marketing to boomers through social media
DESCRIPTION
There are 78 million boomers in the U.S. More than 70% of boomers consume social media content. Marketers who target boomers need to understand how boomers want to be engaged online.TRANSCRIPT
![Page 1: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/1.jpg)
April 15, 2010
Social Media for Boomers
Bernie Borges
![Page 2: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/2.jpg)
Marketing History Lesson
1950 to 2000
![Page 3: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/3.jpg)
In a Transition
1990 to 2000 2000 to 2009
![Page 4: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/4.jpg)
Marketing 1.0 vs. Marketing 2.0
Outbound Marketing Inbound Marketing
![Page 5: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/5.jpg)
Buyers Don’t Have to Tolerate It
![Page 6: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/6.jpg)
Marketing 2.0 in a Nutshell
Relationship BuildingContent Strategy
Mindset Shift
![Page 7: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/7.jpg)
Marketing 2.0 Mindset
Think Like a Publisher
Focus on Relationships
![Page 8: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/8.jpg)
The Three E’s
![Page 9: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/9.jpg)
Engage Influential People
![Page 10: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/10.jpg)
Wisdom of Crowds
![Page 11: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/11.jpg)
Do Boomers Use Social Media?
![Page 12: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/12.jpg)
Do Boomers Use Social Media?
![Page 13: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/13.jpg)
Do Boomers Use Social Media?
![Page 14: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/14.jpg)
Do Boomers Use Social Media?
![Page 15: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/15.jpg)
Do Boomers Use Social Media?
![Page 16: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/16.jpg)
Do Boomers Use Social Media?
![Page 17: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/17.jpg)
Do Boomers Use Social Media?
http://mashable.com/2010/04/05/facebook-us-infographic/
![Page 18: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/18.jpg)
Marketing to Boomers Online
![Page 19: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/19.jpg)
• Insider’s Club
• Branded Communities
• Social TV
• Targeted Advertising (Online)
• Integrated Marketing
Marketing to Boomers Online
![Page 20: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/20.jpg)
Integrate Email with Social Media
![Page 21: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/21.jpg)
Integrate Email with Social Media
![Page 22: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/22.jpg)
Integrate Email with Social Media
![Page 23: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/23.jpg)
Insider’s Club
![Page 24: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/24.jpg)
Private Communities
![Page 25: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/25.jpg)
Branded Content
![Page 26: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/26.jpg)
Branded Content: Will it Blend?
Over 6M Views
Sales Grew 700%
National Media Coverage
Cross Over Brand Pull
SEO Value
![Page 27: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/27.jpg)
Private Twitter Communities
![Page 28: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/28.jpg)
Social TV
![Page 29: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/29.jpg)
Social TV
![Page 30: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/30.jpg)
Targeted Online Advertising
![Page 31: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/31.jpg)
Targeted Online Advertising
![Page 32: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/32.jpg)
Integrated Marketing
![Page 33: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/33.jpg)
Integrated Marketing
![Page 34: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/34.jpg)
Integrated Marketing
![Page 35: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/35.jpg)
Integrated Marketing
![Page 36: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/36.jpg)
Integrated Marketing
![Page 37: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/37.jpg)
Summary
• Nurture boomers online
• Create custom content
• Build strong loyalty
• Create sense of exclusivity
• Give reason to connect & share
• Make special offers
• Make it easy to share
![Page 38: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/38.jpg)
Bernie Borges: CEO, Find and Convert
Email: [email protected]
Blog: http://www.findandconvert.com/blog/
Twitter: http://twitter.com/berniebay
LinkedIn: http://linkedin.com/in/bernieborges
Facebook Fan Page: http://companies.to/findandconvert
My Book: http://budurl.com/marketing20amazon
Video Channel: http://www.youtube.com/user/bernbaybb
![Page 39: Marketing to Boomers Through Social Media](https://reader035.vdocuments.site/reader035/viewer/2022081602/5452e168af7959904c8b5d73/html5/thumbnails/39.jpg)
Source CreditsThe following people, companies and logos used in this presentation are the sole copyrighted property of their respective owners.
Blendtec
Coke
Dell Outlet
E-Marketer
Endavo Media
Fidelity Investments
Forrester Research
HubSpot
Mashable
Proctor & Gamble