marketing viral & e-mail marcos cardoso [email protected]
TRANSCRIPT
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“Pessoas comuns conseguem espalhar boas e más informações sobre marcas mais rapidamente que as pessoas de publicidade”- Ray Johnson
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Imagine se cada cliente conta sua história para outras duas pessoas...
1ª semana – 1282ª semana – 16.3843º semana – 2 milhões
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90% declararam que confiam nas recomendações de pessoas conhecidas
65% confiam nas formas tradicionais de publicidade
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O que é Marketing Viral?
Semelhança entre o efeito boca-a-boca espalhado rapidamente com o vírus.
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O Relógio ViralRelógio Uniqlock
Grife Japonesa mundialmente conhecida?
Widget Viral (Relógio + Música + Dança)
5 segundos http://www.uniqlo.jp/uniqlock/
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Mais de 27 mil widgets instalados em
blogs de 76 países diferentes e com mais de
68 milhões de visualizações.
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Um simples relógio levou a marca de uma empresa japonesa para milhões de pessoas em todo o mundo
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manter a longevidade da campanha?
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Campanha do desarmamento
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Podem também aproveitar fatos que aconteceram na realidade
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• Vídeo da throller
1 | 2
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...Ou lançar novos fatos na “Realidade”...
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Ou propagandas antigas...
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1 | 2
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Falando em cerveja...
1
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Não se sabe ao certo como começou, mas alguém, com muito tempo livre muita criatividade, disse no Twitter que “Galvão” é um pássaro brasileiro raro correndo risco de extinção, e “cala boca” significa salve. Logo, “Cala boca Galvão” significaria “Salvem o Galvão”.
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MOMENTO DISTRAÇÃO
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Mala direta
A mala direta surgiu junto com as cartas e o correio.
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O e-mail marketing também é uma das formas mais antigas de propaganda na Internet
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Entre
40% e 60%de todos os e-mails enviados pela Internet são
Spams, mensagens não solicitadas com e-mails falsos, vírus ou golpes
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Isso enfraquece o e-mail marketing
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Spam?
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Retorno com Spam: cerca de 0,005%
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• O spam é mal visto pelo consumidor, estando relacionado a golpes e vírus
• O spam não gera resultados: menos de 0,005% deles
• O spam é detectável e seu e-mail fica marcado como spam e nunca mais será lido por aquele consumidor
• O spam é denunciável e, em casos graves, pode fazer com que um servidor bloqueie todas as mensagens originadas de seu endereço(url).
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NUNCA envie spams
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NUNCA envie spams
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NUNCA envie spams
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Objetivo principal: que seus e-mails sejam lidos
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• Como você adquire os endereços de e-mail• Adequação da sua lista à sua
mensagem• Estrutura do e-mail enviado• Tipo de oferta ou mensagem
enviada• Periodicidade de envio
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De onde vem seu mailing?
Ofertas de e-mails de empresas que vendem milhares ou milhões de e-mails dito “qualificados”.
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Não coloque anexos
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Criar e manter um banco de dados que funcione
Começar adquirindo uma lista
Use informações que você já tem
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