MARKETING STRATEGIES OF BIG BAZAAR

SUBMITTED TO,PROF. SWARALI.RANADIVE

SUBMITTED BY,NISHAD. BANDAGALE

MARKETING STRATEGIES OF BIG BAZAAR

Targeting- Growing young working population Working women and home makers Middle class and upper middle class

customers

MARKETING STRATEGIES

Segmentation- Geographical: Spread all over india

following regional language and culture Demographic: Something for each age

group, gender and income scale Psychographic: Takes advantages of

opportunities and occasion

MARKETING STRATEGIES

Promotional pricing(low interest financing,EMI)

Bundling(Value pack 2+1)* Value pricing(shop above 999 & get Friday

movie tickets atbig cinemas)* Time pricing( get flat 20% off) Psychological pricing(AC for 1000)*

PRICING STRATEGIES

No of outlet 116 Located at tier I and tier II cities Potential high traffic areas Low cost location Approachable destination 9000 sq ft to 14000 sq ft

PLACE

Below line production Coupon (shop over 750 and get coupon of 50) Discount(20% off on DJ and C casual wears) Money back offer( 7 days money back)* Exchange offer(your junk will save your money)

After line production Print media Hoarding TV and internet

PROMOTIONAL STRATEGIES