McCann, CEO and Founder ADORAtherapy
Align yourself with the right cause and drive social change• Explore how to find a cause which couples well
with your brand mission, from selection through to delivery.
• Ensure your campaign resonates with your audience and delivers real change.
• Leverage partnerships for the greater good
Xavier Ormancey, Director R&D Dermo-Cosmetics, Pierre Fabre Group
Begoña Sanjuán, Co-founder, AYUNA
RETAIL
INNOCOS Marrakesh, MoroccoJune 4-5, 2020
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Conference Fee 2019o Regular Conference Ticket €1,995.00Includes conference presentations, networking coffee breaks, lunches, no hotel accomodation
o Regular Ticket Hotel package €2,595.00Regular ticket benefits Plus hotel two nights arriving June 3
o VIP Pass/All included €2,995.00Regular ticket benefits Plus hotel three(3) nights arriving June 3 Plus Speakers Dinner on June 4 Plus Experience Trip on June 5 and 6 Plus VIP goody bag
o Exhibitor / Tabletop €6,000.00includes ticket to attend and a table top at the event.
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DateReturn this registration form complete with signature to email:[email protected] include the conference documentation, lunches, refreshments and service charge but excludes the optional dinner, travel costs and hotel accommodation. Payment is required within 10 days.You are not registered until you have received an e-mail confirmation.Groups of 3 - SAVE 20% off the normal rate.Groups of 4 & more - SAVE 40% off the normal rate.
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Questions? Email: [email protected]