marketing strats

8/3/2019 Marketing Strats

1/18

.Native-inspired environmental-friendly spa, massage and

detoxification center. A verdant

GREENTOUCH WELLNESSCENTER.


2/18

SPA MARKETINGSTRATEGIES

Train staff [therapists, massageassistants] to do some salestalk/convincing

What to do: after a service,talk to the client eg.


3/18

Sir/mam, marami po

kayong swollennodules/stiff muscles.Balik po kayo next weekpara i-Swedish massageko naman kayo para

talagang lalo nang magingsmooth ang muscles niyo.Therapeutic po yan.

Marerelax kayo ng husto


4/18

Very therapeutic po angregular massage with bodyscrubs. Madedetoxify po angbody niyo at mafaflush angtoxins palabas ng katawan.

Post therapeutic benefits ofmassages and body scrubs onwalls. Make it infomercial,

attractive and short with lots ofpictures for stimulating visuals.


5/18

Place brochures in the info forpicking up. State all servicesprovided and its benefits to

health and well-being. Collaborate with newsboys. Ask

them to insert GREENTOUCHWELLNESS CENTER

fliers sothat when the dailies are sold,the fliers will be distributed.


6/18


7/18

join forces with the airport andhotels and some Pacific Mallshops/outlets to place

GREENTOUCH WELLNESSCENTERfliers to reach furthercustomers

Appeal to all the senses!!!Sight: elaborate nativeenvironment-friendly interiordcor; have mini water falls

with a row of bamboo poles as


8/18

Smell: aromatherapy per massage;place burner with essential oil toscent the whole ofGREENTOUCH

WELLNESS CENTER. In thereception area, in the waiting areaand under the donut mattress asclients lie prone

Touch: variety of massage styles/healing/ therapeutic


9/18

Hearing: install 12-hour nonstopspa-zen, meditative, instrumentalmusic

Taste: always serve delightfulteas with some canaps/fingerfoods to match the teasafter service

Fingerfoods: tunacreamcheese on crackers,cucumber-shrimp on Fita, etc[tiny portions only]


10/18


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12/18

scrapbook-like design[handmade, environment-friendly materials]

Discount/promo cards withcombi-services [back massagewith reflexology, whole bodymassage with scalp treatment,etc.]

ENVIRONMENT-FRIENDLYagenda: support water

conservation programs,


13/18


14/18

slippers; serves as double purpose!!

Kubyertos: use porcelain teacups or claydishes

Shower room flooring: flat volcanic stonesfor zen-like atmosphere

Promote Bicolano home-grown materials!!! Abaca walldecors, Putsan Tiwi claypottery for decors,


15/18

use volcanic stone sculpturesfrom Cagsawa, Daraga

FREE clinic of Babyclyde.

Promote digestive health as partof detoxification and overallwellness.

What to do: have calling cardsand fliers of DADCMHendoscopy clinic

Promote other clinics for paid

consultations and further


16/18

Dead-hours publicity stunt:WHOLE BODY MASSAGE withFREE refreshingstrawberry-

mint scalp treatmentfrom 10am to 3pm for only P280!! NOTE: some services require the

completion of a medicalconsultation in advance of theservice.


17/18

OTHER PROMOS

February: valentine=couplesmassage for P500 only!

Fathers/mothers day=free footreflexology for every whole bodymassage

Christmas, Easter, Holy week extraservices [yung mura lang]

Mileage=


18/18

Mileage=

For every P3,000 worth of availedservices [body treatments,massages, purchased retail

products], give rewards e.g. FREEhand/footspa/accupressure/reflexology

Have 5 massages at the regular rate.The 6th is free of charge!!!

marketing strats

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