MARKETING YOUR CANTEENHealthier foods don’t need to be a hard sell! Take a look at these simple strategies local sporting clubs are using to promote and sell their healthier food and drink options.

MAKE YOUR HEALTHIER OPTIONS LOOK TASTY AND APPEALINGo Try fun apple slinkies, fruit cups or skewers.

o Make sure your displays are clean and tidy

with items facing the customer.

o Label your products so your customers know what they will be biting into.

MAKE YOUR HEALTHIER OPTIONS CLEARLY VISIBLEo Place bottled water and healthy options at eye

level in your drinks/display fridge.

o Position your fresh fruit and other fresh items on the counter top or at the point of sale.

o Hang up your menu as a poster and draw attention to your healthy options by using large, bold writing.

o Present your healthier options in prime positions – this can prompt a quick decision.

COMPETITIVELY PRICE YOUR HEALTHIER CHOICESo Price favourably toward the healthier options. For

example, making water cheaper than sugary drinks – pricing paired with prominent placement of bottled water has the potential for greater sales and profits.

o Offer low-cost healthier options, such as air-popped popcorn or UHT low-fat milk varieties.

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MARKETING YOUR CANTEEN

Chat to your Good Sports Representative about which strategies could work specifically within your club.

OFFER MEAL DEALSFor example:

- Fresh items (e.g salad sandwiches) plus water

- BBQ item (e.g burger or sandwich) plus corn cob plus water

- Fruit toast plus tea or coffee

- Bonus piece of fruit with a purchase from the main menu

CHAT TO YOUR CUSTOMERSo Consider your range of items, and only re-order

your best-sellers. This will ensure a manageable, efficient menu.

o Ask members about the healthy foods they enjoy, and what they might like to see on the menu.

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BONUS PIECE OF FRUITwith every main meal purchased

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