UPCOMING MARKETING TRENDS 2013

Presented by :-

Ankit Sawhney-SMBA13012

Lalit Sharma -SMBA13031

At a Glance Marketing has undergone more changes during the past five years than perhaps the preceding 100 years.

Today, it isn’t enough to be tech-savvy and marketing-smart.

There’s also a pressing need to understand the growing assortment of opportunities and risks that confront today’s enterprise

THE DIGITAL WALLET CREEPS FORWARD

Google Wallet, Square, Apple, and others have introduced electronic payment, loyalty, and couponing systems giving rise to an age of Digital wallet.

There’s no reason why businesses should be handing out punch-out loyalty cards when they can use customer analytics to build a loyalty program that segments their best customers and markets to them individually based on past purchase history

BIG DATA GETS REAL Big data has beckoned with the

promise of delivering a better understanding of customers and the overall business.

Organizations have started to tear down data silos and create more efficient ways to connect all of the dots that will unlock exponential gains over the next few years.

SOCIAL MEDIA GROWS UP The area of reputation

management through social media is evolving rapidly.

Many have taken the first step by focusing on Facebooklikes,twitter,LinkedIn. The next steps focuses more on yield.

The goal is to move away from solely focusing on new customer acquisition and toward the retention of existing and best customers.

MOBILITY MATURES The Post-PC era has arrived

Marketers must do a much better job of optimizing sites and content for mobile devices such as iPads, iPhones, and Android devices.

The idea is building apps and developing services that tie together big data, social media, geolocation services, crowdsourcing, and other initiatives.

Create a fully integrated experience for customers, employees, and partners.

FOCUS SHIFT TO “INBOUND MARKETING”

A type of marketing in which brands spend resources to create content, conversations and valuable resources that draw customers to their products or websites without paid marketing.

Focus is to spend on amazing content, beautiful web design and inbound analytics.

Expect to see new software, and upgrades to existing tools, to help you better manage your inbound marketing efforts and prioritize your next steps.

THE POWER OF E-ADS The intersection of location

awareness, social media, and mobility is finally delivering the ability to target customers with incentives and coupons at the point of decision-making.

The companies have started to realize and shift the focus to the E-Ads on various social media platforms in order to encourage brand promotion & awareness.

QR CODES GET REAL

Marketers have used QR codes across a wide swath of industries over the past few years.

Already, supermarket giant Tesco has introduced virtual kiosks at subway stops in Korea and the U.K. that allow shoppers to buy items by scanning QR codes on life-like replicas and have the items delivered to their homes.

With QR codes, creativity is the limit.

REFERENCES

http://www.cmo.com

Sam Greengard, Contributing Writer.