Marketing strategies

Product

Product line:

Product for consumers suffering diabetes and blood pressure

Product for consumers with normal health

Flavors: Nha dam duong phen

Nha dam nhan nhuc

Nha dam mu trom

Quality

Processing assembling line:

The most advanced and clean equipment

Material:

Main material : Nha Dam

Uses:

Stomach ulcers, skin diseases, prevention of urolithiasis, treat menstrual

abnormalities, bruises, scratches, burns, anti- obesity, cirrhosis ascites,….

Secondary materials: Nhan Nhuc, Duong Phen, Mu Trom

Notes:

Growing Nha Dam fields without chemicals

Controlled stricly by agricultural engineers of the business

Ensure to provide the most fresh and high- quality material for the

production.

R&D departments supervised by expert doctors and food processing

engineers thoroughly.

Make sure the products safety and quality to consumer’s health.

Bottles

Made from biological plastic.

Designed and modeled in various sizes for diversified customer’s needs.

Indicating the company’s mission and all of the materials with their quality,

quantity.

Price

Price strategies

Owning the most advanced processing assembling lines, method and the

most premium materials

Applying cost- leadership strategy

Make difference for products on the market

Emphasize and impress the premium- quality products with special benefits.

Price- adjusting strategies

Controlling the main materials supplies directly

Not be influenced considerably by material prices on the market

Focusing on the cost- leadership and differential strategies go hand in hand

adjusting price according to the change of the market prices

Offer the most favorable and safe selection of goods with the stable price to

customers.

Place

Locate the vendors in the big cities of each region throughout the country.

Applying trading marketing strategies at the famous supermarkets, such

as, Big C, Coop Mart, Maximart, Metro….

Modelling take-away cart near offices, schools, clinics and hospital to meet

the customer’s need timely.

Establishing the purchasing website on which the consumers can order

products, get the promotions efficiently and give the feedbacks any time.

The effective channel for marketing new products and doing market research.

Promotion

1. Developing advertising campaign

Products are introduced to many types of consumers because newspaper is

an effective communication channel which is often used by most viewers with

high reliance. Therefore, ads can express its different styles.

a. Advertising in newpapers

Objective: Focusing on all classes of society, especially people who have

trouble with cardiovascular and pressure diseases. Products are introduced to

many types of consumers because newspaper is an effective communication

channel which is often used by most viewers. Therefore, ads can express its

different style in Phunu newspaper,