Marketing Yourself As an Engineer

Newbie Engineer Graduate

Mentor Colleagues.

Throw Again. Headhunted or Given a Special

Promotion. Start Again.

Starting Out – Not One Solution Fits All

• I want to be successful.

• I want a great job.

• I want recognition.

• I want to improve the world.

• Learn from others – join INCOSE or similar.

• Set your own trajectory – it matters later.

• No matter what it is, do your best.

• Work as hard as you can – create your own reputation.

• Being better than average – the team scores higher.

1st Corporate Role – Set The Standard

Engineer @ Work Level 1 – Technical or Management?

• Future Career Path - R&D or Senior Manager

with staff leadership decide.

• Plan career decisions to your long-term strategy,

not short-term “happenings”.

• Identify the trusted people, the gurus and

befriend some of them.

• Join industry associations – add to the one you

joined after leaving education.

• Stay technologically aware and savvy.

• What is the company strategy, its mission, its goals?

• Align your career to what the company cares about and

requires.

• Be ready to work abroad.

• Study project developments, inter-office and inter-country

communications. Identify cracks and issues early.

• Act correctly, make things happen – learn from mistakes.

Engineer @ Work Level 1 – Be Company Aware

Engineer @ Work Level 2 – Extending Capabilities

• University / School – Donate, visit, teach, mentor.

• Industry Associations – SWISSED, SVIN, SAE … attend

meetings and network.

• READ – Papers, articles, patents – in or outside of your

own speciality. Share knowledge with others.

Varec Inc., a wholly owned subsidiary of Leidos, has won a $25 million contract to provide systems engineering, technical and management support services to the Defense Logistics Agency.

"During the next years of implementation of the Affordable Care Act, systems engineering should become a core function for improving the health of all Americans."

• Communications – Influence & Presentations – not just data

and both inside and outside the company.

• “Do your boss`s job”- His nominated No 2 – within limits

• Recognised to deliver results – not just a talker.

• Use existing tools or systems to best advantage – yet be

proactive to suggest innovations or process changes.

• Understand legal and commercial issues – Intellectual

Property (IP), cost, budgets and finance.

Engineer @ Work Level 3 – Considered for Leadership

Engineer @ Work Level 4 – Leadership & Getting

Ahead

• Quality decision maker and profile – the perfect fit.

• A positive influencer of outcomes, not just a follower of

the team.

• Able to hire “A” type people without fear.

• Active in industry working or advisory groups, or even

committee participation – knows what is good for the

company, good for the industry and for themselves.

Reaching a Peak is not Enough !

• Career Plans - education today and tomorrow, insight

on technology, business and other trends.

• Education, work, personal networks – track and note,

even a conversation 5 years ago may have a value!

• Public Profile Management - conferences, events

attendance, public speaking, papers or articles.

•

• Personal health and family needs.

START

Starting Out

The Basics

First Job / Level 1 En

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Engineer @ Work Level 2 & 3

En

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Le

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4

Over Time – Your Relationship Buckets Fill Up &

Empty!

HR Manager

CIO Asia-Pac

Speaker

GraduateSame Year

Ninja Engineer – Which Shop Window Display?

Over 140 professional network sites exist around the

world - more appear every month ! A few include:

• Xing Viadeo Ryze

• Orkut Linkedin Google+

• Focus Facebook Ecadamy

• Then add on community sites, alumni chatrooms and

the rest – the total number IS simply unmanageable!

Ninja Engineer – Relationship Segmentation?

VP Sales

SAP Project PLM Specialist

Chapter Treasurer

Semester 2 Buddy

Ninja Engineer 1 – Make One Or Two FREE Choices

Typically here in Switzerland, the top choices are:

• Linkedin Viadeo Ecadamy

• Google+ Facebook Xing

Understand:

• This is MORE than a job hunt.

• All profiles are public.

• Truth does matter.

• Best practice wins.

• Corporate Social Media company

rules and regulations apply.

• Your “Contact Me” / Personal

Settings

Ninja Engineer 1 – Your Brand And Public Promotion

• Take time to plan those

future connections.

• CSV file methods are not

old fashioned – beware

of the buried give-aways

in T&C s.

• Slow growth is not bad !

Ninja Engineer 1 – “Build” Step 1

Your Boss

Job Fair Thesis Partner

Ninja Engineer 1 – “Build” Step 2 • Social media content should

reflect your own life and

achievements or work.

• Think beyond the obvious – join

and support local or other

international groups.

• Post an article of interest to

share with others once a month

or week – support those taking

examinations.

• Creating a useful resource site –

helping others builds up

credibility.

• What or how do others use Linkedin or

Xing?

• Interested in a topic? Want to check on

something? – search tab in groups for

previous discussions.

• Manage profile - those people who want to

connect to you (be STRONG and decline

any you do not want).

• Add “need to know” profiles with

confidence and know why!

• Use Other Tools – SMS, Mailchimp, Prezi,

Presentermedia.com and more.

Ninja Engineer 2 – “Understand”- Search, Read,

Manage

Ninja Engineer 3 – Consolidate Real World Brand

Value

• What associations or organisations do

you consider required or necessary

membership?

• What time commitment can and will

you guarantee to support them?

• Support in-company intern or young

graduate HR event or marketing

initiatives.

• Give a talk at a school – reasons to be

an engineer, etc.

• Consolidation and strong personal skills

recognition of activities over time:

• Introductions - conference calls,

meetings, events and trade-shows.

• Presentations – company, meetings,

school, University, symposiums, local or

national chapter association events,

• Public Speaking – Company, Industry or

Association events.

Ninja Engineer 3 – “Being Confident In Public”

My name is Markus, the Innovation Manager here. I work with people who are struggling on R&D projects and help them to get their projects adopted by customers..

Ninja Leader – Demonstration & Consistency

• Regular international symposium or key note

speaker.

• Recognised in-company, industry

association, young engineer or university

supporter.

• Mentor others in their development –

providing opportunities for others to try,

practice and develop.

So Bringing Life And Work Together – Work First

Young Engineer

Ninja Marketing Engineer 1 Engineer Level 1

Ninja Marketing Engineer 1

Engineer Level 2

Ninja Marketing Engineer 2

Engineer Level 4

Ninja Marketing Leader

Engineer Level 3

Ninja Marketing Engineer 3

Now Life – Supportive, Organised, Personal & Real !

Professor Key Note Speaker

CIO

VP Sales

Thank You For Your Time Today

Any

Questions?

For some more details or help for you or your team:

To hold a training session or workshop for you, your team or company

OR to discuss a staffing related topic in private.