marketing your business in the 21st century
DESCRIPTION
Presentation given during the Governor's Small Business Forum in Clifton, Texas on October 2nd, 2013.TRANSCRIPT
Marketing Your Business in the
21st Century
Governor’s Small Business Forum October 2, 2013
Clifton, Texas
Source: All Twitter
71% of social media users are more likely to purchase from a brand they follow online
Social Media Don’ts
• Don’t be something you’re not
• Don’t experiment with the company logo
• Don’t think you have to be on every social media channel
• Don’t tell, show• Don’t feed Facebook to
Twitter (or vice versa)
• Be authentic
• Try new things with personal accounts first
• Start slow and be selective
• Use images whenever possible
• Know your audience and post accordingly
Remember: Social media
is not an island.
Photo: lisbokt
Website Marketing
Your website should be the hub of your online marketing
Social Media Brings Users To You!
Integrate Social with Web
From this …
Integrate Social with Web
… to this.
Facebook 201
Facebook Stats
• Over 1.1 billion active users• Average user is connected to 40 pages• Smartphone mobile users check Facebook an
average of 13.8 times a day• 751 million users access Facebook from a
mobile device
Source: IDC; expandedramblings.com
• Average number of connections between local business pages and users is 2 billion
• Average number of weekly local business page views is 645 million
• Average number of weekly comments on local business pages is 13 million
Facebook Stats
Source: IDC; expandedramblings.com
Manage Page Settings
Grow Your Fanbase
Find Helpful Resources
Admin Panel
Understanding Insights
Understanding Insights
Understanding Insights
Understanding Insights
Understanding Insights
Understanding Insights
Facebook Offers
• Affordable and great for brand awareness
• Spent $3.70 and drove over $200 in business
• 102 offers claimed/5 redeemed
• Redemption rate on this offer was low
• Ask your community to share!
Source: Doe’s Eat Place
Facebook Offers
Source: Doe’s Eat Place
Facebook Boosted Posts
Source: Visit Bloomington
Facebook Boosted Posts
Source: Visit Bloomington
• Why advertise on Facebook?Huge audienceHighly targetedSocial
recommendationsCost effectiveEASY!
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Content Is KingVisual Content Is Ruler of the World
• Videos shared 12x more than links and text posts combined
• Photos are liked 2x more than text updates
• Instagram is the 2nd most popular app (globally) behind Facebook
• Pinterest generates more referral traffic than Google+, LinkedIn, and YouTube combined
Sources: HubSpot; Marketing Land
Visit Fargo-MoorheadVisual Content Integration
Source: Fargo-Moorhead CVB
Visit Fargo-MoorheadVisual Content - Pinterest
Source: Fargo-Moorhead CVB
Visit Fargo-MoorheadVisual Content - YouTube
Source: Fargo-Moorhead CVB
Visit Fargo-MoorheadVisual Content - Instagram
Source: Fargo-Moorhead CVB
Twitter 201
Twitter Stats
• 500 million users• 60% of active users use their mobile phone to
tweet• Average number of followers per Twitter user is
208• Twitter engagement rates for brands are 17%
higher on Saturdays and Sundays
Source: Linchpin SEO; expandedramblings.com
http://business.twitter.com
http://ads.twitter.com
Twitter Targeting
Promoted Tweets
Promotion Budget
Promoted Tweets
Promoted Accounts
Promotion Analytics
PromotedTweets
Dashboard
FollowerGrowthChart
Claiming Your Yelp Place
• Step 1: Search for your business– If your business is not listed, click Add a Business
• Step 2: Click “Work here? Unlock this business page”• Step 3: Create a business account using a neutral email
address• Step 4: Phone authentication process• Step 5: Fill out profile information• Great video tutorial in Yelp Support for Business Owners
Source: Fargo-Moorhead CVB
Respond To ReviewsShow Customers You Care
Facebook & Instagram
“Look at Me!”
Photo: omgits_dhilzy on Instagram
=
#selfie
Pinterest =“Look at This!”
Photo: Transguyjay on Flickr
• 80% of Pinterest users are women• Users spend an average of 1 hour & 17 minutes on the site• Pinterest referrals spend 70% more $$ than referrals from
non-social channels• 43% of Pinterest users prefer to associate with a brand vs
only 24% on Facebook Source: http://socialfresh.com
Photo: vbecker on Flickr
You May Have Seen This
But Have You Seen This?
Drive sales to your website!
Pinterest for Business
See what’s been pinned from your website or blog!
http://pinterest.com/source/AddYourURL.Here
• More than 55 million photos are uploaded every day
• 150 million monthly active users
• 1.2 billion likes daily• 1000 comments per
second
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
Apply Instagram Filters
From this … … to this!
7 TIPS:Instagram for Business
1. Show Your Products
2. Introduce Your Employees
3. Feature Your Customers
4. Show What Your Products Can Do
5. Use #Hashtags
7. Have Fun!
Can I Help?
Call Me!
Follow Me
Linkedin.com/in/sarahpageFacebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512-914-8873
Instagram.com/stpconsulting
Thank You!Questions?