MarketplacesWhat makes a marketplace?

• Platform for buyer and seller to meet to buy or sell a product or service

• Financial transactions on or off platform• Marketplaces aggregate products • Selection is usually more wide, availability is higher, and prices

are more competitive than in vendor-specific online retail stores• Like pasar malam lah! • Unlike a real pasar malam – better discoverability!

MarketplacesAll sorts of eCommerce sites exist