marketing strategy at afaqs.com
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Group 1 Section B
ABHISHEK GOYAL (10P061)
DEBAJYOTI MITRA (10P072)HARSH GANDHI (10P076)
JAYANT BAHEL (10P081)
RICHA GUPTA (10P105)
SHANTANU DWIVEDI (10P110)
TERM 1 PROJECT REPORT
MARKETING PLANNING - 1
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Overview
y History
y Products
yMarketing Environment
y Competitors
y Customers
y Demand Trends
y Promotional Strategies
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Historyy Afaqs! was launched as agencyfaqs! on September 28,
1999
y The prime movers behind the site are Sreekant
Khandekar and Sandeep Vij.
y It is the only site in its segment to get an audit
certification (from ABCE, UK) and is also the leader in
terms of revenue
y In May 2008 it was renamed as Afaqs
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History (contd)
y Agency faqs has grown from just being an online portal
to a fortnightly magazine catering to the media and
marketing professionals
y Also ventured into new market spaces such as telecom
marketing with products like telecomyatra
y Becoming a hot destination for freelancers with its
latest project plugintoprojects
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Products
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Products (contd)
1. Afaqs.com
There are various divisions of the main website such as news,
advertising, media, directories, community and jobswitch.
Popular section of website
y Creative showcase
y Brand search
y Case studies
y Job switch
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Product (contd)
2.Telecom Yatra
y Telecom Yatra is an Indian telecom portal
y Telecom Yatra provides the latest news developments on
voice, VAS, technology and allied sectors.
y More than that, it is a community site for telecom
professionals to interact by sharing their views and
reading about the who's who of the telecom industry inIndia.
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Product (contd)
3. PLUG into PROJECTS
Plug Into Projects is aimed to
be the Indias largest exchange
for businesses and freelancers inthe marketing portal domain.
4. Magazine
afaqs! Reporter It was launched
in 2005 as a print magazine thatwould capture the essence ofnews in advertising,
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Marketing Environment
y A highly ROI driven environment since it targets the
marketing and branding fraternity in India
y Highly competitive as many online B2B portals vying for
attention
y Due to its massive recognition within the advertising
and marketing industry stands apart in terms of visitors
and industry reach frequency
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Competitors
Main competitors are -
Exchange4media.com
Indiantelevision.com
Campaignindia.in
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Competitors
Serial Number Name Alexa IndiaRank(based ontraffic)
1. Afaqs.com 409
2. Exchange4media.com 1341
3. Indiantelevision.com 3700
4. Campaignindia.in 7836
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Competitors
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Customers
y The target customer segment primarily consists of
advertising and media marketing professionals
y
Students of media and advertising
y Initial focus only on publicizing permanent job openings
y Launched a whole new service called
Plugintoprojects.com, catering to freelancers who can
easily get in touch with organizations looking forprofessionals for project basis jobs.
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Demand Trends
y Highest websites visits throughout the year amongst the
major market competitors
y Demand increases in the first quarter and the third
quarter
y Evident fall in demand during the last quarter
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Promotional Strategies
The promotion strategies of Afaqs.com bear strong
resemblance to the following model of online marketing
in the online space.
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Promotional Strategies
y It also services print advertisements in their own
magazines like Afaqs Reporter which earlier was named
as Brand Reporter
y Hosts a lot of industry events
y Tie ups with various brands
y An innovative promotional attempt through mobile
widgets across platforms and service providers has beenhugely successful
y Organizes many annual events such as The Future of
News, 101 Markets, Mobile Conversations and the
Agency & Media Cricket League
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References
REFERENCES
y http://www.afaqs.com/
y http://plugintoprojects.afaqs.com/freelancers/index.html
y http://telecomyatra.afaqs.com/
y http://www.exchange4media.com
y http://www.campaignindia.in/#
y http://www.alootechie.com
y http://www.indiantelevision.com/
y http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=2084&tag=2&pict=
y http://www.vccircle.com/2007/10/23/agencyfaqs-nets-second-round-investment-from-seedfund/
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Thank You
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