marketingmonday masterclasses (english)
DESCRIPTION
MarketingMonday Masterclasses (English)TRANSCRIPT
Voted best courses in the Netherlands on Springest.nl
Soci
al M
edia
Mast
erc
lass
es
SocialStart
SocialOne
SocialTwo
MarketingMonday | Social Media Masterclasses 2
The Next Step in Social Media 3
The MarketingMonday Team 4
Select the Masterclasses that suits you best 4
Overview Social Media Masterclasses 5
MarketingMonday: your partner 6
SocialStart 7
SocialOne 9
SocialTwo 11
Contact details 14
Appendix 1: The Social Media Cycle 13
Tabel of contents
MarketingMonday | Social Media Masterclasses 3
Social Media have evolved far beyond a mere hype. Individuals, consumers and businesses are
using Social Media on a huge scale and mass media returns are declining rapidly. Virtual com-
munities are valuable assets that provide a route to establishing profound and/or profitable
relationships within both B2C and B2B segments. Companies and organizations need Social Media
strategies to connect, to communicate and to capitalize on Social Media.
Social Media enable the deployment of ambassadors, initiate online dialogue, and facilitate the exchan-
ge of product/service ratings between prospects and customers. Ambassadors are satisfied customers
that enthusiastically promote your brand on your behalf, i.e. superpromoters. They spread the word
through positive reviews using Social Media and/or participate in the product/service development
process, i.e. co-creation.
The Social Media CycleThe three masterclasses detailed in this brochure have been based on the Social Media Cycle. In twelve
simple steps, they teach you how to develop a full Social Media strategy, how to create virtual commu-
nities, how to determine the ROI for Social Media, and how to successfully embed new working practi-
ces and procedures within your organization. Social Media listening, reviews, co-creation, crowdsourcing
and lead generation are currently providing major opportunities. These subject areas are discussed in
detail as part of the Social Media Cycle and in our training courses.
The Next Step in Social Media
MarketingMonday | Social Media Masterclasses 4
The MarketingMonday team consists of enthusiastic and experienced Social Media specialists.
We provide numerous Social Media masterclasses, programmes, training courses and seminars,
as well as strategic consultancy. Our customers range from small to large and from companies to
non-profit organizations – we help them with the transition to new marketing, new media and new
techniques.
All our activities are based on the successful Social Media Cycle model that was developed from our
own practical experience and best practices. Our philosophy is based on the premise that the most can
be gained from training courses that combine theory with practice. This is why practical/company-speci-
fic case studies and assistance from experienced coaches play a key role in our training courses.
Select the masterclass that suits you bestMarketingMonday has developed three masterclasses that have been aligned to the need for inspira-
tion, theory and practice. You can select a masterclass that best suits your requirements in terms of its
length and intensity: SocialStart, SocialOne or SocialTwo.
SocialStart is a mini-masterclass that provides the latest information about the state of Social Media,
introduces the Social Media Cycle and leaves you brimming with inspiration! Masterclasses SocialOne
and SocialTwo are based on knowledge acquisition and skill learning, i.e. how to integrate Social Media
within your own organization. These masterclasses cover the same material as ‘mini-masterclass’ Social-
Start, but combine this with additional theory and practice. In SocialOne, you get to grips with your own
Social Media strategy covering the first five steps of the Social Media Cycle. In SocialTwo, you develop
this strategy further and complete the remaining steps in the cycle. A detailed look is taken at how to
activate and nurture communities, and how to analyse and organize Social Media within your organi-
zation. You can find a list of our Social Media masterclasses on page 5. For more information about the
Social Media Cycle, please refer to page 13. Social Start is also available as inspirational seminar during
internal or external events.
SocialOne and SocialTwo are also available as in company training courses. SocialStart is also available
for in company seminars or small to big external events.
Richard van Hooijdonk is the CEO at MarketingMonday and is
currently one of the most highly sought-after speakers on sub-
jects involving Social Media and Marketing 3.0 at conventions
in the Netherlands and overseas. He is also a lecturer/guest
lecturer at the Rotterdam School of Management/Erasmus
University and Nyenrode Business University.
The MarketingMonday Team
MarketingMonday | Social Media Masterclasses 5
SocialStart SocialOne SocialTwo
Price
Length
No. of Participants
Facts & Figures
Best practices
Case Studies
Free Content Access
(newsletters, whitepapers, e-books, etc.)
Coaching & Assistance
Social Media Cycle
Inclusion of Participants' Case Studies
Customer Journey
Free Training Material
Access to Eclusive E-Learning Community
Lunch
Social Drinks Reception
Certificate
€ 295,-
3 hours
60
Introduction
€ 695,-
8 hours (1 day)
30
Steps 1 t/m 5
€ 1.495,-
16 hours (2 days)
30
Steps 1 t/m 12
Social Media Masterclasses - An Overview
MarketingMonday | Social Media Masterclasses 6
Kijk voor meer referenties op Marketingmonday.nl
1. MarketingMonday is a top-level training institute that provides training courses for international Top 100 companies.
2. Richard van Hooijdonk – a highly sought-after guest speaker in the Netherlands and overseas – inspires his audiences in the seminars that form part of each training course.
3. Assistance is given by experienced Social Media coaches as part of practical case studies.
4. We use proprietary models for the successful implementation of Social Media within companies and organizations, e.g. the Social Media Cycle.
5. Our masterclasses are rated as being the best training courses in terms of relevance and quality accor-ding to Springest.nl – an independent education, training and workshop comparison site.
6. We help participants connect with one another during and after training courses within an exclusive Social Media e-learning community to allow participants to capitalize fully on the course's content and the learning experience.
7. An exclusive Follow-Up Care Service is provided by experienced coaches as part of SocialOne and So-cialTwo courses to assist participants with their questions about new marketing and Social Media for a period of one year following course completion.
8. Free e-books, whitepapers and practical case studies are made available to all participants before, during and after training courses.
9. Over forty thousand participants have already taken part in our various seminars, training courses and masterclasses.
MarketingMonday: your partner in social media
Comments from Previous Participants:
‘Without doubt, a highly inspirational day. A well-structured combination of theory and practice!’
Evelyn Osinga - Univé
‘It was a fun and above all an inspirational event. The customer is placed centre stage and then used as a source of inspiration, a networker and an ambassador.’
Gilbert van den Heiligenberg – AEGON
‘He knows how to captivate his audience from start to finish with relevant practical examples and his contagious enthusiasm. I'd recommend anyone to attend one of Richard's seminars. Be inspired!’
David Damen – Philips
'I discovered new aspects of Social Media and thought the case studies were especi-ally fun to work on!'
Jolanda Rens - KPN
'Highly inspirational!'
Anette Appelhof - Pouw Automotive Group
'A fantastic and intensive course. Highly use-ful and relevant to public and political bodies, especially in combination with organization-specific case studies.'
Lieve Fransen - European Commission
SocialStart
THREE-HOUR SOCIAL MEDIAINSPIRATION SEMINAR
8
Audience
This inspiring mini-masterclass is intended
for marketing & communications, product,
HR, ICT and commercial managers. The
seminar provides an all-round introduction
to Social Media and is particularly useful
for managers and staff working within both
companies and non-profit organizations.
Three hours of Social Power Play! SocialStart provides three hours packed with inspira-
tion and information about Social Media. You will learn all you need to know about the
various types of Social Media in existence and be inspired with examples as to how
companies have been successfully implementing Social Media. Individual 3.0, Consumer
3.0 and Company 3.0 – collectively referred to as Homo Sapiens 3.0 – use Social Media
to find and connect with one another. You will learn how to develop your own Social
Media strategy based on MarketingMonday's proprietary Social Media Cycle.
SocialStart
ContentInspiring three-hour mini-masterclass held by
Richard van Hooijdonk, CEO at MarketingMonday,
highly sought-after guest speaker at conventions
in the Netherlands and overseas, and lecturer/
guest lecturer at the Rotterdam School of
Management/Erasmus University and Nyenrode
Business University. Subject areas:
• Overview of all new and relevant develop-
ments and trends within the world of Social
Media
• introduction to the various Social Media in
existence
• Marketing & communications using Social
Media
• Explanation of the Social Media Cycle and how
to use it to develop a successful Social Media
strategy
• Case studies and practical examples
Objectives? • A clear overview of the state of Social Media
• An insight into Homo Sapiens 3.0
• An introduction to the various Social Media in
existence and their applications
• Deploying ambassadors and superpromoters
to spread your message
• Distinguishing the various persona and how
and why they use Social Media
• An insight into establishing valuable virtual
communities
• An insight into the opportunities and options
available for achieving a meaningful ROI on
Social Media
• An insight into how to develop or refine Social
Media strategies using the twelve-step Social
Media Cycle
• An insight into the resources and skills requi-
res to implement a successful Social Media
strategy
Price€ 295,-, ex. VAT.
Practical Information • SocialStart lasts from 2 p.m. to 5 p.m.
• Plenty of time and opportunity to mix and
mingle with all participants after the course
over a drink
• Free e-books, whitepapers and newsletters
full of interesting articles about Social Media,
marketing and communications available to all
participants on a regular basis
Dates and RegistrationFor a list of masterclass
dates and an online registration form, please
visit MarketingMonday.nl.
EventsSocialStart is also suitable
as inspiring seminar during internal of external
business events.
Questions?If you have any further questions,
please do not hesitate to call us on +31 (0)20 820 3210 or to e-mail us
SocialOne
1 DAY SOCIAL MEDIA MASTERCLASSINSPIRATION, THEORY & PRACTICE
10
Audience
This masterclass is intended for marketing
& communications and product managers.
The course provides an insight into the op-
portunities and options available using Social
Media and is particularly useful for managers
and staff working within both companies and
non-profit organizations. Course content is
pitched at a higher professional educational
level or higher.
The one-day SocialOne masterclass combines inspiration, theory and practice in the
field of Social Media. You will be introduced to the twelve-step Social Media Cycle and
put theory into practice using example case studies. You will learn how to develop
your own Social Media strategy based on the first five steps of the Social Media Cycle.
Several case studies will be examined focusing on both companies and non-profit orga-
nizations in order to optimize the learning effect.
SocialOne
Dates and RegistrationFor a list of masterclass
dates and an online registration form, please
visit MarketingMonday.nl.
In companySocialOne is also
available as an in company masterclass.
Questions?If you have any further
questions, please do not hesitate to call us on
+31 (0)20 820 3210 or to e-mail us at [email protected].
ContentDuring the morning session, Richard van
Hooijdonk will hold his inspiration seminar to
update you fully on the state of Social Media.
At the end of the morning session, participants
will split into small teams to start working on
example case studies. Case studies are based on
practical situations arising within both companies
and non-profit organizations, and are targeted at
the sectors in which participants operate. Experi-
enced Social Media coaches assist during practical
sessions interspersed with plenary feedback and
theory sessions. You will learn how to develop
Social Media strategies based specifically on the
first five steps of the Social Media Cycle.
Objectives • inspiration seminar from SocialStart
• Developing and successfully implementing a
Social Media strategy within your organization
based on the Social Media Cycle – in-depth
examination of its first five steps using theo-
retical and practical case studies
• Developing several practical case studies
within small teams under the supervision of
experienced coaches
• Formulating Social Media objectives
• Defining the social persona relevant to your
organization, product or service
• An insight into developing content strategy
and deploying content, themes and concepts
to bind your target group/audiences to your
brand
• How to select the right Social Media and
create crossovers between various online and
offline media
Price€ 695,-, ex. VAT.
Practical Information • SocialOne includes training material
• SocialOne lasts from 9 a.m. to 5 p.m. and
includes lunch
• Access to an exclusive LinkedIn-based e-
learning community in which you can share
expertise and experience with other parti-
cipants before, during and after the training
course
• One-year Follow-Up Care Service with assis-
tance provided by our coaches
• Free e-books, whitepapers and newsletters
full of interesting articles about Social Media,
marketing and communications made available
to all participants on a regular basis
SocialTwo
2 DAY INTENSIVESOCIAL MEDIA MASTERCLASS
12
Audience
This masterclass is intended for marketing &
communications and product managers. The
course provides an all-round introduction to
Social Media and is particularly useful for
managers and staff working within both
companies and non-profit organizations.
Course content is pitched at a higher profes-
sional educational level or higher.
SocialTwo masterclass is held over two days and covers the content of both the Social-
Start and SocialOne masterclasses. You will learn how to develop, refine and implement
new Social Media strategies based on the Social Media Cycle and practical case studies.
You will expand your knowledge about how to activate and nurture communities, how
to analyse Social Media results and ROI, and how to embed new working practices
within your organization.
ContentThe first day starts with Richard van Hooijdonk's
inspiration seminar to update you fully on the
state of Social Media. In the afternoon session,
you will split into small teams to start work on a
selection of case studies submitted by partici-
pants under the supervision of experienced coa-
ches. These practical sessions are interspersed
with plenary feedback and theory sessions. You
will learn how to develop Social Media strategies
starting with the first five steps of the Social
Media Cycle.
In the week between the two training days, you
will continue working on your case studies with
your fellow participants. The second day develops
case studies further completing the remaining
steps of the Social Media Cycle. Once again, prac-
tical sessions are interspersed with feedback and
theoretical sessions. You will also be introduced
to the Customer Journey – an imaginary journey
from a prospect's first contact with your organiza-
tion to the moment of conversion.
Objectives • Inspiration seminar from SocialStart
• Developing and successfully implementing a
Social Media strategy within your organization
based on the Social Media Cycle – in-depth
examination of all twelve steps based on
theoretical and practical case studies
• Team examination of a selection of practical
case studies submitted by participants under
the supervision of experienced coaches
• Formulating Social Media objectives
• Defining the social persona relevant to your
organization, product or service
• An insight into developing content strategy
and deploying content, themes and concepts
to bind your target group/audiences to your
brand
• How to select the right Social Media and
create crossovers between various online and
offline media
• How to lock in prospects and customers
• How to activate and nurture your community
and its members (activation and growth plans)
• An insight into how to measure and improve
Social Media conversion, accountability and
ROI (conversion plan)
• An insight into the roles, positions and
structures required to successfully implement
Social Media within your organization
CertificateA certificate of participation will be issued at the
end of the training course.
Price€ 1.495,-, ex. VAT.
Practical Information • SocialTwo includes training material
• Social Two is a two-day masterclass with a
week between each training day
• SocialTwo lasts from 9 a.m. to 5 p.m. and
includes lunch
• Access to an exclusive LinkedIn-based e-
learning community in which you can share
expertise and experience, and work on ho-
mework assignments with other participants
before, during and after the training course
• One-year Follow-Up Care Service with assis-
tance provided by our coaches
• Free e-books, whitepapers and newsletters
full of interesting articles about Social Media,
marketing and communications made available
to all participants on a regular basis
Dates and Registration For a list of masterclass dates
and an online registration form, please visit MarketingMonday.nl.
In companySocialTwo is also
available as an in company masterclass.
Questions?Please do not hesitate to call us on
+31 (0)20 820 3210 or to e-mail us at [email protected].
SocialTwo
MarketingMonday | Social Media Masterclasses 13
APPENDIX: THE SOCIAL MEDIA CYCLE
Deploying Social Media for purposes of marketing and communications involves several important
steps. These steps have been incorporated into MarketingMonday's proprietary Social Media Cycle that
forms the basis for all our masterclasses. The twelve-step model provides a foundation upon which to
transform your organization into an Organization 3.0 and to use Social Media for achieving your organi-
zational objectives.
A mini-masterclass introducing the Social Media Cycle and explaining its twelve
steps.
A one-day masterclass explaining how to develop a completely new Social Media
strategy based specifically on the first five steps of the Social Media Cycle and a
case study.
An in-depth, two-day masterclass examining a selection of case studies submit-
ted by participants based on all twelve steps of the Social Media Cycle.
Objectives:
• Steps 1–5: Developing a completely new Social Media strategy
• Steps 6–9: Creating, activating and nurturing profitable and cost-saving com-
munities
• Steps 10–12: Integrating and embedding Social Media into your organization
– monitoring, analysing and managing Social Media results (ROI and accounta-
bility), defining revised working practices and processes, and assigning roles
and positions within your organization
SocialStart
SocialOne
SocialTwo
MarketingMonday | Pedro de Medinalaan 85 A/B | 1086 XP Amsterdam | T +31 (0)20 820 32 10 | Marketingmonday.nl | [email protected]
IF YOU HAVE ANY FURTHER QUESTIONS, PLEASE DO NOT HESITATE TO CALL US ON +31 (0)20 820 3210 OR TO E-MAIL US AT [email protected]