Insi

ghts

by

Ayes

ha S

aeed

www.CustomerTrendlog.com

Ramadan branding

Tips & Insights

Insi

ghts

by

Ayes

ha S

aeed

www.CustomerTrendlog.com

Ramadan Kareem.Branding should do better than just showing Hilal & Dates

Trust me, we (Muslims) don’t sit in our couches and wait for you to show the prettiest Hilal on your adverts.

Ramadan is about Spiritual detoxing, Patience, Compassion, Self Control, Honesty and about understanding the message

of God (Quran). Lets talk about that

Insi

ghts

by

Ayes

ha S

aeed

www.CustomerTrendlog.com

Insi

ghts

by

Ayes

ha S

aeed

www.CustomerTrendlog.com

Your Logo & Tagline

CREATING A CLONE AGAIN

THIS RAMADAN?

Here is a standard format.

The least you can do is to Save the design cost and give it to Charity.

Insi

ghts

by

Ayes

ha S

aeed

www.CustomerTrendlog.com

Brand Communication has learnt to ride on the waves of uneasy insights and relate to the consumer.

But somehow, all of those learning fail to affect the way we produce Ramadan Campaigns.

Insi

ghts

by

Ayes

ha S

aeed

www.CustomerTrendlog.com

Insights into Muslim Market

Insi

ghts

by

Ayes

ha S

aeed

www.CustomerTrendlog.com

Another ½ thinks, it is a symbol of

Freedom. Everyone is

entitled to choose their attire

OPPRESSION FREEDOM

½ of the world thinks Hijab should be banned.. It’s a symbol of oppression

Insi

ghts

by

Ayes

ha S

aeed

www.CustomerTrendlog.com

This movie moved the Muslim world, it talks about how stereotyping is effecting the Muslims.

The movie makers found this insight, but the brand managers cant?

Surprising!

AND I AM NOT A TERRORIST

Insi

ghts

by

Ayes

ha S

aeed

www.CustomerTrendlog.com

He is a Muslim who runs one of the worlds’ largest philanthropist center.

The reason you don’t know him and many others is that Muslim Philanthropists have never been celebrated at broader level hence leaving a cavity in perceptions about Muslims.

Enlighten your audience- show the brighter side of the picture Do you know him?

Most probably, No.

Insi

ghts

by

Ayes

ha S

aeed

www.CustomerTrendlog.com

Meat is the only thing associated with Halal, not the fact that your brand is truthful, avoids all forms of illegalities, bribes and everything which is forbidden in Islam.

Educate and enlighten your audience. Halal is not how you slaughter a cow, it’s a way of life.

Insi

ghts

by

Ayes

ha S

aeed

www.CustomerTrendlog.com

Few Ideas for the campaigns

Insi

ghts

by

Ayes

ha S

aeed

www.CustomerTrendlog.com

EnlightenI Cover is a photo book by a Muslim photographer talking about successful Muslim women who covers

Support a causePick any cause, from dishonesty to charity and support it. Your CSR campaign can be your Ramadan Campaign

Insi

ghts

by

Ayes

ha S

aeed

www.CustomerTrendlog.com

Support the man behind the cause

Promote the Stars of Muslim World. Let the world see us in a different light

EducateWhat is Halal?What is Islam? What is Ramadan?

Try to talk about the real meaning of these concepts

Fasting is more than just hunger management

Insi

ghts

by

Ayes

ha S

aeed

www.CustomerTrendlog.com

Interesting presentations – Marketing to Muslims

You may find the following link useful, if you are looking for more presentations on the same subject

http://www.customertrendlog.com/tag/marketing-to-muslims/