markham international sports training academy

MARKHAM INTERNATIONAL SPORTS TRAINING ACADEMY

March 30, 2011 Draft

NAMING RIGHTS / ADVERTISING / SPONSORSHIPRevenue Potential Estimated Between $10-15 Million Per Year

3/30/2011 Draft


3/30/2011 1Draft

Welcome to MISTA - Mission Statement

MISTA is the Markham International Sports Training Academy, and we

believe it will be a special place for Ontario Athletes with big dreams.

•A Place to strive for athletic excellence

•A Place to create cultural integration in sports

•A Place to embrace a healthy life-style

•A Place to develop life long character building skills

•A Place to support elite athletes with Olympic dreams

It’s a facility with plenty of room for organizations and athletes to be the

best in a centre that puts the emphasis on excellence.

In 2005, the plan to create Downsview as the home of the Canadian

Sports Centre Ontario was deemed unworkable. In York Region’s 2005

bid for the Commonwealth Games, the Markham site was selected and

endorsed by the CSIO Board as the best location in the GTA.

Markham’s strategy includes space for a wide variety of summer and

winter Olympic sports, so we encourage athletes and organizations to

consider an invitation to explore the opportunities at MISTA.

Markham’s goal has always been to create a Centre for Ontario athletes

to strive for excellence and prepare for a place on the world stage.

After years of research and planning “MISTA” is the answer.

Provide the tools, support systems, facilities and environment,

allowing the athletes to focus on doing their best


Markham Live Street View Looking West

2/3/2011 2Draft


VIEW FROM 407 HIGHWAY

2/3/2011 3Draft

MISTA – VISION STATEMENT

2/3/2011 4

Amateur Sports Capital of Ontario

Centre of Excellence

Cultural integration through sports

Promote healthy wellness living

Life long character building skills

Support elite athletes with Olympic dream

Culture of Caring

Committed to the Athlete

Ethics - Honesty - Integrity

Inclusiveness and Sustainability

Fiscal Responsibility and Accountability

Social and Environmental Sensitivity

Transparency

Committed to grow the training academy to support as many indoor and outdoor sports

as possible

Explore the creation of international outdoor sports fields in the 407 hydro corridor

Ensure state of the art facilities for sports research, medical, therapy and health and

wellness. Ultimately establish a partnership with a university dedicated to the sciences of

high performance sport.

Develop a strong GTA membership philosophy and club system to ensure MISTA attracts

the best coaches available and a affordable program for our athletic best.

Create High performance programs for athletes, coaches and organizations to ensure

best practices, latest technology and information is being shared and incorporated.

Efficient planning and organization will allow scholarship programs to assist Olympic

hopefuls with training, competition and living expenses

Dredge Milne Conservation Park to incorporate a play and training area to allow rowing,

canoeing and dragon boat racing … locate beach volleyball and white water rafting

facilities at Milne as part of a major re-developed for training and family recreation

Host a month long training program for Olympic hopefuls, with coaches and support

systems to ensure they have the most up to date information

Create an iconic facility that will attract investment through naming rights, sponsorships,

advertising and world class retail. “The Law of Attraction”

Set-up an endowment fund to ensure nobody willing to pursue their dream of being the

best …. are left behind

Committed to helping governments deliver high speed rapid transit. A themed destination

where GTA residents can enjoy their leisure, entertainment, sports, shop, dine, play and

live. Everything at your doorstep…. “A Shopping Plaza of Sports and Entertainment”.

MISTA is a “World Class Integrated Centre of Excellence”

Draft

MISTA – THE MARKHAM PLAN MAKES SENSE

2/3/2011 5

10 Reasons for Success

MISTA … Welcoming place for elite athletes looking for an extra edge

and families with kids committed to take first steps in competitive sports

MISTA … Committed to Excellence for all athletes with training facilities

and a competitive venue for all summer and winter sports

MISTA … Designed to be Canada’s National summer sports training

Centre and home for athletes with big dreams

MISTA … A full service training centre … with access for students to

combine athletics and academics next to Bill Crothers Secondary H.S.

MISTA … Central access from all corners of the GTA … along the 407,

the 404 and direct GO Train service to Unionville and Union Station

MISTA … Will offer full service facilities for athletes to enjoy a state of

the art venue with all the necessary testing and medial services on site

MISTA … A cornerstone of the exciting new downtown Centre that

provides the GTA with a place for training, fitness and family fun

MISTA … A home base for national and provincial sports organizations

in an exciting athletic environment with all the amenities for success

MISTA … A Centre for Ontario’s best to train … like fellow athletes in

Quebec, Alberta and BC have enjoyed for decades

MISTA … A place for Ontario Athletes to hone their skills and take steps

towards their place on the international stage

“Plan for the day after the games end….Not for the day they begin”

Draft

LOCATION TO TORONTO AND THE GTA

2/3/2011 6Draft

1.5 Kilometer Radius Population & Jobs

Markham 100,000 – 125,000

Scarborough 5,000 – 10,000

MISTA SITE LOCATION IN THE MARKHAM CENTRE

2/3/2011 7

Markham International Sports Training

Academy

Draft

Markham Centre Description

People and Jobs 100,000 – 125,000

Economic Development $20,000,000,000

Build out 7-12 years or sooner

MARKHAM CITY CENTRE

2/3/2011

Markham Live•State of the Art Metrolinx Transit Hub

•Professional Entertainment Complex

•World Class Brand Name Retail

•Convention Centre and Five Star Hotel

•Performing Arts Centre

•4-8 million sq. ft Class A Office

•8-15,000 Luxury Residential Condos

•Multi-Media Entertainment Centre

•Markham International Sports Training Academy

Markham Centre Development

•$20 billion in Economic Development

•$2.6 billion in HST

1.0 Billion - GST

1.6 Billion – PST

Other levels of government should re-invest

part of their taxes earned to ensure the success

of good planning

Draft

Markham International Sports Training Academy

8

MISTA ATTRIBUTES

2/3/2011 9Draft

Economic

- Location, Location, Location

- Financially viable to GTA Growth plan

- Emerging World Class Markham City Centre

- 100,000 – 125,000 residents and jobs within 1.5 km radius

- 19/7/365 – Open 7 days a week and 365 days a year

- Proposed Retail, Hotel, Entertainment, Office and Residential

- Welcoming Host to CSCO and Olympic Athletes

- Estimated 50,000 visits weekly

Transportation


- All-day Unionville Go Transit

- Key stop on proposed 407 Rail Transitway

- Key Metrolinx Hub

- Montreal-Windsor High Speed rail corridor

- GTA and Toronto accessibility (407/404/400)

- Connected to an integrated rail transit network

Sustainability


- Iconic – naming rights, advertising and sponsorship potential

- Net zero energy – solar, geo thermal, district energy

- Self-sufficient

- Total build out 7 – 12 years or sooner

Social Integration

- Mixed use urban centre

- Demographics and income level

- Long term GTA Iconic Sports legacy facility

- Next door to Bill Crothers Elite Sports Secondary School

- Health, Wellness and Sport Medical Centre

MISTA

MISTA – EAST/WEST CROSS SECTIONAL VIEWS

2/3/2011 10Draft

Looking West From Kennedy Road

Looking East From Go-Rail Tracks

MISTA 407 Elevation

2/3/2011 11Draft

MISTA LEVEL-4 PARKING – 970 SPACES

2/3/2011 12Draft

Level Area Square

Meters

Construction

Cost

Parking

Spaces

Daily

Revenue

Yearly

Revenue

Level -4 Parking 33,770 m2 $20,000,000 970 $9,700 $3,540,500


2/3/2011 13Draft

Level Area Square

Meters

Construction

Cost

Parking

Spaces

Daily

Revenue

Yearly

Revenue

Level -3 Parking 33,770 m2 $20,000,000 970 $9,700 $3,540,000


2/3/2011 14Draft

Level Area Square

Meters

Construction

Cost

Parking

Spaces

Daily

Revenue

Yearly

Revenue

Level -2 Parking 24,700 m2 $20,000,000 561 $5,610 $2,047,650

MISTA Level-1 Parking – 446 Spaces

Aquatic and Gymnastic Centre

2/3/2011 15Draft

Level Area Square

Meters

Construction

Cost

Parking

Spaces

Daily

Revenue

Yearly

Revenue

Level -1 Parking 20,000 m2 $20,000,000 446 $4,460 $1,627,900

Pool Revenue $16 a hr -25m Lane $65,000,000 36 Lanes-10hrs $5,760 $1,503,360

Gymnastics 2,250 m2 $13,000,000 12 hrs a day 0 $140,000

MISTA – FITNESS AND TRAINING LEVEL

2/3/2011 16Draft

Fitness/Training

Street Level Retail

Area Square

Meters

Construction

Cost

Fitness & Training Daily ad hoc

Revenue

Yearly Membership

Category

Yearly Revenue

Fitness Centre 5,000 m2 $10,000,000 25,000 members $25 visit $2,000 Exec 2,000x $ 2,500

Family 12,000x $ 1,800

Single 6,000x $ 1,000

CSCO 1,000x $ 250

$ 5,000,000

$ 21,600,000

$ 6,000,000

$ 250,000

Training Centre 13,500 m2 $27,500,000 $10 a sq ft x 120,000 sq ft $20 visit $2.000 $ 1,200,000

Street Level Retail 5000 m2 $10,000,000 $25 a sq ft x 50,000 sq ft $ 1 500,000

MISTA FIELDHOUSE AND EVENT CENTRE LEVEL

2/3/2011 17Draft

Fieldhouse Level Area Square

Meters

Construction

Cost

Fitness & Training Daily

Revenue

Yearly Revenue

Courts 14,000 m2 $60,000,000 $1,400 a hr x 12hrs $ 16,800 $ 6,132,000

Ice Rinks 6,000 m2 $30,000,000 $300 a hr x 15hrs $ 11,400 $ 3,461,000

2nd Restaurant Level 2,800 m2 $10,000,000 Meeting & Dining $ 5,000 $ 1,305,000

Space Rental Rate

Pool Per Lane $ 16.00

Basketball Per hour $ 100.00

Volleyball Per Hour $ 50.00

Badminton Per Hour $ 40.00

Table Tennis Per Hour $ 25.00

Handball Per Hour $100.00

Ice Rinks Per Hour $300.00

Waterpolo Per Hour $200.00

Daily Visit $ 25.00

Pool Rental - 25m Per Hour $160.00

Membership Yearly Rate

Initiation – one time $ 250.00

Public - Daily Visit $ 25.00

CSCO Membership $ 250.00

Membership – Single $ 1,000.00

Membership - Family-4 $ 1,800.00

Executive – Single $ 2,500.00

MISTA MEZZANINE AND STREET LEVEL RETAIL

2/3/2011 18Draft

Mezzanine Area Square

Meters

Construction

Cost

Fitness & Training Daily

Revenue

Yearly

Revenue

Retail 3,000 m2 $5,000,000 $10 a sq ft x 30,000 sq ft $ 900,000

Table Tennis 3,000 m2 $6,000,000 $25 x10 court x12hrs $ 3,000 $1,095,000

MISTA FIELDHOUSE AND EVENT CENTRE LEVEL-4

400 Meter Training Track

2/3/2011 19Draft

MISTA FIELDHOUSE AND EVENT CENTRE LEVEL

Concert Hall Layout – 10,000 SEATS

2/3/2011 20Draft

MISTA MEZZANINE AND STREET LEVEL

• 1st level -- Retail - 30,000 sq ft

• 2nd level –Retail – 30,000sq. ft

• 3rd level - Retail – 30,000 sq.ft.

• 4th level - Retail –30,000 sq ft –

Mezzanine Level

Markham Live Street View

Gymnastic

Street Level Retail

3rd Floor CSIO Office

2nd floor Retail/Restaurant/Meeting Rooms

2/3/2011 Draft

MISTA AQUATIC AND GYMNASTIC CENTRE

•105,000 sq. ft.

•10 lane 54m competitive pool

• 8 lane warm up 54m pool

• 25m bump out dive tank

• Warm up whirl pool

• Trampoline

• 4,000 permanent seats

•22,000 sq ft Gymnastic Area

•Race Swimming, Waterpolo

•Synchronized Swimming, Diving

•Lessons, Recreation

Race Swimming

Diving

Synchronized Swimming

Aquatic Centre

Gymnastic

DraftWater Polo

Gymnastics Centre

MISTA MULTI-SPORT TRAINING CENTRE

•Floor 210,000 sq. ft.

•Fitness Gym and Club

•Curling, Figure Skating Facilities

• Health & Wellness Centre

•Sports Research Lab

• Combative Sports Studio

•Rowing and Cycling Training Facility

•Limited Seating in every venue/studio

Curling & Skating Centre

Judo

Wrestling

Weight Lifting Fencing

Taekwondo

Wellness

Boxing

Health & Wellness

Rowing Training

Training Centre

MISTA FIELD HOUSE

Field House

Badminton

HandballTable Tennis

Volleyball

Basketball

200 Meter TrackMulti-Use CourtsDraft

•210,000 sq. ft. – Exhibitions/Trade Shows

•Championship Amateur Sporting Events

•Olympic Hockey, Figure Skating, Curling Championships

•Concerts of all kinds

• 400m track – Indoor Track Meets

•135m straightaway track

• 12 Basketball courts or 36 Volleyball courts

• 48 Table Tennis courts or 36 Badminton courts


• 3,000-4000 moveable seats

• Indoor Soccer, Field Hockey, Lacrosse, Football, Rugby

• Synthetic flooring – Grass Carpeting for Full Field Sports

MISTA INTERNATIONAL ICE RINKS

•80-210,000 sq. ft. Trade Show /exhibition space

• 2 international ice rinks

• 2,000 movable seats


•Short Track Speed Skating, Hockey, Curling

Figure Skating, Ringette Championships

International Ice Rinks

Short Track Speed Skating

Olympic Hockey

Curling

Figure SkatingExhibition and Trade Centre

Synchronized Skating

2 Olympic Ice Rinks


CONSTRUCTION COSTS

2/3/2011 26

Description Square Meters Components Constructio

n Costs

Revenue

Level-4 35,210 m2 MISTA Parking 970 Parking Spaces $20,000,000 $ 3,540,500

Level-3 Parking 35,210 m2 MISTA Parking 970 Parking Spaces $20,000,000 $ 3,540,500

Level-2 Parking 35,210 m2 MISTA Parking 561 Parking Spaces /

Pool Support Loading Bay

$20,000,000 $ 2,047.650

Level-1 Parking

Aquatic/Gym

35,210 m 2 MISTA Parking 446 Parking Spaces

Aquatic Centre

Gymnastic Centre

$85,000,000 $ 1,627,900

Street Level –

Fitness/Training

26,044 m2 Fitness and

Training Level

2630 m2 Retail

3000 m2 Combative

3000 m2 Sport Med/H&W

5525 m2 Fitness

800 m2 Meeting Rooms

2345 m2 Change Rooms

1052 m2 Mechanical

Room

$50,000,000 $35,550,000

Fieldhouse

Level

26,044 m2 Sports

Fieldhouse Level

20260 m2 Field Sports

2630 m2 Retail

800 m2 Storage

360 m2 Hockey Rooms

$100,000,000 $ 12,598,000

Mezzanine Retail

Table Tennis

3,000 m2 Mezzanine

3,000 m2

$ 11,600,000 $ 1,200,000

Office

Residential

Building

40000 m2-Office/Residential 13500 m2 Parking

22000 m2 Office – 10 Flr

33000 m2 Residential –

50 floor

4 Star Hotel

Residential

Building

38000 m2-Hotel/Residential 5,000 m2-Parking

15,000 m2 -Hotel

33,000 m2- Residential

50 Floors

Naming Rights, Advertising, Sponsorship, Retail and Energy Efficiency 12-18 $ 15,000,000

Total $ 316,600,000 $ 75,205,000

Draft


BUSINESS PLAN (Revenue & Operating Costs)

2/3/2011 27

Description Component Revenue Costs

Level-4 Parking 970 Parking Spaces$ 3,540,500

Level-3 Parking 970 Parking Spaces$ 3,540,500

Level-2 Parking 561 Parking Spaces $ 2,047,650

Level-1 Parking

Aquatic/ Ctr

Gymnastics Ctr

446 Parking Spaces

Aquatic Centre

Gymnastics Centre$ 1,627,900

Street Level –

Fitness/Training

Retail

Membership

Fitness/Training Rental$35,550,000

Fieldhouse Level Retail

Ice Rinks

Courts

$12,598,000

Mezzanine CSIO – 2800 m2 $ 1,995,000

Office/Residential

Building

Office – 20,000 m2

Retail - 1,500 m2

Residential – 30,000 m2

$ 6,000,000

SP $ 150,000,000

50,000,000

4 Star Hotel

Residential

Hotel - 15,000 m2

Retail - 1,500 m2

Residential - 30,000 m2

$ 10,000,000

$ 150,000

SP $ 150,000,000

Iconic building

Revenue

Naming Rights

Sponsorships

Advertising

Retail

Energy Efficiency

Trade Shows/Exhibition

$15,000,000

Total $ 75,205,000

Draft

MISTA TRAINING – SUMMER OLYMPIC MEDALS

2/3/2011 28

Summer Olympics Event # of Medals - 915

Category Events Gold Silver Bronze

Aquatics Race Swimming

Diving

Waterpolo

Synchronized Swimming

34

8

2

4

34

8

2

4

34

5

2

4

Combative Sports Boxing

Judo

Fencing

Taekwondo

Wrestling – Freestyle / Greco-Roman

Weightlifting

11

14

10

8

18

15

11

14

10

8

18

15

11

14

10

8

18

15

Gymnastics Artiistic

Rythmic

Trampoline

16

2

2

16

2

2

16

2

2

Archery Individual/Team 4 4 4

Courts Sports Badminton

Basketball

Handball

Table Tennis / Tennis

Volleyball – Beach volleyball

5

2

2

9

4

5

2

2

9

4

5

2

2

9

4

Shooting Pistol, Air Rifle, Skeet 15 15 15

Rowing

Sailing ???

Equestrian ???

Coxless

Double Sculls

Four & Eight Coxswain

16

8

8

16

8

8

16

8

8

Canoe/Kayak Kayak, Canoe, Whitewater 16 16 16

Triathlon Triathlon

Modern Pentathlon

Decathlon

2

2

2

2

2

2

2

2

2

Golf 2 2 2

Cycling BMX

Mountain

Road

Track

2

2

4

10

2

2

4

10

2

2

4

10

Outdoor Rugby

Soccer

Field Hockey

2

2

2

2

2

2

2

2

2

Track and Field Athletics – Race, Discus, Hammer,

High Jump, Pole Vault,

48 48 48

Metals Training at MISTA 323 323 323

Draft

MISTA TRAINING – WINTER OLYMPIC MEDALS

2/3/2011 29

Winter Olympics Event # of Medals -

Category Event Gold Silver Bronze

Hockey Men and Women Hockey 2 2 2

Figure Skating Men and Women and Pairs 4 4 4

Speed Skating Short and Long Track 4 4 4

Curling Men and Women 2 2 2

Cross Country Skiing 6 6 6

Skiing 20 20 20

Snowboarding 2 2 2

Total , 40 40 40

Draft

MISTA – ENVIRONMENTAL SUSTAINABILITY

2/3/2011 30

Zero Energy

Description Estimated Savings

Solar Thermal 20%

Waste heat recovery from ice rink equipment 10%

Ground source heat pumps for heating and cooling 10%

100% reduction in CO2

District Energy 20% reduction in CO2

Savings in boilers and chillers

Rain water harvesting and water re-use 20% reduction

4mw of building integrated photo voltaic (BIPV) Solar

Panels

$2.15 m annual revenue (4MW

x 1000hrs/yr sun x $0.539/kWh

Develop Roof for natural lighting 10%

Central Garbage System

Designed for Energy/Environmental Efficiency 25%

Radiant Floors 10%

Earth Tubes for make up air 10%

One People, One World, One Environment

Draft

MISTA – SOCIAL SUSTAINABILITY

2/3/2011 31

Cultural Integration

Affordable

Sports knows no boundaries

Rules are the same for everyone

Multi-purpose events Centre

Almost all the sports are covered

World Class fitness facilities

World Class Health and Wellness Facilities

World Class Sport and Medical Research

World Class Retail

World Class Restaurant s and healthy Living Facilities

World Class Public Realm and Destination

World Class Meeting and Recreation Facilities

World Class Event Centre for Championship Venues, Concerts

World Class Trade and Exhibition Hall

World Class Iconic Building

World Class Tourist Destination

Facilities is Cultural transparent … for all people and for all ages

World Class GTA Facility being hosted in Markham

World Class Transit Interface being design for the ground up

One People, One World, One Environment

Draft

MISTA – ECONOMIC SUSTAINABILITY

2/3/2011 32

Estimated Potential Revenue Generators

LED Advertising on 407 Side/Roof (10m a yr)

Revenue potential has the opportunity to be the best in Canada

$ 10,000,000

Advertising on Markham Live Street $ 1,000,000

Naming Rights – $2.5m a yr x 20 years = $50 m $ 2,500,000

Solar on Roof …. 500,000 x 20 years $ 2.150,000

Reduce Energy Consumption $ 500,000

Trade Shows / Exhibition - 5 Exhibitions x 200,000 sq ft $ 1,000,000

Sponsorships …. ($2m a yr) $ 1,000,000

Class A Retail $ 1,500,000

Concerts – 25 nights X 5,000=125,000 people $ 1,000,000

Parking Revenue … will be activities based $ 15,000,000

Sporting Championships - 40 events – field house and pool $ 400,000

Total Incremental Yearly Revenue $25,000,000

Iconic Bldg – LED Digital–Extraordinary Advertising Revenue

Draft

MISTA – FINANCING POTENTIAL

2/3/2011 33

Potential Capital Funding Sources

Markham

Section 37

Eliminate

Development Charges

Municipal Corporation - Property Tax

No HST

TIF

$ 70,000,000

$ 30,000,000

Federal Government (50,000,000 per project)

• Convention & Hotel

• Retail Mail, and Hub

•Sports Fieldhouse, Parking, Office and Hotel

$ 100,000,000

Provincial Government (could include land) $ 100,000,000

Private Sector -

Government Stimulus - ($50m per project)

(Convention Centre , Hub, Winter Garden, and Retail Mail)

$ 400,000,000

$ 50,000,000

Bank Financing $ 200,000,000

2015 PAN AM 2015 Games $ 35,000,000

Sponsorship (includes in kind) $ 30,000,000

Naming Rights (2.5 a yr X 20 years)

Sponsorship and Advertising Revenue (as high as $10m a yr)

$ 50,000,000

Economic Development Opportunity for Markham Centre

Estimated HST paid on Markham Center Project

•Federal HST – 5%

•Provincial HST – 8%Other levels of government should re-invest part of their taxes earned to ensure the successof good planning – can’t do it by development charges alone

$20,000,000,000

______________

$ 1,000,000,000

$ 1,600,000,000

Draft

Revenue Generating Sources

•Advertising, Naming Rights, Sponsorship

•Exhibition, Trade Centre, Concerts

•Major Sporting and Cultural Events

•Sport Group Rentals

•Fitness (Club, Public, Executive Membership)

•World Class Retail

•CSIO, Bill Crothers H.S., Education

•Structured Parking

•Solar and geo-thermal

•Public Programs

•Office Leasing

•4 Star Hotel

•Condo Sales


2/3/2011 34Draft

World Class

2015 PAN AM Legacy

Iconic Complex

Comparing MISTA to SCARBOROUGH UofT

2/3/2011 37

Description MISTA Scarborough

Parking

Contamination

Structured Parking Parking 2,947 Surface Parking

Clean-up costs

Parking 3,000

$150,000,000

Pools 1–10 lane Competitive

4,000 permanent seats

1 –8 lane with Diving

Gymnastics/Rowing Ctr

105,200 sq ft.

$ 65,000,000

34,500 sq ft

1 – Competitive

4000 permanent seats

1 – Warm-up

2000 permanent seats

1 – Dive Tank

165,000 sq ft

$118,000,000

Fieldhouse Level 2

2 Olympic ice rinks

12 Basketball Courts

or 48 Table Tennis

or 36 Badminton Courts

or 36 Volleyball Courts

or 12 Handball Court

or 1 – reg soccer field

or 1 – reg field hockey

6,000 permanent seats

4,000 moveable seats

400 meter indoor track

210,000 sq ft

4 Gymnasium –

4 Basketball Courts

or 12 Volleyball Courts

200 m indoor track

Permanent Seating - 2000

Fitness Centre

Sport Medicine

Gymnastics

CSIO Office

Uof T/ Toronto

200,000 sq ft

100,000 sq ft

20,000 sq ft

15,000 sq ft

15,000 sq ft

30,000 sq ft

20,000 sq ft

$107,000,000

Fitness & Training Level Level 1

Gymnastics

Combative Sports

Fitness – 4 levels

Cycling

Curling

Figure Skating

Showers/Washroom

Admission

Meeting Rooms

Pistol Range

Archery

210,000 sq ft

22,250 sq ft

30,000 sq ft

55,250 sq ft

10,000 sq ft

25,000 sq ft

30,000 sq ft

18,450 sq ft

5,000 sq ft

8,000 sq ft

5,000 sq ft

5,000 sq ft

MISTA Office Building

Residential – 35 Stories

Total Office/Retail

CSIO Office

Health Wellness

Sport Medicine/Research

300,000 sq ft

30,000 sq ft

35,000 sq ft

15,000 sq ft

420,000 sq ft

MISTA Hotel/ Retail

5 Star

Residential – 35 Stories

Total Hotel/Retail

Street Level - Retail

2nd Floor - Retail

3 rd floor - Retail

4th floor - Retail

300,000 sq ft

36,300 sq ft

37,000 sq ft

37,000 sq ft

37,000 sq ft

420,000 sq ft Scarborough UofT

Total Cost $375,000,000

Draft

MISTA PRIORITY SCHEDULE

2/3/2011 36

Time Schedule

Weekday

User Priority

5:00-8:00 am GTA & Local Clubs Users, membership and

public

8:00-11:00am CSCO, Bill Crothers HS, Schools.

membership , public

11:00am-2:00 pm Membership, Corporate , Public

2:00-4:00 pm CSCO, Bill Crothers HS, Schools,

membership, public

3:30-7:00pm GTA & Local Clubs Users, membership,

public

7:00-12:00pm GTA & Local House Leagues, membership,

Public

Saturday/Sunday Membership, public and Championship

Events

Draft

MISTA – 407 ZERO ENERGY MEDIA WALL

2/3/2011 37Draft

MISTA – BIG ADVERTISING & NAMING RIGHTS POTENTIAL

2/3/2011 38Draft

MISTA – SOLAR AND LED ROOF

2/3/2011 39Draft

MISTA – Amateur Sports Center of Canada

2/3/2011 4Draft

Centre of Excellence

Cultural integration through sports Promote healthy wellness living

Life long character building skills Support elite athletes with Olympic dream

Culture of Caring

Committed to the Athlete

Ethics - Honesty – Integrity Inclusiveness and Sustainability

Fiscal Responsibility and Accountability Social and Environmental Sensitivity

Transparency

Committed to grow the training academy to support as many indoor and outdoor sports as possible

Explore the creation of international outdoor sports fields in the 407 hydro corridor

Ensure state of the art facilities for sports research, medicine, therapy, health and wellness and partner with a university dedicated to the sciences of high performance sport

Develop a strong GTA membership philosophy and club system to ensure MISTA attracts the best coaches available and a affordable program for our athletic best

Create high performance programs for athletes, coaches and organizations to ensure best practices, latest technology and information is being shared and incorporated

Efficient planning and organization will allow scholarship programs to assist Olympic hopefuls with training, competition and living expenses

Dredge Milne Conservation Park to incorporate a play and training area for rowing, canoeing and dragon boat racing … locate beach volleyball and white water rafting facilities

Host a month long training program for Olympic hopefuls, with coaches and support systems to ensure they have the most up to date information

Create an iconic facility that will attract investment through naming rights, sponsorships, advertising and world class retail. (The Law of Attraction)

Set-up an endowment fund to ensure nobody willing to pursue their dream of being the best …. are left behind

A themed destination where GTA residents can enjoy their leisure, entertainment, sports, shopping, dining and playing. Everything at your doorstep

MISTA is a “A Shopping Plaza of Sports and Entertainment”

MARKHAM LIVE

Branding

Naming Rights

Advertising

Sponsorship

Retail

Lang Marketing Network

ClearChannel David Gray

David Tsubouchi

Rob Kadlovski

Meg Stokes

Mary Pan

Carolina Morretti

Alan Ho

Communications

Sports Groups Program

Athletes/Media

Reid Jones

Unikron

Delvina Interactive

John Wells

Mike Czestochowski

Dr. Ken Ng

Charlene Knudsen

Wayne Patterson

Howard Shore

Alex Chiu

Shayne Stephens

CANDO - Frank Scarpitti

- Jim Jones

Government

Corporate Structure

Resolve the Issues

Private Sector - Investors

Contracts

Miller Thomson

John Livey

Andy Taylor

Jim Baird

Brenda Librecz

Catherine Conrad

Building & Design

Programming

Environment

Governance

Construction Costs

Adamson & Associates

Cannon Design

Morrissey Design Consulting

A.W. Hooker

Ellis Don

Dr. You-Zhi Tang

Graham Brown

Paul Henderson

Bill Crothers

Colin Campbell

Logan Kanapathi

Operations

Business Plan

Operating Costs

Asbell Consulting

Dan Horchik

Bill Dawson

Don Hamilton

Joe Li

Markham Live Council

Committee

Chairman – Jim Jones

Metrolinx Transit Hub

Professional Entertainment Center

World Class Retail

Convention Centre and 5 Star Hotel

MISTA Sports Training Academy

National Aquatic Centre

5,500 Seat Performing Arts Center

4-8 million sq. ft. Class A Office

8-15 Luxury Residential Condos

Multi-Media Centre

Draft 41

MARKHAM INTERNATIONAL SPORTS TRAINING ACADEMY Committees

2/3/2011 40

Markham Live Council

Committee

Chairman – Regional Councillor Jim Jones

Members:

Mayor Frank Scarpitti

Regional Councillor Joe Li

Ward 2 Councillor Howard Shore

Ward 3 Councillor Don Hamilton

Ward 4 Councillor Carolina Morretti

Ward 5 Councillor Colin Campbell

Ward 6 Councillor Alan Ho

Ward 7 Councillor Logan Kanapathi

Ward 8 Councillor Alex Chiu

Markham International

Sports Training Academy

Advisory Committee

Need Sports representation

Fed Amateur Sports Figure

Prov Amateur Sports Figure

Paul Henderson

John Wells

Meg Stokes

Dan Horchik

David Tsubouchi

David Gray

Bill Crothers

Wayne Patterson

Dr.You-Zhi Tang

Bill Dawson

Rob Kadlovski

Ken Ng

Like a “Alex Bauman”

Like a “Deb Low”

Former IOC member

Former – Sports Announcer

Former – Rogers Sports

Former Councillor & Lawyer

Former Prov Cabinet Minister

Pres, Creative Outdoor Advertising

Former Olympian

Local Business Man

Environmental Consultant

Chartered Accountant

Pres. Nicholby’s Franchise Systems

Doctor and Founder of FCCM

CEO - Own The Podium

Pres & CEO - CSCO

Consultant Advisory Team

Architect – Master Planning

Sports Architect

Architecture & Urban Design

Construction Costs

Business Plan

Economic Impact/Naming Rights

Real Estate Marketing Strategy

Social Media

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A.J. Hooker Associates

Aswell Consulting

Lang Marketing

CBRE

Delvina Interactive

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Allison Hughes

Bernie Aswell

Chris Lang

Mike Czestochowski

Adam Froman

Draft

Markham Council

2/3/2011 Draft

Back Row:

Left to right:

Councillor Howard Shore,

Councillor Colin Campbell,

Councillor Don Hamilton,

Councillor Alan Ho,

Top Middle Row:

Left to right:

Councillor Carolina Moretti,

Councillor Valerie Burke,

Councillor Logan Kanapathi,

Councillor Alex, Chiu

Front Middle Row:

Left to right:

Regional Councillor Joe Li,

Regional Councillor Jim Jones,

Deputy Mayor Jack Heath,

Regional Councillor Gordon Landon

Centre Front :

Mayor Frank Scarpitti

Contact:

Regional Councillor Jim Jones

Chairman, Markham Live & MISTA

Town of Markham

101 Town Centre Boulevard

Markham, Ontario L3R 9W3

Bus: 905-479-7757

Email: [email protected]

www.markham.ca

mailto:[email protected]

MISTA – MARKHAM LIVE 407 HIGHWAY VIEW

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2/3/2011 Draft

markham international sports training academy

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