marketing tips - how to achieve more with less time
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How To Achieve More with LessTime saving tips for marketing
Start with the End in Mind
Plan your marketing activity.Know the outcomes you want and work back to the inputs they require.Do you….• want to know who visits your website• want to write to them• want to enable self-service purchases• want to talk to prospects by phone• want to encourage word of mouth referrals• want testimonials from clients• want to be mentioned in newspapers & magazines
All are possible with careful planning.
Marketing by humans versus by machines
Marketing automation• “Set and forget” email reminders• Newsletters that write themselves• Social media updates without human touch
Human touch marketing• Allows individualisation• Is responsive to situations• Can you tell it’s a human not a machine?
Write once; Use three times
Save time by planning your writing
Pen an article for your blog1. Auto-post into social media2. Copy/paste into Linked In Articles3. Re-use in the Newsletter
Create an image with a slogan / message4. Use to illustrate a blog article5. Post onto pictorial social media (Flickr, Pinterest)6. Use on Facebook as a header image
Tools to help you• RSS to email (MailChimp, FeedBlitz, AWeber)• Autoresponders (Campaign Monitor, Infusionsoft, Constant Contact)• Cross-posting (FeedBlitz, IFTTT)
Processes to help you• Build lists as you go along (twitter, excel)• Have a process for business cards (database, categories, tags)
Integrated campaign structure to re-use• A seasonal offer (cashflow management, gifts for Christmas)• Articulate the offer - benefits• Build a landing page • Write content to intrigue the prospect (e book, article, check list)• Re-use content in
• Blog article• Email• Direct mail letter• Press release• Advertisement• Social media article / updates • Seminar• Home page slider / promo
Rinse, repeat, re-use.
Effective outsourcing
• Decide which tasks you want to do yourself• Write a comprehensive brief• Find the best source of talent (oDesk, Guru, PeoplePerHour)• Plan time into your diary to manage them (daily)• Be scrupulously prompt in payments
Examples:• Update mailing list of changed email addresses / bounced• Collate articles on your specialist topic published in journals• Graphic Design (99Designs, Crowdspring)• Follow up phone calls / emails
Example campaign
Which of these tasks were outsourced?
Sponsorship offer to sports clubs1. Research correct contact names2. Write email outlining the offer3. Receive replies and send more information out4. Chase up for yes/no decision 5. Update spreadsheet6. If yes, supply logo, text and contact person7. Check applied to club website8. Confirm coupon code9. Send them text of announcement for club members
Connect with me
Let’s connect professionally
Linked In - Rebecca CaroeTwitter - @Rebeccacaroe
Questions [email protected]