Marketing Update

Customer Life Cycle

Branding & Awareness

Interest & Consideration

EvaluationPurchase

Loyalty

We are here

Market Opportunities

3

Air Cargo

Maintenance, Repair & Overhaul (MRO)

Public Safety & General Aviation

Air PassengerService

SBD Sample Performance Metrics:

Airport Operations Lease Revenues Landing Fees & Airport Charges Airport Businesses/Tenancy

Airport Growth is constrained by itsPhysical Capacity.

Market Opportunities

4

General Aviation

Domestic, International, and Military Charters

Corporate Flight Departments

Corporate AviationLuxivair SBD Performance Metrics:

Fuel Sales

Other FBO Services

Lease Revenues

Ramp Activity

Flight Operations

New & Return Customers

Ongoing Marketing Tactics

CONTENT MARKETING

Website

Social Media

Blogging

ADVERTISING

Print

Web Banner

Digital – PPC/Retargeting/SEO

EVENT MARKETING

Tradeshows

FBO-hosted events

FAA Safety Meetings

PUBLIC RELATIONS

Newsworthy stories

Goodwill events

Strategic Branding Campaign

Trade Events 2015-2016

6

Public Safety &

General AviationAir Passenger

Service

August 2015

Boyd Group International Aviation Forecast Summit, Las Vegas NV

November 2015

NBAA Annual ConferenceLas Vegas NV

January 2016

NBAA Schedulers & Dispatchers Conference, Tampa, FL

February 2016

Routes AmericasPuerto Rico

March 2016

NBAA International Operators Conference, San Diego, CA

May 2016

Phoenix Aviation Symposium, Phoenix, AZ

California Schedulers and Dispatchers Meeting, San Diego, CA

June 2016

Jumpstart Conference, TBD

Projected Marketing Activity for Fiscal Year 2015-2016

8

General Fund Marketing

Meetings and Conferences, $32,000

Dues and Subscriptions, $15,000

Advertising, $50,000

Professional Services, $30,000

Supplies, $25,000

Total: $152,00036% of Marketing Budget

9

Marketing Expense Line Items

$20,000

$30,000

$40,000

$20,000

$130,000

$25,000

Total $265,00064% of Marketing Budget

Dues and Subscriptions

Supplies

Professional Services

Meetings/Conferences

Advertising

Promotional Events

Conferences & Meetings

10

Public Safety &

General AviationAir Passenger

Service

Conference Date Focus Purpose

Staff and

Commission

Support

Estimated Costs Total

RegistrationExhibit

Fees

Travel, Lodging, and

Transportation

Mead & Hunt Fees

and Travel

Boyd Group International

Aviation Forecast Summit

Las Vegas, NV

August 30 –

Sept 1, 2015

Meet with airlines;

discuss

establishing

potential air

service from SBD.

Mark Gibbs $1,855.00 $0.00 $400.00 $0.00 $2,485.00

Routes Americas

Puerto Rico

February 17 -

19, 2016

Meet with airlines;

discuss

establishing

potential air

service from SBD

Mark Gibbs

Mead & Hunt$1,668.00 $0.00 $5,600.00 $11880.00 $17,048.00

Phoenix Aviation Symposium

Phoenix, AZMay, 2016

Meet with airlines;

discuss

establishing

potential air

service from SBD

Mark Gibbs $800.00 $0.00 $1,800.00 $0.00 $2,600.00

Jumpstart Conference

TBDJune, 2016

Meet with airlines;

discuss

establishing

potential air

service from SBD

Mark Gibbs

Mead & Hunt

$500.00$0.00

$1,600.00 $5,665 $7,765.00

Estimated Total: $29,898

Conferences & Meetings

11

General Aviation

Domestic, International, and Military Charters

Corporate Flight Departments

Corporate Aviation

Conference Date Focus Purpose

Staff and

Commission

Support

Estimated Costs Total

RegistrationExhibit

Fees

Travel, Lodging, and

TransportationOther Fees

NBAA Annual Conference

Las Vegas, NV

November

17 - 19,

2015

Network with those

in the Aviation

Industry & Market

Luxivair SBD

FBO Staff &

Commissioners$1140.00 $3,500.00 $3,500.00 $1,500.00 $9640.00

NBAA Schedulers &

Dispatchers Conference

Tampa, FL

January 19 -

22, 2016

Network with those

in the Aviation

Industry & Market

Luxivair SBD

FBO Staff $0.00 $2,230.00 $4,200.00 $2,465.00 $9,295.00

NBAA International Operators

Conference

San Diego, CA

March 21-

24, 2016

Network with those

in the Aviation

Industry & Market

Luxivair SBD

FBO Staff - TBD $3,000.00 $0.00 $2,000.00 $0.00 $5,000.00

California Schedulers and

Dispatchers Meeting

TBD

May, 2016

Network with those

in the Aviation

Industry & Market

Luxivair SBD

FBO Staff - TBD $0.00 $0.00 $600.00 $0.00 $600.00

Estimated Total: $ 24,535

SBIAA COMMISSION

Executive Director

Deputy Director Aviation - SBIAA

IT Manager

Marketing Coordinator

FBO Manager

FBO & Events Coordinator

FBO Operations

Customer Service Associate

Airport Manager

Airport Operations

SBIAA

Airport Maintenance

SBIAA

Purchasing Agent

SBIAA Funded PositionsCost Allocation

IVDA/SBIAA

12

SBIAA OrganizationOrganization

SBIAA Cost Allocation

to Luxivair SBD

Business Development