marlon manuel - previous pr client experience
Upload: brand-storytelling-content-strategy-editorial-services-executive-media-training
Post on 22-Jan-2018
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Brand + Corporate Storytelling Content Strategy Editorial Services
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CORPORATE REPUTATION AND B2B MARKETING
CONSUMER + CPG MARKETING
EDUCATION MARKETING
TECHNOLOGY MARKETING
TRAVEL, TOURISM, FOOD + ENTERTAINMENT
HEALTH MARKETING
FINANCIAL + LEGAL COMMUNICATIONS
I am a brand + corporate storytelling consultant with 20+ years experience as a PR executive and professional journalist. Thisdocument highlights some of the clients I’ve worked with in my career. Based in Atlanta, Ga., I am available wherever your business islocated. I’ve learned from each relationship and project, and my background helps me nimbly evaluate your communications needs.
I specialize in strategically crafting core narratives and messages that help integrate and coordinate content for an organization’smultiple channels so that a single voice emerges. I provide you my skills as a business storyteller – practices I honed as an EdelmanVice President and an Atlanta Journal-Constitution Editor/Reporter. Marketing and Communications Departments strategicallycultivate more consistent content and thought leadership for their organizations, their executives and their employees when theyhave authored a powerful narrative that distinguishes their role in the market.
You may wonder, for instance, how can you shape your customer experience through a brand narrative, strategic messages andrelevant stories. Or how you can guide executives, sales staffs, spokespeople and digital teams to the right content for the rightmoment in the right channels.
I collaborate with your business leaders, communicators and agency partners to manage how your organization develops its corenarrative to connect with audiences, creates content for multiple formats and enhances its reputation among segmented audiences.I deliver professional results and personal service – quality counseling without the overhead and bureaucracy of a giant firm.
If you have questions or are ready to discuss your storytelling challenge, please email me at: [email protected]
SPECIALTIES + CAPABILITIES: STRATEGIC BRAND NARRATIVE/BRAND ESSENCE DEVELOPMENT | CREATIVE COLLABORATION | CONTENT STRATEGY + CONTENT DEVELOPMENT | LONG-FORM
JOURNALISM + SHORT-FORM COPYWRITING AND EDITING | SEO/WEBSITE COPYWRITING | PROPOSAL WRITING | TRADITIONAL BYLINES | SOCIAL POSTS | SPEECH WRITING + PRESENTATION
DEVELOPMENT | MEDIA INTERVIEW TRAINING + KEY MESSAGE DEVELOPMENT | NARRATIVE NON-FICTION
About Marlon Manuel