Module 5:Staffing the Sales Force: Recruitment and Selection

MARKETING STRATEGIES OF

LEATHER PRODUCT IN

US & CANADAPRESENTED BY:- Md.Abdul Quadir Promod Jaiswal Sanjay Singh Devesh Namdev Akif Mustafa

Module 5:Staffing the Sales Force: Recruitment and Selection

LEATHER PRODUCTS…

Module 5:Staffing the Sales Force: Recruitment and Selection

CONTENTS…

Introduction about Launching the product. Marketing Strategies Objectives Pestal analysis Marketing Mix Swot analysis

Module 5:Staffing the Sales Force: Recruitment and Selection

Introduction… MARKET

We  KNOW  OUR TARGET MARKET.-who are  our  potential  users-how many  are  there  in  our  country-how much / how often /  do  they  buy-is  there  any  changing  trends-is  the  demand  increasing

PRODUCT  PLAN-what  brand  name/ IMAGE   do  we  want-our  product market  objectives-how we  plan  to  position  our  product-our product  marketing  strategy  to  achieve success

Module 5:Staffing the Sales Force: Recruitment and Selection

Marketing strategies Objectives…

Brand Positioning Market CaptureProfit by Customer

Satisfaction

Module 5:Staffing the Sales Force: Recruitment and Selection

PESTEL ANALYSIS…

Module 5:Staffing the Sales Force: Recruitment and Selection

POLITICAL CONDITION…

A stable political regime in both the

Country.

In Canada three types of party:: Federation, parliamentary democracy, and constitutional monarchy.

In US two types of party: Democratics and Republican

Module 5:Staffing the Sales Force: Recruitment and Selection

Economical… Single Market In both the Country GDP Of Canada (2009): $1.2 trillion. Per capita of Canada (2009): $47,131 (nominal); $37,722

(PPP).  GDP of US $14.266 trillion (2009)[1] (nominal; 1st) $14.266 trillion (2009)[1] (PPP; 1st) GDP growth of US 3.5% (2010)[2] economy is based on services and industry

Module 5:Staffing the Sales Force: Recruitment and Selection

Social… Population of Canada (2009 est.): 33.7 million.  Ethnic groups: British/Irish 28%, French 23%, other European 15%,

Asian/Arab/African 6%, indigenous Amerindian 2%, mixed background 26%.

Religions: Roman Catholic 43.6%, Protestant 29.2%, other Christian 4.3%, Muslim 2.0%, Jewish 1.1%, Buddhist 1.0%, Hindu 1.0% other 1.3%, none 16.5%.

Languages: English (official) 57.8%, French (official) 22.1%, other 20.1% (including Chinese and aboriginal languages). 

Education: Literacy--99% of population aged 15 and over has at

least a ninth-grade education. 

Module 5:Staffing the Sales Force: Recruitment and Selection

Technological…

Technological highly advanced.

Developed Infrastructure with good Communication facility

Module 5:Staffing the Sales Force: Recruitment and Selection

Environmental…

Environment Pollution is a big threat

People are very concern about Green Products

Industrialization has its own side effect

Module 5:Staffing the Sales Force: Recruitment and Selection

MARKETING MIX

Module 5:Staffing the Sales Force: Recruitment and Selection

PRODUCTS…

Design Technology Features Convenience Quality Branding Packaging Accessories Warranties

Module 5:Staffing the Sales Force: Recruitment and Selection

Price…

Strategies: Skimming Penetration Psychological Cost-Plus

Module 5:Staffing the Sales Force: Recruitment and Selection

Place…

Wholesale Retail Direct Marketing Internet Multi-Channel

Module 5:Staffing the Sales Force: Recruitment and Selection

Promotion…

Special offers Advertisements Endorsements Trade fairs Free gifts

Module 5:Staffing the Sales Force: Recruitment and Selection

SWOT ANALYSIS

Module 5:Staffing the Sales Force: Recruitment and Selection

High Growth Ready availability of highly skilled and cheap manpower Large raw material base Policy initiatives taken by the Government Capability to assimilate new technologies and handle

large projects Continuous emphasis on product development and design

upgradation

Strengths…

Module 5:Staffing the Sales Force: Recruitment and Selection

Weakness… Lack of warehousing support from the government International price fluctuation Huge labor force resulting in high labor charges Lack of strong presence in the global fashion market Unawareness of international standards by many players

Module 5:Staffing the Sales Force: Recruitment and Selection

Threats… Major part of the industry is unorganised Limited scope for mobilising funds through private

placements and public issues (many businesses are family-owned)

Difficulty in obtaining bank loans resulting in high cost of private borrowing

Stricter international standards High competition from East European countries and other

Asian countries Lack of communication facilities and skills

Module 5:Staffing the Sales Force: Recruitment and Selection

Opportunities…

Rising potential in the domestic market Growing fashion consciousness globally Use of information technology and decision support

software to help eliminate the length of the production cycle for different products

Use of e-commerce in direct marketing

Module 5:Staffing the Sales Force: Recruitment and Selection

Module 5:Staffing the Sales Force: Recruitment and Selection