Job Standard for Marketing/Promotions ManagerEmployee Name: Employee ID: Employee PCN:

Marketing/Promotions Manager Overview

● Person Group: Professional

● Job Code: 75180

● Pay Grade: E7

● FLSA Status: Exempt

● Career Level: Senior

● Family: Communications & Marketing

● Function: Marketing

PurposeWork closely with other members of the marketing team to determine the role for promotions in the specified departments overall strategy, and develop detailed plans to execute the strategy efficiently. Oversee creation of all marketing and promotions content adhering to university policy and brand guidelines.

Level ScopeRecognized subject matter expert who knows how to apply theory and put it into practice with in-depth understanding of the professional field with limited oversight from managers. Independently performs the full range of responsibilities within the function; requires deep job knowledge of area typically obtained through higher education combined with experience. Manages large projects or processes and problems faced are difficult and often complex; analyzes problems/issues of diverse scope and determines solutions. May manage programs that include formulating strategies and administering policies, processes, and resources; functions with a high degree of autonomy. Influences others regarding policies, practices and procedures.

Minimum QualificationsBachelor’s Degree and 5 years experience including 1 year of managerial experience or equivalent

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Knowledge, Skills, and Abilities

● Creative, project management and interpersonal skills.

● Exemplary customer service skills and the ability to communicate with a wide variety of customers, colleagues and vendors.

● Experience delegating to and managing a project team

● Good knowledge of: marketing principles, organizational skills, staffing, annual revenue and customer growth.

● Experience: in marketing or sales promotion; website management; promoting cultural competency and/or diversity; social media and MS Office products.

Essential FunctionsKey Responsibilities

60% of Time the Marketing/Promotions Manager must:

● Create design concepts and make recommendations for national advertising, marketing materials and promotional pieces.

● Responsible for researching and overseeing the utilization of various analytical tools.

● Continue professional development by participating in organizations, workshops and conferences, and regular continuing education.

● Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses.

● Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities.

35% of Time the Marketing/Promotions Manager

Determined by department needs

5% of Time the Marketing/Promotions Manager

Perform other duties as assigned

Work Environment and Physical DemandsSome positions may involve frequent bending, moving, lifting, and carrying material weighing up to 50 pounds; some positions may involve moving, lifting, and carrying material weighing up to 70

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pounds; standing up to eight hours each day; working in all weather conditions; exposure to high noise levels and require wearing hearing protection.

Travel RequirementNot applicable for Marketing/Promotions Manager

Career PathDirector LevelAdditional training/education or equivalent experience, as well as business need, are required for movement into higher level jobs.

DisclaimerIncumbent must perform the essential duties and responsibilities with or without reasonable accommodation. The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification.  They are not intended to be construed as an exhaustive list of all responsibilities, duties and /or skills required. This job description is not an employment agreement and /or an expressed or implied contract. Management has the right to alter this job description at any time without notice.

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