marketing thesis 2011 at duvel moortgat
DESCRIPTION
Presentatie Dominique Goven, juryvoorzitter, beste Marketing Thesis van Vlaanderen met deelname van universiteiten Antwerpen, Gent, Diepenbeek en Brussel. 24 november 2011 bij Duvel Moortgat.TRANSCRIPT
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Digitaleweb
Retail
Cultuur
Duur-Zaam
Co-creation
Segmen-tatie
Wiebke Peeters
Sofie Goetschalx
Nele Callebaut
Eline Nijs
Eveline Wuyts
Kelly Dehaen Severine Vandercruyssen
Lorenzo Van Doorslaer
Dario Canini
Griet Vandenhouwele
Marketing thema’s2011
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Digitaleweb
Retail
Cultuur
Duur-Zaam
Co-creation
Segmen-tatie
Wiebke Peeters
Sofie Goetschalx
Nele Callebaut
Eline Nijs
Eveline Wuyts
Kelly Dehaen Severine Vandercruyssen
Lorenzo Van Doorslaer
Dario Canini
Griet Vandenhouwele
![Page 3: Marketing thesis 2011 at duvel moortgat](https://reader035.vdocuments.site/reader035/viewer/2022081401/559c3d5a1a28abef7f8b479b/html5/thumbnails/3.jpg)
Peer-to-Peer Trust +Instant reaction
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De klant neemt plaatsin de ‘board’
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14% heeft geen tijd,24% kent het niet,
28% heeft ander excuus
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Grondstof-leverancier Producent Handel Installateur Eindgebruiker
Social media: over de ketenheen in contact met de
eindgebruiker.
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90% van de online klantenwil ‘human contact’ online
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Social media is 2-richtingsverkeer !!
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Belgen participeren minderin sociale media
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‘Virtual community is a window to start of agood relationship’
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Digitaleweb
Retail
Cultuur
Duur-Zaam
Co-creation
Segmen-tatie
Wiebke Peeters
Sofie Goetschalx
Nele Callebaut
Eline Nijs
Eveline Wuyts
Kelly Dehaen Severine Vandercruyssen
Lorenzo Van Doorslaer
Dario Canini
Griet Vandenhouwele
![Page 12: Marketing thesis 2011 at duvel moortgat](https://reader035.vdocuments.site/reader035/viewer/2022081401/559c3d5a1a28abef7f8b479b/html5/thumbnails/12.jpg)
De klant is veranderd =>Betrek hem/haar slim
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“Product variety has not necessarily resulted in better
customer experience”
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Digitaleweb
Value inRetail
Cultuur
Duur-Zaam
Co-creation
Segmen-tatie
Wiebke Peeters
Sofie Goetschalx
Nele Callebaut
Eline Nijs
Eveline Wuyts
Kelly Dehaen Severine Vandercruyssen
Lorenzo Van Doorslaer
Dario Canini
Griet Vandenhouwele
![Page 15: Marketing thesis 2011 at duvel moortgat](https://reader035.vdocuments.site/reader035/viewer/2022081401/559c3d5a1a28abef7f8b479b/html5/thumbnails/15.jpg)
Streef superieure klantwaarde na
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Zullen locatie, assortiment,informatie en uitstraling
voldoende zijn ?
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Who gets the biggestshare of the wallet?
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Persoonlijke aandacht enbeleving bieden:
Toekomstige differentiators
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Digitaleweb
Value inRetail
Cultuur
Duur-Zaam
Co-creation
Segmen-tatie
Wiebke Peeters
Sofie Goetschalx
Nele Callebaut
Eline Nijs
Eveline Wuyts
Kelly Dehaen Severine Vandercruyssen
Lorenzo Van Doorslaer
Dario Canini
Griet Vandenhouwele
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Cultuur kent verschillendeniveaus
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Het dogma van deetnocentrische
hoofdzetel.
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Digitaleweb
Value inRetail
Cultuur
Duur-Zaam
Co-creation
Segmen-tatie
Wiebke Peeters
Sofie Goetschalx
Nele Callebaut
Eline Nijs
Eveline Wuyts
Kelly Dehaen Severine Vandercruyssen
Lorenzo Van Doorslaer
Dario Canini
Griet Vandenhouwele
![Page 23: Marketing thesis 2011 at duvel moortgat](https://reader035.vdocuments.site/reader035/viewer/2022081401/559c3d5a1a28abef7f8b479b/html5/thumbnails/23.jpg)
Duurzaamheid is zeggenwaar je voor staat
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Thema leidt het sterkstonder cognitive load
capacity
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Digitaleweb
Value inRetail
Cultuur
Duur-Zaam
Co-creation
Segmen-tatie
Wiebke Peeters
Sofie Goetschalx
Nele Callebaut
Eline Nijs
Eveline Wuyts
Kelly Dehaen Severine Vandercruyssen
Lorenzo Van Doorslaer
Dario Canini
Griet Vandenhouwele
![Page 26: Marketing thesis 2011 at duvel moortgat](https://reader035.vdocuments.site/reader035/viewer/2022081401/559c3d5a1a28abef7f8b479b/html5/thumbnails/26.jpg)
De gemiddelde student geeft39427 Euro uit in zijn
studentenstad
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De vicieuze cirkel: student –afstudeerder – Human
capital
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Denk aan je doelgroepvan de toekomst
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Veel succes in jullie verdere carriere …
Dominique GovenMarketing Manager BeneluxRockfon/[email protected]://twitter.com/dominiquegoven
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Talent is the desireto practice…