marketlink powered by centripetal

Marketing Service Provider for

Intelligent 1 to 1 Print Marketing

© MarketLink Systems LLC

Agenda

© your company name. All rights

reserved.

• What is MarketLink Systems

• What is Intelligent 1 to 1 Marketing

• The Market for Intelligent 1 to 1 Marketing

• Mobile Marketing and Print

• What’s in it for Innerworkings ?

• What kind of Volume and Margin?

• What Risk if you don't offer Marketlink?


MarketLink Summary


• Print Management Organizations are a natural

channel for enabling Intelligent 1 to 1 Print

Marketing

• Marketlink is built to allow Print Management

Organizations to improve revenue and margin

by offering Intelligent 1 to 1 Print Marketing

What is Intelligent 1 to 1 Marketing?

Major Trends

And

360 Degree Integration

.


Major Market Trends — Channels, Customers, Medium & Marketing Performance

Proliferation of New Engagement Channels

Increasing Customer Power

Improving Marketing Performance & Accountability

Evolution of channels and technologies

Improving cross-channel customer interactions

Delivering exceptional “real-time” experiences

More informed customers

Expectations for relevancy and personalization

Increasing control and influence over peers

Increasing accountability for performance

Doing more with less

Linking activities to achieving business objectives

CH

AN

NELS

CU

STO

MERS

PERFO

RM

AN

CE


Major Market Trends — All channels can be effectively launched through Ink on any sub straight


Channels – Social and

Mobile

1:1 Marketing vs. Broadcast

Customer Power – Twitter and Facebook!

Analytics and Marketing

Measurement

360 Degree View of Customer Print is the trigger spoke in the hub of totally integrated marketing

How does it work?

Intelligent 1 to 1 Marketing ” A Solution Framework Approach”

Marketing Analytics

Mining

Modeling Reporting Trending

Profiling

Segmenting

Marketing Operations

Workflow & Rules

Plan Spend

Brand Assets

Campaign Design

Multi-Channel Campaign Automation

Leads Campaign Automation

Source Data

Product/

SKU

Inventory

Sales/

POS/

Franchise

Supplier

Promotional/

Loyalty Data

Strategic Insight and

Marketing Processes

Seamless Customer

Engagement

Call

Center

Events

Email

Mobile

Channels Customers

Sales

Consumer

Partner

Pre-engineered Consumer-

centric Data

Management Assets

Data

Warehouse

Consumer

Feedback Loop

Social

Media

Web

9 © MarketLink Systems LLC

Market for

Intelligent 1 to 1 Marketing

is exploding


reserved.


Media Digitalization is HUGE an opportunity achievable through print media

Forecast: US Interactive Marketing Spend, 2011 To 2016

August 2011 “US Interactive Marketing Forecast, 2011 To 2016”

$76B

65%+

Growth

Growth


Mobile Channel Needs Print


reserved.


Who

When

Where

How

Bridging the Digital Divide

INK ON ANY

SUBSTRATE

Through MarketLink, provide your customers with the

latest, highly sought after digital solutions

• Dashboards & Social

Apps that drive

Customer’s Interactions

• Purchased in cost per

thousand to align with

print campaign spend

© MarketLink Systems LLC.

MarketLink Platform Partners through one point of contact

Technology and solutions to drive

greater insights from new forms of

data (exploding volumes and largely

untapped)

Integrated data foundation for competing on analytics

Applications that utilize the data and insight to address key business functions

BUSINESS APPLICATIONS

BIG DATA ANALYTICS

DATA WAREHOUSING


Why Should Print Management

Providers

offer Intelligent 1 to 1 Marketing

to their existing clients ?


reserved.


Apple to Add NFC to iPhone 5 New technology will soon change the landscape – Be a leader - Keep print relevant!

2013E

2007 2008

2009 2010

2011 2012E

2006

1.8 billion mobile devices by 2014

2014E

Tablets

Smartphones

Laptops

Desktop

Mobile Revolution: Next Generation Mobile Devices are Changing How We Access the Web and Print will be an Important Portal

Source: Gartner Research, Smartphone, Tablet, and PC Forecast, December 2011

Industries Served


reserved.

• Retailers

• Consumer Packaged Goods

• Finance

• Banking

• Insurance

• Travel and Hospitality

• Media


Intelligent 1 to 1 Print Marketing

allows your customers

to vastly change their business

and value proposition to their

customer base


reserved.


Example of Intelligent 1 to 1

Marketing and Print using QR Codes


reserved.


Yes, your Account Team

can understand

how to sell this solution

#1 Cloud platform for employee social

apps (IDC)

Automate and extend your business

Proven with 100,000+ customers

400% productivity improvement

108% ROI

http://www.ustream.tv/recorded/21122644

Guided selling application built on Force.com

Extend

Start demo at 50:10

What’s in it for Innerworkings ?


reserved. Growing Vol. & Large Ongoing Margins

What Kind Margin?


PMP’s Current State -

Managing Print Services currently results in an

Industry avg. 15% to 20% Gross Margins to the PMP

MLS Solution -

By adding the client into an Intelligent 1to1 Print

Marketing Life Cycle the Net Margin to the PMP

is in excess of 25% to 40 %

Expand Revenue with Existing Customers


reserved.

• Capture new revenue from existing customer base.

• MarketLink is an easy transition vehicle for clients to move to

Intelligent 1 to 1 Print Marketing via existing Print Related

Media campaigns

• Changes existing client relationship from a saving strategy to

revenue strategy

• Increase clients Revenue & Margin (ROMI) through additional

& existing Print Related Media campaigns

• Net result is exponential revenue & margin opportunities for

Print Service Providers


Print Management Organizations need

to protect and build upon

their existing client investment

CMO’s are Moving to Digital Solution CMO will reduce Print budgets

CMO’s don’t want hardware & software

CMO’s want to buy in traditional models

CMO’s need Analytic Proof of ROMI

Print Vendors must Protect Relationships Clients need to get better ROMI

Clients are frustrated with new Digital Media

Client must find Digital Media Vendors


reserved.

Risks of not leveraging client relationships with

Intelligent 1 to 1 Print Marketing Solutions


RISKS:

Contact:

MarketLink Systems David Motheral Jr.

[email protected]

817-832-2988


reserved.

Take the Next Step Your Customers are already exploring


mailto:[email protected]

marketlink powered by centripetal

Business