Marketing

Our marketing program provides you with the marketing andgeneral business knowledge you need to compete in today’sjob market. We are the only business school in Wisconsin tooffer a marketing analytics major, and we are ranked as a "TopNorth American Sales School" by the Sales EducationFoundation.

Contact Info:Kristy Lauver, Management +MarketingSchneider Social Science Hall 400D1702 Park Avenue715-836-4427 | lauverkj@uwec.edu

“My professorsworked incrediblyhard to help makeme a better businessprofessional. Myinternships gave meexperiences outsideof the classroom.Participation in astudent businessorganization gaveme a network offriends whoencouraged me tobe my best.”— Ben Van Lieshout |Marketing Analytics +Spanish '17

MajorsComprehensive majors (no minorrequired)• Marketing• Marketing - Marketing Analytics• Marketing - Professional Sales

Minors• Marketing• Military Leadership

Where you'll findour grads• Analytics coordinator; Pittsburgh

Pirates; Pittsburgh, PA• Human capital mgmt consultant;

PayCom; Naperville, IL

• Apprentice sales associate; StaplesAdvantage; Denver, CO

• Financial advisor trainee; EdwardJones; Tempe, AZ

• Consumer products sales rep;Hormel Foods; Bethlehem, PA

• Festival administrator; April BaseStudios; Fall Creek, WI

Prepared forSuccessWe take your success personally. Ourmission, "We prepare you for success,"means we will partner with you tohelp you achieve an education that fitsyour own definition of success. Youwill be in demand: As a graduate ofour college, you will have theknowledge and skills you need forsuccess now and in the future. 99% ofour 2014-15 marketing graduatesreport they were employed or

continuing their education (Source:First Destination Report, UW-Eau ClaireClass of 2014-15).We prepare students for successthrough a curriculum that includes astrong liberal education core and abroad background of major-specificcoursework in marketing andbusiness. We also help studentsdevelop communication, teamworkand problem solving skills, which arehighly valued by organizationsseeking graduates with a marketing

Marketing (continued)degree. The marketing program hoststhe Great Northwoods Sales Warm-Up,a national sales competition thatbrings students to our campus fromacross the U.S. to compete for prizes.Our marketing students also benefitfrom technologically sophisticatedlearning environments. For example,we are one of a handful of programsnationally to use Nielsen’s proprietarysoftware and research databases inour marketing analytics courses.  

Why UW-Eau ClaireAccreditationOur academic programs are amongthe best. We are accredited by AACSBInternational, a mark of excellenceachieved by less than 5% of allbusiness schools worldwide.

Hands-On ExperienceYou will learn by doing. Weencourage students to participate inlearning experiences outside theclassroom.• 75% have completed one or more

internships. (Source: COB 2015-16Graduating Senior Surveys)

• 49% have completed a real world,applied class project for a businessor organization in the community.(Source: COB 2015-16 GraduatingSenior Surveys)

• 21% have studied abroad. (Source:COB 2015-16 Graduating SeniorSurveys)

Get Involved / StudentOrgsOur students are engaged. You willhave the opportunity to participate ininternships, international study,competitions, service projects andother high impact educationalexperiences that will enhance yourself-confidence while allowing you toapply and test what you have learned.Marketing students also have theopportunity to join the Blugold SalesTeam, where they can develop their

sales skills by competing at local,regional and national competitions. • 92% of our students have

participated in at least one highimpact experience during theircollege career.  (Source: COB 2015-16 Graduating Senior Surveys)

You will develop leadership skills.Our students are active in theAmerican Marketing Association andPi Sigma Epsilon marketing and salesfraternity where they participate inregional and national conferences,and sales and marketing casecompetitions. Both professionalorganizations host regionalconferences on campus and haveachieved many national recognitions.In 2016, for example, the UW-EauClaire AMA chapter was named theInternational Chapter of the Year.Other organizations for marketingstudents include Beta Upsilon Sigma(BUS) and Collegiate DECA.• 71% of our students report that they

belong to at least one studentorganization. 30% hold a leadershipposition. (Source: COB 2015-16Graduating Senior Surveys)

First-YearSuggestedCurriculum• Course(s) to satisfy the University's

writing requirement—determinedby placement exam

• Course(s) to satisfy the University'smathematicsrequirement—determined byplacement exam

• Principles of Microeconomics (Econ103)

• Principles of Macroeconomics (Econ104)

• Foundations for Success in Business

(BSAD 180)• Courses to satisfy the University's

Liberal Education requirements