Marketing Strategies Of Cremica

SUBMITTED TO : ---------------------------

SUBMITTED BY :MR. SUCHET MAHAJAN

STUDENT :B.B.A

ROLL. NO. :35052

REGN. NO. 11-scvb-38

SPECIAL THANKS TO: MRS BECTORS FOOD SPL. LTD. TAHLIWAL UNA H.P.

PREFACEThe CREMICA Group, a widely diversified food products company

from India, is an acknowledged frontrunner in both food retailing andfood services industry. Established as a small enterprise by Mrs. Bector,

a passionate food enthusiast, three decades ago, the group is today known for its lip smacking range of Sauces, Mayonnaise, Toppings,

Syrups, Biscuits, Indian Snack Foods, Stabiliser Blends and Ice creams.Through its commitment to taste and quality, CREMICA has emerged asa preferred consumer brand and a leading supplier to Indian and global

food majors.Cremica's spread of delightful biscuits, breads, sauces, bread

spreads, ready to eat curries and syrups has something for every one.

FOOD SERVICES

CREMICA has emerged as India’s largest player in the food services business through its unparalleled expertise in product development, ingredient substitution and product

customization. With an extensive industry experience spanning three decades, CREMICA today serves as a one

stop solutions provider to all the leading food service chains, food retail chains, hotels groups and airline in the country. The company’s value proposition lies in the fact

that it can deliver better quality products at the same price. Its core competence in this business arises from its

extensive product development and R&D capabilities, its team of experienced food technologists and its plants,

which are specifically designed for food service.

TABLE OF CONTENT 1. -------------------------------- Introduction history of cremica

2. -------------------------------- Statement and object

3. -------------------------------- Market share, Swot analysis

4. -------------------------------- Human resources department

5. -------------------------------- Production department

6. -------------------------------- Packing Department

7. -------------------------------- Markting and dispatch department

8. -------------------------------- Methodology

9. -------------------------------- Conclusion

INTRODUCTION

Hi I am suchet mahajan doing the training in cremica biscuit industry in una. So in this way I m using my own opinion regarding industry

visiting. I am using the both primary & secondary resources.

History of cremica

One would think that someone who began with a meager investment of around Rs 300 over three decades ago and runs a unit that is about to touch Rs 200 crore of turnover today, must be highly ambitious. Strangely though, ambition has not been on the agenda of Ms Rajni Bector, Managing Director, Cremica Limited, who says all she did was what she ought to have done, as is preached by the Bhagavadagita.

Rajni is one of the first women entrepreneurs in the region. The timing of the venture’s commencement and the conservative approach affluent families had towards working women were factors that ensured things were not all that smooth for this entrepreneur. “As I came from a well-off family, money was not the factor for which I was working. However, it could have been a reason strong enough to stop me from working, as women from affluent families did not work then. People talked a lot about it, but then all that didn’t bother me,” says Rajni. And her firmness was what also changed the conservative approach people had towards women who worked.

Her ice creams were a hot favorite with friends and she initially started off with supplying them at parties. The turning point was when once she put up a stall at a fete where another leading ice cream manufacturing company also had its stall. “I had never thought people would buy my ice creams. But they preferred us to them and our stock was over in no time. That was when I thought of doing it on a large scale — the company got registered and Cremica was born,” she fondly remembers.

That was in 1974-75. Cremica is now about to reach an annual turnover of Rs 150-200 crore. The group has a couple of units, including Cremica Frozen Foods, EBI Foods, Mrs. Bector’s Desserts and Cremica Agro India, which is engaged in manufacturing products like ketchups and namkeens. The company also plans to come out with readymade gravies shortly. The products are exported to Africa, the USA and UK.

She considers herself lucky in business, as the concept she came out with was relatively new then. Her attitude to experiment and bring out new flavours and products was something relatively new and well received. Innovation and emphasis on quality is what she thinks helped her carve a niche. “I never compromised on quality, even if it meant buying expensive raw material. Now we are even importing some stuff. And I also ensured that we regularly came out with new stuff for which I used to read a lot,” she reveals.

While achievements have been many, including awards and the contentment, order by McDonald’s, Rajni says, has been no less than an accomplishment. “While they were looking forward for the best in quality, our selection was something I was really proud of.”

Cremica has been business partner of McDonald’s since the latter started operations in India. The company supplies buns, ketchups, toppings, “in fact most of the raw material,” says Rajni.

Cremica supplies one-lakh buns a day to McDonald’s. Besides, Cremica has also partnered with Cadbury’s ITC and EBI Foods, a UK-based firm. The company also supplies biscuits for the World Food Project, shipping low fat biscuits across the world, particularly to the war-torn areas of Afghanistan and Iraq.

However, it is family that has always remained the priority. “Though there never was this typical problem of maintaining a balance as my children were grown up by the time I started, I never compromised on it also. There were times when I would not sleep and work at night so that I could spend time with my family.”

Rajni says she never faced problems in managing people. “It is not about managing men or women, it is about dealing with people. Perhaps this attitude helped me and I always had full support of those working with me,” she says. She also remains an equally active social worker. And today while her three sons have joined her business, 62-year-old Rajni remains as active and passionate about her work.

Her mantra of success? “Just remember that work is worship — whatever you do, be it at home or outside, treat it respectfully

Cremica group, a widely diversified food products company from India, is an acknowledged frontrunner in both food retailing and food service industry. Established by MRS. BECTOR, a passionate food enthusiast, three decades ago. Cremica has emerged as a preferred consumer brand and a leading supplier to Indian and global food majors. Started in 1978. In the year 1997 seeing the quality of the products being manufactured

McDonalds approached Mrs. Bector for supplies of various products i.e. buns, liquid products and batters & breading.

A COMPLETE

STATEMENTThis product line has enabled CREMICA to emerge as a major biscuit manufacturer in North India, producing a large and varied range across

four segments: Crackers, Cream Biscuits, Cookies and Glucose Biscuits.

CREMICA’S dominating role in the biscuits segment arises from its excellent quality, widespread distribution and extended range. Another key strength lies in its ability to customise products and packaging for specific requirements. The biscuit sachet developed specially for hotels

and airlines is a good example such customisation.

A new plant with a capacity of 5000 tonnes per month & 60000 per year is being installed in Himachal Pradesh Dist. Una Tahliwal. This plant

shall be 100 per cent automated and would be among the best facilities in food processing across the country.

In a survey carried out by Insight, the well known consumer magazine, in accordance with BIS-specified parameters, CREMICA’S Glucose

Biscuits were Ranked No. 1 in the sweet biscuits category.

It is a matter of pride that CREMICA is a part of the programme initiated by the Government of India to manufacture fortified biscuits on

an ongoing basis for Afghanistan under the aegis of the World Food Organisation. The organisation is also exporting biscuits to Iraq for the

World Food Programme.

OBJECT OF CRIMICA INDUSTRIES

1.To manufacture & process of supply in India as well as abroad countries and entering into foreign MNC collaboration.

2. To maintain very high level of a quality of it’s all product.

3. To grow the food industry in the market just like sky high level.

4. To give the healthy & touch competition to market competitor.

5. To set up its new unit in different state in all over country and all over world.

6. They using the factory act 1948.

7. Standerd it’s operation in 1996.

8. Using the best quality of machinery made with stainless steel and purchasing from USA.

9. Proper delivery of goods and using the FIFO (first in first out ) method.

CRIMICA dominating the role in the cookies segment arises from it’s excellent quality and it’s delivery range is increase. The cookies are developed specially for Hotel and airline are the best example

Market shareMrs. Bector food specialities. ltd

Cremica cookies ------------------------------------------------------ 35%

Britania cookies ----------------------------------------------------- 27%

Parleji cookies ------------------------------------------------------- 22%

Other company ------------------------------------------------------- 16%

SWOT ANALYSISIn biscuit segment, CRIMICA enjoy the status of a market lender in the northern and central parts of India – primarily across Himachal Pradesh, Punjab, Haryana, Jammu and Kashmir U.P. Rajasthan

HUMAN RESOURCE DEPARTMENT

All the interview. Selection, Recruitment, Time keeping, Salary/wages. Preparation record of employee, Record of labour , Provident fund, Gratuity, Labour welfare, Under the factories act 1948, bonus etc. is maintained by the human resource department.

1. What is job?

According to the Wikipedia “job is the task, an occupational activity performed in return for a monetary reward”.

The oxford dictionary defined “A particular task or piece of work that you have to do”.

2. What is satisfaction?

According to the Wikipedia satisfaction mean “The act of satisfaction or state of being satisfy is grant fully the want, wishes, and desire of to supply the full extent with what is whish for”.

3.What is job satisfaction?

“The feeling or effective response someone experience in a job role some research argue that it is possible to capture the level of job”.

Job satisfaction is a term used to described how content an individual is with their job. It is relatively recent term since in previous centuries the job available to a particular person were often predetermined by their parents occupation.

RECRUITMENT1. Staff recruitment

2. Worker/Labour recruitment

Staff recruitmentRecruitment refer to the process of attracting, screening, selecting etc. for choosing best qualified person for a job. At the strategic level it may involve the development of an employer brand which include an ‘employee offering’. Recruitment is the process in which find the new alternative to join the Company. Organization, Armed force and police.

Recruitment process

1. Recruitment process begin when the H.R. Dept. recives requisition for recruitment from any department of the company.

2. Locating and developing the source of required number and type of employ.

3. Developing the technique to attract candidate. The goodwill of an organization in the market is the one of technique.

4. Stimulate as many candidate as possible and ask them to apply for job. In order increase the selection ratio, there is the need to attract candidate .

5. Evaluating the effectiveness of recruitment process.

Sources Of Recruitment

There are two type of sources

1. Internal sources

2. External sources

Internal Sources

1. Present employ

2. Former employees

3. Previous application

External Sources

1. Advertisement

2. Employment Exchange

3. Professional Organisations

4. Data Banks

5. Labour Contractors

6. Trade Union

7. Gate Recruitment

8. Walk-ins, Write-ins and Talk-inc

9. Internet process

INTERVIEW FOR SELECTION OF STAFF

Meaning/definition of recruitment

Interview is most widely used selection tool. Interview is the face to face to interaction between two person for a particular purpose. It is a method by which an idea about an applicant’s personality including his intelligence, interests and general attitudes towards life can be obtained by a face to face contracts.

According to SCOTT, “An interview is a purposeful exchange of ideas, the answering of question and communication between two or more person.

According WALTER and OTHER, “ interview is the conversation with a purpose and the purpose may be to get information, to give information and to make a friend.

According to MICHAEL NC DANIEL, a selection interview is a selection procedure designed to predict future job performance on the basis of applicant’s oral responses to oral inquires.

Thus, interview is an attempt to secure maximum amount of information from the candidate concerning his suitability for the job under consideration.

Types of interview

1.NON- DIRECTIVWE BINTERVIEW:

Is that interview in which not directed by question or comments as to what the candidate should be asked. There is generally, no set format to follow, so the interview can take various direction.

2. DIRECT INTERVIEW:

These type of interview are pre planned. Here the interviewer followed a printed form to ask a series of question.

3. STRESS INTERVIEW:

The purpose of stress interview is to find out how candidate behaves in a stressful situation i.e. whether he loses hi temper, gets confused or frightened or feels frustrated.

4. EXIT INTERVIEW:

When an employee leaves the company for any reason, an exit interview is often conducted. An exit interview, usually conducted by the HR dept. to get the information about why the employee leave the organization.

5. job related interview:

In job related interview, the interview tries to deduce what the applicant’s on the job performance would be based on his performance would be, based on his answers to questions about past behaviors. The interviewer is not situational, as the question don’t revolve around hypothetical situations.

STEPS IN INTERVIEW

1. PREPARATION FOR INTERVIEW:

Interview is an art which demand a positive frame of mind on the part of interviewers. Advance preparation by the interviewer is basic to then success of interview.

2. THE PHYSICAL SETTING:

The place of interview should be comfortable, private preferably away from noise, neat and clean, well furnished.

3. CONDUCTING THE INTERVIEW:

This step is the most important step in the interview process. In this point interviewer try to get the complete and accurate information.

4. CLOSING THE INTERVIEW:

Interview should be closed as happily as it began without creating any awkward situation for the interviewee. Before closing the interview, the candidate should be asked whether he or she would like.

5.EVALUATION

JOINING OF STAFF

1. JOB OFFER :

Job are offered are those candidate who passed the all requirement of organization. Job offer is made in the form of an appointment latter. Such latter are, generally contained a date which the candidate must report on duty. Reasonable reporting time are given to all selected candidate.

2.CONTRACT OF EMPLOYMENT:

After the job offer are been made and the candidate accepts the offer, then the a contract are made that is:

(A) Job title

(B) Detail of duty

(C) Holiday arrangements and duties of holiday

(D) Sickness leave

(E) work hour and salary

(f) Disciplinary procedure

(g) Term for, union membership

3.EVALUATION:

If the candidate except the contract then it will ensure the candidate want the job.

Worker/Labour recruitment

LABOUR HIRING

(A) Local labour

(B) Labour supplier (pardhan, recruitment cell etc.)

(C) Notice on the main gate for recruitment

(D) State wise labour hiring

(e) Other resources

SELECTIONOF LABOUR IN INDIA

Condition of labour market generally determine the selection process. In our country there is large scale unemployment along with the shortage of skilled labour. ‘No vacancy board are seen along with wanted hung on a factory gate everywhere. All the evils are associated with selection-corruption, favoritism, and influence are founded I highring of these people.

APPLICATION FORM

1. Name(In BLOCK latter)……………………. 2. Father/Husband name….………………........

3. Mother name………………………………… 4.Date of birth…………………………………

5. Place of birth………………………………… 6.sex…………………………………………...

7. Marital Status……………………………….. 8. Account No. ………………………………..

9.Address a) permanent ………………………................................................................................

………………………………………………………………………………………………………

B) temporary ………………………………………………………………………………………

……………………………………………………………………………………………………..

10 Mobile No. ………………………………… 11.Phone No. ………………………………..

12. Experience ………………………………..

__________________

SIGNATURE

REMARK…………………………………………………………..

Asst. personnel Manager General Manager plant manager

Pers & admn.

FORM-DD

(Prescribed under the Himachal factory Rule100)

I hereby required that in the event of my death before resuming work, the balance of my pay due for the period of (Leave with wages not availed of) shall be paid to Sh./ Smt._____________________________

Who is my________________________________ and resides at______

_____________________________________________________________________________________

______________________

Signature Of Employee

Signature of witness

1. _______________________

_______________________

2. _______________________

_______________________

Attested the sign. Of witnesses an employee

________________________

Signature of employee

FORM-FFORM-F

NOMINATION

1. I Shri/Shrimati/Kumar …………………………………………( Name in full here whose particular are given in statement below, herby nominate the person (s) mentioned to receive the gratuity payable after my death as also the gratunity standing to my credit in event of before the amount of gratuity shell be paid in proportion indicated against the name(s) of the nominee(s).

2. I hereby certify that the person(s) mentioned is(s) of my family within the meaning of clause (H) of section2of the payment of gratuity act,1972.

3. I hereby declare that I have no family within the meaning of clause(h) of section 2 of the side act.

4. (a) my father/mother/parents/are not dependent on me.

(b) my husband’s father/mother/parents is/are not dependent on me.

5.i have excluded my husband’s family by a notice date the………………. To the controlling authority in terms of the provision to clause (h) of section 2 of said Act.

NOMINEE(S)

Name in full with Full address of

nominee(s)1

Relation with employ

2

Age of nominee3

Proportion by which the gratuity

will be shared4

1.2.3.So on

___________________________

Signature of the employee

SALARY AND WAGES

1. Daily attendance:

Daily attendance taken by the Plant supervisor on the register and after that he is recoding the time of every employee or labour/worker. Then this data is given to the Computer operator and that person can feed the attendance data of all employee. All the salary and wages are made on the attendance of employee and worker.

2. Daily wages:

In this stage salary are given to worker on daily base. Daily wages are made on the attendance. But sometime worker are not present. Sometime worker leave. They could fill the leave form and put into the box. Attendance are taken by the shift in charge. Shift in charge also noted the time of worker of working on machine. After that Computer operator can feed the data omen company software.

3. Salary:

Company also provided the lone and advance salary to worker. This facility of the organization is to good because today money is the blood for buy anything. Worker can easily got the lone from organization with in interest of Rs. 4% . When the salary is made organization deduction the lone and advance from the worker salary with fix installment.

5. At the last stage salary are given according to the data of the each worker and employee.

Statutory stage

1. Pf relation:

A retirement plane for the private and public sector in CRIMICA, enacted by the employee Provident Fund (EPF) Act of 1991, intended to help employees save a portion of their salary in the event of retirement, disability , sickness or unemployment. As of 2007, employees are required to contribute at least 11% of their paycheck, with their employers contributing at least an additional 12%. The savings can then be used by the EPF for a wide variety of investments, and the participating employees are repaid through reinvested dividends. Employees may withdraw 30% of their accumulated EPF savings at age 50, and 100% at age 55.

2. ESI ( employee state insurance):

In ESI scheme, a worker in insurable employment is called insured person (IP). Insured persons and their family are entitled to different types of benefits. The benefits are broadly classified into two: (1) Medical benefits and (2) cash benefits.

Welfare system

1. Colony for worker

2. Bus services

3. Medical benefit

PRODUCTION DEPARTMENT NT

"Production is the process of transforming raw materials or purchased components into finished products for sale”.

The processes and methods used to transform tangible inputs (raw materials, semi-finished goods, subassemblies) and intangible inputs (ideas, information, knowledge) into goods or services. Resources are used in this process to create an output that is suitable for use or has exchange value.

HERE EG THAT.

Direct material + Direct labour + overheads = Production (raw material) (services) (infrastructural)

Quality & food safety policy

All commitment, action, & product of cremica group shall be recognized CREMICA group shall be recognized as an expression of quality of food safety,

We shall manufacture & supply safe biscuit of consistent biscuit quality to customers always meeting their expectation.

This shall be archived through continuous improvement in process system food hygiene practices in the skill of employ.

FOUNDER RAJANI BECTOR

CHAIRMAN DHARMVIR BECT

RECIPY TO MAKE COOKIES

IN

K.G.

BUTTTRE COOKIES

CASHEWCOOKIES

KESAR COKIES

CHOCO COOKIES

MID COOKIES

SPECIAL BOURBON

CHOCO VENILA

MID ELICHI

Maida 250 250 250 250 250 250 250 250

Sugar 96.153 96.153 96.153 96.153 96.153 96.153 96.153 96.153

Rpo 83 83 83 83 83 83 83 83

1/syrup 7.50 7.50 7.50 7.50 7.53 7.53 7.53 7.53

Smp 0.50 0.53 0.53 0.53 0.53 0.53 0.53 0.53

Salt 2.200 2.200 1.900 4.300 2.200

Soda 1.88 1.88 1.88 1.898 1.88 2.00 2.00 1.88

Sapp 0.05 0.05 0.03 0.03 0.03 0.12 0.03 0.05

SMBS 0.030 MAX

0.030 MAX

0.030 MAX

0.030 MAX

0.030 MAX

0.030 MAX

0.030 MAX

0.030 MAX

Lecithin 0.20 0.20 0.30

Finamul 4.50 4.50 4.50

Butter 2.00 2.00

Abc 0.300 0.500 0.500

Dust 25 25 25 25 25 25 25 25

Water

M/starch

Dark chocolate

30 30

BUTTER COOKIES

CASHEW COOKIE

S

KESAR ELACHI

CHOCO COOKIES

MID COOKIES

SPECIAL BOURBON

CHOCO VENILA

MID ELACHI

B/Cardamom

G/cardamom

Nut powder

Con. Milk

Black jack

Carmel

Datem

HOW TO MAKE COOKIES

To make cremica cookies that mean to baked with love. There are 7 mixer are using to mix the all material or recipe. Firstly raw material are come from the Ludhiana flower mill in the truck and that material are directly come into the cremica industries warehouse after that sugar come through pipe line both material are mixed. These material are put in the conwere belt. Then these material are gone to the oven. The it can waked. After that material are going for packaging.

RECIPY TO MAKE CREAMNAME IN

K.G.ORNGE CREAM

E

ELACHI CREAM

E

STRAWEBRRY CREAME

VANILA CREAM

E

BOURBON

CREAME

CHOCKLATE CREAME

MILK CREAM

E

SUGAR 24 24 25 22 25 24 22

SOILD FAT 11 11 11 11 11 11 12

STRACH 2 2 1 1.500 1.500 .250 1

S.M.P. 0.750 .500 1 1 KG 1 KG .200 1.75

LECITHIN 1OO GM

.100 .200 .150 .150 .250 74 GM

T.B.H.O. 200 GM .200 .200 200 .200 .200 200 GM

SALT 25 GM .40 40 75 .75 55 GM

CRITRIC ACID

25 GM 600 600 GM

MALK ACID

VANILA100%

300 GM

COCO POWDER

1.200

VANILA POWDER

COLOUR & FLAVOUR

160 ML 5.54 = 1 GM TUTRAZINE

4GM

RED BED .92 GM

100 ML 100 ML CURMIL FALAVOUR

300 ML

160 ML

How to mix dough & specimen chart

Mixing time = 10 minutes Status

EJECTION TILING

Inch Current dough temp

.

Mixing flap

Date 20/05/2013

Manual operation active

Exit

Up stop Down stop

Slow(run) High stop

Open Close

Functionkey Stop

This chart can show to mixing the dough for baking the cookies. In this chart mixing timing Inch, slow run, function key. With the help of this controlling the machinery.

CREMING SPEED CONTROL

AUTO SPEED FACTOR

Auger-1 : 0.30000 Auger-2 :

Pump-1 : 0.30000 Pump-2 :

Hopper-1 : 0.3500 Hopper-2 :

Conveyor-1 : 0.7720

Conveyor-2 : 0.8100

Current speed -------------------------------------1235 per hour

Maximum speed -------------------------------------1400 per hour

In the cremica organization there are producing the cookies 25 ton regularly in 22 hours per day. Other 2 hour are worked for dusting the machinery regularly.

PACKING DEPARTMENY

Now at Phillaur, Una, Noida, and Mumbai, each plant is state of art support by through quality controls and extensive R&D, having an installed capacity of 400M.T. of biscuit per day. You name it- we have it. If we don’t we will make them to your requirement, your recipe and your packaging, provided the order is economic-cally viable.

LIST OF PACKING PRODUCT

This digestive cookies are made in INDIA but its not available in INDIAN market.

The sumptuous blend of wheat, butter, and cashew result is most exotic, mouth watering cookies which is what we offer you

If cream in your biscuit then what you want, your wish is just grant, try the cremica crème biscuit available in five delicious verities

MARKETING & DISPATCH DEPARTMENT

Market is the that place where the customer and buyer are met with each other. Marketing term is the backbone of the company, which is doing is best to fetch the maximum market. There is very good hierarchy system of the market term and proper reporting that expedites the work on sale the work on sale and provide smooth working environment to the employ they have very good cordial professional contact with the people, which help them a lot for boot up the sale of the product of the company.

Checklist to inspect the vehicle

Vehicle no. _____________________

Owner name ____________________

Driver license number_____________

1. Condition of the vehicle Ok/not ok

2. Tarpaulin on the tap bottom Present/absent

3. Any objection Ok/not ok

4. Dust/sand/coal/cement etc. Present absent

5. Culling system Yes/no

6. Condition of tarpaulin Yes/no

7. Vehicle bears wooden batten Yes/no

MRS. BECTOR FOOD SPEL. LTD.LOADING SLIP

DESTINATION____________ VEHICLE________GTA/CTA_______________

VARIETIES Packing

In kg.

Weight in kg

order Loading detail total

1. 2. 3. 4. 5.

Glucose

cookies

41 6.560

58 9.280

116 6.960

B cookies 50 7.00

100 7.20

C cookies 150 4.80

200 9.60

Twin cream

Chocó/milk/

Elachi/milk/

Orange/vnl

120 pkt.

50gm

6.00

72 pkt. 100 gm.

7.2

Bourbon

30 7.20

75 7.50

150 7.20

200 7.20

Salties

Zera

k.bite

50 6.00

100 6.40

Digestive

C.S.D.

Bourbon

b.cookies

b.cream

k.khajur

coconut

100

Gm

150

gm

Crunchy

Chocó

Elachi

Milk

cream

120 pkt 50gm

6.00

72 pkt 100 gm

7.2

TOTAL____________________ DISPATCH MANAGER_____

METHODOLOGY GY

“Methodology is the description, explanation and justification of various method of conducting research.”

This part of project explain the methodology of research about my project report. It is described the method of data collection, the sampling plan, the tool of investigation, planning of questionnaire, and the limitation of study. The study required two sources of data collection-primary data and secondary.

Primary data :

Primary data is that data which is collected by the person/investigator himself. It is basically first hand data. There are various method of data collection in primary data which are used to collect current information like observation and questionnaire interview.

Secondary data :

Secondary data is that data which is collected from some secondary sources. It is the reserve data. This data are collected by the another person. This data are collected from various sources like magazine, newspaper, books, journal. In this research also using the secondary data from the various resources.

Collection of data

A questionnaire was designed in order to obtain answers pertinent to the objective of research. A structured interview schedule was framed for

collecting the data. It contained both open and close-ended questions. Sequencing of questionnaire was decided according to the requirement of study. Initially general questions were asked and later questions regarding the objective of study were asked.

Analysis of data :

For the purpose of analysis, the statistical tool like mean, average and percentages are used. The likert scaling system consisting of five categories of agreements and disagreements was applied to each item. Each item could be replied by checking any of the five answers: "Strongly Agreed, Agreed, Undecided, Disagreed, Strongly disagreed". The items were selected in such a way the satisfied scale indicates by 'strongly agreed' and 'disagree' for the other half. The neutral responses were 'undecided'

Sample methods

Sample size :

The sample size of this research is 120 worker in which 80 female and 40 male worker.

Sample area:

The sample area in this research is Mrs. Bector food spel. Ltd. Una.

1. Employ current job is as per there ability, qualification experience.

Responses No. of Respondents PercentageStrongly Agree 108 90%

Agree 10 8%Undecided 0 0%Disagree 2 2%

Strongly Disagree 0 0%Total 120 100%

Analysis: From the above chart it was clear that most of employ thought that they are getting the job as per their ability, qualification and experience. The chart can show that 90% worker are strongly agree, 15% are agree and other 2% are disagree.

2. Employ can get promotion according to their quality or experience.

Responses No. of Respondents PercentageStrongly Agree 72 60%Agree 24 20%Undecided 4 4%Disagree 6 12%Strongly Disagree 14 4%

Total 120 100%

From this chart it show that employ got the promotion according to their ability and qualification. But 4% person are not aware the rule and regulation of the company.

3. Employ have full confidence in management of organization

Responses No. of Respondents PercentageStrongly Agree 108 90%

Agree 7 6%Undecided 0 0%Disagree 4 4%Strongly Disagree 0 0%

Total 120 100%

This chart can show that employ have full confidence in management of organization. They are work under the rule of organization.

OBJECTIVE

1. To find out the satisfaction level in the employee of Mrs. Bector food spel. Ltd. Regarding their work and management.

2. To know the job satisfaction level in the organization.3. To provided the best facility to employee and labour.4. To find out the relationship between employee and organization.5. To know what problem are faces by the worker and employee.

Limitation

1. Worker are not given the accurate answer of question with broad mind.

2. The worker had some kind of fair about the organization, so they can’t discuss their problem openly.

3. Big problem that some time labours are not educated.

CONCLUSIONThe research show that worker of the Mrs. Bector food spec. ltd are highly satisfy in the present study. Employee and worker are both getting their promotion according to their ability, qualification and experience. Employees are satisfy with their working condition and salary and wages. Employee had the full confidence on management and there is no one place of the organization favoritism for worker. Employee are fully satisfy with their with various welfare system. There is high tem spirit in the working group and better prospect of advancements in the working group and in organization suggestion. There is the regularly flow of communication between lower to upper mean that worker to general manager.

1. According to my research most workers are satisfy with their work environment.

2. The worker had relation between supervisor and managers.3. Employees are shown their interest in work. 4. The company had good compensation policy for accident or death

case. Workers are satisfy with that policy.

All the benefit under the labour law, are availing by the employee and in addition they also enjoying some extra benefit like short leaves

hospital expenses in accident case. Lone are easily provided them on easy installment at the time of marriage or any other reason.

BIBLIOGRAPHY WWW.MRSBECTORFOOD SECLLTD.COM WIKIPEDIA HUMAN RESOURCE MANAGEMENT BBA 3RD SEM BOOKS. WEBSITES AND MY OWN EXPERIENCE IN CREMICA

SPECIAL THANKS TO MRS. BECTOR FOOD SPL. LTD. TAHLIWAL DIST UNA H.P. FOR PROVIDING ME BEST KNOWLADGE OF INDUSTRY WORK AND EXPERIENCE.