ShopeeMobile-Centric C2C Marketplace

Online market where peoplesell directly to other people

• New business by Garena, a US$3Bn company

• Official launch in Dec 2015

• >600,000 installs in MY alone

• Focused on partnering SMEs, emerging brands and part-time power sellers

MobileSmartphone subscriptions worldwide

Source: Ericsson report, 3rd June 2015http://www.ericsson.com/news/1925907

MobileMalaysia

• Internet penetration at 66% of total population

• Malaysians primarily buy smartphones

• Android dominates 65% of the market, before iOS and Windows (13% each), and Blackberry (9%).

MobileMalaysia

• Avg. number of hours spent on internet on mobile – 3.1 hours/day/user

• 79% of mobile owners user it for social media

• 91% of Malaysians shop online, with total sales of over RM1 billion

• Only 0.3% of online transactions are made on mobile