marketing strategy of tepantor housing

Internship Report on Marketing Strategy of Tepantor Housingrdquo

Internship Report On

Marketing Strategy of Tepantor Housing

SUPERVISED BY

Nighat FarzanaLecturer

School of Business AdministrationUttara University Bangladesh

SUBMITTED BY

Md Manik HasanID

18th batchMajor in Marketing

Department of Business AdministrationUttara University Dhaka

Date 23th December 2012

of 45




SUPERVISED BY



SUBMITTED BY

Md Manik HasanID




Page 2 of 45


Letter of Transmittal


Nighat Farzana

School of Business Administration

Uttara University

Dhaka

Subject Transmitting the internship report on ldquoMarketing Strategy of Tepantor

Housingrdquo

Dear Madam

It is my pleasure to submit this internship report on the topic ldquoMarketing Strategy of

Tepantor Housingrdquo

I have tried my best to analyze all necessary information related to my topic and present

as affectionately as possible It is not impossible that there will be minor mistakes in

this report But still I hope that this report will provide the appropriate analysis on the

topic of ldquoMarketing Strategy of Tepantor Housingrdquo

In conclusion I want to express my thanks to you as without your co-operation it

would barely impossible for me to prepare this report related to my subject If you need

any help to interpret anything of this report please let me inform

Thanking you

Md Manik Hasan

ID

Major Marketing


Program ndash BBA

Section ndash 18th (C)

Page 3 of 45


Preface

After completion our BBA final examination Internship Program is an important part

for our post-graduation degree For this reason I perused my Internship Program in

Tepantor Housing Ltd from 14th October to 10th December 2012 The duration of the

program was two months Like other employees of Tepantor Housing Ltd I worked

there at regular basis aiming to acquire practical knowledge which will help me in my

practical life In two months I tried with my best ability to learn about the instructions

characteristics natures functions competitiveness workflows etc of housing system

Tepantor Housing Ltd is one of the leading real estate companies in the country as a

housing position With the housing functions it is very much huge and complex

I tried to understand these complex and huge characteristics nature functions etc

However I tried my best to blend with these situations and realized most of these

things In a short time it is impossible to learn all things

In the duration of nine weeks I also tried to gather all the information and knowledge

from different text books brochures to understand the difficult task of the company In

this report I have presented those in proper chronological and precise way

At the end I can only state that by this Internship Program I am able to complete my

BBA course from Uttara University I found all sorts of co-operation and good work

environment in two months working with Tepantor Housing Ltd Everybody concerned

with management and administration of the company was compassionate to me

Page 4 of 45


Acknowledgement

A lot of concentration effort responsibility and study have been involved in preparing

this paper into reality In preparing a report one needs a number assistance and guidance

from reliable sources This report also stands on the basis of such efforts I have

pleasure to express my gratitude to the internship and placement committee for

arranging such a program from which I have carried a lot of practical experience

At the very outset I would like to express my profound respect to my honorable teacher

Nighat Farzana lecturer of business faculty who is my supervisor of Internship

Program designed for the BBA students Her continuous supervision has inspired me to

make a more feasible report based on in-depth analysis

In preparing the report I received active co-operations from the AVP Second

Marketing Officer of Tepantor Housing Ltd I sincerely express my heart-felt gratitude

to them for their Co-operation which helped me to conduct and complete this Report

Those were frankly dynamic and helped me seriously and given me their valuable time

during my internship program Some time I did interfere in their most important work

by asking many questions for my internship purpose and they were very polite and

willing to answers my questions with patience

However to my best I tried very hard and worked sincerely to prepare this report an

informative one At last my sincere apology goes to the readers for my conceptual amp

printing mistake if there is any

Page 5 of 45


Executive Summary

In Bangladesh the real estate business started in 1964 Ispahani Group was the pioneer

in this sector During 1970s there were fewer than five companies in Bangladesh

engaged in this business But now this is a booming sector of the company Tepantor

Group was started its journey in 1990 Tepantor Group is a market leader in the real

estate building amp development sector Tepantor Group is our environmentally

responsible response to the rapid spate of urbanization in Bangladesh Pressures of

urbanization in this country are compounded by the unfavorable land man ration

Tepantor Group has embarked upon a mission to make the maximum use of minimum

land being sensitive to both environmental concerns and social continuity Planned

development by Tepantor Group of the sites around the city has added value to those

areas released pressure on inner cities and persecuted the city dwellers with breathing

space Tepantor at Corporate Branch has currently 150 employees including drivers amp

peons I have worked as an internship at Tepantor Group ndash Corporate Branch from 14th

October 2012 Tepantor Group is a fastest growing housing company in Bangladesh In

2001 Tepantor Group launched their first land project at Purbail ndashldquoTepantor Cityrdquo That

amp project is now under process Next Tepantor Group has recently launched the mega

project at Ashulis Ashulia Abskash Ashulia Barnali amp Ashulia Kingdom Tepantor

Group participates on REHAB housing fair two times in a year In the fair we take a

stole for selling the plots To make the sale successful the corporate office always

provides feedback to the local office We provide the brochures maps amp other

accessories so that the sales team can easily make their sales Finally Tepantor Group

has successfully established itself as one of the leading real estate developments in

Bangladesh with reputation for a touch of class amp dignity within the reach of all class of

people

Page 6 of 45


Chapter No Title Page No

Page 7 of 45


Letter of Transmittal 03

Preface 04

Acknowledgement 05

Executive Summary 06

Chapter 01 11 Background of the Study 11

12 Methodology 12

a) Primary source of data 12

b) Secondary source of data 12

13 Objective of the Study 13

14 Scope of the Study 14

15 Limitation of the Study 15

Chapter 02 Introduction 17

21 History of Tepantor Group 17

22 Vision 18

23 Mission 18

24 Business Philosophy 18

25 Features of every projects to Tepantor Group 19

Chapter 03 31 Internship Period 21

32 Job Description 21

33 Daily Routine 22

34 Learning Points 22

Page 8 of 45


Chapter 04 41 Service quality in the eye of Tepantor Group 24

42 Purpose of Service quality 24

Chapter 05 51 The Role of Marketing 26

52 Marketing Effectiveness 27

a) Marketing Strategy 28

b) Marketing Creative 28

c) Marketing Execution 28

d) Marketing Infrastructure 28

e) Exogenous Factors 29

33 What Marketers do 29

Chapter 06 Target Customers of Tepantor Group 32

Chapter 07 Marketing Mix 34

Chapter 08 Customers Gaps of Tepantor Group 39

Chapter 09 SWOT Analysis 38-39

Chapter 10 Findings and Analysis 41

Recommendation 42

Conclusion 43

Page 9 of 45


References 44

Page 10 of 45


Orientation of the Report

Page 11 of 45


11 Background of the Study

Real Estate Companies are the key financial institutions that play a vital role in the

countryrsquos economy Globalization in these sectors has thrown up opportunities as well

as challenges Competition is getting edge day by day It paces with the continuous

development occurring in the tremendous competitive environment

To keep pace with this situation we need this sector knowledge for future career If we

want to build our career in real estate area only theoretical knowledge would not help

us As internship program is established to gather practical knowledge regarding various

sector of economy I chose to get practical knowledge regarding this sector and I select

Tepantor Housing Ltd as my organization to work

The duration of my program was nine weeks and during this period I have learned

many things I observed that there is a great difference between theoretical knowledge

and practical knowledge I learned many terms functions and nature of Housing

activities I also get practical knowledge regarding organizational environment

Page 12 of 45


12 Methodology

A sample survey was conducted to collect primary data using two pre-designed survey

instruments from concerned groups following an appropriate sample design In view of

the complexities involved in generating quantitative data for assessing the real impact

qualitative data were also collected using Focus Group Discussions (FGDs) In the

context of the unique features of the area an attempt was made to identify the strengths

weaknesses opportunities and threats of the banking sector

Data Collection

This study is mainly based on secondary data available from the various divisions and

departments of Tepantor Housing Ltd in addition to these other necessary information

have been collected from the daily newspapers relevant journals annual reports of

Tepantor Housing Ltd Web side and publications of other relevant institutions have

also been taken into consideration

Primary sources of data

Face to face conversation with marketing officers amp staffs

Conversation with the clients

Different manuals of Tepantor Housing Ltd

Different circulars of Tepantor Housing Ltd

Discussion with others Officers

Personal observation

Desk work in different sectionsdepartments

Secondary sources of data

Procedure manual published by the Tepantor Housing Ltd

Files and documents of the company

Annual report of Tepantor Housing Ltd 2010-2011

Different papers of Tepantor Housing Ltd

Unpublished data

Different text books

Page 13 of 45


13 Objective of the Study

The main objective of this study is to have some practical exposures that will be helpful

for my Final year courses in the BBA Program

To achieve the broad objective the following specific objectives has been attained

To find out the marketing strategy of Tepantor Housing Ltd

To find the financial performance of Tepantor Housing Ltd

Analyzing the performance of the company

To find out the different procedures of the company

To know the competitive strength and weakness of the company

To know the marketing and expansion strategy of the company that can help to

face the potential threats and opportunities

To know the technological advantage and lacking of this company in the modern

Housing system

To find out the relations among the various department

To make a bridge between the theories amp practical procedures of real estate

sector day-to-day operations

To make possible recommendations for the internship organization to improve

the services amp service range so that the department can cater to the needs and

demands of customers

Page 14 of 45


14 Scope of the Study

This report will give us a clear picture about the marketing strategy customer

satisfaction in general amp specially the activities of Tepantor Group The scope of the

study is limited to organizational set up functions amp performance

The scope of this study is

Maintaining a good relation between employees amp management

Improving an effective work station design

Effective marketing layout designing

Efficient handling of employees

Handling amp setting the employees according to their work

Maintaining the link in effective manner

Page 15 of 45


15 Limitations of the Study

Despite my sincerest endeavor in preparing a perfect report some of the limitations are

inescapable These are as follows

Within such a short period of time (nine weeks) it was not possible for me

to study everything about Tepantor Housing Ltd

The officers are so much busy that they cannot properly co-operate with me

which are a problem

Companyrsquos policy of not disclosing some data and information for obvious

reason which could be very much useful

To analysis SWOT of emerging market is a wide spread survey material

However time constraint restricted the report to specific feature

The study requires experience to be fruitful but it was completely absent to

me

Sometimes the officials were reluctant to give proper information regarding

their activities because they felt hesitation and ambiguity to give data and

information

Lack of personal knowledge and experience

Page 16 of 45


Introduction

Page 17 of 45


Introduction

21 History of Tepantor Group

Tepantor Group is a market leader in the real estate building and development sector

It was started its journey in 1990 Every individual has a dream home in mind We at

Tepantor Group are in the business of turning your dreams into reality Over the past

quarter century Tepantor Group Luxury apartment and commercial buildings though

developing lands in Dhaka city mostly located in Dhanmondi Gulshan Banani Uttara

Mirpur Motijhil Ashulia Chittagong Coxrsquos Bazar amp Sylhet have changed the Dhaka

Chittagong amp Sylhet skyline and presented a new lifestyle

Tepantor Group is our environmentally responsible response to the rapid spate of

urbanization in Bangladesh Pressures of urbanization in this country are compounded

by the unfavorable land man ration Tepantor Group has embarked upon a mission to

make the maximum use of minimum land being sensitive to both environmental

concerns and social continuity Planned development by Tepantor Group of the sites

around the city has added value to those areas released pressure on inner cities and

persecuted the city dwellers with breathing space

Professional team of design experts with mod outlook and engineers with state of the art

equipment are backed by an R amp D team constantly probing human habitat horizons as

well as building technology Their endeavors have resulted in the creation of

aesthetically inspiring architecture environmentally friendly development and top

quality building Tepantor Group aim is to provide its clients with competitive price

quality materials amp hand over project on time Tepantor Group is the symbol of

customer confidence

Page 18 of 45


Mission amp vision of Tepantor Group

Tepantor housingrsquos mission is both broad and focused It builds on its vision and

translates the essence of that vision into projects that respond to board category of

needs Each of Tepantor housingrsquos activities however is characterized by the same

commitment to comfort and convenience

22 Mission

The mission of Tepantor Group is to provide service at an economic cost amp progress in

diversity amp continue to the growth of real estate sector in Bangladesh by being the real

estate market challenger

23 Vision

The vision of Tepantor Group is to offer unparalleled service to create customer delight

amp enhance real estate business Their vision is to achieve excellence amp different sense

of modern living style

24 Business Philosophy

Profit Maximization

Cost Minimization

Companyrsquos Wealth Maximization

Create customer value amp satisfaction

Page 19 of 45


25 Features of every projects of Tepantor Group

The projects of Tepantor Group are approved by RAJUK

The locations of Tepantor Group are out of flood free zone

The project has natural greeneries

The Park amp playground in every block separately

School College amp University are included in the project

Tepantor Group reserves 35 land for ecological balance

The location have eco-friendly environment

The administrative office amp CCTV surveillance facility inside the project

Police outpost traffic system amp fire service are available inside the location

Electricity gas amp water connection are available in site as committed

Telephone amp internet service are connected in the project

Land is delivered according to the promised offered

Registration is properly after full payment

Page 20 of 45


INTERNSHIP POSITIONAND DUTIES

Page 21 of 45


31 Internship Period

In the internship period it is very important for any one where practical experience

gathered I did my internship program at Tepantor Group Corporate Branch from 14th

October to 10th December 2012 the period of two month internship program I have

learned many things about their marketing strategy amp customer satisfaction policy

Working in Tepantor Group I feel as a part of their amp every employee on their helped

me so much to understand the works easily

32 Job Description

As an intern I engaged myself in different types of works which are given bellow

Potential client search My main duty is client search so at first Irsquom searching

the clients who are interested to buying the land

Making calls to customers amp introducing them about our products After

searching the client Irsquom calling my customers amp introducing them about our

project amp also invite to come our office

Ensure the visit of projectrsquos location I convince the customer to visit the

project location

Discuss with clients about the advantages amp disadvantages of buying the

land Then I discuss with my customers about the advantages amp disadvantages

of the land I discuss the main features of Tepantor Grouprsquos project

Try to convince them to purchase the land Irsquom trying to convince the

customer to purchase the land

Making the agreements amp get the booking amount If the customer are

convinced then Irsquom making the agreement amp get the booking amount

Payment collection system Every customer payment system is not same Some

customer directly comes to company for payment amp some customer pay their

payment by cheque

Page 22 of 45


Making calls to customers for giving the due amount Every customer is not

pay full amount of money Most of the customer use installment So Irsquom calling

the customer for giving the due amount

Communicate with customer until the land has transferred Irsquom

communicating with my customers until the land has transferred because of

customer satisfaction

33 Daily Routine

My department of internship program is under marketing amp sales department So I was

fully involved in marketing amp sales department Every day I have to go office at 900

am like all other employees amp stay up to 600 pm Some days my work area is in

office amp some days work was out of office in the field

34 Learning Points

During the internship period in Tepantor Group I have learnt lots of things These are

listed below

Communicate with the clients Communicate with the clients over phone amp

give feedback them

Deal with customer Here I have learnt how to deal with customer

Communicate with general people To complete internship in Tepantor Group

Irsquom learnt how to communicate with general people

Convincing the clients Here I have learnt how to convincing the clients to buy

a plot

High range of promotional activities required to make a good consumer

Relation Here I have learnt how to make a good relation with customer

Page 23 of 45


CUSTOMER SERVICE QUALITY

Page 24 of 45


41 Service Quality in the Eye of Tepantor Group

1048713 Ensuring first hand services to the Customers

1048713 keep observing the service activities

1048713 Guiding lost clients to have proper services

1048713 Having guest suggestion and complains and reporting

1048713 Ensuring clientsrsquo solutions and quality services

1048713 Service Auditing and Monitoring

1048713 SQ works with process amp people part of customer Service

42 Purpose of Service Quality

1048713 Access amp monitoring the performance on Regular basis

1048713 Process designing and Reengineering

1048713 Complaint handling

1048713 Launching different service related campaign

1048713 Design new customer service

1048713 Asses and monitor customer Service standard in branches

Page 25 of 45


ROLE OF MARKETING

Page 26 of 45


51 The Role of Marketing

As we have seen objective of an organizationrsquos marketing efforts is to develop

satisfying relationship with customers that benefit both the customer and the

organization These efforts lead marketing to serve an important role within most

organizations and within society

As the organizational level marketing is a vital business function that is profit or as a

not- for- profit For the for-profit organization marketing is responsible for most tasks

that bring revenue and hopefully profits to an organization For the not-for-profit

organization marketing is responsible for attracting customers needed to support the

not-for- profitrsquos mission such as raising donations or supporting a cause For both types

of organizations it is unlikely they can survive without a strong marketing effort

Marketing is also the organizational business area that interacts most frequently with the

public and consequently what the public knows about an organization I determined by

their interactions with marketer For example customers may believe a company is

dynamic and creative based on its advertising message

At a broader level marketing offers significant benefits to society These benefits

include

Developing products that satisfy needs including products that enhance societyrsquos

quality of life

Creating a competitive environment that helps lower products prices

Developing product distribution system that offers access to products to a large

number of customers and many geographic regions

Offering techniques that have the ability to convey messages that change

societal behavior in a positive way (eg anti-smoking advertising)

Page 27 of 45


52 Marketing Effectiveness

Marketing effectiveness has four dimensions

Corporate

Each company operators within certain bounds These are determined by their size their

budget and their ability to make organizational change Within these bounds Tepantor

operate along the five factors described below

Competitive

Each company in category operators within a similar framework as described below In

an ideal world marketers would have perfect information on how they act as well as

how their competitors act In reality in many categories have reasonably good

information through sources In many industries competitive marketing information is

hard to come by

Customers Consumers

Understanding and taking advantage of how customers make purchasing decisions can

help marketerrsquos improve their marketing effectiveness Groups of consumers act in

similar ways leading to the need to segment them Based on these segments they make

choices based on how they value the attributes of a product and the brand in return for

price paid for the product Consumers build brand value through information

Information is received through many sources such as advertising word ndash of- mouth

and in the (distribution) channel

Exogenous Factors

There are many factors outside of our immediate control that can the effectiveness of

our marketing activities These can include the weather interest rates government

regulations and many others Understanding the impact these factors can have on our

consumers can help us to design programs that can take place in the middle of our

marketing campaigns

Page 28 of 45


There are five factors driving the level of marketing effectiveness that marketers can

achieve

1 Marketing Strategy

Improving marketing effectiveness can be achieved by employing a superior marketing

strategy By positing the product or brand correctly the productbrand will be more

successful in the market than competitorsrsquo product brands Even with the best strategy

marketers must execute their programs properly to achieve extraordinary results

2 Marketing Creative

Even without a change strategy better creative can improve results Without a change

in strategy it was able to achieve stunning results with its introduction of the campaign

3 Marketing Execution

By improving how marketers go to market they can archive significantly greater results

without changing their strategy or their creative execution At the marketing mix level

marketers can improve creative execution by making small changes in any or all of the

4-ps ( Product Price Place and Promotion)( Marketing) without making changes to

the strategic position or the creative execution marketers can improve their effectiveness

and deliver increased revenue At the program level marketers can improve their

effectiveness by managing and executing each of their marketing campaigns better Itrsquos

commonly known that consistency of a Marketing Creative strategy across various

media (eg TV Radio Print and online) not just within each individual media

message can amplify and enhance impact of the overall marketing campaign effort

4 Marketing Infrastructure

Improving the business of marketing can lead to significant gains for the company

Management of agencies budgeting motivation and coordination of marketing

activities can lead to improved competitiveness and improved results The overall

accountability for brand leadership and business results is often reflected in an

organization under a little within a department

Page 29 of 45


5 Exogenous Factors

Generally out of the control of marketers external or exogenous factors also influence

how marketers can improve their results Taking advantage of seasonality interest or

the regulatory environment can help marketers improve their marketing effectiveness

33 What Marketers do

In order to reach the goal of creating a relationship that holds value for customers and

for the organization marketers use a diverse toolkit that includes (but is not limited to)

making decisions regarding

a) Target Markets ndash markets consist of customers identified as possessing needs

the marketer believes can be addressed by its marketing efforts

b) Products ndash consists of tangible (eg goods) or intangible (eg services) solution

to the marketrsquos needs

c) Promotion ndash a means for communicating information about the marketing

organizationrsquos products to the market

d) Distribution ndash the methods used by the marketer that enable the market to obtain

products

e) Pricing ndash ways for the marketer to set and adjust the cost paid by the market to

obtain products

f) Supporting Services ndash additional options that enhance a productrsquos value

While these decisions are shown with a number the order of decision-making does not

necessarily follow this sequence However as we will discuss in almost all cases

marketers should first identify target markets (1) prior to making decisions 2 through

6 (commonly called the Marketing Mix) since these decisions are going to be directed

toward satisfying the desired target markets

Each option within the marketerrsquos toolkit is tightly integrated with all other options so

that a decision in one area could and often does impact decisions in other areas For

instance a change in the price of a product (eg lowering the price) could impact the

distribution area (eg requires increased product shipments to retail stores)

Page 30 of 45


Additionally options within the toolkit are affected by factors that are not controlled by

the marketer These factors include economic conditions legal issues technological

developments socialcultural changes and many more While not managed in the way

marketers control their toolkit these external factors must be monitored and dealt with

since these can cause considerable harm to the organization Ignoring outside elements

also can lead to missed opportunities in the market especially if competitors are the first

to take advantage of the opportunities As part of the strategic and tactical planning

process discussed above it is wise for marketers to pay close attention to the

environment outside the organization

Finally as noted earlier research plays a significant role in all marketing decisions

areas Marketing decisions should not be made without first committing time and

resources to obtaining needed information

Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45


Target Customers of Tepantor Group

Every company has their target customers It is because if the company does not know

about their customers or which type of customers use or purchase their productsservice

or what type of products they produce based on their customer choice then that

company will fail to run their operation freely or smoothly Before run business

operation it is very much important for every company or organization to identify their

customers or to target their customers

Like others company organization Tepantor Group also try to identify their target

customers After a long time Tepantor observe present situation of Bangladesh land

development other real estate companyrsquos customerrsquos database and customerrsquos nature

finally they decide to sell their project in middle class people

It means basically they target middle class people to sell their project and they adjust

their plot price based on the income level of middle class people

Page 33 of 45


MARKETING MIX

Page 34 of 45


Marketing Mix of Tepantor Group

Once the company has chosen its overall competitive marketing strategy it is ready to

begin planning the details of the marketing mix The marketing mix is one of the

dominant ideas in modern marketing We define marketing mix as the set of

controllable tactical marketing tools that the firm blends to produce the response it

wants in the target market The marketing mix consists of everything the firm can do to

influence the demand for its product The many possibilities gather into four groups of

variables known as the four Ps product price place and promotion

Product Basically Tepantor Housing or Tepantor Land is not a single product of

Tepantor Group They have also some good products such as Tepantor food Mahir

Fabrics amp Design Tepantor 3D Lab Tepantor Cox Valle Ltd Tepantor Multipurpose

co-operative society Ltd Tepantor Eco Park Tepantor CFL Tepantor Traverse

Tepantor Solar Panel Tepantor Trade International and Tepantor Special Bricks

Price The price of their housing or plot project is not so much huge It is in the reach of

middle man Tepantor Group believes that if they serve good quality service to their

customers then they can easily earn profit with their lower price level of plot or housing

project

Place Tepantor Group basically select outside of Dhaka to run their project It is

because at present there is not sufficient place inside Dhaka for a satellite Town So

that at present they choose Purbail area for running their original project

Promotion Tepantor Group uses various promotional tools Recently they attended

USA Land Development Fair for promoting their products They also make various

types of Campaign Road show sponsor various social works programs News

channels etc for promoting their products

Page 35 of 45


CUSTOMER GAP

Page 36 of 45


Customer Gap of Tepantor Group

In this report we try to analyze the marketing strategy of Tepantor Group We find

many services that really increase the customer satisfaction level about Tepantor Group

In this part we try to analyze ldquoThe Customer GAPrdquo

Basically there are 4 types of customer gap These are-

Gap one Not knowing what customers expect

Gap two Not having the right service quality design and standards

Gap three Not delivering to service design and standards

Gap four Not matching performance to promises

Tepantor Group is one of the best real estate companies of Bangladesh They provide

better service to their customers But when we analyze ldquothe customer Gaprdquo of Tepantor

Group we find that they have some lackingrsquos

Tepantor Housing committed with their customers that handover their plot in just time

with proper documents with registration But I found that they fail to maintain their

commitment with their customers In most cases they handover their plot after 23

years later of their commitment time

As a result they fail to capture new target customers and also lose their corporate

clients loyal customers

Basically they fail to identify their customers demand that what really customers wants

and fail to maintain their promises

So ultimately there arise two Gaps between customers and Tepantor Group That is

Gap one ldquoNot knowing what customers expectrdquo

Gap four ldquoNot matching performance to promisesrdquo

Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors

Strength Weakness Opportunity

Internal Factors


SWOT ANALYSIS

The term SWOT is the abbreviated from of Strength Weakness Opportunity amp Threat

In SWOT analysis Strength amp Weakness are determined by internal factor while

Opportunity amp Threat are determined by the external factors

SWOT Analysis

S (strengths)

Tepantor Grouprsquos management systems are always committed to better service

All of employees of Tepantor group are sincere reliable

Tepantor Grouprsquos market potentiality is very high

Tepantor Group has effective sales team

Tepantor Group always keeps records in appropriate methods

They use advanced information system

Tepantor Group maintains Good relationship between top management amp

employees

They have strong security system

Tepantor Group has a well-decorated office

W (weaknesses)

Could not maintain the rules amp regulation according to appropriate law

Installment facilities are not in customers favor

Decision can take only the top management

Improper government policy

Low area market coverage

Page 39 of 45

Threats


O (opportunities)

New real estate business is opening day by day

Improve the service quality then the others

Improve high customer satisfaction

Take the opportunity to get a huge amount of money

T (threats)

Increased the number of Real Estate Company

Government interrupts in the way of development

Growing up of overall cost

Complexity of RAJUK rules amp regulation

Project areas are hassle by the local village political

Page 40 of 45


FINDINGS RECOMMENDATION AND CONCLUSION

Page 41 of 45


Findings and Analysis

During my internship I attend many customers over the place amp phone amp try to give

them support In the meantime the customer talk about their problem regarding their

payment confidentiality amp many more These are as follows

The business man face problem in paying the installment in due time because of

their time constraint in their business hours They find it difficult to attend the

office amp pay the installment

The Government officers want their payment information to be kept

confidential If this information is disclosed they face many legal problems

In the final deed the problem arises when the client wants to register the land to

one of his kith amp kin

Most of the customer wants to know the sure date on which the land will be

handed over to them They feel unsecured about the possession until they get it

Page 42 of 45


Recommendation

As per earnest observation some suggestion for the improvement of the situation are

given below

To attract more customers Tepantor Group has to create a new marketing

strategy which will be able to increase their business as it could improve

revenue

The officers of Tepantor Group Corporate Branch think that long term training

is required for company officers for the betterment of the service

Computer training is must today to improve the individual as well as company

performance

Maximum customers are expecting the responsible price so carefully the price

should be established in per plot All modern facilities are equal distribution in

all class of people

To provide financial assistance like Desa Tista Wasa TampT to be strengthened

amp for getting connection of utilities promptly the procedural bottleneck should

be removed

Improve office atmosphere to give customers friendly feeling

Provide intimate attention to customer needs

Customer convenience will receive priority

Customer database should be more organized

Have to more aware about customerrsquos right

Page 43 of 45


Conclusion

In our country there is a not adequate land for peoplersquos livings Peoples are very

interested to get a piece of land that meets their housing problem Tepantor Group is

one of the renowned housing companies in Bangladesh The company provides

complete housing solution to the people Tepantor Group also contributes in our

national economy Main goal of Tepantor Group is to provide better services to the

customers Tepantor Group has been faced internal problem which is faced by almost

every real estate company At first it is very difficult to find out a vast area of blank

space in Dhaka city Beside this Government amp non-government organizations always

creates political forces Local terrors often harassed company for donation It is very

tough to occupy after buying the land It is found in most cases that there is more

partner or same land amp have to face complexion of laws with them At last Tepantor

Group doing its business successfully in our country It provides its services as per its

commitment amp improves the business continuously

Page 44 of 45


References

Books

LFranchWendell and HBellCecil 2001rdquoOrganization Developmentrdquo 6th Edition

Transactions in foreign exchange Principles and Practices (MA Yousuf amp MR

Sinha)

Annual Report

Annual report 2009 Jamuna Bank Limited



Hand note

Mr Md Belal Hossain (manage) and MrBiplom Kumar Chakraborty (FAVP) (General

Banking division Ashulia Branch)

Website

JBL Branches Available from httpwwwjamunabankbdcominfo branch list

Jamuna Bank Limited 2012rdquo History of JBLrdquo available from

httpwwwjamunabankbdcom

httpwwwSwiftco

Page 45 of 45

12 Methodology





SUPERVISED BY



SUBMITTED BY

Md Manik HasanID




of 45




Nighat Farzana


Uttara University

Dhaka


Housingrdquo

Dear Madam










Thanking you

Md Manik Hasan

ID

Major Marketing


Program ndash BBA


Page 3 of 45


Preface




















Page 4 of 45


Acknowledgement




















Page 5 of 45


Executive Summary
























people

Page 6 of 45



Page 7 of 45



Preface 04

Acknowledgement 05



12 Methodology 12








22 Vision 18

23 Mission 18





33 Daily Routine 22


Page 8 of 45

















Recommendation 42

Conclusion 43

Page 9 of 45


References 44

Page 10 of 45



Page 11 of 45
















Page 12 of 45


12 Methodology







Data Collection



















Unpublished data


Page 13 of 45














Housing system







Page 14 of 45













Page 15 of 45








which are a problem






me



information


Page 16 of 45


Introduction

Page 17 of 45


Introduction






















customer confidence

Page 18 of 45







22 Mission




23 Vision





Profit Maximization

Cost Minimization



Page 19 of 45
















Page 20 of 45



Page 21 of 45









32 Job Description








project location










payment by cheque

Page 22 of 45








33 Daily Routine





34 Learning Points


listed below


give feedback them





a plot



Page 23 of 45



Page 24 of 45

















Page 25 of 45


ROLE OF MARKETING

Page 26 of 45


















include


quality of life






Page 27 of 45




Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

Page 28 of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology





Nighat Farzana


Uttara University

Dhaka


Housingrdquo

Dear Madam










Thanking you

Md Manik Hasan

ID

Major Marketing


Program ndash BBA


of 45


Preface




















Page 4 of 45


Acknowledgement




















Page 5 of 45


Executive Summary
























people

Page 6 of 45



Page 7 of 45



Preface 04

Acknowledgement 05



12 Methodology 12








22 Vision 18

23 Mission 18





33 Daily Routine 22


Page 8 of 45

















Recommendation 42

Conclusion 43

Page 9 of 45


References 44

Page 10 of 45



Page 11 of 45
















Page 12 of 45


12 Methodology







Data Collection



















Unpublished data


Page 13 of 45














Housing system







Page 14 of 45













Page 15 of 45








which are a problem






me



information


Page 16 of 45


Introduction

Page 17 of 45


Introduction






















customer confidence

Page 18 of 45







22 Mission




23 Vision





Profit Maximization

Cost Minimization



Page 19 of 45
















Page 20 of 45



Page 21 of 45









32 Job Description








project location










payment by cheque

Page 22 of 45








33 Daily Routine





34 Learning Points


listed below


give feedback them





a plot



Page 23 of 45



Page 24 of 45

















Page 25 of 45


ROLE OF MARKETING

Page 26 of 45


















include


quality of life






Page 27 of 45




Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

Page 28 of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology



Preface




















of 45


Acknowledgement




















Page 5 of 45


Executive Summary
























people

Page 6 of 45



Page 7 of 45



Preface 04

Acknowledgement 05



12 Methodology 12








22 Vision 18

23 Mission 18





33 Daily Routine 22


Page 8 of 45

















Recommendation 42

Conclusion 43

Page 9 of 45


References 44

Page 10 of 45



Page 11 of 45
















Page 12 of 45


12 Methodology







Data Collection



















Unpublished data


Page 13 of 45














Housing system







Page 14 of 45













Page 15 of 45








which are a problem






me



information


Page 16 of 45


Introduction

Page 17 of 45


Introduction






















customer confidence

Page 18 of 45







22 Mission




23 Vision





Profit Maximization

Cost Minimization



Page 19 of 45
















Page 20 of 45



Page 21 of 45









32 Job Description








project location










payment by cheque

Page 22 of 45








33 Daily Routine





34 Learning Points


listed below


give feedback them





a plot



Page 23 of 45



Page 24 of 45

















Page 25 of 45


ROLE OF MARKETING

Page 26 of 45


















include


quality of life






Page 27 of 45




Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

Page 28 of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology



Acknowledgement




















of 45


Executive Summary
























people

Page 6 of 45



Page 7 of 45



Preface 04

Acknowledgement 05



12 Methodology 12








22 Vision 18

23 Mission 18





33 Daily Routine 22


Page 8 of 45

















Recommendation 42

Conclusion 43

Page 9 of 45


References 44

Page 10 of 45



Page 11 of 45
















Page 12 of 45


12 Methodology







Data Collection



















Unpublished data


Page 13 of 45














Housing system







Page 14 of 45













Page 15 of 45








which are a problem






me



information


Page 16 of 45


Introduction

Page 17 of 45


Introduction






















customer confidence

Page 18 of 45







22 Mission




23 Vision





Profit Maximization

Cost Minimization



Page 19 of 45
















Page 20 of 45



Page 21 of 45









32 Job Description








project location










payment by cheque

Page 22 of 45








33 Daily Routine





34 Learning Points


listed below


give feedback them





a plot



Page 23 of 45



Page 24 of 45

















Page 25 of 45


ROLE OF MARKETING

Page 26 of 45


















include


quality of life






Page 27 of 45




Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

Page 28 of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology



Executive Summary
























people

of 45



Page 7 of 45



Preface 04

Acknowledgement 05



12 Methodology 12








22 Vision 18

23 Mission 18





33 Daily Routine 22


Page 8 of 45

















Recommendation 42

Conclusion 43

Page 9 of 45


References 44

Page 10 of 45



Page 11 of 45
















Page 12 of 45


12 Methodology







Data Collection



















Unpublished data


Page 13 of 45














Housing system







Page 14 of 45













Page 15 of 45








which are a problem






me



information


Page 16 of 45


Introduction

Page 17 of 45


Introduction






















customer confidence

Page 18 of 45







22 Mission




23 Vision





Profit Maximization

Cost Minimization



Page 19 of 45
















Page 20 of 45



Page 21 of 45









32 Job Description








project location










payment by cheque

Page 22 of 45








33 Daily Routine





34 Learning Points


listed below


give feedback them





a plot



Page 23 of 45



Page 24 of 45

















Page 25 of 45


ROLE OF MARKETING

Page 26 of 45


















include


quality of life






Page 27 of 45




Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

Page 28 of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology




of 45



Preface 04

Acknowledgement 05



12 Methodology 12








22 Vision 18

23 Mission 18





33 Daily Routine 22


Page 8 of 45

















Recommendation 42

Conclusion 43

Page 9 of 45


References 44

Page 10 of 45



Page 11 of 45
















Page 12 of 45


12 Methodology







Data Collection



















Unpublished data


Page 13 of 45














Housing system







Page 14 of 45













Page 15 of 45








which are a problem






me



information


Page 16 of 45


Introduction

Page 17 of 45


Introduction






















customer confidence

Page 18 of 45







22 Mission




23 Vision





Profit Maximization

Cost Minimization



Page 19 of 45
















Page 20 of 45



Page 21 of 45









32 Job Description








project location










payment by cheque

Page 22 of 45








33 Daily Routine





34 Learning Points


listed below


give feedback them





a plot



Page 23 of 45



Page 24 of 45

















Page 25 of 45


ROLE OF MARKETING

Page 26 of 45


















include


quality of life






Page 27 of 45




Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

Page 28 of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology




Preface 04

Acknowledgement 05



12 Methodology 12








22 Vision 18

23 Mission 18





33 Daily Routine 22


of 45

















Recommendation 42

Conclusion 43

Page 9 of 45


References 44

Page 10 of 45



Page 11 of 45
















Page 12 of 45


12 Methodology







Data Collection



















Unpublished data


Page 13 of 45














Housing system







Page 14 of 45













Page 15 of 45








which are a problem






me



information


Page 16 of 45


Introduction

Page 17 of 45


Introduction






















customer confidence

Page 18 of 45







22 Mission




23 Vision





Profit Maximization

Cost Minimization



Page 19 of 45
















Page 20 of 45



Page 21 of 45









32 Job Description








project location










payment by cheque

Page 22 of 45








33 Daily Routine





34 Learning Points


listed below


give feedback them





a plot



Page 23 of 45



Page 24 of 45

















Page 25 of 45


ROLE OF MARKETING

Page 26 of 45


















include


quality of life






Page 27 of 45




Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

Page 28 of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology


















Recommendation 42

Conclusion 43

of 45


References 44

Page 10 of 45



Page 11 of 45
















Page 12 of 45


12 Methodology







Data Collection



















Unpublished data


Page 13 of 45














Housing system







Page 14 of 45













Page 15 of 45








which are a problem






me



information


Page 16 of 45


Introduction

Page 17 of 45


Introduction






















customer confidence

Page 18 of 45







22 Mission




23 Vision





Profit Maximization

Cost Minimization



Page 19 of 45
















Page 20 of 45



Page 21 of 45









32 Job Description








project location










payment by cheque

Page 22 of 45








33 Daily Routine





34 Learning Points


listed below


give feedback them





a plot



Page 23 of 45



Page 24 of 45

















Page 25 of 45


ROLE OF MARKETING

Page 26 of 45


















include


quality of life






Page 27 of 45




Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

Page 28 of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology



References 44

of 45



Page 11 of 45
















Page 12 of 45


12 Methodology







Data Collection



















Unpublished data


Page 13 of 45














Housing system







Page 14 of 45













Page 15 of 45








which are a problem






me



information


Page 16 of 45


Introduction

Page 17 of 45


Introduction






















customer confidence

Page 18 of 45







22 Mission




23 Vision





Profit Maximization

Cost Minimization



Page 19 of 45
















Page 20 of 45



Page 21 of 45









32 Job Description








project location










payment by cheque

Page 22 of 45








33 Daily Routine





34 Learning Points


listed below


give feedback them





a plot



Page 23 of 45



Page 24 of 45

















Page 25 of 45


ROLE OF MARKETING

Page 26 of 45


















include


quality of life






Page 27 of 45




Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

Page 28 of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology




of 45
















Page 12 of 45


12 Methodology







Data Collection



















Unpublished data


Page 13 of 45














Housing system







Page 14 of 45













Page 15 of 45








which are a problem






me



information


Page 16 of 45


Introduction

Page 17 of 45


Introduction






















customer confidence

Page 18 of 45







22 Mission




23 Vision





Profit Maximization

Cost Minimization



Page 19 of 45
















Page 20 of 45



Page 21 of 45









32 Job Description








project location










payment by cheque

Page 22 of 45








33 Daily Routine





34 Learning Points


listed below


give feedback them





a plot



Page 23 of 45



Page 24 of 45

















Page 25 of 45


ROLE OF MARKETING

Page 26 of 45


















include


quality of life






Page 27 of 45




Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

Page 28 of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology

















of 45


12 Methodology







Data Collection



















Unpublished data


Page 13 of 45














Housing system







Page 14 of 45













Page 15 of 45








which are a problem






me



information


Page 16 of 45


Introduction

Page 17 of 45


Introduction






















customer confidence

Page 18 of 45







22 Mission




23 Vision





Profit Maximization

Cost Minimization



Page 19 of 45
















Page 20 of 45



Page 21 of 45









32 Job Description








project location










payment by cheque

Page 22 of 45








33 Daily Routine





34 Learning Points


listed below


give feedback them





a plot



Page 23 of 45



Page 24 of 45

















Page 25 of 45


ROLE OF MARKETING

Page 26 of 45


















include


quality of life






Page 27 of 45




Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

Page 28 of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology



12 Methodology







Data Collection



















Unpublished data


of 45














Housing system







Page 14 of 45













Page 15 of 45








which are a problem






me



information


Page 16 of 45


Introduction

Page 17 of 45


Introduction






















customer confidence

Page 18 of 45







22 Mission




23 Vision





Profit Maximization

Cost Minimization



Page 19 of 45
















Page 20 of 45



Page 21 of 45









32 Job Description








project location










payment by cheque

Page 22 of 45








33 Daily Routine





34 Learning Points


listed below


give feedback them





a plot



Page 23 of 45



Page 24 of 45

















Page 25 of 45


ROLE OF MARKETING

Page 26 of 45


















include


quality of life






Page 27 of 45




Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

Page 28 of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology















Housing system







of 45













Page 15 of 45








which are a problem






me



information


Page 16 of 45


Introduction

Page 17 of 45


Introduction






















customer confidence

Page 18 of 45







22 Mission




23 Vision





Profit Maximization

Cost Minimization



Page 19 of 45
















Page 20 of 45



Page 21 of 45









32 Job Description








project location










payment by cheque

Page 22 of 45








33 Daily Routine





34 Learning Points


listed below


give feedback them





a plot



Page 23 of 45



Page 24 of 45

















Page 25 of 45


ROLE OF MARKETING

Page 26 of 45


















include


quality of life






Page 27 of 45




Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

Page 28 of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology














of 45








which are a problem






me



information


Page 16 of 45


Introduction

Page 17 of 45


Introduction






















customer confidence

Page 18 of 45







22 Mission




23 Vision





Profit Maximization

Cost Minimization



Page 19 of 45
















Page 20 of 45



Page 21 of 45









32 Job Description








project location










payment by cheque

Page 22 of 45








33 Daily Routine





34 Learning Points


listed below


give feedback them





a plot



Page 23 of 45



Page 24 of 45

















Page 25 of 45


ROLE OF MARKETING

Page 26 of 45


















include


quality of life






Page 27 of 45




Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

Page 28 of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology









which are a problem






me



information


of 45


Introduction

Page 17 of 45


Introduction






















customer confidence

Page 18 of 45







22 Mission




23 Vision





Profit Maximization

Cost Minimization



Page 19 of 45
















Page 20 of 45



Page 21 of 45









32 Job Description








project location










payment by cheque

Page 22 of 45








33 Daily Routine





34 Learning Points


listed below


give feedback them





a plot



Page 23 of 45



Page 24 of 45

















Page 25 of 45


ROLE OF MARKETING

Page 26 of 45


















include


quality of life






Page 27 of 45




Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

Page 28 of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology



Introduction

of 45


Introduction






















customer confidence

Page 18 of 45







22 Mission




23 Vision





Profit Maximization

Cost Minimization



Page 19 of 45
















Page 20 of 45



Page 21 of 45









32 Job Description








project location










payment by cheque

Page 22 of 45








33 Daily Routine





34 Learning Points


listed below


give feedback them





a plot



Page 23 of 45



Page 24 of 45

















Page 25 of 45


ROLE OF MARKETING

Page 26 of 45


















include


quality of life






Page 27 of 45




Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

Page 28 of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology



Introduction






















customer confidence

of 45







22 Mission




23 Vision





Profit Maximization

Cost Minimization



Page 19 of 45
















Page 20 of 45



Page 21 of 45









32 Job Description








project location










payment by cheque

Page 22 of 45








33 Daily Routine





34 Learning Points


listed below


give feedback them





a plot



Page 23 of 45



Page 24 of 45

















Page 25 of 45


ROLE OF MARKETING

Page 26 of 45


















include


quality of life






Page 27 of 45




Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

Page 28 of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology








22 Mission




23 Vision





Profit Maximization

Cost Minimization



of 45
















Page 20 of 45



Page 21 of 45









32 Job Description








project location










payment by cheque

Page 22 of 45








33 Daily Routine





34 Learning Points


listed below


give feedback them





a plot



Page 23 of 45



Page 24 of 45

















Page 25 of 45


ROLE OF MARKETING

Page 26 of 45


















include


quality of life






Page 27 of 45




Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

Page 28 of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology

















of 45



Page 21 of 45









32 Job Description








project location










payment by cheque

Page 22 of 45








33 Daily Routine





34 Learning Points


listed below


give feedback them





a plot



Page 23 of 45



Page 24 of 45

















Page 25 of 45


ROLE OF MARKETING

Page 26 of 45


















include


quality of life






Page 27 of 45




Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

Page 28 of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology




of 45









32 Job Description








project location










payment by cheque

Page 22 of 45








33 Daily Routine





34 Learning Points


listed below


give feedback them





a plot



Page 23 of 45



Page 24 of 45

















Page 25 of 45


ROLE OF MARKETING

Page 26 of 45


















include


quality of life






Page 27 of 45




Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

Page 28 of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology










32 Job Description








project location










payment by cheque

of 45








33 Daily Routine





34 Learning Points


listed below


give feedback them





a plot



Page 23 of 45



Page 24 of 45

















Page 25 of 45


ROLE OF MARKETING

Page 26 of 45


















include


quality of life






Page 27 of 45




Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

Page 28 of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology









33 Daily Routine





34 Learning Points


listed below


give feedback them





a plot



of 45



Page 24 of 45

















Page 25 of 45


ROLE OF MARKETING

Page 26 of 45


















include


quality of life






Page 27 of 45




Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

Page 28 of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology




of 45

















Page 25 of 45


ROLE OF MARKETING

Page 26 of 45


















include


quality of life






Page 27 of 45




Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

Page 28 of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology


















of 45


ROLE OF MARKETING

Page 26 of 45


















include


quality of life






Page 27 of 45




Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

Page 28 of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology



ROLE OF MARKETING

of 45


















include


quality of life






Page 27 of 45




Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

Page 28 of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology



















include


quality of life






of 45




Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

Page 28 of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology





Corporate




Competitive





hard to come by

Customers Consumers








Exogenous Factors





marketing campaigns

of 45



achieve


























Page 29 of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology




achieve


























of 45


5 Exogenous Factors















products


obtain products











Page 30 of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology



5 Exogenous Factors















products


obtain products











of 45














Page 31 of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology















of 45


TARGET CUSTOMERS

Page 32 of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology



TARGET CUSTOMERS

of 45















Page 33 of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology
















of 45


MARKETING MIX

Page 34 of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology



MARKETING MIX

of 45


















project








Page 35 of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology



















project








of 45


CUSTOMER GAP

Page 36 of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology



CUSTOMER GAP

of 45

























Page 37 of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology


























of 45


SWOT ANALYSIS

Page 38 of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology



SWOT ANALYSIS

of 45

External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






Page 39 of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology


External Factors


Internal Factors


SWOT ANALYSIS




SWOT Analysis

S (strengths)








employees



W (weaknesses)






of 45

Threats


O (opportunities)





T (threats)






Page 40 of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology



O (opportunities)





T (threats)






of 45



Page 41 of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology




of 45















Page 42 of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology
















of 45


Recommendation


given below



revenue




performance



all class of people



be removed






Page 43 of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology



Recommendation


given below



revenue




performance



all class of people



be removed






of 45


Conclusion














Page 44 of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology



Conclusion














of 45


References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

Page 45 of 45

12 Methodology



References

Books



Sinha)

Annual Report




Hand note



Website




httpwwwSwiftco

of 45

12 Methodology


marketing strategy of tepantor housing

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